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Built By Experience

4.9
15 reviews
GOLD VERIFIED

Wakefly is a New England-based digital marketing agency committed to creating the best possible digital presence for its clients for nearly 20 years. Our team of skilled engineers and visionary marketers are experts in their fields, employing current trends to create cutting-edge websites. 

Wakefly creates digital experiences that matter. We spend the time needed to understand our clients' goals and objectives completely before we begin work. We don't believe in the cookie-cutter approach. Our methodical, data-driven process ensures that we engineer the digital solution that’s right for you.

Whether you are in the market for a new website or need help making updates to an existing website, we act as an extension of your team to help you achieve your goals. We know that it's not enough to simply have a website. Wakefly builds sites that cut through the noise to reach your target audience and convert your web traffic into leads.

Our services include:

  • Web Design and Development
  • Website Hosting
  • Conversion Rate Optimization
  • Paid Advertising
  • Search Engine Optimization
  • Web Accessibility
  • Website Performance Audit
  • Wakefly Security Audit
  • Website Migration to a new CMS
  • Website Upgrades
  • Ongoing Website Maintenance and Support
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$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2002
Show all +
Marlborough, MA
headquarters
  • 293 Boston Post Road West
    Marlborough, MA 01752
    United States
    508.616.2042

Portfolio

Key clients: 
Wakefly has designed and developed hundreds of websites across multiple content management systems, for many different industries. We take the time to make sure we understand your business goals and objectives when designing and developing your site, to make sure it will be functional for your customers, and easy for you to update and understand.
Amboy Bank Web Redesign Image

Amboy Bank Web Redesign

Amboy Bank was looking to redesign and rebuild their website, as their site was outdated, difficult to manage and update, and was not responsive or accessible. Amboy partnered with Wakefly to redesign the website, giving it a modern, clean feel that was more inline with the Amboy brand. Amboy also wanted to create and display "need" specific content on the website, targeting their different audiences with pertinent information

…
and tools to help guide them through specific needs, such as "buying a home" or "saving for retirement". In addition to presenting the Amboy products/solutions for these needs, Amboy wanted to provide a "hub" of content beyond just products to help users in these specific need states. 

Amboy also wanted more and easier control over their website. Their current build was on old technology and was difficult to manage for a Marketing resource. Simple content changes often-times required a developer, thus Amboy looked to Wakefly to provide an easy editing experience so their website content could be easily updated.

 

key features
  • Need-based navigation and content
  • Responsive design
  • Clean, professional design
  • Widget-based editing experience for content editors
Read more...
First American Equipment Finance Web Redesign|Site Migration Image

First American Equipment Finance Web Redesign|Site Migration

First American Equipment Finance first came to Wakefly looking to consolidate their corporate website and 16 industry websites into one. They also wanted to upgrade their CMS from Kentico 9 to 12, improving security and enhancing features. An overarching goal of the project was to provide a better, more consistent client experience and reduce duplication of efforts for its marketing team.

 

The primary goals of

…
this project were:

- Consolidate all of the websites into one Kentico website

- Improve the navigation within this consolidated website

- Upgrade their website to the current Kentico 12 version to improve security and enhance features

- Reduce the need for multiple Kentico licenses and hosting accounts

 

The website redesign project resulted in achieving the following :

- A better, more consistent visitor experience

- Reduced duplication of efforts for the marketing team

- Reduced cost of ownership vs the network of websites (management, hosting, licensing)

- Improved organic rankings, long term lead generation and brand awareness

 

In addition, Wakefly worked with the First American Equipment Finance marketing team to create new templates and widgets within their existing branding elements to enable the marketing team to reorganize and optimize the content on their website.

key features
  • New widget-based templates for easy editing and customization
  • Consolidated sites into one global navigation
Read more...
Benu Networks Web Redesign Image

Benu Networks Web Redesign

Benu Networks (https://benunetworks.com/) came to Wakefly looking to redesign their existing site with a clean, professional look that would support their brand. Other goals of the project were to make sure that the content was organized in a way that would encourage visitors to contact them via calls to action, and help them find relevant information more

…
easily. 

From a design and messaging standpoint, the new site needed to clearly explain Benu's offerings and value proposition. Wakefly created a distinct new look and feel for the site that was more open and flowing instead of using more traditional panels and components, especially on the home page.  The new site also provides a well-organized navigation and content structure for an intuitive user experience. This allows for easy access to product resources and datasheets. 

It was also very important for the Benu marketing team to be able to easily manage the site content themselves in the future. With this in mind, we built component-based templates that gave Benu flexibility to create a variety of page layouts easily and without a developer. Forms were created in a flexible manner so that they can be displayed either in a modal or on a page. 

key features
  • Unique, custom home page
  • Component-based implementation allowing for ease of page layout creation
  • Flexibility for forms to be displayed in modal or on a page
Read more...
PING Team Augmentation Image

PING Team Augmentation

PING began working with Wakefly in early 2019 when they were looking to supplement their internal development staff with additional resources who were experts in Kentico. Wakefly signed on to act as an extension of their team who could provide consultative guidance on Kentico best practices as well as get their hands dirty with web development tasks. Our team provided Kentico training to their marketing staff, assisted with

…
navigating hosting complexities in their Kentico environment, and worked on high priority web development tasks under the PING team's direction. Since our initial engagement, we have assisted with streamlining their product import process and helped to troubleshoot and resolve a wide variety of smaller issues.
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KVH Website Development & Redesign Image

KVH Website Development & Redesign

KVH Inc. redesigned their Sitecore website with the goal of greatly improving the branding, user’s experience and overall functionality. The KVH team challenged Wakefly to develop a visual design that portrayed KVH’s innovative, technology-forward brand on the website. This new implementation now allows KVH to expand their market reach.

Space Coast Credit Union Web Redesign Image

Space Coast Credit Union Web Redesign

Space Coast Credit Union (https://www.sccu.com/) partnered with Wakefly to reorganize, redesign and rebuild their public-facing marketing website. The existing SCCU.com website was built on a very outdated version of Kentico and didn’t always follow Kentico development best practices. Thus, the day to day management of the website was extremely tedious and often

…
required a developer to complete content update tasks.


The main objective of the website redesign was to create a platform that enabled the SCCU marketing team to provide the credit union’s membership with up to date content, ranging from rate information, decision making tools and the ability to troubleshoot common banking issues such as dealing with a lost or stolen credit card or finding a branch location in their area. 


Wakefly designed and developed a new website that included a flexible General Content Template for SCCU to use for any content that doesn’t have a custom page template. This flexibility has allowed for content creators to build pages easily without the aide of developers. Additional features of the new site include:

  • global rate management
  • creation of a mortgage rate and payment estimator tool
  • global footnote management - to accommodate the many disclosures and disclaimers associated with banking regulations


As a result of this newly designed website, SCCU now has full control over all of the content on the website and has found Wakefly’s implementation to be simple, straightforward yet powerful, and provides them with the ability to update their content with ease. Content staging and workflow was also configured to streamline the content creation and publishing process.

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CyberSheath Image

CyberSheath

CyberSheath is a leader in cyber security. They offer a comprehensive suite of security services and solutions using time-tested methodologies and the best experts in the industry. In the Spring of 2018, CyberSheath came to Wakefly with the goal of redesigning their website to provide a clean, professional design to support their brand. They were also interested in encouraging visitor interactions through clear call-to-actions

…
and creating a clean navigational flow for each target audience. Thus allowing visitors to easily find the information they were looking for. Another goal of the redesign was to implement a clean and freshly structured CMS environment to work in.Wakefly provided the designs for both desktop and mobile. The development approach focused on delivering a WordPress website that was clean, easy to use and coded with bootstrap standards. Sitewide, all forms utilized Pardot integration, which tied directly into their Salesforce database for easy customer tracking.Key Features Include:-WordPress website utilizing twig and bootstrap-Pardot Integration-Clean and easy to use-Cost-effective
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Total Quality Logistics Image

Total Quality Logistics

Total Quality Logistics (https://www.tql.com/) connects customers with shipping needs with carriers that have the available capacity and service offerings. They work with a network of more than 75,000+ carriers to create greater supply chain efficiencies for their customers. After receiving some Kentico training from Wakefly in early 2018, the partnership continued in late 2018

…
with a new website redesign project.


The main goals of the redesigned website include:

  • Provide modern consumer-centric and lead generation focused site design that supports the brand.
  • Ensure the website is highly responsive so visitors from all devices can take advantage of the website.
  • Employ a content management system (CMS) to ensure content is fresh and structured.
  • Encourage visitors to contact TQL via calls to action.
  • Clearly explain TQL's offerings and value proposition to their target audience.
  • Create a navigational flow for each target audience so they can easily find relevant information.
  • Provide a website that enables internal staff to easily modify and maintain site content and layout.
  • Implement analytics and marketing automation that will enable closed loop reporting.


TQL provided the designs and Wakefly built the site on the Kentico 12 EMS platform. Features include content personalization, integration with Google maps JavaScript API, custom form consent functionality for GDPR and custom widgets.

Read more...
Saint-Gobain NRDC Image

Saint-Gobain NRDC

Saint-Gobain Northboro R&D Center (NRDC) (http://northboro.saint-gobain.com/) is a multidisciplinary industrial research center within the larger Saint-Gobain brand. The Northboro R&D Center is one of Saint-Gobain's largest industrial research laboratories.

NRDC develops new ceramic and polymer products, processes and solutions for a wide range of

…
industries. Over the last decade, NRDC has grown to over 400 employees in the greater Boston area, and partnered with Wakefly to create a brand new site to bring NRDC’s presence to the web.

The site was built in Drupal as it was joining the other Saint-Gobain network of sites and needed to be on the same platform. Wakefly leveraged the existing code of a sister Saint-Gobain site in order to keep the build of this simple, content driven site within a relatively low budget. Design changes and functionality enhancements distinguished this new site from its predecessor and made it applicable to the NRDC team.

Key Features:

Tagged News items to keep new and fresh content visible on relevant pages

Flexible sidebar allows content editors to easily customize additional resources on every page

Image forward design to complement a more technical site.

Read more...
Alliance Laundry Systems Image

Alliance Laundry Systems

Alliance Laundry Systems (https://alliancelaundry.com) is a leader in global commercial laundry sales. ALS was established in 1908 and is a global company headquartered in Wisconsin. 

This corporate site profiles the company as a whole and all of their individual brands and sectors that they serve. The site was implemented in Kentico 11 allowing for flexibility of

…
page designs for future site growth. Elements can easily be added or removed from pages based on the content required for the new page.

Key Features:

Uses Kentico’s content staging feature to make changes deploy content between development, staging/QA, and production

Custom webparts, widgets, and widget containers allow flexibility in page layout

Built as a multilingual website, making use of localized strings on page templates

Responsive images, based on Kentico’s image variant functionality

Read more...
Shaw Sports Turf Image

Shaw Sports Turf

Shaw Sports Turf (https://www.shawsportsturf.com/) is American-owned and based in Calhoun, GA. Shaw leads the industry in research and development and bringing innovation to the market for over two decades.

Shaw has completed over 2,500 successful field installations and an impressive list of high-profile installations, including the Baltimore Ravens,

…
Cleveland Browns, Georgia Tech, University of Arkansas and many others.

Shaw came to Wakefly looking to migrate their existing WordPress and also give the site a new look. The old site had been up for 3 years and they wanted to expand content and functionality to be able to better showcase their recent projects and boost their SEO.

We started off the project with a competitive analysis, keyword research and a review of their analytics to guide both our design and the information architecture of the site. This resulted in expanding and restructuring a lot of the content to better suit the needs of their target audience – coaches, athletic directors, architects and parks and rec directors.

The new site was built in Kentico, with ease of use in mind. The client will need to frequently update their site to highlight new projects and industry news so we wanted to set up a structure that would allow them to easily manage and tag content to keep it very searchable. We also streamlined the management of the rep locator both on the front and back end, making it easier to assign reps to multiple territories and get users to the info they needed more quickly.

Read more...
Atlantic Elevator Image

Atlantic Elevator

Atlantic Elevator (https://www.atlanticelevator.com/) is a leading independent elevator and escalator service company in the New England area. They wanted to revamp their web site using a clean, professional design that would support their brand and reputation for personalized attention and dependable support and maintenance.

The site was redesigned by

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Wakefly and implemented in WordPress providing a clean, easy interface to update content. The site provides clear navigation to content explaining the services offered by Atlantic Elevator. The menu clearly displays the different service offerings the company provides. Client testimonials are provided on the site to enforce the company’s reputation.

The company contact information is prominently displayed as well as a contact form as lead generation and support for current clients is a main purpose of the site. A Resource Center with links to applicable sites for the New England states is also provided to make it easier for a client to contact the appropriate government or industry organization.

Read more...
Ascentria Care Alliance Image

Ascentria Care Alliance

Ascentria Care Alliance (https://www.ascentria.org/) aims to to break the cycle of poverty, and build thriving communities where everyone has the chance to achieve their full potential, regardless of background or disadvantage.

Through their Equipped to Thrive holistic care model, Ascentria is focused on providing wrap-around services that empower vulnerable

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individuals and families in transition to navigate successfully through life's challenges and beyond.

The main goals of the redesigned website were to provide a clean, professional design that supported their brand, clearly explain their offerings and value proposition to their target audience, employ a CMS to ensure content is fresh and structured, and to recreate a navigational flow for each target audience so that they can easily find relevant information. This was also an upgrade of their Kentico CMS from 7 to 10.

Ascentria Care Alliance chose to maintain the use of the Kentico CMS as it allows for improved multi-site management. Ascentria provided the designs and Wakefly developed it.

Key Features:

Search services by location

Multi-category filtering and tagging of content

Responsive design and implementation

Easy to manage CMS implementation

Online Donation Acceptance Form

Integrated live Twitter feed

Read more...

Reviews

4.9
15 reviews
Sort by

Web Dev for Video Telematics Solutions Firm

“They’re very accommodating, so we throw a lot of things at them. They always handle it very well.”

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5.0

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2018 - Ongoing
Project summary: 

Wakefly, Inc supports web development for a telematics solution firm, aiming to generate MQLs and increase conversion rate. Managing various projects, from updating modules to redeploying servers.

The Reviewer
 
201-500 Employees
 
San Diego, California
Manager, Video Telematics Solutions Firm
 
Verified
The Review
Feedback summary: 

Thanks to Wakefly, Inc.’s work, leads have increased significantly year over year. The team is experienced with Kentico and has been able to provide valuable suggestions throughout the engagement. Through productive weekly meetings, they’re easy to communicate with.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for a company that makes video safety and telematics solutions for commercial fleets. It’s a dash cam for commercial vehicles that plugs into the engine control module and ultimately records video to help coach and train drivers to be safer. I’m a digital marketing manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wakefly, Inc.?

We've always kept a development partner because we don’t have those skills in-house, so we keep Wakefly, Inc. on retainer. They’re responsible for all the backend and frontend code on our website, which allows me as a website admin to do other CMS-level tasks on my own. They're key to solving our business challenge of increasing the number of marketing qualified leads from our website.

SOLUTION

What was the scope of their involvement?

Projects range from something as simple as updating modules on a page, to more complex as redeploying content to our servers. They do a wide range of things to help us convert leads on our site, like improving site speed and improving the usability of the CMS for us. 

In the last year, they helped us relaunch our website. It was a big project and we provided the design and they implemented it.

What is the team composition?

I work with Nick (Project Manager) and Jackie (Customer Success Manager) to strategize and prioritize website projects. At any given time, we have 1–2 dedicated developers on our project and will spread out the work to a third developer if needed.

How did you come to work with Wakefly, Inc.?

We were working with another development agency that was inconsistent and slow. It was important that we find an agency that is gold-certified in Kentico. We did a little bit of research before coming across Wakefly, Inc.

How much have you invested with them?

We just signed our third retainer renewal for $60,000. We definitely added some in our gap retainers, so we’ve probably spent about $260,000.

What is the status of this engagement?

We started working together in 2017 and we continue to work with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They helped relaunch a site that would attract more MQLs and make it easier for them to convert. Year over year, we had a 55% increase in web form completion. Ultimately, that means 55% more leads in our pipeline, so that’s big news.

Anecdotally, we don’t send a lot of things back to them to be redone. Once they develop something, we don’t usually see a lot of problems with it. With other partners in the past, we’ve had to go through multiple rounds of edits. A large part of it has to do with the expertise on their team. They’re very accommodating, so we throw a lot of things at them. They always handle it very well.

How did Wakefly, Inc. perform from a project management standpoint?

Redmine is the project management tool that they use. I can submit any development tickets and they’re good about catching everything. They touch a bit of everything every day. The communication is frequent and effective. They have a project manager and an account rep, and it’s easy for me to communicate with both of them so everyone is on the same page. We are clearly represented by a really good team from Wakefly, Inc. We have weekly calls, they’re super organized,  and we go through everything that’s outstanding in their project management system. They accept any new project requests then as well, so those calls are very productive. Our project manager is always willing to make suggestions that will make the project easier. They always have productivity and efficiency in mind.

We also worked with a third-party creative agency for our redesign, and Wakefly, Inc. handled that in stride

What did you find most impressive about them?

Their expertise with Kentico. They’re always in the know about necessary updates and are on top of anything related to our CMS.

I’ve also worked with other companies where the project manager hasn’t understood all of the technology behind a website. However, our account managers at Wakefly, Inc. have both been very knowledgeable and acted as a great first-resource when we have questions. Sometimes we don’t need to work with a developer directly because our account manager can walk me through the process.

Are there any areas they could improve?

That’s a hard question because I don’t have a lot of negative feedback. There was a brief period when they weren’t developing as quickly as we liked because of their developer bandwidth. I had to proactively go to them to figure out these timing issues. So, I guess you could say they could be more proactive when it comes to communicating negative things.

Do you have any advice for potential customers?

Set ground rules early about how you want to communicate and how often.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Web Design for Community Bank

"They took the time to hear what we wanted and didn't waste time making that happen."

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4.5

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. - July 2020
Project summary: 

Wakefly, Inc. provided branding services for a community bank. The team also redesigned the client's website to align with the company's new branding.

The Reviewer
 
51-200 Employees
 
Orbisonia, Pennsylvania
Morgan Rhone
Marketing Manager, Community State Bank
 
Verified
The Review
Feedback summary: 

The engagement helped bring the vision of the internal team to life, successfully representing the company outwardly. Wakefly, Inc. adheres to set timelines and effectively manages meetings. The team is creative, skilled, and knowledgeable. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I work for Community State Bank as the Marketing Manager. We are a small hometown bank with 7 locations looking to expand and rebrand this Summer to stay competitive.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wakefly, Inc.?

We hired Wakefly to rebrand and refresh our Website.

What were your goals for this project?

We wanted a cleaner more updated look that provided better content and resources to out customer and attract new customers.

SOLUTION

How did you select this vendor?

After lots of research and phone interviews with different web designers. Wakefly seemed to be the best fit for us over all. Talking with them they really cared about what they were doing for us and strategically lined up.

Describe the project and the services they provided in detail.

They are providing a full Web design for us.

What was the team composition?

We dealt with Sean at the beginning until we signed the contract and then we were given 3 individual so far that has been helping us through the design portion. We also dealt with IT members on some things if we need some extra clarification.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

From the start we were very impressed with how they brought our vision to life with the designs so far. They are very diligent in setting up meeting and making sure we are all on the same page.

How was project management arranged and how effective was it?

The Project Manager was very helpful in getting us answers when we needed it. She is great at keeping in contact and letting us know what is in the works.

What did you find most impressive about this company?

Just the thoroughness of listening to our vision and strategic goals and bringing it to life was amazing. They took the time to hear what we wanted and didn't waste time making that happen.

Are there any areas for improvement?

Nothing to complain about we have been happy with our choice of going with Wakefly.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design for Mutual Savings Bank

"...they worked with us until we were satisfied, every single time, which was extremely valued and appreciated."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Aug. 2019
Project summary: 

Wakefly, Inc. redesigned a mutual savings bank's website to ease its user experience, speed up its load time, and refresh its appearance. 

The Reviewer
 
51-200 Employees
 
Worcester, Massachusetts
Ariana Dello Stritto
Marketing and HR Assistant, Bay State Savings Bank
 
Verified
The Review
Feedback summary: 

The redesign has received praise from customers and internal stakeholders for its improved usability. Wakefly, Inc. led an effective workflow from start to finish thanks to their timeliness, constant communication, and willingness to improve on their work without question.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Bay State Savings Bank is the only mutual savings bank headquarted in Worcester, where we've been since 1895. We take great pride in being the communities bank of choice, and are constantly improving the services we offer to further satisfy our customers. My current job title is Marketing and Human Resources Assistant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wakefly, Inc.?

We hired Wakefly to help us redesign our website. It was outdated and needed a complete refresh and redesign, which is exactly what the entire team at Wakefly helped us achieve.

What were your goals for this project?

Goals for this project were to make the website project a much cleaner look and feel, allowing for customers and potential customers to find what they were looking for with ease. We wanted this new website to not only look better, but also work better. With the help of Wakefly, not only the look and overall organization of our website improved, but the speed of our website drastically improved as well.

SOLUTION

How did you select this vendor?

We selected this vendor through a series of interviews. We contacted other web design companies, as well as their references, however Wakefly was the clear winner. They are close to us geographically, which made us feel good to know if something wasn't being explained to our/their satisfaction over the phone, we could schedule an in person meeting with minimal to no inconvenience. The price Wakefly charged was also something we could work into our budget. Their references providing phenomenal feedback about their team, as well as their work. Overall, all signs pointed to Wakefly and we are so happy we choose to work with them.

Describe the project and the services they provided in detail.

The project was a website redesign. We wanted the website to have higher functioning speeds, while also allowing more eye catching photos. We requested a better work flow to allow customers and prospective customers an enhanced browsing experience. We also wanted the website to be extremely user friendly to account for our wide age range customer base.

What was the team composition?

The lead on this project was Mark Sloop, assisted by Jeannine Szymczak, Mirek Cymer and Dean Dorazio. Mid way through the project, Mark needed to take some unexpected time away from work. During this time Jeannine acted as project lead. Even during the transition period, everything stayed on track and exceeded our wildest dreams in regards to not only customer service, but also the content that was developed for us.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We don't have the results just yet, but the new website has generated a lot of positive feedback from our customers, employees, board members, directors, and corporators. The new design of the website has definitely played a role in helping us further satisfy our customers.

How was project management arranged and how effective was it?

Project management was spectacular. They never missed a deadline, and made sure to stay on top of us when we needed to give them an answer regarding current or future work. The relationship we formed with the staff at Wakefly seemed to work very well on both sides, and greatly helped the success of this project.

What did you find most impressive about this company?

What was most impressive about this company was that they never stopped until we were satisfied. If we thought we wanted/didn't want something in the beginning, but later realized we made the wrong decision, the Wakefly team never told us "to bad." Instead, they worked with us until we were satisfied, every single time, which was extremely valued and appreciated.

Are there any areas for improvement?

None. Outstanding team and services!

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design & Development for Synthetic Turf Company

"The quality of their work and their responsiveness set them apart."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Dec. 2019
Project summary: 

Wakefly, Inc. designed and developed a website for a synthetic turf company. The team was also responsible for coming up with a digital marketing strategy, including creating and implementing the ads.

The Reviewer
 
10,000+ Employees
 
Calhoun, Georgia
Jennifer Muse
Marketing Manager, Shaw Sports Turf (Shaw Industries, Inc)
 
Verified
The Review
Feedback summary: 

The engagement resulted in an increase in traffic to the site and an improved online presence. Wakefly, Inc. establishes a seamless workflow to ensure effective communication. The team responds quickly to inquiries and produces deliverables in a timely manner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Shaw Sports Turf is the leader among synthetic turf companies and is the largest American-owned and American-made synthetic turf company in the world. Shaw Sports Turf has demonstrated industry leadership in both quality and innovation for more than two decades with over 3,000 successful installations, and an impressive list of high-profile installations, including the Baltimore Ravens, Cincinnati Bengals, Arizona Diamondbacks, Tampa Bay Rays and many others.

Engineered for performance and safety, Shaw Sports Turf features a product line designed specifically to meet the needs of athletes and sports programs. I am our Marketing Manager handling everything advertising/promotional, brand related, web/social, collateral and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wakefly, Inc.?

We've hired Wakefly for several project including web design/development, but also our digital marketing campaigns

What were your goals for this project?

Increase brand awareness

SOLUTION

How did you select this vendor?

We had already worked with them on our website and felt like they were a good fit. Personality wise, ease of contact and price were all factors that led us to select them.

Describe the scope of their work in detail.

The scope included digital marketing strategy, creating the ads, placing the ads and overall management of the progress. They set up monthly meetings to keep us abreast of the results and any new developments.

What was the team composition?

There were about 3 team members involved, a developer, project manager and account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Traffic to the website has improved and our web presence has improved

How effective was the workflow between your team and theirs?

Very effective, they are extremely responsive

What did you find most impressive about this company?

The quality of their work and their responsiveness set them apart.

Are there any areas for improvement?

None

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Maintenance & Dev for Private University

"He has set such a high standard and functions like an internal employee."

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5.0

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2009 - Ongoing
Project summary: 

Wakefly, Inc. provides Kentico web development services to a private institution of higher learning. The team is currently preparing to take on a variety of digital marketing projects.

The Reviewer
 
1,000-10,000 Employees
 
Phoenix, Arizona
Bryce Bettin
Director of Strategic Mktg., Ottawa University
 
Verified
The Review
Feedback summary: 

Higher form completion rates and increased buy-in from top stakeholders have made for a fruitful engagement. Wakefly, Inc. leverages a wealth of expertise, coupled with a collaborative approach, to fulfill each requirement. Customers can expect flexibility and dedication.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of strategic market support for Ottawa University. We are a private, four-year university for liberal arts studies, and we’re headquartered just outside of Ottawa, Kansas. We have additional campuses in Milwaukee, Louisville, Kansas City, and Phoenix. My responsibilities include restructuring and revamping our website as needed.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wakefly, Inc.?

I inherited the webmaster duties about five years ago, and the previous webmaster had made the decision to implement Kentico software because of how comprehensive it was. I brought on Wakefly because I felt that we weren’t getting the full usage out of it.

SOLUTION

What was the scope of their involvement?

We’ve been using Wakefly for various development projects over the years. I’m hoping to start using them for content marketing, SEO, and other related services if I can get approval from our CMO.

What is the team composition?

Mark (Web Project Manager, Wakefly, Inc.) has been working on our account for the last ten years, and Greg (Web Developer, Wakefly, Inc.) is our leading developer. I’ve spoken with a few other developers about specific features and projects.

How did you come to work with Wakefly, Inc.?

The previous webmaster came across Wakefly while looking for firms that were familiar with Kentico. That set them apart from most of the other providers that we knew of in our area. Finding a team that understood Kentico was our main priority at the time because we had just purchased it.

How much have you invested in them?

We’re currently paying a $4,000 per month retainer fee, and we’ve been doing that for the past three years. Before that, we were spending about $3,000 per month. We started out pricing everything based on one-off projects, but by the second year, we’d set up a payment schedule for maintenance activities, and that turned into a retainer contract during the third year.

What is the status of this engagement?

We have been working with them since 2009, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There was a situation where an agency we hired didn’t pan out, and Mark was able to bail us out. We handed him a set of designs through our maintenance contract, and he completely redid our site without charging us for a separate project. We’ve also seen higher form completion rates year over year. This past year, we jumped from 20% to 25%. 

I think the synergy that comes from our leadership team knowing that the website is designed well—and that we are getting more out of it from a business point of view as far as maximizing the number of inquiries—is exciting. I’m excited about it because we’ve never had a coordinated approach; our digital strategy used to be fragmented among different companies.

How did Wakefly, Inc. perform from a project management standpoint?

I feel spoiled because Mark gets back to me so quickly. I don’t know that I could work with anyone else at this point. He has set such a high standard and functions like an internal employee.

Mark knows our account so well that he can handle the day to day tasks on his own. He’s been working on the account longer than most of our team members have. He and Greg bring in other programmers on occasion, but they’re my main points of contact.

What did you find most impressive about them?

I appreciate the fact that Wakefly brings experience from other industries to the table. I also like how receptive they’ve been to the idea of taking on our digital marketing efforts. 

Are there any areas they could improve?

I can’t think of anything. They’ve done everything that we’ve asked them to do. I’m sure they’ve been frustrated with us at times because of how our internal struggles have hindered them. I do foresee that changing soon, with us moving towards a point where they'll be doing more work for us, which is what they want.

Do you have any advice for potential customers?

The key to having a good relationship is to maintain open communication with your point person. Make sure that you’re comfortable with whoever is managing the project because they’re the one that you’ll have to go to when you’re dealing with issues.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Sunrise Labs redesign

"The Wakefly, Inc. teams was and continues to be very responsive and helpful with very little lead time."

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4.5

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2018 - Ongoing
Project summary: 

Wakefly, Inc. redesigned an existing website for a medical product and engineering company. This included graphics, template architecture, training, and ongoing support of the site.

The Reviewer
 
51-200 Employees
 
Bedford, New Hampshire
Barbara G Gibney
Director of Marketing, Sunrise Labs
 
Verified
The Review
Feedback summary: 

The new site has twice the number of qualified leads as its predecessor. Wakefly, Inc. goes above and beyond to invest in the client's success, such as recommending vendors for content creation. The team communicates effectively to ensure a successful partnership.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Sunrise Labs is a medical product development and engineering services company located in Bedford, NH. I am the Director of Marketing and handle all the digital marketing and website strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wakefly, Inc.?

Sunrise Labs hired Wakefly initially to host our Kentico based website and then engaged in ongoing support which lead to a total redesign.

What were your goals for this project?

The update our Kentico software and rebrand our templates and look of the site

SOLUTION

How did you select this vendor?

Kentico Partner

Describe the project and the services they provided in detail.

Wakelfy helped immensely with the graphics, template architecture, training, and ongoing support of our website. They also recomended an outside resource for help in content creation.

What was the team composition?

The team consists of an account manager, a project leader, a digital marketing strategist, a design strategist, and SEO strategist.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We launched our new site in June 2019, and engaged in PPC and LinkedIn advertising in September. we already have twice the amount of qualified leads compared to our old site.

How was project management arranged and how effective was it?

We met in person a few times at the onset of the project and then had weekly calls throughout the duration and well into post-launch. We continually hold bi-monthly sync calls. This proved to be very effective in communication and keeping us all on track

What did you find most impressive about this company?

The Wakefly, Inc. teams was and continues to be very responsive and helpful with very little lead time.

Are there any areas for improvement?

The one area that was sometimes challenging was the assumption that the Sunrise team had a better knowledge of website backend then they have and that led to some double efforts to redo mistakes and bugs.

4.5
Overall Score Thanks!
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Fantastic
  • 5.0 Cost
    Value / within estimates
    Great value
  • 4.5 Quality
    Service & deliverables
    We are extremely pleased with the wrok Wakefly has done and continues to do
  • 5.0 NPS
    Willing to refer
    Already have

PPC Campaign & Lead Generation for Manufacturing Company

"Their approach was spot on for our needs."

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5.0

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
July 2019 - Ongoing
Project summary: 

Wakefly, Inc. provided PPC consulting and lead generation services for a manufacturing company. They reevaluated keyword strategies and ad copy and improved various campaigns. 

The Reviewer
 
11-50 Employees
 
Taunton, Massachusetts
Timothy Griffin
Marketing Manager, Ohlson Packaging
 
Verified
The Review
Feedback summary: 

Wakefly, Inc.'s efforts have performed well. The company has improved in rankings for search terms. Their communication and approach were very strong. The cost structure was also effective and met all needs. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager for a manufacturing company working in the packaging industry, serving as a one-person-shop for marketing needs in the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wakefly, Inc.?

PPC Consulting

What were your goals for this project?

Lead Generation via Paid Search

SOLUTION

How did you select this vendor?

We were working with a vendor who I felt was performing substandard work at an inflated cost. I had a previous relationship with a member of the Wakefly team and reached out to them for help. Their approach was spot on for our needs.

Describe the project in detail.

We started off looking at past keyword strategies and ad copy, and used those, as well as suggestions from both sides, to update the ad copy to modern best practices and try to optimize for a better mix of terms.

What was the team composition?

Our team is led by two people - one digital strategist and one account manager - who have remained in place throughout the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our campaigns have mainly performed well, with the search terms complementing some product verticals where we haven't really pushed heavily before. We have one underperforming campaign, and we're working to identify ways to fix it.

How effective was the workflow between your team and theirs?

We have generally communicated via email (which has worked well) and a monthly check-in call. Met all my expectations (given that I know I'm a small-ish account)

What did you find most impressive about this company?

Strong approach from the get-go, and a cost structure which really worked well for our needs as we switched vendors.

Are there any areas for improvement?

We have one underperforming campaign, but I can't think of any way we'd have approached it differently to this point. I have no concrete "this should have been better" thoughts at this time.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev and SEO for Individual & Family Services Company

"They just do a great job keeping our website up-to-date and professional-looking."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2017 - Ongoing
Project summary: 

Wakefly, Inc. built a WordPress website for a disability support organization. Since then, the ongoing partnership has grown to include a UI/UX overhaul, SEO implementation, and social media consulting.

The Reviewer
 
51-200 Employees
 
Marlborough, Massachusetts
Lorrie Marcoulier
Communications Specialist, Thrive Support & Advocacy
 
Verified
The Review
Feedback summary: 

The website draws internal and external praise for its user-friendly and attractive design. Wakefly, Inc delivers high-quality development as well as advice informed by their expertise. They consistently follow up with diligence and patience, enabling a smooth collaboration. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Thrive Support & Advocacy empowers children and adults with developmental disabilities to lead rich, active and self-directed lives. We offer services and social, recreational and educational experiences for participants and their families. My position is communications specialist for the organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wakefly, Inc.?

We originally hired Wakefly, Inc. to design and implement our website as part of our rebranding project. Since then, we’ve done several different projects with them.

SOLUTION

What was the scope of their involvement?

Wakefly, Inc. built our original website in WordPress about two and a half years ago. We’ve worked with them to add new pages, implement SEO, and create a more user-friendly interface for the site’s frontend.

When updating the frontend, we set up a collaboration with Wakefly, Inc.’s technical people and project manager. They gave us ideas on creating a layout that’s both visually attractive and user friendly. For example, Wakefly, Inc. helped us build a carousel photo feature on the front page that allows users to access information about related events with just a click.  

Wakefly, Inc has also shared their expertise in other areas of marketing. In addition to SEO and design for our website, they suggest ways to improve content and post scheduling on social media platforms. Following their suggestions, we have increased our social media reach on all platforms.

What is the team composition?

The primary point of contact for our organization is our Wakefly project manager. We have a weekly call, where I speak with our Wakefly team made up of a project manager, social media/SEO person, programming person, and marketing person. Having that expertise on the phone with us every week ensures that we are all on the same page and are putting forth cohesive content, branding, and messaging.

How did you come to work with Wakefly, Inc.?

Wakefly, Inc. built the website for Thrive Support & Advocacy pro bono before I joined the organization. We learned about Wakefly, Inc. through our local chamber of commerce.

How much have you invested with them?

We’ve spent between $50,000–$200,000.

What is the status of this engagement?

The relationship started before I began my role at Thrive Support & Advocacy—which was April 2017—and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When corporate partners and like-minded organizations look at our website, they are amazed at the professional look and feel of our website for such a small organization. As far as the impact on a statistical level, Wakefly runs performance reports on a monthly basis. This allows us to see firsthand that the work we are doing is having an impact. These reports have been an important tool for us to use within the organization and with our Board of Directors. In just the past year our organic users visiting the site increased by 34% because of the work we have been doing.

For me personally, working with Wakefly, Inc. has been very educational. Designing and maintaining a website is new to me, and their team has been patient in teaching me what I need to know. The Wakefly team is also highly supportive of our mission and do a great job conveying that mission through our website.

How did Wakefly, Inc. perform from a project management standpoint?

The management of our various projects has been seamless. The main reason for that is both, the coordination by our project manager, and our weekly “touch base” calls. Those calls are used to review tasks completed and discuss the coordination and implementation of future goals. To ensure that the website is always current and performing well, we continually look forward three months in setting and initiating new goals.

What did you find most impressive about them?

Their consistency, quality of work, and communication are what stand out the most about our relationship with Wakefly, Inc.

Are there any areas they could improve?

No, I can’t think of anything off the top of my head. We're in a good place. I have a sound support system; Wakefly, Inc. follows up reliably to make sure I do what I need to do. 

Any advice for potential customers?

When we start a new project, everything’s in writing: requirements, timeline, goals, and more. That way we’re always on the same page in terms of our expectations. We regularly look back on this document throughout the project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Development and Design for Credit Union

"They stood out for their integrity and the pride they take in their workmanship."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2018 - Jul. 2019
Project summary: 

Wakefly redesigned and developed a mobile-responsive financial services website. Features included a custom mortgage estimator built in jQuery and a backend workflow management system.

The Reviewer
 
Brevard, Florida
Laura Richard
SVP Marketing, Space Coast Credit Union
 
Verified
The Review
Feedback summary: 

The new site has increased lead generation by 235% in its first week since launch, along with increases in conversion rate and mobile traffic. Wakefly has received positive customer feedback for their work, with particular emphasis on the quality of their code and UX design.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for Space Coast Credit Union, a financial institution with about $4.5 billion in assets. We have about 425,000 members across the state of Florida, primarily the southeast coast of Florida. I’m the senior vice president of marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wakefly?

We needed them to redesign our website, which serves both members and prospects.

SOLUTION

What was the scope of their involvement?

They did a complete redesign of our company website, a mobile-responsive site which gets about a million visits a month. The site is a tool for people who are searching for autos, mortgages, checking accounts, and other financial services, as well as a resource for existing members who are looking for self-service assistance. It was basically a start from scratch. We implemented a Spanish translation because we serve a predominantly Hispanic market.

Wakefly did a thorough job of vetting our specifications. We clearly drove what we were looking for in terms of the overall design and feel and usability. Our main requirements were user-friendly and mobile-first contemporary design with a journey involving minimal clicks, along with the Spanish translation and scalable development for Kentico, our CMS platform. We wanted it to be interactive, ADA-compliant, and optimized for search engines. We have some third parties we work with. All of those specifications were provided to them and they came back with recommendations.

We provided the content, but they assisted us ad hoc and created some content we needed. They did all the code development and built it within Kentico for us. We used a lot of out-of-the-box functionality, but they built a custom mortgage estimator for us, which I believe was done in jQuery. For the mortgage estimator, they loaded basically all the details from our pricing engine so it can recommend products with an estimated rate and payment. They introduced several enhancements, such as centralizing all of our disclosures in our footnotes throughout the site and automating how we report rates.

We implemented workflow management because in our we're a heavily regulated industry, so having a separation of responsibilities between who can create approved content and push the content live into the production environment is critical to us. They built a workflow on the backend that would manage that, which was quite efficient. They also helped us quite a bit through consultation. We hosted our own site, but they helped us set up our environments to make sure that we had installed everything properly on our end. They did that at no additional cost.

What is the team composition?

I had a primary project manager, Corey (Lead Project Manager, Wakefly). She did a fabulous job and she was our main point of contact. Steve (Web Developer) attended all of our weekly project calls, but I think he had other people he was coordinating with. Dean (CEO and Co-Founder) was also a point of contact and participated almost as the executive stakeholder. It was those three people that I interfaced with. But I know that there were others involved. There was probably an army of people working on our site that I wasn't exposed to.

How did you come to work with Wakefly?

We went through an extensive RFP process. That process alone probably took six months. But we vigorously vetted several different providers, with the requirement that they all had to be experienced with Kentico. We started out with a list of 10, narrowed it down to six after some preliminary phone calls, and then after a phone interview, narrowed it down to the top three. We did in-person interviews based on their RFP and then chose Wakefly.

Because we’re so regulated, and based on prior experiences, we required US-based developers. We have an environment where people were having to VPN, and we restrict access through a VPN, so everybody on the team was based in the US.

How much have you invested with them?

We spent between $150,000–200,000.

What is the status of this engagement?

We worked with them from January 2018 through July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the first week since launch, we've seen a 235% increase in our lead generation through the new site. We have seen a 40% increase in conversions, which we measure as a click to apply. Mobile traffic to our site has increased by 30%. Launching a new site, you might expect some of that stuff to actually decrease, so we're quite pleased with the result.

They did a great job of creating clean code, optimizing site speed, and designing the UX. Their quality of work was exceptional.

How did Wakefly perform from a project management standpoint?

The project management was exceptional and the professionalism and friendliness of their team were exceptional. They actually were quite flexible and worked with our tools.

We have a protocol for projects with meeting minutes, meeting agendas, and action items. I believe we used a smart sheet to track our project timeline, which they maintained, but there was 100 percent transparency. All the dates were hit. If anything had to shift or if they had concerns that we were going to be going over the scope of what the project initially was, the conversations were proactive.

There were no surprises along the way. They were prompt with getting the meeting minutes out the very next day with no action items identified. They never missed a call. Every project that we've worked with different vendors on hasn't gone as well. They really made this very effortless on our part. Our website launch was delayed, not because of WakeFly, but on our side. They also gave us an alternative contact who was available during the call when Steve was on vacation. There were always resources available.

What did you find most impressive about them?

I choose my business partners based on their core value set, and Wakefly was a good fit for us because of their professionalism, attention to detail, responsiveness, flexibility, and passion for the work they do. They stood out for their integrity and the pride they take in their workmanship. They really believe in proactive communication and transparency. All of those things are what we stand for and I saw those things in them.

I fully intend to use them for any future website development need and I would highly recommend them to anyone considering a website development project involving Kentico.

Are there any areas they could improve?

No project is perfect, and we had some bumps along the way, but we reached out to each other proactively and had a conversation. There's nothing I would say that they could do better or do differently. I was really happy.

Do you have any advice for potential customers?

Invest upfront in the decisions and the scope of the project. Put the time in up front so that there's 100% clarity on what it is they're developing and what your expectations are. Keep the channels of communication open and involve your stakeholders on your side early and frequently so that you're not going back and having to make any changes.

Be responsive. Wakefly is very good, but I know from their side that if you're not getting them answers and communicating about decisions or making the approvals in a timely fashion, they’re limited by how much they can serve you. We were very conscientious about being on top of everything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website & SEO for Reading Technology Company

"I feel totally comfortable expressing our wants and needs, and confident they can meet our expectations."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2018 - Ongoing
Project summary: 

Wakefly, Inc. helped redesign a website to boost overall functionality. They also provide SEO services, such as keyword strategy, and PPC campaigns.

The Reviewer
 
201-500 Employees
 
Concord, Massachusetts
Lori Kirksted
Content Marketing Manager, Lexia Learning
 
Verified
The Review
Feedback summary: 

Site speed and web traffic have increased markedly since Wakefly, Inc. was first engaged. Their expert team inspires confidence throughout the project by communicating clearly from the start. Their can-do attitude and quality deliverables make them a valuable partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I serve as the content marketing manager for Lexia Learning (A Rosetta Stone Company), a reading technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wakefly, Inc.?

We needed help to fix performance issues on our website, as well as to optimize our conversion strategy for better lead generation.

What were your goals for this project?

We wanted to get organic traffic back to where it was before the big drop and to increase lead generation.

SOLUTION

How did you select this vendor?

I interviewed three companies. I was most impressed with Wakefly, Inc. based on their recommendations during the phone interview and presentation.

Describe the project in detail.

Our website suffered from a consistent loss of organic traffic that was affecting our overall lead generation. Wakefly, Inc. did quite a bit of development work for us including fixing our site speed. Additionally, they helped us garner insights about our keyword and landing strategy by introducing the use of PPC campaigns. They’re currently sampling our website visitors and traffic patterns in order to take advantage of areas of engagement.

What was the team composition?

I primarily work with an account manager, a strategist, and a coordinator. I occasionally speak with a developer or a PPC professional as well.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our site speed has dramatically improved and we’re seeing a definite increase in our organic traffic. It isn’t back to where it was but it’s trending positively and we’ve recovered almost 70% of our lost traffic. We’re still working on conversion optimization but their initial work of identifying the best calls to action is done. They completed the work with ease and in a timely manner.

How did the Wakefly, Inc. perform from a project management standpoint?

Their team is excellent. They’re all wonderful communicators. They always send detailed agendas and follow-up emails to ensure everyone is on the same page. From foundational work (title tags and meta descriptions) to fixing site speed to optimizing our conversion strategy, they handle everything I've thrown at them and completed all assignments.

What impresses you about the Wakefly, Inc.?

The people are wonderful. Their personalities really set them apart. I feel totally comfortable expressing our wants and needs, and confident they can meet our expectations.

Are there any areas for improvement?

Not really. Everything is working great since we got into the flow. I don't have any complaints, and recommend them wholeheartedly.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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GOLD VERIFIED
Business Entity
Business Entity Name
WAKEFLY, INC.
Status
Active
Jurisdiction of Formation
Massachusetts
Id
000863665
Date of Formation
Mar 19, 2004
Source
Secretary of the Commonwealth of Massachusetts
Last updated
Feb 1, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Source
Experian
Full Business Credit Report
Last updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
15
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
June 23, 2020