Mobile | Apps | IoT| Wearables

Waracle are one the UK's largest mobile app development and IoT company, specialising in mobile app innovation and strategy.  

'Being mobile' is everyone's business.  At Waracle we believe your business, and ours, will live or die by how you respond to being mobile.   We're agile experts with considerable cross industry expertise determined to help you innovate and deliver your mobile app strategies faster.   

Waracle's teams in Dundee, Edinburgh, Glasgow and London bring to the table a no-nonsense approach to app development on standalone projects or onsite managed team extensions.   Waracle work with some of the biggest UK and European companies across many industries: FinTech, Digital Health, Logistics, Real Estate, Tourism and Food and Drink luxury brands. 

 
$25,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
2004
Show all +
Dundee, United Kingdom
headquaters
  • Waracle
    The Engine Room, 1 Bash Street, Dundee
    Dundee DD1 1LQ
    United Kingdom
    +44 1382 529528
other locations
  • Waracle
    London Bridge, Alpha House, 100 Borough Street
    London SE1 1LB
    United Kingdom
    +44 1382 529528
  • Waracle
    69 Buchanan Street
    Glasgow G1 3HL
    United Kingdom
    +44 1382 529528
  • Waracle
    3 Lochside Way, South Gyle
    Edinburgh EH12 9DT
    United Kingdom
    +44 1382 529528

Focus

Service lines

  • Mobile app development
  • Ecommerce development
  • UX/UI Design

Client focus

  • Midmarket ($10M - $1B)
  • Enterprise (>$1B)
  • Small business (<$10M)

Industry focus

  • Financial services
  • Health care & life sciences
  • Hospitality & leisure

Branding focus

Mobile platforms

Mobile focus

Frameworks and CMS

Programming & scripting

Application platform

BI & big data focus

BI & big data solutions

CRM functions

CRM solutions

Productivity & collaboration

Portfolio

Key clients: 

NHS

Clydesdale Bank 

Scottish Power

Jones Lang Lasalle

Workplace

Scotmid Co-Operative

Scottish Rail

Imperial College London

Edrington Group

Highland Park Whisky

The Famous Grouse

Cutty Sark

St Andrews Links

Zero Waste Scotland

Scottish Football Association

Reviews

Sort by

Digital Marketing and Web Design For Recruitment Company

"They knew what they were talking about and have helped move us up the rankings."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Oct. 2016 - Ongoing
Project summary: 

Waracle provides digital marketing strategy focused on mobile-responsive and search engine optimized web design. They also offer action items to make the site more aesthetically appealing.

The Reviewer
 
11-50 Employees
 
Aberdeen, UK
Ryan Watson
Director, Entrust People
 
Verified
The Review
Feedback summary: 

Waracle has successfully raised key search terms in Google search results. They are committed to understanding the business and coming to the appropriate solution. They have expertise in mobile-specific marketing techniques.

BACKGROUND

Introduce your business and what you do there.

I am the director of a recruitment agency focused on life science and IT personnel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Waracle?

We were looking to improve our digital marketing strategy, which included putting together an SEO plan and optimizing our website, making it more efficient around mobile platforms.

SOLUTION

What was the scope of their involvement?

Waracle gave us strategic advice around SEO, and provided a number of items which we needed to consider. They then worked on those items, in order to improve our Google ranking. Waracle some modifications on our website, targeting certain search terms. We have a consultant marketing director who worked alongside Waracle on our SEO strategy.

They also worked on making our site more responsive and visually better than it was before. We use a CRM called Firefish, which had some issues on the mobile side. Waracle tweaked it, making it more responsive.

How did you come to work with Waracle?

We’ve had a longstanding relationship with them. I’ve helped source staff for Waracle, which, in turn, helped us with our challenge.

How much have you invested with Waracle?

The cost of their work has been between £3,000 and £4,000. [$3,800 to $6,300]

What is the status of this engagement?

We started working with Waracle around nine months ago. We’ve made some internal changes to the business, and much of the digital marketing has been put on hold. We’re looking to bring a junior inhouse digital marketer onboard, who will work with Waracle on an ad-hoc basis. Waracle has given us an idea as to what else their team could do, and I believe that we will utilize more of their services after bringing in an inhouse person.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our ranking for eight or nine of our targeted terms has pushed up, particularly the life-sciences-related ones. Searches like “scientific recruitment”, “life-science recruitment” or “IT recruitment”, as well as related terms like CRO and CRA were the ones we focused on, and we’ve definitely seen an improvement, although I don’t have stats at hand.

How did Waracle perform from a project management standpoint?

The limitation sits with us, rather than Waracle. We were probably not geared up to take advantage of their skill sets, but this will hopefully change. Waracle had excellent communication overall.

What did you find most impressive about Waracle?

They have made an effort to understand our business and what they can do to help, rather than trying to give us solutions which don’t fit our business. Waracle is definitely knowledgeable in terms of mobile, and not just a generic website builder. On the optimization piece, they knew what they were talking about and have helped move us up the rankings. We haven’t been in the best position to take advantage of those recommendations, but this will all change moving forward, and we will become even more successful.

Are there any areas Waracle could improve?

I don’t think so. It would have been better for us to be more geared up, but there’s nothing for Waracle to improve.

4.5
Overall Score The .5 deduction sits more on our side, really.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They never missed a deadline.
  • 4.0 Cost
    Value / within estimates
    We can’t compare Waracle against anything else, but the value was good.
  • 4.0 Quality
    Service & deliverables
    Waracle did exactly what was promised, and increased our rankings for the terms we wanted. The quality of work was excellent.
  • 5.0 NPS
    Willing to refer
    We’ve also worked with Waracle, providing them resources. I would promote them, and my wife would kill me if I didn’t.

Web Development for Spirits Company

"Waracle was very straightforward and they can always back up what they say."

Quality: 
4.5
Schedule: 
4.5
Cost: 
3.5
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
May - Oct. 2016
Project summary: 

Waracle was responsible for the architecture and the technical development of WordPress website. They also provided website analytics and site optimization services.

The Reviewer
 
201-500 Employees
 
Glasgow, United Kingdom
Senior Brand Manager, Brugal
 
Verified
The Review
Feedback summary: 

The new site resulted in increased users,  a lower bounce rate and a more time spend on site. Waracle's clear and straightforward communication was highlighted as a strength, while their billing process, is an area of improvement.

BACKGROUND

Introduce your business and what you do there.

I work for a spirits company. We produce rum and whiskey for a global market. I work for the Brugal rum brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Waracle?

We had various websites in our big markets. Although we had a global website, each of the markets had very different messaging. We were trying to simplify what we were doing by making the websites brand-centric rather than campaign-centric. Our goal was to have 1 global website which was suitable for all markets.

SOLUTION

What was the scope of their involvement?

We actually did the design with another agency but we brought Waracle on board because they had worked with other brands within the company. We’d been advised that Waracle was very good in terms of hosting, security, and development. We worked with them and another agency. Waracle was responsible for all of the architecture and the technical development on WordPress. They also helped us with site optimization and analytics.

How did you come to work with Waracle?

I wasn’t involved, but my understanding is they were already working for other agents and brands like Highland Park whiskey. The IT team rated them in terms of their technical expertise and support, so they were one of IT’s chosen partners. I believe they were recommended to the brand team on that basis. They’re also local to our office as well, which has helped.

How much have you invested with Waracle?

Over a 5-month period, we paid £2,500 a week for Waracle’s services.

What is the status of this engagement?

The project started in May 2016 and was completed by October 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We launched phase 1 in May. Based on the analytics from Waracle, we’ve got an increased number of users and they are spending more time on the page. Also, our bounce rate has gone down. Phase 2 just launched at the end of September, so it’s still early days. But versus previous years, we are going in the right direction.

How did Waracle perform from a project management standpoint?

We managed it with the 2 agencies. We had a weekly call and Waracle was always there on time. They are very efficient and proactive in finding solutions. Also, they were willing to work with the design agency. We were worried that we might have problems with 2 agencies working together, but they’ve all been very open and very good in terms of teamwork.

What did you find most impressive about Waracle?

Waracle was very straightforward and they can always back up what they say. They give you a technical explanation and then they’re very good at translating that and giving you examples. Because I’m not from a technical background, I appreciate that they would spend time to make sure that you understood why they were recommending something or suggesting you try a different route.

Are there any areas Waracle could improve?

They could be more efficient in the way they invoice and provide more detail as back up.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

App Development for Security Devices Company

"Waracle has had an incredible ability to level with us. "

Quality: 
4.5
Schedule: 
3.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Mid 2015 - Ongoing
Project summary: 

Waracle developed an android app that allows users to alert others of any security concerns.

The Reviewer
 
Small Business
 
Fife, United Kingdom
Senior Design Engineer, Pinpoint Ltd
 
Verified
The Review
Feedback summary: 

Waracle's project achieved their client's objectives. Waracle's communication and focus on ensuring client satisfaction were highlighted, while flexibility was seen as an area of improvement.

BACKGROUND

Introduce your business and what you do there.

Our company is Pinpoint Ltd. We manufacture, design, and install staff attack alarms, mostly for psychiatric and challenging behavior and medical environments. If a member of staff requires, perhaps, a little bit of reassurance from another staff member, and a patient is acting aggressively towards them, they can use one of our call devices to signal either audibly or silently to the nearby staff that they require assistance.

We actually have several levels of call in the system that lets you tell what level of assistance you require. We have assistance emergency for different levels of unfolding situations. They also can progress, so if a situation progresses, so can the level of call. The system then informs everyone nearby what level of call it is and where the event is unfolding.  We have grown over, I think, 20 years, to include nurse call systems as well and various other plug-ins and ways of activating the system.

Mainly, we supply what we call PITs, personal infrared transmitters. There would be a unit in the ceiling that looks for these infrared transmissions that are individual units sent out in the event of something happening. It's then transferred to a range of either tricolor, over-door lights, LED lights, static display panels, sounders, and more recently we've started moving into more software-focused fields.

I am the Senior Design Engineer. I'm responsible for coming up with concepts for new products going forward. In this case, we've employed a third party in Waracle, and I managed their handling of the project and worked as a liaison between both companies. We also design and build a product here, in which case I take those designs from concept to completion and do prototyping. I do a little bit of marketing. I handle manufacturing processes as well and quality control and troubleshooting with the devices.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Waracle?

We're able to transfer information onto a wired domestic network, in which case we can transfer this information to the desktops and now to mobile phones, which is why we employed Waracle.

SOLUTION

What was the scope of their involvement?

When a call is initiated, it can be sent to any number of mediums. Before we started working with Waracle, I suppose the biggest comparison you can make to what we've achieved now would be a pager. It would send this information to a pager over our air frequency. However, radio technology is becoming much more widely used now, so the radio frequencies tend to be a little bit busier, which has caused us some issues. Actually finding reliable paging systems, from experience, is hard. The technology as a whole is a little bit outdated now so we were seeking to create a mobile app, basically not only to underpin this functionality of being able to send this information to a mobile device but also add the functionality. We wanted to customize the end user experience and we figured that not every member of staff would want to receive every single call. Some calls may be more important to other members of staff and less important to others. With that in mind, we employed Waracle to help us figure out how to create this kind of tiered effect with our users and how to transmit this information to mobile devices.

The application is for Android at the moment.

How did you come to work with Waracle?

We had looked into a couple of companies that were local because we do try and keep as much of our outsourced working as local as we can possibly can. We had a look at their previous work history. We noticed they had worked with the National Health Service already, so that was a major plus point for us because the National Health Service can sometimes be a bit particular in the way that they work. Also, they had done IoT [Internet of Things] work before. Their credentials, in terms of what we were trying to achieve, looked like they fit.

How much have you invested with Waracle?

We have spent between $50,000 and $80,000.

What is the status of this engagement?

At this point in time, the project has been running for 14 months from the initial concept. I can't say with absolute certainty when we started talking to Waracle. It was in 2015.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

So far, we haven't actually released it yet. We're still at the pre-release stage. In terms of customer interest, it's been really, really high. One of the main reasons why we've actually done this is that we wanted to put ourselves forward as a progressive company. I think that in creating the app, we have floated the idea to our customers from a sales perspective and the customers have reacted to demos really, really well. There's been a lot of interest generated in terms of customers themselves and companies.

For example, the company whose phones we're going to use to retail - we're actually going to retail the devices with the app preloaded on them - actually said that the work we're doing is quite interesting, and we've ended up forming a bit of a relationship with them as well. It's been a two-way PR relationship there. That's all been really interesting.

How did Waracle perform from a project management standpoint?

We've achieved what we wanted to achieve with Waracle. I think that's probably quite important to say. We have, on the way, had some minor disagreements about parts of functionality that have been missed on the initial scoping of the project. We didn't employ Waracle as simple engineers; they were employed as designers as well. It was up to them to assess the needs that we had and then draw up a specification from that, and almost tell us what we needed.

We feel that, perhaps, on a couple of occasions, the mark was missed a little bit. When it was mentioned, it then became a bit of a to and fro effect. We had to prove almost that it wasn't a failing on our part and it was covered by the initial scope of the project, and that it really should be completed under the original terms.

What did you find most impressive about Waracle?

At the end of the day, even given these slight disagreements that we've had, Waracle has had an incredible ability to level with us. At the end of the day, the account managers and the Chief Executive Officer, Pete Gordon, have been really keen to make sure we're happy with the end result.

I think in terms of myself, I've been able to pop into the office at any point and have a chat with them and go over any concerns that I had with them. Really, we're not app company and we're not a phone company; it's been new territory for us, so they've been quite willing to guide us through the entire process, which has been quite good.

Are there any areas Waracle could improve?

I think the issue was that we thought that Waracle could do with understanding other businesses business practices. We have quite a bespoke business and bespoke customer base here, and I think a lot of the ways they would work, possibly straight off the bat, didn't exactly fit in with our requirements. There needs to be a bit of flexibility there.

4.0
Overall Score
  • 3.0 Scheduling
    ON TIME / DEADLINES
    We felt a little bit early on that they felt like they covered a lot of ground in not a lot of time, and the resolution perhaps wasn't there. The project was called finished a lot earlier than it should have been really, for us.
  • 4.0 Cost
    Value / within estimates
    It was quite good. The work involved was quite all-inclusive and there was some bespoke software in there. It was a project that perhaps pushed them a little bit out of their depth. There was a little bit of hardware testing for them as well.
  • 4.5 Quality
    Service & deliverables
    They have delivered on everything they said they would and the end result has been quite reliable and stable.
  • 4.0 NPS
    Willing to refer

Digital Marketing and Website UI/UX for Golf Complex

"They have a personal touch, and we maintain a close working relationship."

Quality: 
4.0
Schedule: 
5.0
Willing to refer: 
4.0
The Project
 
Confidential
 
2014 - Ongoing
Project summary: 

Waracle conducted a deep dive into digital positioning and now provides comprehensive marketing services. Elements include Google display ads, social media advertising, SEO, and analytics tracking.

The Reviewer
 
201-500 Employees
 
Scotland
Marketing Manager, Golf Services
 
Verified
The Review
Feedback summary: 

Waracle’s carefully targeted messaging campaigns have successfully increased user engagement. Their key strengths are their friendly approach and their detail-oriented refining of the SEO program.

BACKGROUND

Please describe your organization.

We manage and maintain seven golf courses as well as other facilities in St. Andrews, including three club houses, five shops, and a golf academy.

What is your position?

I am part of the marketing team. We deal with our digital offerings, including the company website, blog, social media, customer journey, and also traditional media like advertising within publications.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Waracle?

We wanted to have a fuller picture of our position in the digital realm and increase our understanding of the people using our website. We've always had access to Google Analytics, which gave us a good top-line view, but we wanted to delve a bit deeper.

SOLUTION

Please describe the scope of their involvement in greater detail.

Waracle helped us in a few different areas. They helped with our digital display advertising by running a few campaigns in collaboration with us. Some of those were Google display ads, while others were Facebook advertising. They provided creative artwork for many of our display ads and gave us weekly updates on their work.

They've also worked on site tracking, delving into items like traffic acquisition and giving us a better understanding of where users are coming from. We've worked on improving our user experience on the website and have had a UX review. Waracle implemented various forms of tracking on the site whereby user actions are tracked in ways which we couldn't achieve before. We log how far users scroll down pages and what they click on in our menus. We're now able to determine which our most popular menu items are, and what search terms are most popular in our internal search engine.

Waracle has also worked extensively on our SEO at the beginning of our relationship, which has helped greatly with the visibility of our site. They optimized things like keywords, meta tags, and meta descriptions.

How did you come to work with Waracle?

We are based in St. Andrews and Waracle is based in Dundee, which is only 20-30 minutes away from us. We were aware of them and their work. They had a good reputation. We spoke with a few other companies, but decided that Waracle was the one to go for.

Could you provide a sense of the size of this initiative in financial terms?

Sorry, this information is confidential.

What is the status of this engagement?

We started working together at the end of 2014. The relationship is ongoing. We work with Waracle on a monthly retainer, engaging in different projects and optimizations regularly.

RESULTS & FEEDBACK

Could you share any feedback from this engagement?

We assessed our Facebook advertising campaign, looking at targeting in particular. We wanted to be careful and not spam users who weren't interested. We used the marketing list put together by Waracle based on users who had visited our website and were thus already engaged with the brand. The advertisement was run for the 2015 Open Championship which is held in St. Andrews. Our Facebook followers grew significantly as a result of it.

The brand that we represent is very well-known throughout the world, so our SEO listings were always healthy, even before our work with Waracle. They've helped us refine this and make sure that we are doing the right things.

What distinguishes Waracle from other providers?

We have a good relationship with them. They have a personal touch, and we maintain a close working relationship. I haven't worked with a lot of similar organizations, but I'm satisfied with Waracle.

Is there anything Waracle could have improved or done differently?

I cannot answer this, nothing in particular comes to mind

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • N/A Cost
    Value / within estimates
    I cannot answer.
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

The Famous Grouse Experience Custom Development

"They’re very efficient and they respond to us very quickly. Our relationship with Waracle has been a very positive experience."

Quality: 
4.0
Schedule: 
4.0
Cost: 
3.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

The client hired Waracle to resolve their security issues by bolstering their website, updating their branding, and improving usability on all platforms.

The Reviewer
 
1,001-5,000 Employees
 
Glasgow, United Kingdom
Sarah Duncan
Marketing Executive, The Famous Grouse Experience
 
Verified
The Review
Feedback summary: 

Waracle was able to secure the client’s website and has continued to impress them, warranting an ongoing relationship. The client is impressed with the agency’s responsiveness and the advice they’re able to offer on larger projects.

BACKGROUND

Please describe your company.

We are a visitor attraction and a working whiskey distillery in Crieff, Scotland.

What are your role and responsibilities?

I’m the marketing executive.

OPPORTUNITY / CHALLENGE

What was your goal in working with Waracle?

Our previous agency had not fulfilled the security requirements that we needed. Our site was simply not as secure as it should have been. So, our immediate priority for Waracle was to secure the site. Following that, we wanted them to update the site’s branding, which was out of date, and make recommendations for improvements. Also, we knew there were a number of upcoming projects that we would need a Web developer’s assistance with.

SOLUTION

Please describe the scope of their work.

At the start of the contract, Waracle secured the site and made sure that it was properly covered. Now, on an ongoing basis, they provide monthly maintenance and support. They also take on specific projects for us, and we pay them on a case-by-case basis according to the amount of time and resources needed for each project.

What was your process in selecting Waracle with which to work?

To be honest, I’m not sure how we first came in contact with them. They were being used by another part of our company, so when it came to needing a new agency, we looked at them first. Since they were highly thought of and strongly recommended, we went with them.  

Can you provide a ballpark figure for the size of the work that they’ve done for you?

I don’t know the cost of the initial project but, on a monthly basis, we spend approximately £1,000 [approximately $1,545] with Waracle.

RESULTS & FEEDBACK

How satisfied are you with the work of Waracle?

We were very happy with their work on securing our website. They did it quickly, and they took it on with very short notice. They did exactly what we needed them to do, so that was a good start to our relationship. Since that time, they have provided excellent technical support. They’re very efficient and they respond to us very quickly. We haven’t worked with them very much on larger projects, however. We’re only starting to do that with them, so time will tell. So far, the response and advice we’ve had from them has all been useful. Our relationship with Waracle has been a very positive experience.

Is there anything unique about Waracle that really makes them stand out compared to other companies?

Unlike the company we worked with previously, we’re able to speak to Waracle’s technical staff either face to face or directly on the phone, rather than going through a third party. It’s really useful to be able to talk directly to the person who will actually make those technical changes. It’s always easier to convey what you want directly.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

I think the key area of improvement is on the communication side of things. At the start of the contract, I think both sides were a bit vague on who the key contacts were. We have since clarified exactly who we contact for technical support, for development, and for SEO [search engine optimization]. So, we’re much clearer on who our contacts are now, which is a big improvement.

What advice would you give a future client of theirs?

As we’ve learned, clarify who you’re communicating with upfront. I’d also point out that the training they were able to provide was very useful, so if people don’t have much experience with websites, ask Waracle to provide that training. Also, be aware that they’re very good at making suggestions for projects. So, once you come up with an idea, expect them to help you decide whether or not a project is viable.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Real Estate Company Application Development

"Their [Waracle's] technical expertise with mobile apps is second to none." 

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
Project summary: 

Waracle developed an app for the client for the purposes of showing their information and intellectual capital to clients easily and innovatively.

The Reviewer
 
10,000+ Employees
 
London, United Kingdom
Director, Real Estate Company
 
Verified
The Review
Feedback summary: 

Waracle built a fully functioning app under a tight deadline. The client would have liked better design capabilities, but was impressed by the agency’s technical expertise. The project was successful, and Waracle is recommended to others.

BACKGROUND

Please describe your company.

We are a real estate consultancy firm with about 50,000 employees. We work with owners and occupiers of real estate globally. We’re headquartered in Chicago and have offices all around the world.

What are your role and responsibilities?

I am the director of retail research and consulting for Europe, the Middle East, and Africa. My team researches the European retail market, and we work as consultants for both retailers and owners of retail property.

OPPORTUNITY / CHALLENGE

What was your goal in working with Waracle?

We have a huge amount of information and intellectual capital on retail places from our network of offices and consultants around the world. We needed an innovative solution for displaying that data to our clients. We wanted to do something a little bit different in the way we presented that data.

SOLUTION

Please describe the scope of their work.

They produced an app showing a spinning, 3-D globe. The globe itself is a repository for various bits of data, including the actual retail places themselves. The globe enables a client to search real estate worldwide using various criteria. We can set up flight paths through retail places the client is interested in, and then show those places directly to our clients, which is much better than just reeling off a series of slides. The app provides a very creative way of demonstrating our knowledge of retail places. 

What was your process for selecting Waracle with which to work?

I wasn’t involved in the selection process, but I’m sure our IT [information technology] people looked at various candidates in terms of price and experience. Waracle was strong both on their cost and mobile app skills.

Can you provide a ballpark figure for the size of the work that they’ve done for you?

We’ve spent around £100,000 [approximately $153554] with Waracle.

RESULTS & FEEDBACK

What were the results of the project?

First and foremost, Waracle produced a fully functioning app in the face of the tight time schedule we imposed on them. There were challenges and obstacles along the way, as there always are with these things, but the finished product is up and fully functioning. The project has absolutely been a success.

Is there anything unique about Waracle that really makes them stand out compared to other companies?

Their technical expertise with mobile apps is second to none.

What advice would you give to a future client of theirs?

I’d say absolutely to go for it.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

The only reservation I have about them is that their design capability is not as strong as their technical capability. We had to work on some of the design elements of the globe and definitely needed input from our design team here.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Workplace Systems Application Development

"The quality of what Waracle produced certainly meets our expectations. They continually strive to maintain the highest standards."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2014 - Ongoing
Project summary: 

The client hired Waracle to develop a mobile app for their new product line and then made them a full-time ongoing partner.

The Reviewer
 
51-200 Employees
 
Milton Keynes, United Kingdom
Chief Product Officer, Workplace Systems
 
Verified
The Review
Feedback summary: 

Although there haven’t yet been any metrics to measure Waracle’s contributions, the client is happy with their partnership and the quality of work produced by the agency. Waracle is recognized for their engineering and project management.

BACKGROUND

Please describe your company.

We’re a workforce management software vendor. We have developed a smart scheduling cloud application, which essentially enables users to schedule their staff based on forecasted demand. We have been in business for twenty-eight years, and have headquarters in the U.K., with offices in Chicago and Sydney.

What are your role and responsibilities?

I am the head of product development for customer support.

OPPORTUNITY / CHALLENGE

What was your goal in working with Waracle?

We needed to develop a native mobile app for a new product line.

SOLUTION

Please describe the scope of their work.

We wanted Waracle to build out both the Android and iOS versions of our new app. They became an extension of our team and worked with the same systems and the same methodology. They were integrated tightly into the work of our company.

What was your process for selecting Waracle with which to work?

Our head of sales and marketing had a connection through some Scottish IT [information technology] network. He put them onto us, and we took it from there. We did talk to a few other companies, but felt that Waracle offered us the best fit. They have a great mix of technical skills, which complemented our own team. We said upfront that we expected them to work with our methodology. We didn’t have all the answers, and we knew that they wouldn’t either. They were able to speak our language, they understood what we were doing, and that set them apart from others.

Can you provide a ballpark figure for the size of the work that they’ve done for you?

We have spent more than £100,000 [approximately $153,000] with Waracle last year. We began working with them in April or May of 2014 and will continue to work with them.

RESULTS & FEEDBACK

Are you satisfied with the results of the project?

Market acceptance has been fantastic so far. We’re pilot testing the app with some of our customers at the moment, and that is going smoothly. The quality of what Waracle produced certainly meets our expectations. The proof of our success will of course play out over a longer period of time.

Is there anything unique about Waracle that really makes them stand out compared to other companies?

For us, it was their people. We felt we established a very good relationship with them and that we could trust them. When improvements needed to be made, we were confident that they would be up to the challenge. Like us, they continually strive to maintain the highest standards. As far as engineering goes, they’re very strong.

What advice would you give to a future client of theirs?

Make them as much as possible an extension of your own team, so that your team considers them essentially a part of the group. Set the same standards for everyone in the team. Involve them in all the related activities so that they understand the entire project, from planning and decision making to implementation.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

We’ve asked Waracle to innovate, just like we do with our own teams. So, where there’s been challenges, they have been overcome. There’s really nothing specific that I would change.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Highland Park Whisky Development

"They are good at explaining what they’re doing to non-tech people."

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2012 - 2014
Project summary: 

Waracle began the engagement by creating an app designed to educate consumers and then continued their work by building a modern website focused on showcasing the brand.

The Reviewer
 
1001-5000 Employees
 
Scotland
Global Brand Advocate, Whisky Company
 
Verified
The Review
Feedback summary: 

The app exceeded expectations by being downloaded almost three times as much as initially hoped for. Waracle’s work resulted in increased online traffic, as well. The agency excels by communicating effectively and providing pragmatic solutions for complex problems.

BACKGROUND

Please describe your organization.

We are a Scottish whisky producer. We market whisky across various markets and produce it. It’s an international business across Asia, Europe, and America.

What is your role and responsibilities?

I am the global brand advocate. My role is a marketing function.

OPPORTUNITY / CHALLENGE

What was your goal for working with Waracle?

Initially they made our education app, a tool to educate consumers. Then, they created our website to show our brand online. Our previous website was dated.

SOLUTION

Please describe the scope of their work.

They did mobile app design and development for us. They didn’t design the website. They worked more on the working parts of the website. They did all the back end architecture. We started with an iOS app and then they created an Android app. Since then, we’ve done one more mobile application with them for duty free shops.

What was your process for selecting with which Waracle to work?

We had two or three other companies that submitted a proposal for the work. We decided Waracle was the best option.

Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure?

All the apps were £10,000 [approximately $15,000] and the website was £28,000 pounds [approximately $42,000].

When was the work completed?

The website was completed in August of 2014. The first app was created in August of 2012. There were other apps in between. 

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

Our aspiration for the app was to have 4,000 to 5,000 downloads, but the actual number is much higher than that. I think it’s around 12,000 to 13,000 total downloads as of December of 2014. This was our first mobile application. We definitely have more traffic online because of their website as well.

Are you satisfied with their performance?

Yes. It actually turned out better than we thought. We learned a lot through the process. We’ve been quite successful with the duty-free application. 

Is there anything unique or special about Waracle that really makes them stand out compared to other online marketing companies?

They make the process sound less complicated than other firms and are very pragmatic with regard to solutions. Nothing’s a problem to them. They relish the challenge of getting around certain obstacles. They are good at explaining what they’re doing to non-tech people.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

At the beginning, they didn’t offer a lot of support as far as analytics goes. That part of their business had just started. The great thing is that now that our website is complete, they’ve employed someone specifically to do that so we benefitted. I think one thing we discussed with them was the leadership element. I think they could have identified problems sooner and told us what to expect. The leadership from their programmer could have been better.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Mobile Development for Scottish Hospitality Group

"Yes, we are satisfied. They fix problems within 24 hours."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Waracle developed a mobile app for both the Android and iOS platforms aimed to deliver an existing brand to a particular demographic, mostly consisting of students.

The Reviewer
 
201-500 Employees
 
Glasgow, Scotland
 
Verified
The Review
Feedback summary: 

Waracle delivered quality work within the allotted budget and timeframe. In addition to producing great results, the agency is pleasant to work with, responsive, and capable of offering great advice. Waracle’s informal attitude makes communication simple and effective.

BACKGROUND

Please describe your organization.

It’s a hospitality and leisure company. We run bars, restaurants, casinos, cinemas, and hotels across Scotland.

What is your role and responsibilities?

I’m one of the directors. I look after all the business development and marketing, sales, and some of the operations of the business.

OPPORTUNITY / CHALLENGE

What was your goal for working with Waracle?

We were trying to create a platform to speak to a particular demographic within our business, particularly students. We created a brand and we wanted to deliver it via a mobile application.

SOLUTION

Please describe the scope of their work.

They developed a mobile app for Android and IOS. 

What was your process for selecting Waracle with which to work?

We went to five different companies and they each gave a presentation. We thought they were the most flexible. They weren’t the cheapest, but we thought they were the best at communicating, and they presented the best. They were most flexible in working with our creative and design team.

Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure?

We paid around £30,000 [approximately $47,000] for the first round of work. We’ve spent around $150,000 total for the app.

When was the work completed?

September of 2013.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

We don’t really have metrics yet because it’s early on in the process.

Are you satisfied with their performance?

Yes, we are satisfied. They fix problems within 24 hours.

Is there anything unique or special about Waracle that really makes them stand out compared to other online marketing companies?

They are quite nice and relaxed in the way they approach things. We like the fact that they are informal. That is important to us. They are similar to the same age as our team and that makes it easy to communicate and understand each other.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

We probably would have listened to their advice more than we did in the beginning.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Dental App for National Health Organization

"What makes Waracle a strong company wasn’t just about price. It was the whole package they came up with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2013 - Ongoing
Project summary: 

Waracle used a paper-based questionnaire to design a tablet app, making the paperwork process more efficient. The agency also solved design problems and built in extra functionalities.

The Reviewer
 
500-1000 Employees
 
Scotland
Dental Assessment Project Manager, National Health Association
 
Verified
The Review
Feedback summary: 

The tablet app functions smoothly and receives overwhelmingly positive feedback. Waracle continues to provide maintenance and support and is always available and responsive. One of the agency’s best qualities is their enthusiasm for their work and its success.

BACKGROUND

Please describe your company and role.

I work for a special health board. We cover all of Scotland. I deal with undergraduates and postgraduate training and continuing professional development as well.

I’m part of the dental directorate and we cover what’s called vocational trainees. My department is the dental assessment unit. We have certain criteria that dental students must meet before we certify them.

What is your role and responsibilities?

I’m the manager of the dental assessment unit. We assess the trainees and advise the directors at the end of the year who qualifies and who doesn’t.

OPPORTUNITY / CHALLENGE

What was your goal for the work with Waracle?

The goal was to create a tablet app. In the past, we used paper for our patient assessment questionnaires to ask trainees after they see a patient. This involved about 12,000 pieces of paper sent out and mailed back in. It was very labor intensive and expensive and there were many people who never returned the forms.

SOLUTION

Please describe their work in more detail.

They designed the tablet application using examples from the paper questionnaire, and we gave some design input as well. It was a collaborative effort. In the end, the base is a spreadsheet with all the data. As we test the app, we keep making changes. They came up with solutions we needed for different problems such as locking the tablet screen so the tablet couldn’t be used for other purposes while our app was running.

What was your process for selection Waracle with which to work?

We met with various app developers to discuss the logistics of what we wanted to achieve and how we could achieve it. Waracle put together the best bid in terms of price and approach. We liked their business model the best.

Could you talk about the size of this project with a general cost range?

I think it was around 10,000 pounds to create and develop the app in the first instance, and then we just have some monthly recurring costs that we pay to cover the server, support, and minor changes we make.

RESULTS & FEEDBACK

Are you satisfied with Waracle’s performance?

Yes, it’s been a very successful project. We have a very good working relationship with the team at Waracle. They are very fast at solving problems. If it’s something serious, they make sure it’s dealt with properly. We’ve been very happy and would recommend them to anyone.

Do you have any statistics or metrics you can share about the project?

The first year we ran the project, we added a few questions about using the app and the tablet to see if people like it or not. That came back very positive. We heard back from different age categories that it was a good product. 

Is there anything unique or special about Waracle that stands out as different from other top United Kingdom mobile application developers?

I don’t have any other experience with other mobile app companies other than the ones we originally had bidding for the project. I can’t comment about other firms’ quality because I’ve never experienced it. What makes Waracle a strong company wasn’t just about price. It was the whole package they came up with. They had a lot of enthusiasm and got involved with our work. 

Looking back at the work they’ve done, is there anything that Waracle could improve upon or something that you might do differently?

Nothing really stands out to improve. They could touch base every quarter, but you don’t really need regular meetings with their team. It would be picky to say they should give me a phone call every six months to see how things are going when they are so busy. They do have a help desk now and that helps out.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer