Webistry

BACKGROUND

Please describe your company and your position there.

I am the Youth Friendly Program Lead at Apathy is Boring, a non-partisan charitable organization in Canada. We are a youth-led organization that aims to support young Canadians in becoming change makers in their everyday life through redefining civic participation and democratic engagement.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Webistry?

In March 2021, we launched the Youth Friendly Program, the consulting arm of the organization and we needed help creating awareness of the program to start attracting clients and new partners. We hired Webistry to built and manage our awareness ad campaign on LinkedIn.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our internal Communications director at the time had previously worked with Webistry in other capacities.

Describe the project in detail and walk through the stages of the project.

There was a kick-off meeting, we went through a list of target audience, they worked with our PR team to make the list and set goals, we met a few times to go over budget and timelines, they did research on our products and our mission and values, built the ads and submitted them for approval, ran the campaigns, midway check and performance report, re-working of ads with new adjustments, final closing meeting with final ads campaign report with recommendations.

How many resources from the vendor's team worked with you, and what were their positions?

2 people worked with us on this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to test out different types of ads for our services and program that led us to know that engagement ads to a wider audience was more successful then generic awareness ads targeting specific groups of people on LinkedIn.

How effective was the workflow between your team and theirs?

Pretty effective it, we put a lot of trust into their team and they came through.

What did you find most impressive or unique about this company?

They were very open and eager to know more about our services and our mission as an NPO. They were super attentive to our needs and were always ready to listen to our voices to make sure the ads matched what we were looking to explore. They also made sure that we were aware of all the parameters of the work and the pros and cons of our choices to we could make informed decisions about the types of ads we wanted to focus on.

Are there any areas for improvement or something they could have done differently?

Maybe we should have ran more test ads in the beginning and landed on an landed on something that worked and ran that successful ad for the 3 months of engagement. However, given the limited budget we were working with, it's understandable that we couldn't invest right away in testing.

BACKGROUND

Introduce your business and what you do there.

I co-own a dental clinic in Montreal. Now, I mostly lead business development, but I initially handled the marketing and operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webistry?

We hired them for their marketing services to increase our web presence and acquire new patients to the clinic.

SOLUTION

What was the scope of their involvement?

The team at Webistry creates specific Google Ads campaigns and landing pages. They manage the budget for our online advertising. Everything was ROI-driven. We wanted to optimize the CPC and make sure our audience was receiving the right content and promotions. Their team updates the campaigns quite regularly, depending on what we need.

What is the team composition?

It’s changed over the years, but we worked with 4–5 people.

How did you come to work with Webistry?

We found Webistry online.

How much have you invested with them?

Over the years, we’ve spent around $70,000.

What is the status of this engagement?

Our engagement with them started in January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their service was very good. Whenever we need something from them, the replies are quick. We often communicate by email. Sometimes, we’d have conversations over the phone to review and discuss campaigns.

Over the years, I’ve been happy with the speed and consistency.

How did Webistry perform from a project management standpoint?

We set the tone in the beginning. If they need feedback, we are quick. But also, if we have questions about the status, they would quickly update us about where we were. There is never a time where we were wondering what is happening.

What did you find most impressive about them?

I’m impressed with their work speed and consistency. We’re very happy about the quality and service. That’s why we’ve worked with them for over four years now.

Are there any areas they could improve?

Nothing specific comes to mind.  

Do you have any advice for potential customers?

I would highly recommend them if a client wants to accelerate their growth. Webistry is the right team to work with. Having a good agency to handle your online campaigns and budget is important.