Web Bureau

Please describe your company and your position there.

Simply Telecom are one of the UK & Ireland’s leading VOIP & Business Communications companies. My position is Managing Director.

For what projects/services did your company hire Web Bureau?

Our business is focussed on growth across the UK & Ireland. We needed professional support to fully utilise digital marketing as part of our growth strategy. Web Bureau worked with us across SEO, Paid Search (PPC) and Strategic Social Media Advertising (Facebook & Instagram). The objective of the campaign was to enter new markets and to promote new services within our Business Mobile & VOIP offering.

What were your goals for this project?

Overall, we set out to increase the volume of qualified & targeted leads as part of our sales strategy. Part of this was to introduce our brand and product range to new markets where we previously had little visibility.

How did you select this vendor?

We were previously aware of Web Bureau through various business connections & reputation in the market. We engaged with 5 digital agencies before making our selection. Selection criteria was based on experience, awards, reputation, and results for previous clients. Cost was a factor – but quality and results are more important to us.

Describe the project in detail.

Simply Telecom tasked Web Bureau to drive growth into our existing sales strategy. In particular, we wanted to ensure our new offering in VOIP & Business Mobile services were getting traction from major UK and Irish cities (London, Manchester, Birmingham, Glasgow, Dublin, etc) Web Bureau managed to achieve this from PPC, SEO and Social Media Advertising. Mainly Facebook & Instagram.

What was the team composition?

Given the scale of Web Bureau (team size of circa 40) they were able to deploy a team to suit of campaign. The Digital Marketing Manager worked with us to understand our goals and define the strategy. We also had direct contact with specialists in each field – Paid Search, SEO & Social Media Advertising. Along the way, some of Web Bureau’s Creative team also contributed with campaign artwork and website design.

Can you share any outcomes from the project that demonstrate progress or success?

• Websites visits increased considerably.
• Incoming leads from each of the digital channels also increased significantly.
• Traffic & enquiries from our target regions all surpassed our expectation.
• We monitor ROI for the campaign and are pleased to say that the investment was greatly outweighed by the return.

How effective was the workflow between your team and theirs?

Project Management and general comms from Web Bureau were all good. We were appointed with a suitable Digital Marketing Manager along with 2 of his team working on our campaign. As well as the weekly communication, we also got presented with new ideas to help grow our business along the way.

What did you find most impressive about this company?

Web Bureau have an impressive breadth of knowledge in all things digital marketing. They were also able to help advise on website improvements in order to help conversion & lead generation.

One factor that helped us settle on selecting Web Bureau was there awareness of the commercial impact of the campaign. Other agencies we have spoken to talk about reach, engagement etc but seemed to miss the most important part – the commercial results. Web Bureau understood this from the get go.

Are there any areas for improvement?

I have to say that are really pleased with the relationship & activity to date. We would be happy to recommend Web Bureau to other companies wanting to boost their digital marketing activity or online presence.

Introduce your business and what you do there.

I’m the owner of Partfinder, an advertising agency.

What challenge were you trying to address with Web Bureau?

We wanted to make our website more prominent.

What was the scope of their involvement?

The team engaged with us in keyword research and strategy to improve our position on Google.

What is the team composition?

There were three people who worked on the project, including a project manager.

How did you come to work with Web Bureau?

We came across them after a virtual search. We saw they were successful in promoting themselves on Google, so we were confident they could achieve the same results for us. 

How much have you invested in them?

We’ve spent less than $10,000.

What is the status of this engagement?

We worked with them from November 2019–February 2020.

What evidence can you share that demonstrates the impact of the engagement?

We were experiencing a fair amount of success, noticing high levels of engagement following their work. It’s been tough to judge since the outbreak of COVID-19, but up until then, we could tell Web Bureau’s strategies were quite effective.

How did Web Bureau perform from a project management standpoint?

Web Bureau performed very well. The team was always available when we needed them, and they gave us great feedback and direction. We mostly communicated through email, and we had a couple of conference calls.

What did you find most impressive about them?

Both their diligence in the project and their delivery were impressive.

Are there any areas they could improve?

No, not really.

Do you have any advice for potential customers?

Be clear and concise in what kind of product you need, and they’ll be able to give you very informed feedback. We knew exactly what we wanted and they were able to deliver perfectly.

Please describe your company and your position there.

Kingspan Water & Energy has been creating sustainable solutions that preserve and protect water and energy for over 50 years. We also offer intelligent monitoring and provide our customers with enhanced insight and greater control over their water and energy assets. I'm the marketing director.

For what projects/services did your company hire Web Bureau?

We were building a global website that unified multiple sites into one platform.

What were your goals for this project?

We needed to migrate over 40 legacy websites into a common domain—the site needed to allow for localization and optimize lead generation in each country. We wanted a content-driven solution that had zero impact on our legacy SEO efforts.

How did you select this vendor?

We had some experience working with them and were highly satisfied with their process, quality, and delivery. One of our main requirements was a good relationship. We have complicated requests and demanding timelines, so we needed an agency that was agile and easy to work with.

Describe the project and the services they provided in detail.

They designed, developed, configured, and launched a CMS for our new global website with a full frontend. The project began with discovery sessions, customer journey mapping, and refinement of the scope and output. Once we finalized the scope and goals, they created a project timeline with the various key stages of the project and deliverables, so everyone knew where they stood.

We received wireframes and began actual production, with weekly and daily updates. They provided project scoping and management, customer journey mapping, wireframe development, frontend design and coding, extensive development, consultancy, and SEO support.

What was the team composition?

The project team had seven people, including a project manager, a technical director, a CX and design lead, the main designer, a frontend coder, and one or two developers. The team scaled as timelines or requirements required.

Can you share any information that demonstrates the impact that this project has had on your business?

We developed and launched the websites on time, which showed real benefits immediately. They required less management, but our SEO and lead generation increased. Our marketing team wasn't stressed since they knew the project was in safe hands. We now have a long-term relationship with The Web Bureau.

How was project management arranged and how effective was it?

Their project management was the best we have received from any digital agency. We worked collaboratively and had Skype and phone calls every day.

What did you find most impressive about this company?

I loved their adaptability, project management, and fair pricing. Our project had many complications because of its scale, but we worked through everything together and didn't miss any deadlines. It was easy to do business with them. We knew everyone and could access the directors if needed.

Are there any areas for improvement?

There is very little that they could improve. It was a good experience despite a stressful situation.

Please describe your company and your position there.

Tilemarket have three tile showrooms situated in Northern Ireland and one in Dublin, with the ability to deliver anywhere in the UK/ROI, we offer both the personal showroom shopping experience and the convenience of online shopping with delivery to your door. I am the Marketing & Ecommerce Manager

For what projects/services did your company hire Web Bureau?

Web Bureau redeveloped the Tilemarket e-commerce site, revising the UX experience to make it more user friendly. We have continued to engage them to improve SEO and our digital strategy.

What were your goals for this project?

Our website as it sat was underperforming, after engaging The Web Bureau we were able to identify why it wasn't meeting expectation and put a strategy into place to fix it. We aim to continue making improvements on the site that increase sales both online and as a advertising platform driving footfall into our showrooms.

How did you select this vendor?

We wanted to use a local company so that there was personal interaction. They came highly recommended in the industry.

Describe the project and the services they provided in detail.

Site both re-designed and re-developed, in particular to improve the UX experience.

What was the team composition?

We have a great working relationship with all the team. Expectations are met in a timely manner and there is always open communication.

Can you share any information that demonstrates the impact that this project has had on your business?

After the landing pages were updated, we are starting to see a significant drive in conversions. UX experience has vastly improved and this is evident through our google analytic data.

How was project management arranged and how effective was it?

No complaints. Caroline has been a great Account Manager, all queries- no matter how small, are dealt with promptly.

What did you find most impressive about this company?

Transparency- we left an agency where communication was an issue, having open communication is extremely important as we are a small company with limited digital resources.

Are there any areas for improvement?

I am very happy with the overall performance of all the team at The Web Bureau and happy to recommend.

Please describe your company and your position there.

I am Ecommerce Manager for a pharmacy chain based in Northern Ireland.

For what projects/services did your company hire Web Bureau?

Our existing website was not performing to our expectations. We sought a solution to improve our site's performance, and in particular to solve the challenge of customer's increasingly accessing our site via mobile devices.

What were your goals for this project?

Improve our site's bottom line, via improving on a number of identified metrics - time on site, conversion rate, cart value etc.

How did you select this vendor?

Web Bureau were recommended to me by a friend who had used their services in the past. We met with them and were thoroughly impressed by their vision for our site, and their expertise in Ecommerce & digital marketing.

Describe the project and the services they provided in detail.

Site re-developed, in particular to improve mobile browsing. Following this, we retained their services for ongoing dev. and marketing.

What was the team composition?

We met with Paul Haslam (director). Project was handled by an Account Manager and we had frequent communication with him. In addition a number of their team would work with us - from tech/dev, and from marketing.

Can you share any information that demonstrates the impact that this project has had on your business?

We saw significant improvement in the visitor metrics we had identified, along with significant improvement in turnover. This happened within a very short period of time, following our site's re-launch.

How was project management arranged and how effective was it?

I was very satisfied how the project was managed. Delivered ahead of time.

What did you find most impressive about this company?

Very capable and knowledgable. At the same time, Web Bureau is very approachable — they're a very friendly, pleasant company to work with.

Are there any areas for improvement?

Very little - very pleased with the results they deliver and in how the communicate with us.