Webnomads

BACKGROUND

Please describe your company and position.

I am the Director of Growth Marketing of BookClub

Describe what your company does in a single sentence.

BookClub unlocks book-based learning experiences for professional development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webnomads to accomplish?

• Redevelop Website
• Improve Lead Flow
• Fix Tracking
• Improve Attribution
• Reavmp design with better UX/UI

SOLUTION

How did you find Webnomads?

Referral

Why did you select Webnomads over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Webnomads were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the past year, our web development team delivered an impressive volume of high-impact work spanning performance optimization, SEO, UX/UI enhancements, and structural improvements across our website. The scope was broad and required deep technical expertise, creative problem-solving, and an ongoing commitment to iteration and quality.

Here’s a breakdown of the key workstreams and deliverables:

Performance & SEO Optimization
The team resolved a range of SEMrush errors, warnings, and notices, implemented core web vitals improvements, and addressed Google Search Console speed issues. They also executed enhancements like image alt text, sitemap XML updates, open graph image setup, and SEO meta data alignment—ensuring we’re both faster and more discoverable.

Page Redesigns & Enhancements
They launched multiple high-impact page revamps, including a fully redesigned Home Page, a new Video Demo Page, revamped Product, Pricing, Podcast, Testimonials, and Case Study pages. These weren’t just aesthetic touch-ups—they improved conversion paths, engagement, and content clarity.

Content Architecture & UX Improvements
From mobile sharing enhancements to navigation fixes and conditional thank-you pages, the team introduced several micro-level upgrades that make a macro difference in the user journey. They also developed and applied a cohesive design system to bring visual and structural consistency across the board.

Feature Implementation & Tracking
On the functional side, the team embedded new tracking scripts (GA4, UTM, ZoomInfo, Enhanced Conversions), introduced cookie and consent mechanisms (Cookiebot, GTM Consent Mode), and created conditional logic features across email forms and landing pages—improving both data quality and compliance.

Custom Sections & System Expansion
Custom pages and CMS-driven features like the Support Section, Quote Section, and Author Landing Page were developed from scratch, increasing scalability and self-service capacity across departments.

Infrastructure & Project Migration
Finally, the team successfully migrated the website to a new project environment without downtime, cleaning up legacy CMS archives and laying the groundwork for future scalability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The work delivered by the web development team had a direct, measurable impact on both performance and marketing effectiveness:

Page Speed & Load Time:
Performance scores jumped to 95+ on Google PageSpeed, with load times across the site dropping to under 1.4 seconds—a critical improvement for both UX and conversion rates.

Conversion Rate Impact:
With the Calendly embed and improvements to form behavior, we saw a 3x increase in demo bookings from form fills—streamlining the path from interest to engagement.

Data Tracking & Attribution:
The implementation of first-party tracking (GA4, Enhanced Conversions, UTM tagging, ZoomInfo, etc.) enabled end-to-end visibility from lead to closed sale, dramatically improving funnel analysis and attribution accuracy.

Iteration Speed & Scalability:
With a reusable design system and CMS components in place, the team unlocked rapid content deployment. We can now clone and launch new landing pages or publish updates in minutes, without bottlenecks or dev reliance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team’s project management was consistently strong and easy to work with. We used Notion boards to track all tasks, which made it seamless to hand off projects and stay aligned on progress. Communication happened daily via Slack, and their responsiveness was top-notch.

What stood out most was their proactivity—they didn’t just wait for direction; they flagged issues, suggested improvements, and often tackled fixes before we even had to ask. Deadlines were reliably met, and they maintained momentum even across multiple parallel projects.

Overall, it felt like a true partnership: smooth, responsive, and ahead of the curve.

What was your primary form of communication with Webnomads?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about working with this team was their proactivity—hands down, the standout trait. They didn’t just wait for instructions; they anticipated needs, flagged issues before they became problems, and often implemented fixes without being asked. It truly felt like working with an internal team member rather than an external vendor.

On top of that, they brought a level of flexibility, speed, and positive energy that made collaboration not just efficient, but genuinely enjoyable. Their turnaround times were fast, their attitude was upbeat, and their ability to adapt to shifting priorities made a huge difference in keeping projects moving.

It’s rare to find a team that’s this dialed-in and dependable.

Are there any areas for improvement or something Webnomads could have done differently?

Honestly, none. The collaboration was seamless from start to finish. Webnomads consistently delivered high-quality work, responded quickly, communicated clearly, and often went above and beyond expectations. There wasn’t a single moment where we felt things were off track or needed to be done differently. It was a genuinely smooth and productive partnership.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Connectis_

Describe what your company does in a single sentence.

IT services for top international companies - IT outsourcing, GenAI, Data & ML/AI, Application Engineering, Cloud Solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webnomads to accomplish?

• During the development of our new website, we parted ways with the previous agency, who had completed around 80% of the work. With a tight deadline approaching, we needed a reliable partner to step in, finish the project, and ensure a successful launch.

SOLUTION

How did you find Webnomads?

• Online Search
• Referral

Why did you select Webnomads over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Webnomads were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

While developing our new website, we parted ways with the previous agency, which had completed around 80% of the work. With a tight deadline approaching, we needed a reliable partner to step in, finish the project, and ensure a successful launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest achievement was delivering the project on time despite the challenging deadline. Webnomads resolved all technical issues and developed a stable, fully functional website. Their Webflow expertise and adaptability were critical to the project's success. They continue to provide ongoing maintenance and support after the launch, helping us implement additional functionalities as needed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Webnomads delivered on time and quickly adapted to any challenges, whether it’s regarding Webflow or the broader website ecosystem. Their approach was flexible and solution-driven, which was exactly what we needed given the circumstances. Webnomads were not only responding to our needs, but proactively anticipated them.

What was your primary form of communication with Webnomads?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most was Webnomads' ability to step into a difficult situation, quickly assess the problems, and deliver results on time. The project was a major challenge in terms of timing, but they took on the risk and delivered beyond just Webflow development. The team took care of compliance, security and top notch performance, combining deep technical knowledge with business expertise.

Throughout the process, Webnomads showed flexibility, dedication, and engagement. They went above and beyond to ensure the project was completed successfully, adapting to every challenge along the way.

Are there any areas for improvement or something Webnomads could have done differently?

Differently? Of course. But better? Not sure :) They do a really good job. Find out yourself.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of Salto

Describe what your company does in a single sentence.

Salto helps businesses manage and automate changes across complex business application, streating configurations as code to make operations more transparent and scalable.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webnomads to accomplish?

• Fix our blog setup by moving posts into Webflow CMS, removing the 100-page limit.
• Implement our redesigned website.
• Build advanced features like a pricing calculator and a knowledge base.
• Ongoing support, improving performance, navigation, and marketing flows.

SOLUTION

How did you find Webnomads?

webflow certified partners

Why did you select Webnomads over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Webnomads were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We started working together in 2022, first by fixing the blog setup and moving everything into Webflow CMS. From there, the collaboration grew into much more. 
Webnomads built a large knowledge base to house our content, implemented redesign and rebrand of the site, and developed complex features like a pricing calculator with advanced logic. They’ve also kept things running smoothly with ongoing improvements to registration flows, navigation, and regular updates and optimizations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The first big win was migrating the blog into a proper CMS, which immediately solved the 100-page cap and made content far easier to manage. Since then, we’ve successfully launched several redesigns and rebrands, introduced a pricing calculator that supports both marketing and sales, and built a scalable knowledge base for resources and guides. Webnomads acts as our all-in-one website partner, and we can fully rely on them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team fit right into our marketing workflow. We could jump on ad hoc calls or quick huddles whenever needed, and communication was always flexible. They delivered on time, even when we had a lot of requests coming in. They make things organized and made sure work keeps moving without unnecessary delays.

What was your primary form of communication with Webnomads?

Email or Messaging App

What did you find most impressive or unique about this company?

What makes the biggest difference is their marketer’s perspective: they don’t just deliver what’s asked, they understand the business reason behind it. Webnomads stood out for how quickly they could make sense of a messy setup and turn it into something that worked. Over the past three years, they’ve been a steady, reliable partner, helping us with everything website related.

Are there any areas for improvement or something Webnomads could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of CYCLE.eco / Ebike4Delivery

Describe what your company does in a single sentence.

CYCLE is an electric mobility subscription service. Our goal is to enable efficient, affordable and eco-friendly last mile logistics for food & grocery delivery.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webnomads to accomplish?

• Bring our Figma designs to life in Webflow with pixel-perfect accuracy
• Set up a CMS that lets our marketing team manage content independently
• Provide ongoing support for site maintenance

SOLUTION

How did you find Webnomads?

Referral

Why did you select Webnomads over others?

• High ratings
• Company values aligned

How many teammates from Webnomads were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Webnomads on the implementation of Webflow site based on Figma designs. Here’s what they helped us deliver:

• Full Webflow development, with close collaboration with our in-house designer and marketing team
• Multilingual setup with Weglot
• SEO-friendly CMS that gave our team full control over content
• Advanced HubSpot forms with custom logic for our bike rental flow
• Ongoing support post-launch, including updates, testing, and QA

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to the new CMS setup, our team can now publish and update content without relying on developers. Compared to our old WordPress site, we’ve seen huge improvements in load speed and overall site performance. Plus, it’s now live in multiple languages, which is helping us reach a wider audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

While the initial launch was pushed back slightly (we had hoped to go live before the holidays), Webnomads communicated transparently and adapted to changing requirements. They were responsive, flexible, and kept us involved at every stage. We worked together via weekly calls, Slack, Loom videos, and async feedback through Markup.io. 

What was your primary form of communication with Webnomads?

Virtual Meeting

What did you find most impressive or unique about this company?

What really stood out was how carefully they handled the development: every detail from our designs made it into the final site. We found Webnomads through a Reforge recommendation, so we already knew they had a product-focused mindset. They felt like a part of our team, helping us with smart suggestions along the way, like swapping our original multilingual setup for Weglot, which worked way better for SEO.

Are there any areas for improvement or something Webnomads could have done differently?

Right now seems to be none. The team is pro-active and great at communication. They make every step clear & with clarity take things forward.