Watermark Agency

BACKGROUND

Please describe your company and position.

I am the Co-founder & COO of Native Ai

Describe what your company does in a single sentence.

Native is an always-on market intelligence platform that helps you understand, innovate, and create ideal experiences for your customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watermark Agency to accomplish?

• New website design after a brand refresh
• Create 2.0 version of our current landing pages with new branding assets
• Map SEO for the new site

SOLUTION

How did you find Watermark Agency?

Referral

Why did you select Watermark Agency over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Watermark Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Native had undergone a brand refresh in early 2023. We decided to explore our options in the agency world to find someone who could quickly execute a new site on a startup budget before our press announcements about our brand refresh and capital raise.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On time delivery. Creating a new version of all existing landing pages from the old side.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes - the agency moved quickly and was extremely proactive and responsive. When we had any feedback or questions they were right on it.

What was your primary form of communication with Watermark Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The agency understood our time constraints and the importance of our goals. They listened, we felt heard and they executed. Often with agencies, especially as a new customer, timelines can shift and you feel less valued. None of that happened with this experience. They nailed it.

Are there any areas for improvement or something Watermark Agency could have done differently?

Happy to report no.

BACKGROUND

Please describe your company and position.

I am the Owner of Inside Baseball Consulting

Describe what your company does in a single sentence.

I am a SAFe® and DevOps Transformation consultant helping companies secure and leverage AI-powered digital assistants tailored to their product management needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watermark Agency to accomplish?

• Design and develop branded website appealing to Inside Baseball 's target audience. Develop a user-friendly site that positions Inside Baseball Consulting as an expert IT Consultant in the industry. Create pages with detailed content optimized for lead generation and ready for ads to link.
• The site will have a similar design as Tesla.com or SpaceX.com with a maximum of 10 pages, including the Home page, About Us page, Contact Us page, and Servant Leadership Page
• UX/UI Strategy with Persona research and wireframing
• Graphic Design/UX/UI Design—parallax design effects and interactive design elements/modules
• Content generation ; Custom web forms and tracking
• Incorporating SEO best practices for on-page optimization throughout the site, to include proper tagging and semantic markup/page structure
• ADA compliance and privacy policy
• Research & Development:
  • Personas
  • Competitor analysis
  • Market position
  • Card sorting
  • Problem statements
  • Prioritization matrix
  • User flows
• Sitemapping
  • Navigation layout
  • Show position of elements on the page
  • Show site layout and content flow
  • Prototype—Build working “prototype” of the home page, navigation structure, and secondary pages based on an approved wireframe
• Testing—Mobile and desktop testing ; Tracking—Ensuring all proper connections through Google Analytics

SOLUTION

How did you find Watermark Agency?

Online Search

Why did you select Watermark Agency over others?

• Great culture fit
• Company values aligned

How many teammates from Watermark Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Watermark provided several design variations and worked with me to determine the following: Brand positioning statement Target audience analysis Competitive analysis Brand messaging guidelines Visual identity elements (logo, color palette, typography) Website wireframes and design concepts Content strategy recommendations Brand style guide for consistent branding across marketing materials. Full website implementations, integration, and delivery

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website—https://www.insidebaseball.ai/
• Google Analytics (Google suite full setup and connection of accounts)
• Servant Leadership pages BUY NOW button linking to Amazon product detail page for published ebook
• Web form submissions and tracking
• Google tags
• site traffic, analytics, and metrics
• search rankings and site findability
• content generation and published on the live site

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I was assigned a full-time project manager and designer. We met weekly and more often on an ad-hoc basis to make decisions to support project milestone delivery. The project was delivered on-time and the team was very happy to accommodate changes. Everyone at the company is friendly and extremely helpful. I would recommend them to anyone that needs a custom, bespoke design solution but who also wants to work with a team that listens and goes out of there way to bring a design to life.

What was your primary form of communication with Watermark Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everyone I met and worked with was extremely helpful. They all had a desire to provide great service and that always came through whether we interacted through virtual meetings, on the phone, or in-person.

Are there any areas for improvement or something Watermark Agency could have done differently?

I like the tools like fireflies.ai It would be cool to link the sentiment analysis from fireflies.ai with the Figma designs.