Could you share any statistics or metrics from this engagement?
We have had almost 100 downloads. The app requires creation of profiles and stats suggest each user is on average creating at least two profiles, which is a promising trend. The app itself works well for the specs given. However, what we have right now is very much an MVP [minimum viable product]. We'll be undertaking more work once we collect enough use feedback to so what we can improve and resolve.
I believe many more downloads could be achieved and will be achieved with further improvements to the app – which have been identified from the feedback gleaned from the user experiences to date. The limitation right now has more to do with my own resources than Webline's performance or demonstrated skills.
What distinguishes Weblineindia from other providers?
I don't have a base for comparison. However, I found them very professional, patient, and accommodating to my needs. For example, they let me pay them using the TransferWise app, which was very flexible of them. They were very helpful and able to make thoughtful suggestions and very good at email correspondence in clarifying review points of mine. They offer a broad spectrum of skill sets, too – from design and development to testing and post-launch bug fixes.
With the nature of projects like these, there are milestones and, sometimes, the team has to work hard to pull the work together to achieve a milestone and make a submission to the client, and they were strong at this – I knew there were some long, hard hours worked – and I appreciated their efforts.
In hindsight, are there areas in which they could improve or things you might do differently?
My one regret was that a lot of time was spent on one area of logic – the parents flow – and I think this was unnecessary in hindsight. To be clear, Webline has delivered on the scope I set out. However, they helped me build an app with some user-facing oversights. The fault here is also mine – as I was struggling to visualize the end product myself and, therefore, I had some unrealistic and even inaccurate requirements.
After launching the website, sales increased by 10%. Weblineindia kept the internal team up-to-date on their progress. They set up a highly streamlined workflow, clearly explained best = practices, and offered valuable advice about online sales.