Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
They were really good at helping us with SEO. HubSpot is not just getting traffic to the site, but it’s actually making your visitor’s visits actionable. Webbege is really good at putting a lot of call to actions and forms together so that we can capture user information. Depending on the interaction with the website, they’re actually really good at setting up automatic workflows. If the user downloaded content or maybe even viewed content, they get put into an automatic workflow that does the marketing automation on its own.
Two of our larger clients came through the inbound lead that Webbege set up. There’s about a quarter of a million dollars that we can draw back to that inbound marketing piece that they put together. If you were to put an ROI on it, that’s what we would do and that’s why we kept them and kept putting them on retainer, because the results were there. We’ve been really happy and even if we had only gotten one of those customers, it would have been worth it.
How did Webbege Inc. perform from a project management standpoint?
I like what they do. On a day to day basis, I don’t work with them so much—my marketing team does. I know that they use a tool where, if we need something from them, we just use the tool and add it as a task and then we can see when it’s been accepted as well as when it gets executed.
When we do have one-off projects like specific marketing campaigns, and I like the way they’re able to step in and run them. That’s why we had them start doing that because we weren’t able to execute on our end. They’re really organized, which is good. The one thing they do that we really like is we work with a number of different partners and they’re able to coordinate between the partners. Their project management skills are actually very good.
What did you find most impressive about Webbege Inc.?
Their flexibility is impressive. We know that we’re not their biggest customer, but it’s never hard to get in touch. We never feel like we’re not their priority and that’s really nice. We didn’t haven’t that feeling with the group we were working with before; it sometimes took days to get a response. But Webbege is very responsive. That’s why we integrated them as part of our business. They really are a part of the team now. We can pick up the phone and call and we’ll get an answer.
Are there any areas Webbege Inc. could improve?
The only thing I would say is we have other folks on our team that get ideas and want Webbege to do something for them. Webbege doesn’t say no. Not that they’re supposed to, but I’d like to have some other level of control over who’s pulling their resources. Maybe that’s not necessarily Webbege’s fault because they’re obviously supposed to say yes; maybe that’s more our fault.
What tips or recommendations could you share that might increase the likelihood of success with Webbege Inc.?
I would definitely recommend them. They do more than websites and they do more than SEO. I think other companies might not see that if you were to go on their website, because we didn’t. If I were another organization, I would look into the other services they provide because it might be something you need.