Waker

Introduce your business and what you do there.

I’m the director of product management for a SaaS company.

What challenge were you trying to address with Waker?

We looked at our mobile, tablet, and web solution to understand the best UX for our particular users.

What was the scope of their involvement?

We discussed different conceptual ideas such as features and functionalities for the product. We’re embedding artificial intelligence into our product and their team helped us to understand how to visualize those functions.

Waker examined our different user personas and worked on the UX. From our ideas and the existing platform’s structure, their team completed redesigned the UX. Essentially, they created a new way for users to work. Their team used a standard mockup tool that allowed us to see and comment on their designs.

What is the team composition?

We worked with one person from Waker.

How did you come to work with Waker?

I looked for experienced designers in my area. When I talked to different people, they didn’t show completed projects. I talked with Waker in the office. Their team was knowledgeable about design. They showed completed designs that fit our vision. The combination of scouting the web, talking with Waker, and seeing their designs sold me on their team.  

How much have you invested with them?

We invested $50,000–$200,000 in their services so far.

What is the status of this engagement?

The relationship started in 2019, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Waker helped to create one of our fastest adopted modules. Users bought the module based on the designs. They bought it before it was even implemented.

How did Waker perform from a project management standpoint?

Their communication’s great. We never have a problem connecting with them. We call them or schedule a time for both of us to meet. Waker’s great.

What did you find most impressive about them?

They created great UX designs. Sometimes, their team provides designs that give us pause. But then we think about and talk about the designs, which changes our mindset. Waker makes us think outside of the box. Their team specializes in mobile design first and can scale it up, which is great.

Are there any areas they could improve?

No, they’re one of the best design firms that I’ve engaged by far.

Do you have any advice for potential customers?

Waker can pick up on projects quickly, which means you don’t have to have a face-to-face meeting sometimes. Other times, it’s nice to bring them on-site and discuss a project. After our meetings, their team executes the project on their own, which made me nervous at first. They’re great about touching base but are self-sufficient.

Introduce your business and what you do there.

We have a memorial platform that allows users to relive life’s best moments. After I lost my mother, I heard wonderful stories about her, and I gained a better understanding of her as other knew her. I felt it would be wonderful to have a digital version of those moments that could be shared and reexperienced. I’m the CEO and co-founder.

What challenge were you trying to address with Waker?

I don’t have any technical experience, so we reached out to Waker to help us.

What was the scope of their involvement?

They handled everything from UI/UX, to development, to branding. They managed all the design and mockups, and they consulted with us on best practices. Then, they developed the whole web application. They used Ruby on Rails and React, but there may be other technologies they used as well.

We had an idea of what we wanted the platform to look like, but we relied on their expertise. It was a collaborative process, and we added new things we hoped to include or change. They gave a lot of useful feedback, and they were responsible for all the logo design and other visuals.

What is the team composition?

I have a single point of contact on their team.

How did you come to work with Waker?

I found them via a friend of a former client of theirs. We’d discussed a few projects that never materialized, and we came to them again when this project began. We talked to several other companies, but the Waker team had strong business acumen and could act as a partner. Their pricing was much better than some of the other companies we considered, and we felt they would be a good fit.

How much have you invested with them?

We’ve spent roughly $30,000 for their services.

What is the status of this engagement?

We just wrapped up the project, and we hope to go live in a week or two. From start to finish, the process ran from February-September 2019, but the relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We receive great feedback. A big portion of our distribution is to hospice care providers, and the product and execution really resonate with potential users. It’s a unique tool, and people are surprised by the level of customization we’ve achieved. Waker is very responsive and helpful with design iteration, and they are open to changes to the original scope of work.

How did Waker perform from a project management standpoint?

They’re great to work with, and their communication is good. We didn’t have any firm deadlines in place, but their estimates remained accurate. They were always clear about their process and the project’s next steps.

What did you find most impressive about them?

They’re a great organization. The value is there, and they make us consider important technical and business perspectives. Their forethought is a major asset.

Are there any areas they could improve?

I don’t think there’s anything they should improve.

Do you have any advice for potential customers?

Do as much brainstorming as possible. They’re happy to do that with you, but the clearer and more detailed your vision is, the better. Take your time in the scope of work phase, then leverage the mockups you’re given to get the best feedback before development starts.

Introduce your business and what you do there.

I’m the CEO of a media company. We created a social networking app to help high school basketball players connect with college coaches and scouts.

What challenge were you trying to address with Ghost Lab?

We worked with them to develop the app.

What was the scope of their involvement?

They built the product using the React Native dev kit, because we wanted one source code for both iOS and Android platforms. I’m a software developer by trade, so I understood React and had an easy time supporting the framework. I also like how popular React is, and knew it would be easy to add features and functionality that fell outside of the scope of our contract. It allowed me to build a product that I could troubleshoot and add features to without having to depend on an outside vendor after we deployed the beta version. Other integrated components included Branch as a linking tool, Firebase for analytics, and Sentry as a tracking platform.

What is the team composition?

We worked with two people from their company. One provided UI/UX expertise, and the other developed the product and integrated various products we wanted.

How did you come to work with Ghost Lab?

A member of a meetup group for startups I belong to was doing very well, so I asked him about his development team. He immediately recommended Ghost Lab. Based on their strategy and how polished their products looked, I was convinced that they would be a good team to work with.

I interviewed their UI/UX expert, who also acted as the project manager for this project. He showed me samples of their previous work and gave a good impression of their abilities. They were honest and made me feel comfortable during the interview process, so I decided to work with them.

How much have you invested with them?

We spent around $26,000 for this project.

What is the status of this engagement?

They started working with us around December 2016. The bulk of the work was completed in September 2018, but we recently added more features to the product. We're about to go to market now.

What evidence can you share that demonstrates the impact of the engagement?

They designed a beautiful product that was simple and easy to use. We get real-time notifications whenever users receive error codes, and it is much easier to track users and troubleshoot areas that need additional features or functionality. They put us in the driver’s seat and helped us get the product to market quickly.

The biggest impact was delivering the product with enough time to beta test it before the spring and summer basketball season in 2019. Ironically, the summer season is more important than the regular high school basketball season, so their delivery and timing was critical to our success.

What did you find most impressive about them?

They really understood us and our marketplace. They did a lot of research before beginning this project, liked what we were doing, and saw the problems we were trying to solve. Their dedication and belief in the project incentivized them to think outside the box and make helpful suggestions. For instance, we wanted a Facebook authentication process, but they pointed out that might exclude some customers who don’t use Facebook. Instead, we used a cell phone authentication process that could reach more users. The beauty of this collaboration was their belief in us and their interest in our success.

Are there any areas they could improve?

They’re a small shop, and sometimes issues arose as customer demands increased. As they grow and their customer base expands, they’ll hire more resources to handle requests more effectively.

Do you have any advice for potential customers?

Have a clear idea of your vision, and provide them with user stories and the flow to make the process easier. I built a user story document, a flowchart diagram, and sample screens before we started the project, which made it much easier to get off the ground.

Introduce your business and what you do there.

I’m the CEO of Prime Rank builds SaaS [software as a service] products for Instagram marketing. Our biggest one is Socially Rich, which is ranked number one on Google for Instagram marketing service. We served around 5,000 clients in that space. From there, we’ve been able to find and meet people trying to market through Instagram.

What challenge were you trying to address with Ghost Lab?

We needed help with software development. 

What was the scope of their involvement?

They’ve been part of every tool in service we developed since our first. One of the tools is called Quotent.co. It’s going through a rebrand right now, to the name Betterpost. That tool has a database of quotes so it helps people generate content for Instagram in a much faster and scalable way. 

We also built one called Primerank.co, which has a much more complex algorithm. It’s like a Google for Instagram to help companies find the perfect influencers to promote their brand, product launch, or marketing campaign. Not only can you search for the perfect influencer for your campaign, but it also has CRM [customer relationship management] built within it. It facilitates the process of onboarding an influencer into your campaign. 

What is the team composition? 

I hire them to manage my products. I’m a marketer and CEO and don’t work too closely with developers. I tell them exactly what I want building. 

I work with one designer and one developer. Once in a while, we need someone in data entry to join the project. I talk with Nafis [Founder, Ghost Lab] most of the time. I barely have to interact with a developer because he facilitates the communication with the developer. I hire them to manage my products. I’m a marketer and CEO and don’t work too closely with developers.

How did you come to work with Ghost Lab?

They were a referral from a friend so I decided to meet with him. After interviewing a bunch of companies and independent developers, I decided to go with them. I was going to bring a team in-house, but after I had my first experience working with Nafis, the designer of Ghost Lab, I found that he could find talent that exceeded my expectations. He’s great at managing them. We decided to continue working with them. The onboarding process is also quite professional, which is also one of the reasons I chose them.

What is the status of this engagement?

We started working together in summer 2017 and the work is ongoing. 

What evidence can you share that demonstrates the impact of the engagement?

My projects are quite complex. I haven’t had any issues with their technical capabilities. They meet the requirements. 

How did Ghost Lab perform from a project management standpoint?

For me, to manage developers is kind of hard because you need to understand a lot about the project. I use them to manage the project and communicate with the developers. It takes the stress away from me. It removes friction between me and the developer and makes the whole project run flawlessly.

What did you find most impressive about them?

They provided me an overqualified developer for the project just to make sure it can be done. The Quotent project, I had gone through two developers before using Ghost Lab. None of them could make it happen. It’s a super simple tool, but it was quite complex. They’ve done an outstanding job. The person that did the development for it was a very qualified person. Ghost Lab chooses a developer they know they’re not going to go wrong with.

Are there any areas they could improve?

I have no complaints. I never had a problem where we had to switch the developer during the project. With other companies, it has happened and cost me a lot of money.

Do you have any advice for potential customers?

Be very realistic with the timeline the project is going to take. Be realistic in the sense of trying to calculate unforeseen problems that will occur perhaps. Also, consider the testing and optimization of the project after the app or software is done. A tool or service can be done in a month, but with testing and optimizing it could be delayed up to 4–6 months. Don’t be in a rush to find a developer. 

Introduce your business and what you do there.

I'm the CEO of a UI/UX design agency. We mostly work with startups to design out their product, apps, and web experiences. We do some frontend development, but we’re always in need of extremely talented and intelligent developers.

What challenge were you trying to address with Appify?

We wanted to find a partner with a development agency to augment our company's capabilities on a long-term basis.

What was the scope of their involvement?

The project was for a marketing website that needed a robust frontend web app design and a lot of functionality in the backend. Philip [CEO, Appify] and I worked on the estimation process together, and he was more than willing to take a lot of time to outline nuanced and focused technical questions for the client.

 After that, I did the design work, and Philip reviewed it to make sure everything was technically capable and able to be built, which was incredibly helpful and efficient. We gave the design, specs, and UI guidelines to Appify, and they built out portions of the app in a milestone basis, giving us transparency of cost and the ability to check on updates.

I was essentially responsible for project management, even after the design phase was finished, and Philip was both the developer and assistant project management. Appify developed the rest of the application and built out a robust framework with requirements and features. We recently finished the product and shipped it to our client.

What is the team composition?

Philip’s my main point of contact, but I’ve interacted with his developers lately. There’s always been at least four people on our project.

How did you come to work with Appify?

He was recommended to me by a mutual friend. I’d looked at other development partners, and I wanted to keep a wide scope, but I worked with Philip on two smaller projects, and the experiences were so positive that I’m considering making Appify our sole dev partner. Right now, we have an informal partnership where I work on his design projects and he works on my dev projects.

How much have you invested with them?

We spent a little bit over $65,000 on this project.

What is the status of this engagement?

This project initiated last August and was completed this month.

What evidence can you share that demonstrates the impact of the engagement?

The product owner is just sitting on it now; he hasn't released it to the public, be he’s extremely happy with it. There's no critical debugging, just small stuff to make sure everything's working great and performing right on every browser. The app is exactly what I wanted, if not better.

How did Appify perform from a project management standpoint?

Philip and I probably talked about twice a week to update one another on the project and maybe brainstorm solutions for any design or technical problems. We had a great collaboration flow, and I trusted him to handle his team just as he trusted me to handle mine.

Deadlines were met either before or within the timeline, and he always stayed in budget. If I sent Philip an email, I knew he would reply within 24 hours, even if he was traveling. He always made communication an efficient process and was reliable and consistent with project management.

What did you find most impressive about them?

Our client had had some bad experiences with developers in the past, so he had a lot of questions, and other developers might not have been as talkative or personable as Philip was. He handled the business conversations well, was informative, and put the client at ease.

Not only was he able to communicate well, but he consistently provided feedback and constructive collaboration that ultimately led to a better product. Appify’s projects are some of the most stable, fast-performing, and reliable ones that I’ve ever shipped out. I've never had a dev team provide such excellent code. Everything he built is extremely snappy and responsive, and its identical to the mockups with focused additions that made it more technically responsive. He delivers on his promises, and the products look and feel exactly as they need to.

Are there any areas they could improve?

Not that I can think of.

Do you have any advice for future clients of theirs?

Whatever you need, Appify will be able to get it done. They don’t just do or build what you say, but they provide candid feedback that helps you build the best product possible. Philip will never tell you what to do, but he will give you insight to make the right decision.

Introduce your business and what you do there.

I am the CEO and founder of Parka Solutions. We have developed a location-based marketing platform focused on the transportation industry. If someone is traveling on public transport or taking an Uber or Lyft to a certain location, brands are able to target specific ads, discounts, and awards in order to incentivize someone to go to their physical stores.

What challenge were you trying to address with Ghost Lab?

We needed help with our user interface and user experience [UI and UX], and we were trying to figure out the best approach on how to position the product.

What was the scope of their involvement? 

The majority of the work we did with them was focused on UX. They helped us with the UX of the app itself which is a B2B focused platform. Currently, it is going to be an iOS app and mostly a web platform for the brands. A lot of the design and initial frameworks were also done by them. Since then, they have moved on to helping us a little bit more with product strategy and focus.

For the web platform, they used Sketch, AngularJS, and JavaScript. Their team has been able to help us in terms of the little things such as the type of development resources to use, and how to best go about it.

What is the team composition?

We worked with a few people on their team, who were specifically focused on UX and design work. One of the designers we worked with helped us create the initial application and framework, and then we moved on to work with a user experience designer to focus on more of the positioning of materials and designs.

How did you come to work with Ghost Lab?

I found them through a friend of mine. We reached out to them and have had a great relationship since. At the time, we had looked at 3–5 other design companies to bring on board. We liked their attention to detail as well as their aptitude of working with the founders of a company to help figure out the best way to create the product.

How much have you invested in them?

We have spent around $25,000.

What is the status of this engagement?

We started working together in February of 2016 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We had gone through a couple of different pivots and iterations while we have been working together. For the iteration that we have currently and launched with for a pilot phase, we have been working on for the last 6 months.

The team was extremely helpful and meticulous on our designs, UX, and helping us on our strategy side. When we have shown the platform to other people, they have really liked the design, and really liked the UI and experience of how they can work with the platform. It has been great so far.

How did Ghost Lab perform from a project management standpoint?

We discuss what the current priority of each task is. Based on that, myself and their team decide what a sufficient date would be for that deadline. They always hit any deadline we decide upon.

What did you find most impressive about them?

One of the best things about them is that they have been prodding us with continuous revisions and support. They are always vision focused. Whenever they work with a new client, they always help the client determine the vision of the overall goal. As a client, they help them think long-term in terms of where the product wants to be. They help design in a way that is ready to scale.

Are there any areas they could improve?

They’ve been a full agency for us and done a lot of the work. In terms of improvement, some of the areas where they could improve is to get a bit more technical support on their team, such as engineers, so that they could help more on the technical side as well.

Do you have any advice for potential customers?

The most important thing when looking for an agency to work with is whoever you talk to on that team is going to be a main point of contact. Make sure their vision aligns with yours, that they understand your product completely, and that for them it is not just a project where it is going to last a couple of months and is more of a longer-term goal for them as well. If you feel they are invested in it, then you know they are a good fit.

Introduce your business and what you do there.

I am the founder of a software development agency. I oversee day-to-day activities and do some development as well.

What challenge were you trying to address with Ghost Lab?

We were looking for a good American design firm that we could rely on for a specific project and use consistently in the future. We had been burned by some overseas designers in the past, and we were looking for someone that would be both reliable and on the same wavelength. We wanted to be able to give them some ideas that they could run with.

What was the scope of their involvement?

We have used them for a few projects. One was a social media influencer project for a web app. We had a client that wanted to create a discovery platform where brands push their products and find people in their space that can do some paid advertising on their behalf. The problem was finding people to do this, especially in specific locations and demographics. We ran through the idea with Ghost Lab to figure out what the MVP was. They usually handle the sifting through a hatchling of an idea with the client and figure out how to turn it into a product, which they are really good at doing.

From there, once decisions have been made on the functionality and what the wireframes will look like, they do the designs and the narration process of what the client wants. We also work with Nafis Azad [Founder and CEO, Ghost Lab] and team during this whole process so that we know there are no red flags with the tech details or to keep the scope from blowing up if the client starts asking for additional features, etc. We have a close relationship between our companies as it is to our mutual benefit that we are on the same page and understand what each other is doing. Nafis is usually involved with the first 35%–50% of projects in scoping them out, designing them, and working with the client, and then he hands it off to my company.

More recently, we have used them to work on an education mobile app, which connects students with study sessions at their university. We used Ghost Lab to scope out that project and work on the wireframes until we had a complete design. They owned the entire process because they are located very close to that client, which was beneficial.

We have more projects in the pipeline for both mobile and web apps. We use them for anything design related and where it is possible to scope projects out to them. Clients come to us with crazy ideas with no clue how to put it into an app or what things to trim; Ghost Lab has been invaluable as they allow us to focus on what we’re good at.

What is the team composition?

One of our developers works with one of their designers every once in a while, but primarily I work with Nafis. It is easier to let him own a big part of the client relationship because he always gets results and he is trustworthy. We generally don’t deal with each other’s employees.

How did you come to work with Ghost Lab?

We found them through one of my clients who have an education company. They worked with Nafis in the past, and they introduced us.

How much have you invested in them?

We spend around $60,000 for a project.

What is the status of this engagement?

The relationship started in 2016 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

He gets the projects done quickly compared to other people I have worked with. I usually allocate two to three months for the design phase and usually receive things back within six weeks, which has been really nice.

I have always been very happy with them. I was at a point where I was getting increasingly frustrated with designers and contractors I had worked with, but Ghost Lab has alleviated all of my pain points. They have become an asset because I can hand the client to them and they have the ability to scope out the project. I let them talk to the client as if they were my own employees, and I don’t have to worry about it. The work they produce is great, and I have never had anyone complain. I’ll be redesigning my website this year, and I am going to have them do it. I am honestly very happy with their work.

How did Ghost Lab perform from a project management standpoint?

We have never had any issues. If anything, their timeliness is one of their strongest suits. That is pretty rare in this business.

What did you find most impressive about them?

Communication skills are also one of their strengths. Normally, I wouldn’t trust someone talking to the client on our behalf. I was very impressed with Nafis in my initial interactions with him and the way he speaks and presents himself. This is something that you don’t always find in tech-focused companies. He is fully able to break things down such as tech jargon to non-technical clients in a way that not everyone is able to do. I have been on various calls with prospective clients with him, and it is a relief to a client to be able to work with someone who understands the perspective that the client is coming from.

Are there any areas they could improve?

No. When we first started working with them, they weren’t fully aware of our technical capabilities or our product offerings, which was a growing experience, but not a complaint.

Please describe your company and your position there.

I’m the co-founder of a mobile application that facilitates student interaction outside of the college classroom. This is done through course-relevant study sessions.

For what projects/services did your company hire Ghost Lab?

We needed help with branding as well as end-to-end design and development.

What were your goals for this project?

Our goal was to create a seamless, deployable minimum viable product quickly.

How did you select this vendor?

They had a reputation for delivering quality development with some of the best interface design I've seen in the industry.

Describe the project in detail.

Ghost Lab worked with us from the conceptualization of the product to our upcoming launch. They made sure we understood every step of the way. Following completion, testing was rapid, allowing us to quickly submit our product to both Android and iOS stores. Ghost Lab also handled this for us.

What was the team composition?

A handful of developers were involved as well as a very talented user interface and user experience design specialist.

What outcomes or results can you share that demonstrate progress and/or success?

Ghost Lab delivered an incredible product ahead of schedule—it was everything we dreamed it would be. Thanks to them, we're gearing up to launch our pilot at a handful of major universities at the end of the month.

How effective was the project management?

It was seamless. Nafis [CEO, Ghost Lab] stayed in constant contact with me and my team. They always kept us updated about completed milestones and let us know of any delays. We also received valuable input for various decisions our team had to make throughout the process.

What did you find most impressive about this company?

The best part had to be the constant communication. My team and I felt at ease throughout the entire process, thanks to their weekly updates. Any questions or issues we had were immediately answered and resolved.

Regardless of what stage you're at, Ghost Lab can provide critical value. They can manage multiple, fairly large products all at once while providing everybody with top-tier service.

Introduce your business and what you do there.

I currently the chief marketing officer of a company called Cashflow Diary, a real estate education company. We train people in real estate investment and entrepreneurship. I handle all company marketing.

What challenge were you trying to address with Ghost Lab?

As a CMO, I consult with startups during early development, after they've been funded and are looking to develop traction and establish growth channels. At the time, I was a helping a company called Chitter improve the UX/UI design of their app.

That's when I was introduced to Nafis at Ghost Lab, who handled the entire UX/UI redesign. He's been consulting with us for a future project, but I brought him into the conversation because of the work we had done at Chitter.

Chitter was a social sharing app that helped users find deals in their area. Restaurants could set up promotions that rewarded you with an in-app $2 discount for taking photos of your meal and sharing it to your social network. It never went public. We were rebranding it and redesigning the app, but the CEO started to develop something new, and so everything ended. I was later named co-founder of Chitter.

What was the scope of their involvement?

We needed an interface to serve as a professional, deliberate structure for all the new processes and user experience elements that we planned to implement. We asked: what’s going to happen from start to finish? How are users going to locate the deals? What type of deals will be offered, and what will what the deliverability look like? If somebody wants to redeem a deal, how will that screen look? What's the user flow? That's where Nafis and Ghost Lab came in.

I had a relationship with the Pasadena Chamber of Commerce, which was willing to serve as our guinea pig. I had an opportunity to present to the entire chamber. Because the meeting came out of nowhere, we were under pressure to design the app quickly. A UX/UI design project that should have taken 1-2 months needed to be completed in about 9 days so that we had something to present. It didn’t need to be perfect or functional, just ready for a showcase.

What is the team dynamic?

Nafis, co-founder and owner of Ghost Lab, was our main point of contact and primary designer.

How did you come to work with Ghost Lab?

They were brought in by the CEO of Chitter before I joined them as a consultant.

How much have you invested with them?

Nafis was involved in a startup agreement that offered shares in the company.However, based on what I know needed to be built, it must have cost around $25,000—$35,000 just to plan the UX and design, excluding development costs.

What is the status of this engagement?

We worked with them for a month back in November 2016. I took over Cashflow Diary in January, and I was still working with Chitter up until that point.

What evidence can you share that demonstrates the impact of the engagement?

The design was very well received in the presentation with the chamber. Normally, the back and forth process with designers involves a lot of “That's great, but the white space is bad” or “This doesn’t look good.” But what Nafis came back with was insane. It was not only gorgeous, but it also offered a fantastic user experience. I was very impressed.

Nafis only gave it one quick pass, but he built a product that was ten times better than anything that the CEO had created before I came on board. His notable talent is the reason why I keep going back to them. I have a design background, and he did everything I would have done. It was fantastic.

How did Ghost Lab perform from a project management standpoint?

We have never had any issues with deadlines or communication. They're extremely responsive. We didn’t communicate for several months because the project was hung up by the CEO. I reached out to Nafis via text message for a Cashflow Diary issue, and he was available to schedule a call promptly. We didn't need to reschedule; he's extremely receptive.

What did you find most impressive about them?

Their communication impressed me the most. Nafis is a professional communicator with an agency mindset. Again, that's not something fly-by-night: it comes with time and experience. They are very interested in maximizing your results and ensuring your product’s success.

Nafis brings a lot to the table. He's not looking for anybody to tell him what to do. He’s a very talented designer who comes prepared with his own ideas and experience. He will agree with your ideas if there's something to be agreed with, but he doesn't bite his tongue if feedback is necessary. He tells you what he would do. He's knowledgeable, but more importantly, he's very talented. That's not something you can teach.

Are there any areas they could improve?

There's nothing there for me; it was a quality experience.

Introduce your business and what you do there.

I am the CEO of BWHealth. We specialize in medical devices and preventative sports gear.

What challenge were you trying to address with Ghost Lab?

We built our original site internally, and were looking to revamp it and shift from a B2B focus to a more sales-oriented B2C platform. We were prioritizing aesthetics, testimonials, and integration with our Shopify.

What was the scope of their involvement?

They took a lead on all aspects of development, and successfully integrated with Shopify. We wanted a minimalist look and feel to accurately reflect our brand identity, and Ghost Lab’s aesthetics are in line with that. The process started as an overview of our current site, and we listed all of the features we wanted to change. They wireframed a new version of the site, which we then approved, made comments, and went through a revision process. Our focus was on achieving customer conversions and creating a unique brand experience within the medical industry. Once we had the layout established and the feature set approved, they started on the full build. There were two additional approval points throughout this buildout that allowed us to make final edits.

The site was built on Webflow, and they provided some custom coding solutions to improve the Shopify integration, the testimonials, and several animations on the site.

What is the team composition?

I just interacted with a project manager, so I’m not sure how many developers they had on the project.

How did you come to work with Ghost Lab?

I had previous known Nafis [Founder & CEO, Ghost Lab] and followed him on social media. I’ve always liked his eye for frontend design, fonts, and general aesthetics, so I reached out when we needed the help.

How much have you invested with them?

We invested about $10,000.

What is the status of this engagement?

We started working together in August of 2017, and we completed the site in October.

What evidence can you share that demonstrates the impact of the engagement?

After launching the site, we saw a significant increase in conversion rates. We hadn’t been driving a lot of traffic during the strategic pivot, but the traffic we were already getting started converting immediately. That was very good to see. We also didn’t have to create any more collateral, as the site began to function as an overall “one-pager” for what we do. We were then able to share just our site, which made interactions much easier. Although the site is still relatively new, we haven’t encountered any bugs so far, which is a great sign.

How did Ghost Lab perform from a project management standpoint?

They were great. The communication was very effective, and I think that’s the most important part of projects like these.

What did you find most impressive about them?

Their work ethic was very impressive, and really stood out to us. They reliably turned around edits within a day or two, which meshed very well with our pace of work. I still use them on projects now here and there. When we have anything that requires heavy design and visual elements, they’re the fastest, most reliable option, and the quality of their work is great. They cared about the work that we do, and invested in our success.

Are there any areas they could improve?

Honestly, there was nothing negative about the experience.

Advice for potential customers?

You should mesh well with the person you’re working with. If you have good rapport and it feels like a good relationship, it’s going to work.