Walter Code LTD

BACKGROUND

Please describe your company and position.

I am the CEO / Co-Founder of FLOK AG- stayflok.com

Describe what your company does in a single sentence.

FLOK is a tech-driven hospitality operator offering a range of accommodation options, including serviced apartments, boutique hotels, and co-living spaces, with a focus on operational efficiency and scalable property management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Walter Code LTD to accomplish?

• Building a front-end website for generating direct bookings
• Integrate and customize calendars
• Communicate our brand values
• Create back-end for managing properties

SOLUTION

How did you find Walter Code LTD?

• Online Search
• Referral

Why did you select Walter Code LTD over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Walter Code LTD were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Development of an entire web solution including front-end and back-end parts according to prescribed requirements. The work included:

• Development of static pages
• Two-way API integration of channel manager with live pricing
• Development of advanced filters
• Customization of the calendar options (minimum stay, booking limitations, discounts UX refinements) 
• Customization of different booking options (multiple room bookings, multi-unit properties etc.)
• Customization of the taxes and other fees for bookings depending on the location
• Integration of marketing tools
• Creation of back-end management for properties and reporting features

Continous adjustment according to our needs and noticed UI/UX improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We structured our project around key KPIs:

Operational Efficiency & Automation:

• Reduction in manual work due to two-way API integration with the channel manager, automating pricing and availability updates.
• Faster booking processing, reducing errors and manual adjustments in reservations.

Revenue Growth & Conversion Improvements:

• Increase in direct bookings via the website, reducing reliance on OTAs (Airbnb, Booking.com).
• Higher booking value through better dynamic pricing and optimized filters.
• More flexibility for upselling (e.g., multiple room bookings, property recommendations).

Improved user engagement with a more intuitive calendar and filtering system:

• Higher retention & conversion rates due to better UX and customized booking flows.
• Reduced cart abandonment as pricing, taxes, and fees are more transparent

Scalability & Business Expansion:

• Ability to handle multiple locations & property types (serviced apartments, boutique hotels, co-living spaces).
• Easier market entry into new cities through the scalable back-end system.

Marketing & Lead Generation Boost:

• Better tracking and campaign performance with the integration of marketing tools 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team managed the project efficiently and professionally, making communication easy and pleasant throughout. They stuck to deadlines while remaining flexible when adjustments were needed, ensuring smooth progress without unnecessary delays.

What stood out was their understanding of our business model—they didn’t just execute tasks but grasped the bigger picture, which made a big difference. They were proactive in suggesting reasonable optimizations, whether it was refining the UX for a better booking flow or improving backend management for smoother operations.

Overall, working with them felt like a real collaboration rather than just outsourcing a project. Their ability to balance structure, adaptability, and problem-solving made the entire process seamless.

What was your primary form of communication with Walter Code LTD?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about the team was their combination of technical expertise, business understanding, and proactive approach to problem-solving. They didn’t just execute tasks based on specifications—they took the time to understand FLOK’s business model, which allowed them to suggest meaningful optimizations rather than just building what was asked.

Their project management was structured yet flexible, ensuring that everything was delivered on time while also being adaptable to evolving needs. Communication was smooth and efficient, making the process feel like a real collaboration rather than a typical client-agency relationship.
We worked with agencies before, and it is a rare feeling that someone just "gets it". 

Are there any areas for improvement or something Walter Code LTD could have done differently?

Honestly, the collaboration went smoothly, and we were happy with how they handled the project. Like with any complex build, there were minor adjustments along the way, but they were always quick to respond and find solutions. Overall, they met our expectations, and we would work with them on other project.