Beyond Expectation

Silver
VERIFIED

Wakefly is a New England-based digital marketing agency committed to creating the best possible digital presence for its clients for over 15 years. Our team of skilled engineers and visionary marketers are experts in their fields, employing current trends to create cutting-edge websites. 

 

Wakefly creates digital experiences that matter. We spend the time needed to understand our clients' goals and objectives completely before we begin work. We don't believe in the cookie-cutter approach. Our methodical, data-driven process ensures that we engineer the digital solution that’s right for you.

Whether you are in the market for a new website, or need help making updates to an existing website, we act as an extension of your team to help you achieve your goals. We know that it's not enough to simply have a website. Wakefly  builds sites that cut through the noise to reach your target audience and convert your web traffic into leads.

Our services include:

  • Web Design and Development
  • Website Hosting
  • Conversion Rate Optimization
  • Paid Advertising
  • Search Engine Optimization
  • Web Accessibility
  • Website Performance Audit
  • Wakefly Security Audit
  • Website Migration to a new CMS
  • Website Upgrades
  • Ongoing Website Maintenance and Support
 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2002
Show all +
Marlborough, MA
headquarters
  • 293 Boston Post Road West
    Marlborough, MA 01752
    United States

Portfolio

Key clients: 
Wakefly has designed and developed hundreds of websites across multiple content management systems, for many different industries. We take the time to make sure we understand your business goals and objectives when designing and developing your site, to make sure it will be functional for your customers, and easy for you to update and understand.

Space Coast Credit Union

Space Coast Credit Union (https://www.sccu.com/) partnered with Wakefly to reorganize, redesign and rebuild their public-facing marketing website. The existing SCCU.com website was built on a very outdated version of Kentico and didn’t always follow Kentico development best practices. Thus, the day to day management of the website was extremely tedious and often

required a developer to complete content update tasks.


The main objective of the website redesign was to create a platform that enabled the SCCU marketing team to provide the credit union’s membership with up to date content, ranging from rate information, decision making tools and the ability to troubleshoot common banking issues such as dealing with a lost or stolen credit card or finding a branch location in their area. 


Wakefly designed and developed a new website that included a flexible General Content Template for SCCU to use for any content that doesn’t have a custom page template. This flexibility has allowed for content creators to build pages easily without the aide of developers. Additional features of the new site include:

  • global rate management
  • creation of a mortgage rate and payment estimator tool
  • global footnote management - to accommodate the many disclosures and disclaimers associated with banking regulations


As a result of this newly designed website, SCCU now has full control over all of the content on the website and has found Wakefly’s implementation to be simple, straightforward yet powerful, and provides them with the ability to update their content with ease. Content staging and workflow was also configured to streamline the content creation and publishing process.

CyberSheath

CyberSheath is a leader in cyber security. They offer a comprehensive suite of security services and solutions using time-tested methodologies and the best experts in the industry. In the Spring of 2018, CyberSheath came to Wakefly with the goal of redesigning their website to provide a clean, professional design to support their brand. They were also interested in encouraging visitor interactions through clear call-to-actions

and creating a clean navigational flow for each target audience. Thus allowing visitors to easily find the information they were looking for. Another goal of the redesign was to implement a clean and freshly structured CMS environment to work in.Wakefly provided the designs for both desktop and mobile. The development approach focused on delivering a WordPress website that was clean, easy to use and coded with bootstrap standards. Sitewide, all forms utilized Pardot integration, which tied directly into their Salesforce database for easy customer tracking.Key Features Include:-WordPress website utilizing twig and bootstrap-Pardot Integration-Clean and easy to use-Cost-effective

Total Quality Logistics

Total Quality Logistics (https://www.tql.com/) connects customers with shipping needs with carriers that have the available capacity and service offerings. They work with a network of more than 75,000+ carriers to create greater supply chain efficiencies for their customers. After receiving some Kentico training from Wakefly in early 2018, the partnership continued in late 2018

with a new website redesign project.


The main goals of the redesigned website include:

  • Provide modern consumer-centric and lead generation focused site design that supports the brand.
  • Ensure the website is highly responsive so visitors from all devices can take advantage of the website.
  • Employ a content management system (CMS) to ensure content is fresh and structured.
  • Encourage visitors to contact TQL via calls to action.
  • Clearly explain TQL's offerings and value proposition to their target audience.
  • Create a navigational flow for each target audience so they can easily find relevant information.
  • Provide a website that enables internal staff to easily modify and maintain site content and layout.
  • Implement analytics and marketing automation that will enable closed loop reporting.


TQL provided the designs and Wakefly built the site on the Kentico 12 EMS platform. Features include content personalization, integration with Google maps JavaScript API, custom form consent functionality for GDPR and custom widgets.

Saint-Gobain NRDC

Saint-Gobain Northboro R&D Center (NRDC) (http://northboro.saint-gobain.com/) is a multidisciplinary industrial research center within the larger Saint-Gobain brand. The Northboro R&D Center is one of Saint-Gobain's largest industrial research laboratories.

NRDC develops new ceramic and polymer products, processes and solutions for a wide range of industries. Over the last decade, NRDC has grown to over 400

employees in the greater Boston area, and partnered with Wakefly to create a brand new site to bring NRDC’s presence to the web.

The site was built in Drupal as it was joining the other Saint-Gobain network of sites and needed to be on the same platform. Wakefly leveraged the existing code of a sister Saint-Gobain site in order to keep the build of this simple, content driven site within a relatively low budget. Design changes and functionality enhancements distinguished this new site from its predecessor and made it applicable to the NRDC team.

Key Features:

Tagged News items to keep new and fresh content visible on relevant pages

Flexible sidebar allows content editors to easily customize additional resources on every page

Image forward design to complement a more technical site.

American Program Bureau

American Program Bureau, Inc. (https://www.apbspeakers.com/) wanted their site redesigned to include a new, updated look and feel that was professional and reflected the value the company provides to its clients. Wakefly conducted interviews with internal stakeholders at APB to determine how the site is used and the most important content to be

presented. With that information, Wakefly recommended changes to the information architecture as well as the layout of the content pages. These changes were implemented in the new design of the site. The site was developed in Umbraco, an open source ASP .NET-based content management system. With over 1,500 speakers with individual pages on the site, there was a lot of data to enter and maintain, so it was imperative to have a simple interface in the CMS. APB also required a high level of control over the order that speakers would be displayed in on different pages depending on the audience. Wakefly structured the templates in Umbraco to allow the client to be capable of this degree of specification. In addition to the website project, we also worked with APB to manage their paid search efforts. They had been running their AdWords account for a few years but never really put a lot of focus on it. Wakefly was brought in to get their AdWords account back in shape and following best practices, leading to a 150% improvement in their conversion rate.

Alliance Laundry Systems

Alliance Laundry Systems (https://alliancelaundry.com) is a leader in global commercial laundry sales. ALS was established in 1908 and is a global company headquartered in Wisconsin. 

This corporate site profiles the company as a whole and all of their individual brands and sectors that they serve. The site was implemented in Kentico 11 allowing for flexibility of page designs for future site

growth. Elements can easily be added or removed from pages based on the content required for the new page.

Key Features:

Uses Kentico’s content staging feature to make changes deploy content between development, staging/QA, and production

Custom webparts, widgets, and widget containers allow flexibility in page layout

Built as a multilingual website, making use of localized strings on page templates

Responsive images, based on Kentico’s image variant functionality

Shaw Sports Turf

Shaw Sports Turf (https://www.shawsportsturf.com/) is American-owned and based in Calhoun, GA. Shaw leads the industry in research and development and bringing innovation to the market for over two decades.

Shaw has completed over 2,500 successful field installations and an impressive list of high-profile installations, including the Baltimore Ravens, Cleveland Browns, Georgia Tech, University of Arkansas

and many others.

Shaw came to Wakefly looking to migrate their existing WordPress and also give the site a new look. The old site had been up for 3 years and they wanted to expand content and functionality to be able to better showcase their recent projects and boost their SEO.

We started off the project with a competitive analysis, keyword research and a review of their analytics to guide both our design and the information architecture of the site. This resulted in expanding and restructuring a lot of the content to better suit the needs of their target audience – coaches, athletic directors, architects and parks and rec directors.

The new site was built in Kentico, with ease of use in mind. The client will need to frequently update their site to highlight new projects and industry news so we wanted to set up a structure that would allow them to easily manage and tag content to keep it very searchable. We also streamlined the management of the rep locator both on the front and back end, making it easier to assign reps to multiple territories and get users to the info they needed more quickly.

Atlantic Elevator

Atlantic Elevator (https://www.atlanticelevator.com/) is a leading independent elevator and escalator service company in the New England area. They wanted to revamp their web site using a clean, professional design that would support their brand and reputation for personalized attention and dependable support and maintenance.

The site was redesigned by Wakefly and implemented in WordPress providing a clean, easy

interface to update content. The site provides clear navigation to content explaining the services offered by Atlantic Elevator. The menu clearly displays the different service offerings the company provides. Client testimonials are provided on the site to enforce the company’s reputation.

The company contact information is prominently displayed as well as a contact form as lead generation and support for current clients is a main purpose of the site. A Resource Center with links to applicable sites for the New England states is also provided to make it easier for a client to contact the appropriate government or industry organization.

Ascentria Care Alliance

Ascentria Care Alliance (https://www.ascentria.org/) aims to to break the cycle of poverty, and build thriving communities where everyone has the chance to achieve their full potential, regardless of background or disadvantage.

Through their Equipped to Thrive holistic care model, Ascentria is focused on providing wrap-around services that empower vulnerable individuals and families in transition to navigate

successfully through life's challenges and beyond.

The main goals of the redesigned website were to provide a clean, professional design that supported their brand, clearly explain their offerings and value proposition to their target audience, employ a CMS to ensure content is fresh and structured, and to recreate a navigational flow for each target audience so that they can easily find relevant information. This was also an upgrade of their Kentico CMS from 7 to 10.

Ascentria Care Alliance chose to maintain the use of the Kentico CMS as it allows for improved multi-site management. Ascentria provided the designs and Wakefly developed it.

Key Features:

Search services by location

Multi-category filtering and tagging of content

Responsive design and implementation

Easy to manage CMS implementation

Online Donation Acceptance Form

Integrated live Twitter feed

Reviews

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Web Dev and SEO for Individual & Family Services Company

"They just do a great job keeping our website up-to-date and professional-looking."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2017 - Ongoing
Project summary: 

Wakefly, Inc. built a WordPress website for a disability support organization. Since then, the ongoing partnership has grown to include a UI/UX overhaul, SEO implementation, and social media consulting.

The Reviewer
 
51-200 Employees
 
Marlborough, Massachusetts
Lorrie Marcoulier
Communications Specialist, Thrive Support & Advocacy
 
Verified
The Review
Feedback summary: 

The website draws internal and external praise for its user-friendly and attractive design. Wakefly, Inc delivers high-quality development as well as advice informed by their expertise. They consistently follow up with diligence and patience, enabling a smooth collaboration. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Thrive Support & Advocacy empowers children and adults with developmental disabilities to lead rich, active and self-directed lives. We offer services and social, recreational and educational experiences for participants and their families. My position is communications specialist for the organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wakefly, Inc.?

We originally hired Wakefly, Inc. to design and implement our website as part of our rebranding project. Since then, we’ve done several different projects with them.

SOLUTION

What was the scope of their involvement?

Wakefly, Inc. built our original website in WordPress about two and a half years ago. We’ve worked with them to add new pages, implement SEO, and create a more user-friendly interface for the site’s frontend.

When updating the frontend, we set up a collaboration with Wakefly, Inc.’s technical people and project manager. They gave us ideas on creating a layout that’s both visually attractive and user friendly. For example, Wakefly, Inc. helped us build a carousel photo feature on the front page that allows users to access information about related events with just a click.  

Wakefly, Inc has also shared their expertise in other areas of marketing. In addition to SEO and design for our website, they suggest ways to improve content and post scheduling on social media platforms. Following their suggestions, we have increased our social media reach on all platforms.

What is the team composition?

The primary point of contact for our organization is our Wakefly project manager. We have a weekly call, where I speak with our Wakefly team made up of a project manager, social media/SEO person, programming person, and marketing person. Having that expertise on the phone with us every week ensures that we are all on the same page and are putting forth cohesive content, branding, and messaging.

How did you come to work with Wakefly, Inc.?

Wakefly, Inc. built the website for Thrive Support & Advocacy pro bono before I joined the organization. We learned about Wakefly, Inc. through our local chamber of commerce.

How much have you invested with them?

We’ve spent between $50,000–$200,000.

What is the status of this engagement?

The relationship started before I began my role at Thrive Support & Advocacy—which was April 2017—and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When corporate partners and like-minded organizations look at our website, they are amazed at the professional look and feel of our website for such a small organization. As far as the impact on a statistical level, Wakefly runs performance reports on a monthly basis. This allows us to see firsthand that the work we are doing is having an impact. These reports have been an important tool for us to use within the organization and with our Board of Directors. In just the past year our organic users visiting the site increased by 34% because of the work we have been doing.

For me personally, working with Wakefly, Inc. has been very educational. Designing and maintaining a website is new to me, and their team has been patient in teaching me what I need to know. The Wakefly team is also highly supportive of our mission and do a great job conveying that mission through our website.

How did Wakefly, Inc. perform from a project management standpoint?

The management of our various projects has been seamless. The main reason for that is both, the coordination by our project manager, and our weekly “touch base” calls. Those calls are used to review tasks completed and discuss the coordination and implementation of future goals. To ensure that the website is always current and performing well, we continually look forward three months in setting and initiating new goals.

What did you find most impressive about them?

Their consistency, quality of work, and communication are what stand out the most about our relationship with Wakefly, Inc.

Are there any areas they could improve?

No, I can’t think of anything off the top of my head. We're in a good place. I have a sound support system; Wakefly, Inc. follows up reliably to make sure I do what I need to do. 

Any advice for potential customers?

When we start a new project, everything’s in writing: requirements, timeline, goals, and more. That way we’re always on the same page in terms of our expectations. We regularly look back on this document throughout the project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Development and Design for Credit Union

"They stood out for their integrity and the pride they take in their workmanship."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2018 - Jul. 2019
Project summary: 

Wakefly redesigned and developed a mobile-responsive financial services website. Features included a custom mortgage estimator built in jQuery and a backend workflow management system.

The Reviewer
 
Brevard, Florida
Laura Richard
SVP Marketing, Space Coast Credit Union
 
Verified
The Review
Feedback summary: 

The new site has increased lead generation by 235% in its first week since launch, along with increases in conversion rate and mobile traffic. Wakefly has received positive customer feedback for their work, with particular emphasis on the quality of their code and UX design.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for Space Coast Credit Union, a financial institution with about $4.5 billion in assets. We have about 425,000 members across the state of Florida, primarily the southeast coast of Florida. I’m the senior vice president of marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wakefly?

We needed them to redesign our website, which serves both members and prospects.

SOLUTION

What was the scope of their involvement?

They did a complete redesign of our company website, a mobile-responsive site which gets about a million visits a month. The site is a tool for people who are searching for autos, mortgages, checking accounts, and other financial services, as well as a resource for existing members who are looking for self-service assistance. It was basically a start from scratch. We implemented a Spanish translation because we serve a predominantly Hispanic market.

Wakefly did a thorough job of vetting our specifications. We clearly drove what we were looking for in terms of the overall design and feel and usability. Our main requirements were user-friendly and mobile-first contemporary design with a journey involving minimal clicks, along with the Spanish translation and scalable development for Kentico, our CMS platform. We wanted it to be interactive, ADA-compliant, and optimized for search engines. We have some third parties we work with. All of those specifications were provided to them and they came back with recommendations.

We provided the content, but they assisted us ad hoc and created some content we needed. They did all the code development and built it within Kentico for us. We used a lot of out-of-the-box functionality, but they built a custom mortgage estimator for us, which I believe was done in jQuery. For the mortgage estimator, they loaded basically all the details from our pricing engine so it can recommend products with an estimated rate and payment. They introduced several enhancements, such as centralizing all of our disclosures in our footnotes throughout the site and automating how we report rates.

We implemented workflow management because in our we're a heavily regulated industry, so having a separation of responsibilities between who can create approved content and push the content live into the production environment is critical to us. They built a workflow on the backend that would manage that, which was quite efficient. They also helped us quite a bit through consultation. We hosted our own site, but they helped us set up our environments to make sure that we had installed everything properly on our end. They did that at no additional cost.

What is the team composition?

I had a primary project manager, Corey (Lead Project Manager, Wakefly). She did a fabulous job and she was our main point of contact. Steve (Web Developer) attended all of our weekly project calls, but I think he had other people he was coordinating with. Dean (CEO and Co-Founder) was also a point of contact and participated almost as the executive stakeholder. It was those three people that I interfaced with. But I know that there were others involved. There was probably an army of people working on our site that I wasn't exposed to.

How did you come to work with Wakefly?

We went through an extensive RFP process. That process alone probably took six months. But we vigorously vetted several different providers, with the requirement that they all had to be experienced with Kentico. We started out with a list of 10, narrowed it down to six after some preliminary phone calls, and then after a phone interview, narrowed it down to the top three. We did in-person interviews based on their RFP and then chose Wakefly.

Because we’re so regulated, and based on prior experiences, we required US-based developers. We have an environment where people were having to VPN, and we restrict access through a VPN, so everybody on the team was based in the US.

How much have you invested with them?

We spent between $150,000–200,000.

What is the status of this engagement?

We worked with them from January 2018 through July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the first week since launch, we've seen a 235% increase in our lead generation through the new site. We have seen a 40% increase in conversions, which we measure as a click to apply. Mobile traffic to our site has increased by 30%. Launching a new site, you might expect some of that stuff to actually decrease, so we're quite pleased with the result.

They did a great job of creating clean code, optimizing site speed, and designing the UX. Their quality of work was exceptional.

How did Wakefly perform from a project management standpoint?

The project management was exceptional and the professionalism and friendliness of their team were exceptional. They actually were quite flexible and worked with our tools.

We have a protocol for projects with meeting minutes, meeting agendas, and action items. I believe we used a smart sheet to track our project timeline, which they maintained, but there was 100 percent transparency. All the dates were hit. If anything had to shift or if they had concerns that we were going to be going over the scope of what the project initially was, the conversations were proactive.

There were no surprises along the way. They were prompt with getting the meeting minutes out the very next day with no action items identified. They never missed a call. Every project that we've worked with different vendors on hasn't gone as well. They really made this very effortless on our part. Our website launch was delayed, not because of WakeFly, but on our side. They also gave us an alternative contact who was available during the call when Steve was on vacation. There were always resources available.

What did you find most impressive about them?

I choose my business partners based on their core value set, and Wakefly was a good fit for us because of their professionalism, attention to detail, responsiveness, flexibility, and passion for the work they do. They stood out for their integrity and the pride they take in their workmanship. They really believe in proactive communication and transparency. All of those things are what we stand for and I saw those things in them.

I fully intend to use them for any future website development need and I would highly recommend them to anyone considering a website development project involving Kentico.

Are there any areas they could improve?

No project is perfect, and we had some bumps along the way, but we reached out to each other proactively and had a conversation. There's nothing I would say that they could do better or do differently. I was really happy.

Do you have any advice for potential customers?

Invest upfront in the decisions and the scope of the project. Put the time in up front so that there's 100% clarity on what it is they're developing and what your expectations are. Keep the channels of communication open and involve your stakeholders on your side early and frequently so that you're not going back and having to make any changes.

Be responsive. Wakefly is very good, but I know from their side that if you're not getting them answers and communicating about decisions or making the approvals in a timely fashion, they’re limited by how much they can serve you. We were very conscientious about being on top of everything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website & SEO for Reading Technology Company

"I feel totally comfortable expressing our wants and needs, and confident they can meet our expectations."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2018 - Ongoing
Project summary: 

Wakefly, Inc. helped redesign a website to boost overall functionality. They also provide SEO services, such as keyword strategy, and PPC campaigns.

The Reviewer
 
201-500 Employees
 
Concord, Massachusetts
Lori Kirksted
Content Marketing Manager, Lexia Learning
 
Verified
The Review
Feedback summary: 

Site speed and web traffic have increased markedly since Wakefly, Inc. was first engaged. Their expert team inspires confidence throughout the project by communicating clearly from the start. Their can-do attitude and quality deliverables make them a valuable partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I serve as the content marketing manager for Lexia Learning (A Rosetta Stone Company), a reading technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wakefly, Inc.?

We needed help to fix performance issues on our website, as well as to optimize our conversion strategy for better lead generation.

What were your goals for this project?

We wanted to get organic traffic back to where it was before the big drop and to increase lead generation.

SOLUTION

How did you select this vendor?

I interviewed three companies. I was most impressed with Wakefly, Inc. based on their recommendations during the phone interview and presentation.

Describe the project in detail.

Our website suffered from a consistent loss of organic traffic that was affecting our overall lead generation. Wakefly, Inc. did quite a bit of development work for us including fixing our site speed. Additionally, they helped us garner insights about our keyword and landing strategy by introducing the use of PPC campaigns. They’re currently sampling our website visitors and traffic patterns in order to take advantage of areas of engagement.

What was the team composition?

I primarily work with an account manager, a strategist, and a coordinator. I occasionally speak with a developer or a PPC professional as well.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our site speed has dramatically improved and we’re seeing a definite increase in our organic traffic. It isn’t back to where it was but it’s trending positively and we’ve recovered almost 70% of our lost traffic. We’re still working on conversion optimization but their initial work of identifying the best calls to action is done. They completed the work with ease and in a timely manner.

How did the Wakefly, Inc. perform from a project management standpoint?

Their team is excellent. They’re all wonderful communicators. They always send detailed agendas and follow-up emails to ensure everyone is on the same page. From foundational work (title tags and meta descriptions) to fixing site speed to optimizing our conversion strategy, they handle everything I've thrown at them and completed all assignments.

What impresses you about the Wakefly, Inc.?

The people are wonderful. Their personalities really set them apart. I feel totally comfortable expressing our wants and needs, and confident they can meet our expectations.

Are there any areas for improvement?

Not really. Everything is working great since we got into the flow. I don't have any complaints, and recommend them wholeheartedly.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Design for Moving & Relocation Company

“We couldn’t ask for a better vendor to help us through all the projects they’ve worked on.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2016 - Ongoing
Project summary: 

Wakefly has managed a shift of several websites from an outdated CMS to Kentico. The team also provides design materials and templates, as well as a variety of other miscellaneous web services as necessary.

The Reviewer
 
5,001-10,000 Employees
 
Evansville, Indiana
Lauren Crays & Laura Rush
Directors, Atlas Van Lines
 
Verified
The Review
Feedback summary: 

The designs that Wakefly has provided have exceeded expectations, while the transition between CMS platforms has been managed very smoothly. The team consistently delivers on time and on budget. A flexible approach and an emphasis on availability make the team a reliable long-term partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Lauren Crays: Atlas Van Lines is the second-largest van line in the United States.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wakefly, Inc.?

Laura Rush: We were looking to move our main website onto a different CMS platform. Kentico was the platform of choice for us. We worked with several partners on this project, and Wakefly, Inc. is our current provider.

LC: We also needed a new set of eyes on our web properties. We felt they were getting a bit stale and we needed a fresh perspective.

SOLUTION

What was the scope of their involvement?

LC: We have five projects going on right now, but we’ve worked together extensively over the last few years. They’ve helped us with several of our web properties in various capacities. I’m currently working on one of our larger internal sites right now called the Atlas Loop, and they’re also helping us to move that site onto Kentico. We look to them for recommendations on the design aspects of our templates and layouts. We’ve also contracted them to do a variety of other projects.

LR: Wakefly has helped us move onto the Kentico platform across all our sites while ensuring that Atlas’ requirements are met. We have specific ways of doing things, and their team has worked productively within our parameters. They’ve been very accommodating on these projects with respect to making sure they follow the Atlas rules from an IT perspective.

What is the team composition?

LC: Dean (Chief Executive Officer & Co-Founder, Wakefly, Inc.) is our sales account representative, while Brad (Senior Technical Project Manager, Wakefly, Inc.) is our project manager. Our weekly calls are with Brad. When we’ve gone out to their offices to quote additional projects, we typically talk with Dean on the phone.

How did you come to work with Wakefly, Inc.?

LR: We considered several vendors during our search. Someone on our team had previous experience with Wakefly, and after looking into their services, we thought they would be a good fit for these projects. We’ve been pleased with the results.

LC: The last vendor we worked with was an advertising and marketing agency. They do some web work but don’t specialize in it like Wakefly does. The Wakefly team has the bandwidth to take on several different projects simultaneously, which is something that not every vendor we’ve worked with has been able to do.

How much have you invested with them?

LR: We’ve invested about $500,000.

What is the status of this engagement?

LR: We started working together in April 2016, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

LC: We’ve really liked the design work Wakefly has provided thus far, while the switch to Kentico has been an easy transition for us. The team works quickly to get things up and running. The process has been very smooth from the beginning.

The time they’ve taken to learn more about Atlas and the services we provide has been crucial to their ability to make substantive recommendations. Many of the new templates are mobile friendly, which is something our team has struggled with in the past. The new templates make it easier for us to engage our target audience.

How did Wakefly, Inc. perform from a project management standpoint?

LC: We’ve been very pleased with everything so far, especially as compared to previous vendors we’ve worked with in the past. They turn projects around rapidly and we’re very happy with the workflow. We have weekly status calls with them and there’s always an open line of communication. They consistently check in and send project updates along the way, which is a refreshing shift from what we’re used to with outside agencies.

What did you find most impressive about them?

LR: They support us any time we reach out to them and go the extra mile to educate us. We work so diligently with them on all of the projects and support. If someone is unavailable, we can keep moving with our projects and stay on schedule. They work very hard to help us maintain our timelines. We couldn’t ask for a better vendor to help us through all the projects they’ve worked on.

LC: We’ve gone to them with questions or issues with recommendations from previous vendors that we weren’t sure about, and they’re always happy to provide guidance. They’ll help out with anything, even if it wasn’t a project that they quoted.

Wakefly Inc. has also been really good at making recommendations based on our budget. They’re very transparent in keeping us updated on how various projects are impacting costs.

Do you have any advice for potential customers?

LC: Setting project timelines has been very important for our team. It helps us stay on top of everything because we know Wakefly will deliver on time. Outlining those milestones to ensure that we’re meeting our goals, objectives, and deadlines has been central to the success of the project so far.

LR: Potential customers need to identify what they’re looking to accomplish because once they define it, Wakefly Inc. is going to run with it. If a customer doesn’t define their scope well, it will inevitably and unnecessarily draw out the engagement.

5.0
Overall Score They’ve met every expectation and hit every milestone along the way. The team is proactive in everything they work on.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They outline a timeline for the project, provide weekly status updates, and keep us informed throughout.
  • 5.0 Cost
    Value / within estimates
    They deliver on what they promise and help us make wise decisions.
  • 5.0 Quality
    Service & deliverables
    Their deliverables have been excellent.
  • 5.0 NPS
    Willing to refer
    We've already recommended them. We’ve also acted as references for them for several perspective clients.

Website for Flooring & Textiles Company

"It’s not the norm for agencies to be as professional, responsive, and prepared as Wakefly is."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2018 - Ongoing
Project summary: 

Wakefly transferred a website from a WordPress to Kentico platform, developing additional site pages. They also worked with a third-party vendor for database and backend development.

The Reviewer
 
10,001+ Employees
 
Dalton, Georgia
Miriam Erisman
Digital Product Manager, Shaw Industries
 
Verified
The Review
Feedback summary: 

Wakefly has delivered high-quality work that reflects their expertise in the field. They are responsive and keep the project on schedule in the face of external hurdles. They adapt their communication channels to better match project status and are prepared to work at the very start.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for Shaw Industries. We’re the commercial division of Shaw Floors—the world’s largest carpet manufacturer. Currently, I am the digital product manager, but when we started the project I was the project manager

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wakefly?

We needed to migrate one of our commercial brand’s websites from a WordPress environment to a Kentico environment.

SOLUTION

What was the scope of their involvement?

We had an existing WordPress website with multiple pages, and Wakefly built additional pages and transferred everything onto the Kentico platform. They also worked with a third-party vendor to develop a database and all of the backend connections. Additionally, we’ve hired them for similar projects on a smaller scale.

What is the team composition?

At the start of the project, we had weekly meetings with Sierra (Project Manager, Wakefly) but as we’re getting closer to the end we talk multiple times a week.

How did you come to work with Wakefly?

We vetted three vendors that responded to our RFP and thought that Wakefly had the experience and personality that would fit best with our team.

How much have you invested with them?

We’ve invested around $130,000–$140,000 in this project.

What is the status of this engagement?

We had worked together on a few smaller projects, but this project began in February 2018 and is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don't have any metrics because we’re still waiting for the site to launch, but the quality of their work and expertise has been exactly what we’re looking for.

How did Wakefly perform from a project management standpoint?

They’re extremely responsive, and Sierra worked hard to keep the project on track. At the beginning of the project, we communicated mainly through phone and email. As we’re reaching the end of the project, we’ve begun using their ticketing system, which enables us to review the site and enables them to easily process tickets and make changes.

What did you find most impressive about them?

I’ve found their responsiveness impressive and, more than anything, their ability to continue improving the project even when things slowed down or stopped on our side.

Do you have any advice for potential customers?

It’s not the norm for agencies to be as professional, responsive, and prepared as Wakefly is. In order for them to work as effectively and quickly as possible, be sure to have everything established and ready beforehand.

5.0
Overall Score I couldn't be happier with the quality.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Any time that we’ve fallen behind, they do as much as possible on their end to keep the project ready and moving.
  • 5.0 Cost
    Value / within estimates
    On all of our project together, they’ve provided reasonable prices and good explanations for each line item.
  • 5.0 Quality
    Service & deliverables
    The high quality of their work shows how thorough they are and how much expertise they have in the field.
  • 5.0 NPS
    Willing to refer
    I wouldn’t hesitate to use them for any of our other projects, or refer them to other companies or divisions within our company.

Websites for B2B Manufacturing Company

"Their exceptional customer service is why we're still working with them—even after eight years."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
July 2010 - Ongoing
Project summary: 

Wakefly provides web development services. They code the front- and backend, in many languages, to create unique pages, features, portals, and interfaces.

The Reviewer
 
51-200 Employees
 
Irvine, California
Director of Marketing, B2B Manufacturing Company
 
Verified
The Review
Feedback summary: 

The websites Wakefly develops significantly increase revenue. Their exceptional management skills and clear articulation of milestones ensure a smooth development process. Additionally, their ability to adapt to new cutting-edge technology make them a valuable long-term partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the director of marketing at a B2B manufacturer. We create connectivity products that are used in a variety of markets from telecommunications to the military. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wakefly?

Wakefly is our web development partner and helps us build a variety of websites, each with their own unique challenges. They also help us with our digital platform.

SOLUTION

What was the scope of their involvement?

Wakefly provides a wide range of services. They primarily and currently provide web development for four of our sites. They guide our marketing team and executive team through the full web development process. Our projects vary depending on our need. For example, their team developed a Chinese site they built using Baidu, a corporate site, and a platform housing multiple brands. They help create unique pages, features, portals, and interfaces. Their developers code the front- and backend, perform maintenance, and help with PPC activities.

Throughout our engagement, we were acquired by a large corporation and had to transfer some of their websites to another vendor. They're always professional about these relocations and support us through the transfers.

What is the team composition?

Our team composition depends on the needs of the project. I primarily work with their brand manager and PPC specialist. Their CEO is also available whenever we need him.

How did you come to work with Wakefly?

We found them through a request for quotation (RFQ) process.

How much have you invested with them?

We invest around $40,000 for low-end, "clone" websites; For high-end and newer websites, we invest around $150,000.

What is the status of this engagement?

We started in July 2010 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In terms of project management and meeting milestones, they make our business look excellent to our clients. Their management skills are exceptional, and they're excellent at articulating a clear timeline with specific dates and elements. They're always ready with a plan B, and their word is their bond. There are almost no surprises, and their team will take full accountability and responsibility if anything goes wrong. If any issue arises, they'll adapt there plan with the timeline to fix everything. Because of all this, they continue to increase our revenue.

How did Wakefly perform from a project management standpoint?

It's a two-way street, and they work excellently with our team. Their team is disciplined, accountable, and make it a high priority to hit our expectations. Working on web projects can get intense, and they work with us side-by-side—even through long weekends. I cannot tell you how many times I've called them on a Sunday to ask a question or request a feature. Their senior managers explain complications with honesty and don't sugar-coat new issues that need to be prioritized. It's unusual to find such an organized and professional partner. They're not just a nine-to-five agency; Their team works extremely hard to meet milestones and provides detailed outlines of where our money goes. Their exceptional customer service is why we're still working with them—even after eight years.

What did you find most impressive about them?

Their team is responsive, and we have an extremely high-level of trust in their work. Our business ebbs and flows, but they've been with us all the way. I'm a marketing director, so I don't have the technical knowledge to fix urgent issues; Thus, it's great knowing that I can rely on them to respond within the same day to answer a question. Even though I'm not their biggest customer, they consider me a valuable partner. This reflects the phenomenal integrity of their senior management. Wakefly always try to meet our budget and deadlines, are competitively priced, and provide cutting-edge technology.

Are there any areas they could improve?

They have turnovers and it would be nice having the same team. However, this is an extremely fast-evolving technology, and the new managers or developers they bring in offer better insights into the cutting-edge of technology. Thus, it's a more of a benefit for us. Their senior management also consists of the same people since day one, so I can't complain too much.

Any advice for potential customers?

In the beginning, listen closely to their expertise to understand design brief. Make sure your internal project management is excellent. Understand that you need to work as well to hit your deadlines and expectations. Always ask questions and understand what you need to do to help them succeed. It's a partnership, both of you have to work (50/50) to achieve success.

5.0
Overall Score I'm not their biggest client, but they're extremely responsive to our needs.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Nobody's perfect, but they're extremely responsive.
  • 5.0 Cost
    Value / within estimates
    Their cost is consistently competitive. They're not cheap, but explain to use where our money goes.
  • 5.0 Quality
    Service & deliverables
    We've done seven sites with them. They're always on time and within budget.
  • 5.0 NPS
    Willing to refer
    I would recommend them.

SEO, Web Dev, & Content for Local Community Bank

“They’re exceptionally responsive; when they say they’re going to get back to us, they do it.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2016 - Ongoing
Project summary: 

After conducting an ADA audit, Wakefly refined a banking site’s navigation and improved its services. They’ve since expanded their role to maintenance, e-newsletter development, and CMS support.

The Reviewer
 
51-200 Employees
 
Vermont
VP & Marketing Director, Local Community Bank
 
Verified
The Review
Feedback summary: 

Wakefly updated the site to adhere to ADA regulations and helped launch a highly-anticipated e-newsletter. Technically-adept, the team responses promptly to any site issues, ensuring a strong end-user experience. Above all, they proactively provide crucial insights across various projects.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP and marketing director for a medium-sized community bank in Vermont.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wakefly?

We use our website as an online channel to deliver information and offer transactional opportunities to our customers. However, we needed to make sure that it was up to speed with the Americans with Disabilities Act (ADA) guidelines. We wanted to proactively ensure that all of our customers had access to our site’s information.

SOLUTION

What was the scope of their involvement?

Initially, they performed an ADA audit to identify any issues with formatting and end-user accessibility, particularly the navigation usage. They then proposed different ways to meet ADA guidelines while also improving our service. This entailed maintaining the site, launching an e-newsletter, supporting our CMS, and providing digital marketing ideas to better reach our target audiences. Currently, we’re tracking the site’s usage to make sure that our users get the most out of the site.

What is the team composition?

We primarily work with a project manager and the director of marketing.

How did you come to work with Wakefly?

We received good referrals from various sources and decided to follow up on them.

What is the status of this engagement?

Their work began in November 2016 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their efforts and suggestions, we have more confidence in our site structure. Moreover, we better understand the ADA guidelines and are well-prepared for future ADA audits. We’re also pleased with the e-newsletter because it was a big priority for us. Although we encountered a few hurdles along the way, they’ve helped us overcome all of them.

How did Wakefly perform from a project management standpoint?

Their management is excellent; the whole process is streamlined and well-structured. They deliver regular reports about how they’ve spent each hour, what they’ve accomplished, and what their plans are.

At least once a month, we meet with the team to go over our account. If we’re working on a particular project, we typically have additional meetings as needed. Afterward, they provide follow-up reports about the content of the meetings, which helps us understand the plan moving forward. In terms of daily communication, we mostly interface via phone or email.

What did you find most impressive about them?

They’re exceptionally responsive; when they say they’re going to get back to us, they do it. We’re also confident in their technical ability, and they’re always available when we need them. They react quickly to any site issues, which is immensely important because the site is our customer-facing channel. We never have to wait long for them to resolve something.

Are there any areas they could improve?

No, we haven’t had any issues. They’ve always delivered exactly what they said they would.

Do you have any advice for potential customers?

Have a clear roadmap of the project goals and the site’s purpose. This way, they can work on the scope and use their expertise to give feedback.

5.0
Overall Score We've had a very positive experience with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve met all of our required deadlines.
  • 5.0 Cost
    Value / within estimates
    They recognize that we’re a mid-sized community bank with a limited budget and accommodate us, delivering cost-effective results.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would recommend them.
Verification

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Verification Level
Silver
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Massachusetts
ID
000863665
Date of Formation
Mar 19, 2004
Source
Secretary of the Commonwealth of Massachusetts
Last Updated
Feb 1, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
7
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
September 11, 2019