W.Bradford

BACKGROUND

Please describe your company and position.

I am the Vice President, Marketing and Communications of Stop Soldier Suicide

Describe what your company does in a single sentence.

Stop Soldier Suicide programs include crisis intervention and counseling to prevent suicide for the most at-risk veterans and service members, as well as research and suicide intelligence, firearm safety, and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire W.Bradford to accomplish?

• Create a clear, compelling story of why donors and partners should engage with Stop Soldier Suicide
• Maintain safe messaging standards to honor client and staff stories
• Elevate marketing collateral to provide a best-in-class visual experience

SOLUTION

How did you find W.Bradford?

Referral

Why did you select W.Bradford over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from W.Bradford were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Phase 1: Campaign Planning & Strategy Campaign & Content Strategy 
Define campaign target audiences, research topics and others sharing voice in the space, and solidify core messaging and additional key elements to craft an effective campaign strategy that resonates with target audience members. 

• Social Media Audit 
• Stakeholder Interviews 
• Campaign Topic Research & Consolidated Findings
• Target Audience Identification & Definitions
• Development of Three (3) Campaign Content Pillars
• Campaign Content Calendar (One (1) Month)
• Strategic Hashtag Recommendations
• Create a paid social media strategy, specifically for Facebook, LinkedIn and Instagram. Strategy will be developed to show audiences to be targeted based on up to three (3) types of content, as well as KPIs which will be updated after a full quarter of benchmarking advertising performance.
• Deliverable 1: 
  • Audience Targeting Parameters & Setup in Meta/Other Social Properties 
  • 2 Ad Sets to Run 2 Weeks Each throughout September 
  • Up to 3 Content Types per Ad Set (All Copy and Creative Support Included) i.e., animated video, static image, infographic, etc. 

Phase 2: Campaign Content Production & Coordination Social Media Production Develop a social media campaign to populate 30 posts and 30 stories for the life of the campaign. 

• Editorial Content Calendar w/ Concepts/Ideas for Initial Review
• Copywriting 
• Design/Animated Design (Video Output) 
• Publishing/Distribution Social Listening & Audience Channel Engagement Utilize social listening tools to proactively and reactively engage with social media users and brands. A list of terms and topics to follow will be created and monitored daily throughout the campaign, and will respond to all engagements with action-driven responses, as well as share content and engage otherwise with aligned brands and causes. Email Marketing; Multi-Touch E-Blast Development Plan and develop a multi-touch email drip campaign aimed at the identified target audiences, utilizing existing email marketing lists. This drip campaign will include (4) e-blasts, with the main goal to drive business goals and identified KPIs such as donations, web traffic, and/or interactions. Included: 
• Drip Campaign Planning 
• Copywriting 
• Design 
• Email Asset Handoff for CLIENT Distribution Campaign Landing Page Plan, design, and develop a dynamic and visually interesting campaign landing page. This will serve as the main location 3 for all campaign information and will contain links to main website and various pages of interest. 
• Landing Page Content Planning 
• Page Copywriting 
• Design 
• Development of Landing Page within CLIENT’s Current CMS Platform User Generated Content Activation (UGC) - Included in Aforementioned Efforts Engage social following and organic/paid new users to solicit compelling personal stories from users which will then be re-shared during the campaign on social posts and stories with the users’ full consent. Beyond the campaign, the content can be used for long-tail campaigns in future social media and content creation deliverables. Video & Photography Production Coordinate and produce video and photography assets to be used throughout the campaign to enhance the emotional appeal of the campaign. 
• Deliverables: 
  • 5 Long-Form Videos Up to 60 Seconds Each 
  • 10 Short-Form Videos Up to 30 Seconds Each 
  • Pre-Production, Production, Post-Production 

Phase 3: Evergreen Asset Preparation & Project Conclusion Content Library Development Create a library of evergreen assets to be used beyond the lifespan of this campaign. A breakdown of assets to be created and provided can be seen below: 

• Content Library Dropbox Folder 
• Video Library (Professionally Produced Video & Edited UGC Videos)
• Image Library 
• Template Social Graphics
• Reusable Email Marketing Templates 
• Testimonial Copy Comprehensive Campaign Report & Post-Mortem Workshop 
• Provide a comprehensive report and workshop on campaign performance metrics across all activated channels, including sentiment reports based on social listening efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Generated fundraising leads from video, social, and webpage; increased time on landing page sites; distinct KPIs for CTRs, post engagement, and time spent in video; QR code CTR

Describe their project management. Did they deliver items on time? How did they respond to your needs?

W. Bradford closely tracked all project needs, adhering to a strict timeline and holding our team accountable to provide the assets needed to complete work. However, the team was also flexible when our team was holding something up. Scope discussions were clear and timely.

What was your primary form of communication with W.Bradford?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

W.Bradford immediately jumped into the Stop Soldier Suicide story. This is not a subject matter area where everyone feels comfortable, but the team asked great questions and immediately latched onto the hope and importance of telling these stories well.

Are there any areas for improvement or something W.Bradford could have done differently?

No - we were thrilled with our experience from start to finish

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Luminii. We’re a Chicago-based professional lighting company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with W. BRADFORD?

In 2019, our company went through two acquisitions that poised us for dramatic growth. We suddenly expanded into a robust, global organization, but I was still the sole internal marketer. I needed to create an external team that could help me build a true marketing program.

SOLUTION

What was the scope of their involvement? 

W. BRADFORD is actively engaged with our company, supporting me on PR, social media, and a blog. Generally speaking, they also take part in all of the core aspects of product launches, from the product positioning and messaging to the videos and campaigns themselves. They’re really looking to define unique ways that would help us stand out in a crowded industry.

What is the team composition? 

It depends on the type of project we’re doing. W. BRADFORD is a small boutique agency, so I work with about 3–4 people on average. That’s exactly what I need for our daily work. But, if we need a video done, then the team will be more robust because they’re adding on a video team.

How did you come to work with W. BRADFORD?

I met Will (President & CEO) by happenstance while we were both working at different companies. His company was deemed our PR agency then, so I got to know Will and his work there. Eventually, when he went off and formed W. BRADFORD, I followed him.

We’ve been working together for several years, now, and he’s a dear friend of mine, too. It’s important to have that kind of record to do what we’re doing in marketing.

How much have you invested with them?

It’s different now that we’re in COVID-19. Everyone is under a lot of strain, and we’re not spending as robustly as I’d like to be. I’d say it’s been a little under $100,000.

What is the status of this engagement?

At Luminii, we’ve worked together since January 2019, but I’ve worked with them for at least three years, now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The stats are incredible. Not only have they had to build a name for us, but they’re also promoting our company during a global pandemic. Despite that, we’re actually seeing consistent growth month over month and are breaking records. 

The team refuses to be stifled by the stress of COVID-19, which speaks a lot to who they are and their tenacity. That’s reflected in the results we see during our monthly reports. Our board is happy with our social and web activity.

How did W. BRADFORD perform from a project management standpoint?

They’re a fabulous team that actually keeps me organized. I rarely find an agency where I’m not doing some of the handholding or managing, which is not an option when I’m the leader of the company and am being pulled in so many directions.

W. BRADFORD stepped up to be more of a partner. I know that they’ve got my back and are making smart, informed decisions. They’re not waiting for me to tell them what to do, which alleviates a lot of my pain.

What did you find most impressive about them?

I’m a strategist, so it’s important for me to have a strategic partner that can think outside of the box. We have a philosophy where we don’t compare ourselves to others. Yes, we’ll look at things competitively, but we’re not going to just market ourselves a certain way because our competitors have set the standard for that. 

Will and I have done award-winning work together in the past precisely because we aim for what makes sense to us. It’s an intuitiveness that W. BRADFORD brings to the market, so there’s a lot of trust there. I’ve taken many leaps of faith with them, and they’ve always paid off.

Are there any areas they could improve?

No, there aren’t any ongoing issues that need to be resolved. We all have our good and bad days. If something comes up, we let them know, and they fix it.

Do you have any advice for potential customers?

They’re a fabulous partner for small- to medium-sized companies. If you want a team that’s intimate and will care about your outcome, then go with W. BRADFORD. They’re just as invested as you are in your project. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a small law firm. We specialize in working with small businesses and startups as their legal advisor.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with W. Bradford?

I’d originally created my own website. Our business had grown to the point where it made sense to bring in an expert to redesign it.

SOLUTION

What was the scope of their involvement?

The owner, Will (Founder & CEO) and his team executed a full overhaul of my website. They implemented both the design and deployment of the Wix platform.

What is the team composition?

Will was my primary point of contact, but I worked with 2–3 teammates.

How did you come to work with W. Bradford?

I knew Will because we were both members at WeWork. I’m big on supporting small business owners, and I sensed that Will was very consumer-oriented. I felt heard, and I also knew that his past work had been excellent.  

How much have you invested with them?

We spent between $5,000–$10,000.

What is the status of this engagement?

The project began in August 2019 and wrapped up in May of 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

My new website has received stellar feedback, and my clients have indicated that it’s very user-friendly. Will listened to my needs and designed a legal website that’s compelling, unlike your stereotypical one that’s more sterile. I really appreciated that the team worked diligently to deliver something that’s different and unique.

How did W. Bradford perform from a project management standpoint?

They did a great job. They were always available either by text or phone. We were always kept up to date about project progress.

What did you find most impressive about them?

I would highlight Will’s thoughtful attention to detail. Their customer service is also excellent.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

You’ll be in excellent hands. You can feel comfortable investing in a provider that really knows what they’re doing.

BACKGROUND

Introduce your business and what you do there.

I’m the pastor of a church.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with W. BRADFORD?

We needed a website, logo, letterhead, and upgrade of our Facebook page.

SOLUTION

What was the scope of their involvement?

W. BRADFORD gathered information on the history of the church and our town. Then, their team used those details to create a Squarespace website for the church. Once I picked the colors and symbols I liked, they went from there to build the platform based on my feedback. They trained me on how to use its functionalities. They also created our logo and branded our Facebook.

What is the team composition?

There were a couple of people working on the website and branding efforts, but most of my interaction was with the owner.

How did you come to work with W. BRADFORD?

Will (Owner) and I have been friends since high school. I knew what he was capable of so I contacted him and reached out.

How much have you invested with them?

We invested between $2,000–$3,000.

What is the status of this engagement?

The project ran from January–May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very happy with the website. It’s user-friendly and functional. Everything turned out phenomenal-looking. We’d definitely work with W. BRADFORD again.

How did W. BRADFORD perform from a project management standpoint?

They did great with project management. We mostly communicated through text or instant messaging.

What did you find most impressive about them?

I was most impressed with their ease of communication. I always had access to them anytime I had a question or reached out. They respond very quickly.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

The project took six months or so, and some people may not be willing to wait for a product like that. However, it was well worth the wait.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of The Postcard Agency. We’re a Miami-based marketing agency specializing in digital, content, and social media marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire W. BRADFORD?

I hired W. BRADFORD to help me develop my company’s brand identity with original logos, avatars, social media graphics, color palettes, and videos.

What were your goals for this project?

I wanted to launch my business with solid branding components that demonstrated the legitimacy of my business. We wanted original and create assets that conveyed the brand’s voice and attracted customers.

SOLUTION

How did you select this vendor?

I followed a referral and hired W. BRADFORD for their prompt communication, strong professionalism, and distinct creativity.

Describe the scope of their work in detail.

They developed a full suite of branding elements for my business. To begin the project, we worked closely to understand my business goals, target audience, and branding desires. From there, they proposed brand and design concepts. I gave them feedback, and they refined their outlines to meet expectations. After a few rounds of this, the provided the final versions of our logos, avatars, social media graphics, color palettes, and videos.

What was the team composition?

I worked with Will (CEO, W. BRADFORD) and one graphic designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My clients have consistently given positive feedback on our branding materials. The deliverables were phenomenal and matched my expectations.

How effective was the workflow between your team and theirs?

We had regular phone calls and meetings for status updates. I was able to ensure everything was on track because they were available and receptive.

What did you find most impressive about this company?

The W. BRADFORD team listened to everything I wanted, and their work reflected my feedback. Their work surpassed my expectations, and they were reliable. As a team, they produced creative, business-driven strategies that resulted in top-notch deliverables. Working with them was a pleasure, and they earned my trust throughout the project.

Are there any areas for improvement?

I never wanted to try anything different with them—their approach was perfect, and the experience was smoother than anticipated.

BACKGROUND

Introduce your business and what you do there.

My name is Lauren Fairbanks. I am the co-founder and CEO of a content marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with W. Bradford & Co.?

The key challenge was developing a cohesive brand identity. There was a disconnect between the agency’s digital presence and the message we wanted to convey. Brand design had previously been done in-house, but we needed help translating the vision for the agency into something new and fresh.

SOLUTION

What was the scope of their involvement?

First they held a couple of exploratory sessions to learn about the agency. W. Bradford spent a lot of time getting to know the brand, services, client base, and the kinds of clients that we wanted to reach in the future.

They designed a new logo. They created custom widgets and icons, as well as digital assets for social profiles.

The team provided a branding guide for the website, which we chose to build out in-house. The guide included icons, fonts, and other design ideas. They also provided designs suggestions for new business cards.

How did you come to work with W. Bradford & Co.?

I met Will [Sears, CEO, W. Bradford & Co.] previously when he worked for another company. I reached out to reconnect, and I loved his ideas for the brand.

I’d spoken to a couple of other design firms, but felt that W. Bradford best understood the agency and would do a good job.

How much have you invested with them?

We spent a little over $5,000.

What is the status of this engagement?

Work began in October of 2017 and took about 4–6 weeks.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before the redesign, the contact form on our website was rarely used. Since relaunch, we’ve already received three leads for new clients.

Feedback has been extremely positive from current clients and internal staff. The look and feel of the new site inspires confidence in the agency, its brand, and capabilities.

How did W. Bradford & Co. perform from a project management standpoint?

They were extremely responsive, always answering questions within a few hours. The team was in constant contact; they did a remarkable job staying on top of deadlines and the overall project timeline.

What did you find most impressive about them?

I was really impressed by the time and effort they put into understanding the agency’s existing brand. Additionally, their designs are cool and unique.

The whole process was enjoyable. It was like working with a friend.

BACKGROUND

Please describe your company and your position there.

I'm the administrator of a family-owned and operated medical practice. The buck stops with me.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire W.Bradford, and what were your goals?

We hired Will and his team in order to establish our brand and online presence.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were recommended to us by Kristen Corpion from CORPlaw

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Will and his team designed our website, logo, and coordinated our web presence. Thanks to this we were able find a new generation of patients and have rejuvenated our practice.

How many people from the vendor's team worked with you, and what were their positions?

Two people worked on my project (to my knowledge). They were awesome.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We increased our reach and grew our business.

Describe their project management style, including communication tools and timeliness.

We had a kick-off meeting that was thorough, and then a few follow-ups until we had a product we were happy with.

What did you find most impressive or unique about this company?

Value. Everything turned out exactly as we imagined.

Are there any areas for improvement or something they could have done differently?

No.