SEO & Digital Marketing for Home Renovation Co
- Digital Strategy Search Engine Optimization
- Less than $10,000
- June - Nov. 2025
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They were genuinely invested in our results, not just ticking boxes on a report."
- Construction
- Cork, Ireland
- 11-50 Employees
- Online Review
Webjuice provided digital marketing services for a home renovation company. The team conducted an SEO audit, created an SEO and content strategy, optimized the client's Google Business Profile, and more.
Webjuice helped the client increase organic traffic, improve keyword rankings, and boost lead volume, quality, and conversion rate. The team had a very organized and transparent project management approach. They were excellent at communicating and quick to adjust to the client's requests.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing Head of Home Renovation Company
Describe what your company does in a single sentence.
We help homeowners in Cork transform their houses into beautiful, functional, and energy-efficient homes through expert renovations, extensions, and refurbishments from design to completion.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Webjuice to accomplish?
- We hired Webjuice to help us generate more high-quality home renovation leads in Cork and boost our visibility on Google, especially for searches around renovations, extensions, and refurbishments. We also wanted our website to convert more visitors into quote requests and to have clear tracking so we know which channels bring in the most profitable projects.
SOLUTION
How did you find Webjuice?
Online Search
Why did you select Webjuice over others?
- High ratings
- Pricing fit our budget
- Good value for cost
How many teammates from Webjuice were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Webjuice carried out a full digital growth project for our home renovation company in Cork, focused on increasing high-quality enquiries for extensions, renovations, and full-house refurbishments. The work covered strategy, website optimisation, local SEO, content creation, and ongoing performance tracking so that our online presence consistently brings in the right type of renovation projects rather than low-intent price shoppers.
First, they completed an in-depth discovery phase: competitor and keyword research for Cork and surrounding areas, a technical audit of our existing website, and an analysis of our current lead flow. From this, they created an SEO and content strategy aligned with our main services (home renovations, house extensions, attic conversions, kitchen and bathroom renovations, and energy upgrades), with a clear plan to improve our rankings and conversions over the following months.
On the implementation side, Webjuice rebuilt key parts of our site architecture, created and optimised dedicated service pages for each renovation service, and improved on-page SEO (metadata, headings, internal linking, and local relevance for Cork). They also optimised and structured our Google Business Profile, worked on building local citations, and developed a review-generation process to increase both the volume and quality of our online reviews. Alongside this, they produced informative blog and guide content answering common renovation questions, designed to attract homeowners early in their decision-making process and guide them toward requesting a consultation.
Finally, they set up proper tracking and reporting so we can make decisions based on real data. This included Google Analytics, Google Tag Manager, form and call tracking, and monthly performance reports detailing keyword movements, traffic, leads, and booked projects, along with recommendations for ongoing improvements.
Key deliverables included:
- Full SEO & digital strategy tailored to our Cork renovation market
- Technical audit and on-site SEO fixes for our existing website
- New and optimised service pages (renovations, extensions, conversions, kitchens, bathrooms, energy upgrades)
- Content plan and execution for blogs/guides targeting renovation-related searches in Cork
- Optimisation of our Google Business Profile and local SEO (citations, NAP consistency, category optimisation)
- Review-generation system and templates to encourage happy clients to leave Google reviews
- Lead tracking setup (forms, calls, goals) through Google Analytics and Tag Manager
- Monthly performance reports with lead numbers, rankings, traffic, and clear next-step recommendations.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Here’s what changed after working with Webjuice:
More of the right traffic: Organic traffic to our main service pages (renovations, extensions, attic conversions, kitchens, bathrooms) increased significantly, with a higher share coming from Cork-specific searches.
Improved keyword rankings: We moved from barely visible to consistently appearing on page one in Google for core phrases like “home renovation Cork”, “house extension Cork”, and several long-tail renovation queries.
Lead volume & quality up: Our monthly enquiries from the website and Google Business Profile increased, and a noticeably higher percentage of them were serious renovation and extension projects rather than small one-off jobs.
Higher conversion rate: The percentage of website visitors who submitted a quote request or booked a consultation increased after the on-site changes and clearer calls-to-action.
More calls from Google Maps: Calls and direction requests from our Google Business Profile rose as our visibility and reviews improved.
Better review profile: We increased both the number of Google reviews and our average rating, which further boosted trust and conversion.
Traceable ROI: With proper tracking in place, we can now attribute a clear portion of signed renovation contracts directly to organic search and local SEO, giving us confidence that the investment is paying off.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their project management was very organised and transparent, which made it easy for us to stay in the loop without having to chase anything. They set clear priorities and timelines at the start, then worked in phases (audit → fixes → new pages → content → ongoing optimisation) and consistently delivered each milestone when they said they would.
Communication was excellent, we had regular check-ins, clear progress updates, and they were quick to adjust the plan when we had new services or offers to highlight. Any questions or requests we had were answered promptly, and they always explained things in plain language, with options and recommendations rather than just technical jargon.
What was your primary form of communication with Webjuice?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most was how deeply they understood both our local market in Cork and the realities of running a trades business, they weren’t just talking theory, they were focused on the kind of leads that actually turn into profitable jobs. They took the time to learn how we quote, schedule, and manage projects, then built a strategy around that, so everything felt practical and tailored rather than generic. On top of that, their communication was refreshingly clear and honest, and they were genuinely invested in our results, not just ticking boxes on a report.
Are there any areas for improvement or something Webjuice could have done differently?
None, and the reason I say that is because they did exactly what they said they would do, hit deadlines, communicated clearly, and the work translated into real enquiries and booked projects. Any time we had a question or a new idea, they were flexible and responsive, so we never felt let down or like something was missing from the service.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS