Please describe the scope of their involvement in greater detail.
The Web Guys had built a website which reached the market areas that I was shooting for. I've asked their team to keep me active in blogging, Facebook, tweeting, and so on. I give The Web Guys monthly input in what I'd like to see, which helps them personalize the work that they're doing for me. I've asked The Web Guys to integrate my website to the rental-specific software that I use, sparing me from re-entering the data. It integrates seamlessly, which makes life much faster and easier for us.
The Web Guys were extremely proactive in making sure that I'd stay current when Google went to mobile-friendly environments. The Web Guys told me a year in advance to spend the money to do it correctly and not rush in the last minutes in order to catch up. I belong to a national network of dealers and have probably been the first one to have a mobile-friendly website. Whenever something happens, I have the option of addressing it instead of procrastinating the inevitable. The Web Guys are very proactive in making sure that everything is done right.
The Web Guys are very responsive to making any changes, like contact information and other content. I appreciate that The Web Guys never made changes that would impact the performance of the website. There are certain areas which shouldn't be modified, as they are important for web crawlers. When a change is made, it's done with The Web Guys' knowledge and oversight.
How did you come to work with The Web Guys?
I had worked with a much larger company in the past for web development. They were not user-friendly and weren't willing to make the changes that I wanted. I was unable to touch the website myself. I reached out to The Web Guys, and they gave me the ability to adjust things as needed. My previous website was so complex that any change would take forever.
My previous company also wasn't providing the level of SEO services that The Web Guys are, so I wasn't getting the same amount of exposure.
Could you provide a sense of the size of this initiative in financial terms?
The total cost of the initial website development was between $2,000 and $3,000. Making it mobile-friendly had a cost of $1,000. The Web Guys' monthly fee costs around $500. I spend around $200 additionally each year in order to tweak the site.
What is the status of this engagement?
I first met The Web Guys in 2008. My website was completed within a month. The Web Guys have kept it up-to-date and has modified it since then. We have an ongoing relationship. I email them regarding any changes; we discuss them, and they will be implemented within a few days.