Webmetric

BACKGROUND

Please describe your company and position.

I am an executive of Studio Urody Ekstraktt

Describe what your company does in a single sentence.

Studio Urody Ekstraktt is a hairdressing salon that offers hair care services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webmetric to accomplish?

• I decided to work with Webmetric to optimize my website to increase its online visibility and attract more customers.

SOLUTION

How did you find Webmetric?

Referral

Why did you select Webmetric over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from Webmetric were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Webmetric focuses on SEO optimization, improving the UX/UI of the site, which is more user-friendly and creating valuable content related to our hair salon business on our blog. Thanks to their work, our site is more visible and its position is higher. Thanks to the monthly reports and analyses they provide us, we can see how their involvement in the project translates into real acquisition of new customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable indicators of success included an increase in website visits, improved search engine rankings, and increased user engagement on the blog.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Webmetric's project management is top notch. The team is on time and very responsive to our needs and questions.

What was your primary form of communication with Webmetric?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What is most unique about Webmetric is their personalized approach to the client and tailoring their strategy to the needs of our hair salon, which makes us feel taken care of and fully satisfied with the cooperation.

Are there any areas for improvement or something Webmetric could have done differently?

At the moment our cooperation is going well and nothing needs to be changed.

BACKGROUND

Please describe your company and position.

I am the Marketing Communication Coordinator of Mary Kay Cosmetics Poland

Describe what your company does in a single sentence.

Mary Kay is a manufacturer of skincare and makeup cosmetics. We have been supporting women in business development in Poland for 21 years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webmetric to accomplish?

• optimization of the e-commerce area
• optimization of internal processes
• implementation and improvement of efficiency of service fulfillment processes
• increasing the involvement of Mary Kay consultants
• development of SEO and Content
• development of other communication channels - mailing, SMS

SOLUTION

How did you find Webmetric?

Online Search

Why did you select Webmetric over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Webmetric were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• analysis of eCommerce operations
• development of KPIs
• analysis of e-mail marketing and sms channels
• analysis and improvement of efficiency of internal processes and implementation of areas such as SEO, Content
• design of key pages for us, both from the side of communication, content and UX/UI design
• development and implementation of a blog strategy
• SEO optimization
• UX study of the path of becoming a consultant 
• sales and marketing funnel
• development of content on the website
• configuration of web analytics
• development of service implementation guidelines for future independent activities
• organization and conduct of workshops - communication, sales funnel

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• increase the organic visibility of the SEO website
• implementation and execution of blog strategy
• implementation of KPIs for the e-commerce department
• increase efficiency of internal processes

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Contact with Webmetric took various forms, depending on our needs. The basis has been status meetings with Marta and FIlip, and smaller meetings with individual specialists. During them we discuss the effects of the work in progress and jointly determine further actions. 

Marta, as Interim e-Commerce Manager came into our structures and communication tools, so she worked with us on Teams. Webmetric also provided us with its project management tool, Productive, where we can see in real time the degree of task completion.

What was your primary form of communication with Webmetric?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Webmetric's combination of professionalism and great communication is impressive. A resource of different experts who can cover any area required at any given time.

Are there any areas for improvement or something Webmetric could have done differently?

At the moment I don't see any areas for improvement.

BACKGROUND

Please describe your company and your position there.

I am Head of Strategy & Digital Transformation and member of the Management Board

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Webmetric?

We had been using the same design for a few years when we finally realized that we needed to make a modification. Webmetric has been an essential partner for us in the whole redesign process, both in terms of user experience and user interface, for our brand, Czater.pl.

SOLUTION

How did you select this vendor?

We conducted an extensive search for the most qualified UX/UI developers in the region and settled on three candidates. Following our conversation with them, we decided to go with this particular vendor because of their process, design ability, and pricing estimate.

Describe the project in detail and walk through the stages of the project.

Research was carried out by Webmetric, which involved the collection of industry examples and benchmarks. After that, they began designing the UX, followed by the UI views, for both desktop and mobile devices. How many resources from the vendor's team worked with you, and what were their positions? My team collaborated closely with the CEO of Webmetric, as well as their designers for UX and UI.

How many resources from the vendor's team worked with you, and what were their positions?

My team collaborated closely with the CEO of Webmetric, as well as their designers for UX and UI.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After launch, we immediately received dozens of compliments on the design that Webmetric created for us, and the web solution has seamlessly allowed us to get our new clients signed up and on-boarded.

How effective was the workflow between your team and theirs?

The communication was efficient and it helped us complete the task on time. We mostly used Slack and Clickup to communicate which was super easy.

What did you find most impressive or unique about this company?

You don't have to worry about the outcome. You get what you agree on and throughout the entire process you work with experienced designers who perfectly understand business requirements.

Are there any areas for improvement or something they could have done differently?

Nothing to add

BACKGROUND

Please describe your company and your position there.

I am the Sales Manager for a one of the biggest SEO company in Poland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Webmetric?

UX support and conversion optimization for company projects. A wide range of work from ideation through design, testing and implementation

SOLUTION

How did you select this vendor?

The UX service provider was selected directly by the company's management.

Describe the project in detail and walk through the stages of the project.

We were working on different projects at various stages of their development. We started with an in-depth discovery phase using UX research. Then we created and tested potential solutions, measured effectiveness with the help of web analytics and went through development iterations. At each stage, feedback from project teams, end users and feedback from the market was taken into account.

People from various departments of the company were involved in the work - from marketing, through sales and SEO departments. Our CEO also was involved at some stages of project. We often worked divided in groups in workshops dedicated to a specific project. After going through all the data, session logs and surveys, these were the factors we decided to focus on:

Mobile visits (smartphones + tablets) formed about 50% of the total traffic → We had to improve RWD on our website. Lack of proof, credibility –> we had to make some credentials, which were extremely important during the sales process.

Old style of web –> we needed better photos that people would relate to, we had to improve the design to create better first impressions Weak CTA, no benefit –> we had to create better CTA, addresses main pain-points or wants Lack of good data -> we had to create brand new dashboards for data management, we also added some new tools (like Woopra) to monitor the process.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with five people across each project. The team was selected separately for each challenge, the main designer and project manager - CEO of the company remained constant.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During the cooperation, we jointly created a number of websites for various purposes and recorded an increase at the conversion rate by several percent, reaching even over 500 leads per month.

How effective was the workflow between your team and theirs?

Project management was excellent. We used Slack, Trello, InVision, e-mails and calls to communicate.

What did you find most impressive or unique about this company?

Their responsiveness, communication, and delivery were excellent. The comprehensiveness of UX services was also a great asset. We really enjoyed this cooperation!

Are there any areas for improvement or something they could have done differently?

No, they’ve done a great job.

BACKGROUND

Please describe your company and your position there.

I'm chief of growth for the non-profit foundation which provides professional business services to small and medium enterprises. Our focus is helping companies to build their strategy and support with development of the organizations acc. to Growing Pains Strategy (c) methodology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Webmetric, and what were your goals?

Our foundation have been going through the rebranding and a big shift in product portfolio. New business areas have been opened which required to bring into life new brand positioning, new visual narrative, presentation of the new business branches and case studies.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for established and recommended partner that would be suitable for our needs and scale of activities. We needed someone who would be able to adapt and understand our niche business. After several smaller works we established permanent cooperation (aligned with SEO, Google Ads, FB Ads run in the connected to Webmetric company)

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Web design, web development, graphic design, technical support, technical optimization, advisory in the decision making process re. web presentation and performance, rebranding, support in WordPresss, educations.

How many people from the vendor's team worked with you, and what were their positions?

4. Account coordinator, head of design and development, web developer, graphic designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Changes in the portal implemented according to the plan (timing, budgets).

Describe their project management style, including communication tools and timeliness.

Proactive, supportive, handling challenges, well communicating, honest and transparent with opinions and feedback. Tools: trello, monday, email

What did you find most impressive or unique about this company?

Responsiveness, feedback, understanding.

Are there any areas for improvement or something they could have done differently?

Stronger push on technical aspects of the service performance.

BACKGROUND

Please describe your company and position.

I am the Head of eCommerce of the company.

Describe what your company does in a single sentence.

Moving ahead by innovation in production of floors, spc wall, and WPC

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webmetric to accomplish?

• Adaptation of the new e-commerce for SEO
• Development of e-commerce
• Support in analytics
• Store visibility development

SOLUTION

How did you find Webmetric?

e-commerce fair

Why did you select Webmetric over others?

Great culture fit

How many teammates from Webmetric were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEO audit
• Developing SEO recommendations for implementation 
• Building a category tree
• Technical optimization
• Preparation of product and category descriptions
• GA4 analytics setup
• Google Ads campaign verification
• Store UX analysis
• HubSpot setup
• UX consulting
• Advice on creating language versions in order to enter the international market

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Optimize the store according to SEO requirements
• Development of the category tree
• Delivering content for categories and products
• Configuration of GA4 analytics

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• SEO audit
• Preparation of SEO recommendations for implementation 
• Building a category tree
• Technical optimization
• Preparation of product and category descriptions
• GA4 analytics configuration
• Verification of Google Ads campaigns
• UX analysis of the store
• HubSpot configuration
• UX consulting
• Advising on the creation of language versions, in order to entry into foreign markets

What was your primary form of communication with Webmetric?

Virtual Meeting

What did you find most impressive or unique about this company?

• Flexibility of cooperation - quick adaptation to current needs
• Transparency - I always know what has been done in a given month and what the invoice amount is based on
• The level of consulting - I appreciate the great knowledge and experience of the specialists involved, I can benefit from this on an ongoing basis under one contract.
• The ability to use specialists from different fields of online marketing, a very wide range of services.
• A very partnership attitude to cooperation, employees do not hide behind procedures just really want to solve the problem 

Problem = way to solve, implementation, analysis. Always

Are there any areas for improvement or something Webmetric could have done differently?

From our point of view there’s nothing to improve / There’s nothing significant what they should’ve change

BACKGROUND

Please describe your company and position.

I am the Owner of Evolve Andrzej Daleszczyk

Describe what your company does in a single sentence.

Digital marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webmetric to accomplish?

• Google Analytics 4 configuration
• Error correction
• GTM implementation

SOLUTION

How did you find Webmetric?

Other

Why did you select Webmetric over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Webmetric were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Improve performance, data collection and proper implementation of tag measurement for Google Analytics 4

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Correct data for e-commerce sales analysis

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good

What was your primary form of communication with Webmetric?

Email or Messaging App

What did you find most impressive or unique about this company?

Their communication, knowledge, and skills were impressive

Are there any areas for improvement or something Webmetric could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Technical Product Owner of Pricer

Describe what your company does in a single sentence.

Pricer.pl is a digital real estate dealing platform based of Automated Valuation Model.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webmetric to accomplish?

• Redesign user flow inside the application
• Enhance user experience with new designs
• Analyze marketing strategies with the use of Google Analytics

SOLUTION

How did you find Webmetric?

Referral

Why did you select Webmetric over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Webmetric were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In our work we aimed at rising the number of conversion. We that achieved by redesigning not only the layout of the application, but also with the help redesigning the users' flow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Webmetric experts were always very flexible and supportive of our project. They understood well the nature of startup initiative, and accompanied us on every step of this journey.

What was your primary form of communication with Webmetric?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their full support and flexibility. We could always count on their professional approach.

Are there any areas for improvement or something Webmetric could have done differently?

Designs could be a bit more coders oriented, so using a software aligned with programmers needs could be taken under consideration.

BACKGROUND

Please describe your company and position.

I am the BDM & Co-owner of Selesto

Describe what your company does in a single sentence.

Selesto is a SaaS online shop platform where you can set up your own online shop in 5 seconds.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webmetric to accomplish?

• Preparation of the UX design of the Selesto administration panel

SOLUTION

How did you find Webmetric?

Online Search

Why did you select Webmetric over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Webmetric were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• UX design of dashboard
• UX design of order panel with order card 
• UX design of returns panel with return card 
• UX design of assortment panel with product card 
• UX design of the process of creating and handling a return 
• UX design of the order creation process

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Complete screen design

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything on time

What was your primary form of communication with Webmetric?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their communication and creativity.

Are there any areas for improvement or something Webmetric could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Co-owner of NATURAL QUELLE

Describe what your company does in a single sentence.

We are the owner of a dog food brand HelloDOGS

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webmetric to accomplish?

E-commerce development and product packaging design using AI

SOLUTION

How did you find Webmetric?

• Online Search
• Other

Why did you select Webmetric over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Webmetric were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We were looking for a company that would be able to comprehensively take care of our online store. From design to implementation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The implementation went very smoothly and without errors. Packaging is impressive when customers learn that the graphics were created by artificial intelligence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication and the whole process between the teams were seamless. We used Slack and Trello.

What was your primary form of communication with Webmetric?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In addition to standard, high design and implementation skills, Webmetric also showed creativity when designing graphics for packaging.

Are there any areas for improvement or something Webmetric could have done differently?

Everything was going well. I recommend!