WEBB | Digital Marketing & Branding

BACKGROUND

Introduce your business and what you do there.

I’m a managing partner of a small restaurant in Tulsa.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WEBB Branding?

Since we’re a small business, our management team doesn’t have a lot of bandwidth to invest in social media. We wanted to bring on a resource who could alleviate that pressure, handling our accounts and focusing our local outreach.

SOLUTION

What was the scope of their involvement?

WEBB Branding manages all of our social media, including Facebook, Twitter, and Instagram. We’ll often send them pictures from the restaurant to post. Using our photos, they format and caption them in different ways before posting them as scheduled. More intensive campaigns might involve videos and other promotional collateral. For a recent project, they executed a series of promotions as well as a brewery tour to generate more visibility.

Beyond overseeing our social media, they also send email blasts and reply to our customers’ comments on Google reviews. At times, I might step in to personally respond in a certain way. However, for the most part, they understand how we interact with customers and handle it themselves.

What is the team composition?

We mostly work with Van (Principle, WEBB Branding).

How did you come to work with WEBB Branding?

Although we operate independently of each other, we’re actually part of a bigger company based in Florida. At the time, we were collaborating with a previous agency while also working with Van on a smaller scale. We decided to have him manage our social media full time based on his past experience. I was familiar with his work as a sales manager for a prominent radio network, so I knew that he produced quality results and had helpful contacts here in Tulsa.

What is the status of this engagement?

Their full-time work began in January 2018 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since WEBB Branding’s involvement, we’ve seen our Google engagement increase substantially. Their responses to reviews and comments have encouraged people to call about our business and check in. We’ve also seen positive results from the brewery tour promotions, some of which went viral in the city.

How did WEBB Branding perform from a project management standpoint?

Van is definitely on top of things. I’ve had no issues with timeliness, and he’s never missed a deadline. In terms of communication, we mainly talk via email but also meet in person every month, depending on our business level. If I have a pressing matter, I’m always able to call him.

What did you find most impressive about them?

They’re able to address gaps in our social media marketing. I can count on them to take care of everything without having to micromanage.

Are there any areas they could improve?

They’ve done a good job so far. As a small business owner, I’m always trying to find new ways to drive foot traffic, so I would appreciate if they could provide more outside-the-box ideas.

Do you have any advice for potential customers?

If you’re looking for a quality agency that is consistent, detail-oriented, and cost-efficient, consider WEBB Branding.