Digital Marketing for Educational Platform
- Direct Marketing
- Less than $10,000
- Sep. 2022 - Ongoing
- Willing to Refer
"In terms of project management, Webiance seems to have a structured and organized approach to managing their projects."
- 1-10 Employees
- Online Review
Webiance provides ongoing digital marketing strategy, SEO, and social media marketing for an educational platform. The team works with the client to create and manage PPC campaigns.
Webiance's digital marketing campaigns have increased website traffic and online visibility for the client. Their structured and organized project management approach ensures a high ROI. The team prioritizes customer satisfaction and maintains transparency and accountability throughout the process.
The client submitted this review online.
Please describe your company and position.
I am the Vice President of Edu Mandate
Describe what your company does in a single sentence.
Edu mandate connect Canadian institutions with study abroad agencies
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Webiance to accomplish?
- Quality Lead Generation
- Website Designing
- Search Engine Optimization
- Landing Page Designing & Optimization
- Social Media
How did you find Webiance?
- Online Search
- Clutch Site
Why did you select Webiance over others?
- High ratings
- Close to my geographic location
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Referred to me
- Company values aligned
- Experienced team
How many teammates from Webiance were assigned to this project?
Describe the scope of work in detail. Please include a summary of key deliverables.
- Strategy development: The agency may work with the client to develop a comprehensive digital marketing strategy that aligns with their business objectives, target audience, and budget. This may involve analyzing the competition, identifying key marketing channels, and creating a plan for content creation and distribution.
- Search engine optimization (SEO): The agency may conduct keyword research, optimize website content, and build high-quality backlinks to improve the client's website's visibility on search engines.
- Pay-per-click (PPC) advertising: The agency may create and manage PPC campaigns on search engines and social media platforms to drive targeted traffic to the client's website.
- Social media marketing: The agency may create and manage social media accounts for the client and develop a content strategy to engage with the target audience and promote the client's brand and courses.
- Content marketing: The agency may create high-quality content such as blog posts, videos, infographics, and ebooks to educate and inform the target audience and promote the client's courses and services.
- Email marketing: The agency may create email campaigns to nurture leads and promote the client's courses and services to their subscriber base.
- Analytics and reporting: The agency may provide regular reports on the performance of their marketing campaigns and use analytics tools to identify areas for improvement and optimize their marketing strategies.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
- Increased website traffic: This metric measures the number of visitors to the client's website. A successful digital marketing campaign should drive more traffic to the client's website, indicating an increase in awareness and interest in the client's courses and services.
- Higher search engine rankings: This metric measures the client's website's position on search engine results pages (SERPs). A successful SEO campaign should improve the client's website's rankings for targeted keywords, leading to increased visibility and organic traffic.
- Improved conversion rates: This metric measures the percentage of website visitors who take a desired action, such as filling out a form, purchasing, or requesting more information. A successful digital marketing campaign should improve the client's website's conversion rates, indicating that the marketing messages are resonating with the target audience and leading to more desired actions.
- Increased engagement on social media: This metric measures the number of likes, comments, shares, and followers on the client's social media accounts. A successful social media marketing campaign should increase engagement with the target audience and help to build a community around the client's brand.
- Improved brand awareness: This metric measures the target audience's familiarity and recognition of the client's brand. A successful digital marketing campaign should improve brand awareness, indicating that the marketing messages are reaching the target audience and resonating with them.
- Higher ROI: This metric measures the ROI of the digital marketing campaign. A successful campaign should generate a higher ROI, indicating that the client's marketing efforts are generating more revenue than the cost of the campaign.
What was your primary form of communication with Webiance?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
Describe their project management. Did they deliver items on time? How did they respond to your needs?
In terms of project management, Webiance seems to have a structured and organized approach to managing their projects. They provide a clear process for working with clients, including a discovery phase, strategy development, execution, and ongoing optimization and analysis. They also use project management tools to ensure efficient communication and collaboration between their team and clients.
Regarding delivering items on time, there is no public information on how Webiance specifically delivers their projects. However, they claim on their website to work on a schedule and timeline that is agreed upon with the client, and they strive to meet those deadlines. Regarding how they respond to clients' needs, Webiance seems to prioritize customer satisfaction and communication.
They provide multiple channels for clients to contact them, including phone, email, and chat. They also provide regular progress updates and reports, which indicate that they are transparent and accountable for their work.
Overall, based on the available information, Webiance appears to have a structured and organized approach to project management and prioritizes communication and customer satisfaction. However, it's important to note that every client experience can vary, and it's always best to do thorough research and due diligence before partnering with any agency.
What did you find most impressive or unique about this company?
- Focus on customer experience: Webiance prioritizes customer satisfaction and provides multiple channels for clients to contact them. They also provide regular progress updates and reports, which indicates that they are transparent and accountable for their work.
- Holistic approach to digital marketing: Webiance offers a comprehensive suite of digital marketing services, including web design and development, SEO, PPC advertising, social media marketing, and content marketing. This allows clients to work with a single agency for all their digital marketing needs, rather than working with multiple agencies.
- Results-driven approach: Webiance focuses on delivering measurable results for their clients. They use data-driven strategies and regularly track and analyze performance metrics to ensure that their campaigns are effective and optimized for maximum impact.
- Flexible pricing models: Webiance offers flexible pricing models, including project-based pricing, hourly rates, and retainer-based pricing. This allows clients to choose a pricing model that best fits their budget and project needs.
Are there any areas for improvement or something Webiance could have done differently?
More training and development for employees: As Webiance continues to grow and expand, investing in ongoing training and development for their employees could help to ensure that they have the skills and knowledge necessary to deliver high-quality digital marketing services to clients.
Service & Deliverables
On time / deadlines
Value / within estimates
Willing to Refer5.0
"Webiance is one of the best digital marketing services agency