The Web Native

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder of Forvya, a premium fitness and wellness concept helping women and men 40+ build strength, health, and long-term vitality through personalized training and holistic coaching.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Web Native?

We needed an entire digital marketing presentation and strategy, starting with a brand that could be used in real marketing activities. We wanted to focus on operations, not marketing.

SOLUTION

What was the scope of their involvement?

We started with developing a brand identity and how we present ourselves uniquely in the fitness market, which is very crowded with competitors. We also needed a unique web presentation based on that identity. The Web Native has been doing the full marketing strategy and execution for us. We've started with website development and communication, extended to pre-launch social media activities, and now, after the launch, they do ads as well.

What is the team composition?

We work with 3 teammates from The Web Native.

How did you come to work with The Web Native?

They were referred to me.

How much have you invested with them?

We've spent around €50,000.

What is the status of this engagement?

We started working with them in September 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started pre-launch, so there wasn't much when we started. Now, we have more than 100 members in our fitness/health club, more than 300 followers on social media, and every day, we get new client requests. Since we're premium, local, and have high costs, we didn't expect that much in the beginning. We've also seen revenue growth; we went from €0 to €100,000 in revenue in the first month.

How did The Web Native perform from a project management standpoint?

They've delivered on time; we launched on March 8, 2026, and everything was ready then. We mainly communicate through virtual meetings.

What did you find most impressive about them?

They know the digital landscape inside and out. The Web Native is highly skilled in marketing, so for us as non-marketing people, it's great to have a team that we can trust.

Are there any areas they could improve?

After the campaigns were launched, we learned a lot about our members, but we've already improved that, so there's not much to complain about.