Can you share any information that demonstrates the impact that this project has had on your business?
As we have headed into our major candidate recruiting season, candidates we have spoken with have been well informed about our company, the work we do, and what the company provides to employees. They often ask very informed questions and are highly motivated to apply for roles with us. As we did not have measurable metrics prior to the update, we cannot compare year over year. However, having access to these metrics now has already helped us to understand our audience better. For example, we know a few basic demographic trends and we also know which sections / elements of our company story are most appealing to audiences.
How was project management arranged and how effective was it?
Darshini did an excelled job of managing the project. We used Trello to keep everything on track. Once a page was completed, it was moved to a section of the Trello page that indicated it was ready to review. We also worked in Adobe XD to provide specific feedback on elements of the design. We had check in meetings a couple times per week to discuss newly completed items and to address questions. While the time zone difference (India to US West Coast) limited some of our options for scheduling synchronous meetings, Darshini was very willing to stay online later during her evening to make our regular check-ins work. The time difference was even quite helpful sometimes. I would have a full day to review new designs, and often times I would wake up to have all of my feedback on designs implemented with new versions ready to review.
What did you find most impressive about this company?
Incredibly flexible and creative, interesting designs. We had a lot of ideas and a few different stakeholders involved in the process. This was a really important project for our team. Darshini and the WebMob team were always highly adaptable when we needed aspects changed. They would look to clarify and understand the request, then effectively implement the change in a very timely manner. They were fast at making changes and updating the designs and web development page. Darshini was fantastic to work with. We were really happy with the way that the website turned out -- WebMob was able to build a website that visually interesting, engaging, polished and professional.
Are there any areas for improvement?
There were some items that we were responsible for that the WebMob team wouldn't do. However, all of this was stated upfront and was no surprise. We were responsible for drafting all of the content ourselves. We also selected most of the stock photography used within the website, as we had preferences for photos that communicated particular ideas. There were some areas where we ended up spending more time than we expected, for example with correcting minor typos that were not originally in the content that we provided. However, overall I was very impressed with the quality and engagement that the team provided.