THE WEB-LINKS DIGITAL

BACKGROUND

Please describe your company and position.

I am the CEO of IQ Champ

Describe what your company does in a single sentence.

Educate children

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire THE WEB-LINKS DIGITAL to accomplish?

• Marketing
• Leads
• Sales
• Graphics
• Social media management

SOLUTION

How did you find THE WEB-LINKS DIGITAL?

• Referral
• Other

Why did you select THE WEB-LINKS DIGITAL over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from THE WEB-LINKS DIGITAL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Summary:
The Web-Links Digital provided full-scope digital marketing, ad management, and business consulting services to support the relaunch and growth of our academy. The team rebuilt our marketing strategy from scratch, redesigned our digital presence, and successfully turned our non-performing business into a lead-generating asset.

Services Provided:

• Digital Strategy & Marketing Consultation
• Meta (Facebook & Instagram) Ads Management
• Business Growth Consulting
• Funnel Optimization & Lead Generation Strategy
• Content Planning & Social Media Management

Scope of Work:
When we first approached The Web-Links Digital, our academy was struggling. We had zero leads, low visibility, and a marketing setup that wasn’t delivering any results. Their team conducted a complete audit of our past marketing efforts, identified the gaps, and developed a full-funnel strategy for us.

They didn’t just handle the ads. They worked like partners real consultants who understood our pain points and helped rebuild our marketing foundation.

Strategy: They helped us understand where our previous marketing was failing. They laid out a plan focusing on audience targeting, budgeting, content structure, and growth roadmap.
Ads Management: Their paid media specialist completely restructured our ad campaigns. Instead of just boosting posts, they ran real Meta ads, built custom audiences, and continuously optimized for lead quality and ROI.
Design & Branding: Their creative team gave our academy a fresh look. The visuals, ad creatives, and social media posts were all aligned with our new brand direction and strategy.
Consulting & Support: We were constantly guided through decision-making and performance reviews. They made it clear what was working, what needed adjusting, and what the next step should be.

Key Deliverables:

• Full-funnel digital marketing strategy
• Meta Ads campaigns with targeting, A/B testing, and lead generation
• High-converting ad creatives and landing page recommendations
• Weekly performance reports and strategy calls
• Social media management + redesign of Instagram and Facebook presence
• Business consulting to align marketing with long-term growth goals

Results:
Since relaunching in Feb 2025, we’ve gone from zero leads to consistent, quality inquiries for our academy. Our ad campaigns are now converting, our brand looks professional and trustworthy, and most importantly our business is finally growing.

Feedback:
The Web-Links Digital truly changed the game for us. Their team is not only skilled but deeply invested in delivering real results. We didn’t just get a marketing agency  we got a long-term growth partner. Highly recommended to any business that wants more than just vanity metrics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes from the Project:

• Lead Generation Increased by 600%+

Prior to working with Web-Links Digital, we were getting zero qualified leads. Within the first 60 days post-relaunch, we began receiving 20–25 qualified inquiries per week across organic and paid channels.

• Cost-Per-Lead (CPL) Reduced by Over 50%

Compared to earlier attempts with boosted posts, the new ad campaigns cut down our CPL significantly  giving us more reach, better engagement, and higher-quality leads for a much lower spend.

• Conversion Rate Improved by 3x

With optimized targeting and high-converting creatives, we saw a noticeable jump in conversion rates. More of the people engaging with our ads were actually signing up or inquiring about our programs.

• Follower Growth & Engagement Boost

Our Instagram and Facebook pages saw a 200% increase in followers, with engagement rates (likes, saves, DMs) growing steadily. This was a major credibility boost for our brand.

• Consistent Inbound Leads 

We now receive a stable stream of leads every week. The difference between before and after is night and day  our business finally feels sustainable and scalable.

• Return on Ad Spend (ROAS) Improved

The performance of Meta Ads showed a positive ROAS, with each rupee spent translating into real interest and revenue, not just vanity metrics.

we’ve seen a 600%+ increase in qualified leads, a 50% drop in cost-per-lead, and a 3x improvement in conversion rates. Our social media engagement doubled, and we now receive consistent, high-quality inbound inquiries each week.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Web-Links Digital was incredibly reliable and responsive throughout the entire project. Every deliverable from ad creatives to campaign launches was delivered on time or earlier. They kept us updated regularly with progress reports, strategy calls, and honest feedback. If we needed changes, they were quick to respond and adapt. It genuinely felt like we had an in-house team guiding us. Their communication was smooth, and their commitment to our success was obvious from day one.

What was your primary form of communication with THE WEB-LINKS DIGITAL?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us the most was how personally they took our success. They didn’t treat us like just another client  they took ownership like it was their business on the line. Their mix of creativity, technical know-how, and strategic thinking is rare, but what really stood out was their dedication. They listened, adapted, and pushed us forward when we were ready to give up. That level of care and commitment is hard to find.

Are there any areas for improvement or something THE WEB-LINKS DIGITAL could have done differently?

Honestly, the overall experience was great, but if there’s one area for improvement, it would be streamlining the onboarding process a bit more. As clients, we were already overwhelmed, so having a clearer initial roadmap or checklist would’ve made the early stages smoother. That said, once we got rolling, communication and delivery were solid. Just a little more structure in the beginning could take things from great to exceptional.