What was the scope of their involvement?
There are 4 user roles within the platform and 4 different UIs for each of those roles, all of which are connected to each other. What we see as “owner” is completely different to what users see as “director” or “coach” when they log in. Making sense of this process is ridiculous, and it’s challenging to maintain enough flexibility in order for the system to be customized.
We had a couple of Skype conversations with Webabstract’s principal to talk about the product. He was spot-on in his assessments from the beginning. I’ve worked with junior UX people in the past, and I have a few designer friends, but I hadn’t met anyone of his caliber. Typically, designers work within parameters, but we were actually looking to Webabstract to create a functional structure for us.
We had some designs in place before starting the project, but they were basic, consisting of a calendar with some restrictions. I showed these items to Webabstract, and we explained our goals. They recommended that we go through a workshop, so I flew to Budapest for 2 days. I liked the fact that they dug deep into the business issues, and I respected their level of acumen. We were primarily concerned about getting customers to use these functions, but we also wanted to know which features needed to be in place at early stages of the business and which could be built later. They helped us prioritize our goals in a thoughtful manner.
We went through user research and user testing, and Webabstract even involved a former tennis player who now does mobile UX. He leveraged his understanding of both the product side and the game of tennis. We gained several unexpected insights through this process, thanks to Webabstract’s efforts.
Development hasn’t started yet, but I know that Webabstract’s team is looking at using React Native. We have 2 or 3 full-time people now, and I believe that we will have 2 more developers involved later. Like any other agency, people will jump in at different times, as needed.
How did you come to work with Webabstract?
My partner and I talked to an investor and then tried to locate the best UI designer in order to tackle this challenge. I’ve recently moved from Arlington, Virginia to Zurich, Switzerland. My wife is from Budapest, and I considered living there, so I started looking for the best design team from Switzerland to Hungary. I found a few good teams in Switzerland, but compared to Webabstract, they didn’t have the full package.
I looked through Behance and Dribbble for freelancers initially. I contacted a few of them, and I realized that 2 of the 3 people I spoke to were working for Webabstract. I decided to call the company, but they actually reached out to me before I did. We set up a call and went from there.
How much have you invested with Webabstract?
The cost of their design work will be around $20,000.
What is the status of this engagement?
We started working with Webabstract in April of 2017. The project is ongoing.