Built By Experience
Wakefly is a New England-based digital marketing agency committed to creating the best possible digital presence for its clients for nearly 20 years. Our team of skilled engineers and visionary marketers are experts in their fields, employing current trends to create cutting-edge websites.
Wakefly creates digital experiences that matter. We spend the time needed to understand our clients' goals and objectives completely before we begin work. We don't believe in the cookie-cutter approach. Our methodical, data-driven process ensures that we engineer the digital solution that’s right for you.
Whether you are in the market for a new website or need help making updates to an existing website, we act as an extension of your team to help you achieve your goals. We know that it's not enough to simply have a website. Wakefly builds sites that cut through the noise to reach your target audience and convert your web traffic into leads.
Our services include:
- Web Design and Development
- Website Hosting
- Website Accessibility
- Website Performance & Security Audit
- Website Migration to a new CMS
- Ongoing Website Maintenance and Support
- Conversion Rate Optimization
- Paid Advertising
- Search Engine Optimization

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Wakefly has designed and developed hundreds of websites across multiple content management systems, for many different industries. We take the time to make sure we understand your business goals and objectives when designing and developing your site, to make sure it will be functional for your customers, and easy for you to update and understand.

Patcraft Website Development
https://www.patcraft.com/
Wakefly, Inc. began working with Patcraft in 2018. The relationship started with maintaining and enhancing their existing Kentico website. The larger goal was to replace their existing website with a modern, integrated, and more maintainable solution built with Kentico MVC. In 2020-2021, a team consisting of Wakefly, Iris, Patcraft, and Patcraft's parent company Shaw Industries, Inc., achieved this goal by redesigning and rebuilding Patcraft's website.
In this website rebuild, a major objective was to allow data from a custom application to be managed within the Kentico CMS interface. Wakefly also rebuilt the website search functionality using Algolia, to directly integrate with Patcraft's product data and provide an expressive faceted and predictive search. The customer account and product checkout process were also rebuilt using new services defined by Shaw Industries. Throughout the process, Wakefly and Shaw Industries jointly contributed development solutions to make these new integrations possible.
Through collaborative efforts of all parties involved, Wakefly aided in integrating Patcraft's new website into their organization's newly-standardized services, extended content entry capabilities within the CMS, and gave the site an improved look and content structure by implementing Iris's modern design.
Key Features
- Responsive website standards
- Faceted site search
- Product data management
- Ecommerce
- Service integrations

Fortune Brands Website Redesign & Development
https://www.fbhs.com/
Fortune Brands hired Wakefly to redesign and develop their new corporate website. Fortune Brands is a home and security consumer products company. They began trading on the New York
Stock Exchange following our spin-off from Fortune Brands, Inc. (NYSE: FO) on October 4, 2011. Today, Fortune Brands is a Fortune 500 company and part of the S&P 500 Index. Their companies brand portfolio is made up of three distinct categories, cabinets, plumbing and outdoors & security.
The goals of the Fortune Brands redesign were to provide a clean professional website that supports their key messages and connects with them with their target audiences. They needed to clearly explain their offerings and value proposition, employ a content management system to ensure the website content is fresh, structured and manageable and create a navigational user experience for each target audience in order for them to find relevant information.
Key Features
- Wordpress CMS Development
- Implementation of new website designs
- Responsive website standards

Florida Cancer Specialists Website Redesign
https://flcancer.com/
Florida Cancer Specialists & Research Institute chose Wakefly to redesign their website. Goals of the new website were to support both existing patients, referring healthcare providers and the patients of those referring healthcare providers. In addition the new website was built to support the family members of patients.
Florida Cancer Specialists expect that the new website will reinforce their value proposition. This in turn will improve the quality of website visits by all three decision makers.
After discussions with the Florida Cancer Specialists team Wakefly was able to understand their needs and make marketing message recommendations that would suite their objective which was to connect with patients and their families, that are spread across many regions of Florida. Wakefly helped to make these connections by developing the concept of “Centered Around You”. This approach supported the Florida Cancer Specialists healthcare facilities being very close to patients and where they live their lives. This is a critical differentiator between Florida Cancer Specialist and their competition.
The new Florida Cancer Specialists website was built on the Wordpress CMS Platform, an upgrade from their previous CMS Django.
Key Features
- Wordpress CMS Development
- Implementation of new website designs
- Responsive website standards
- Clinical trial search

PING Team Augmentation
PING began working with Wakefly in early 2019 when they were looking to supplement their internal development staff with additional resources who were experts in Kentico. Wakefly signed on to act as an extension of their team who could provide consultative guidance on Kentico best practices as well as get their hands dirty with web development tasks. Our team provided Kentico training to their marketing staff, assisted with navigating hosting complexities in their Kentico environment, and worked on high priority web development tasks under the PING team's direction. Since our initial engagement, we have assisted with streamlining their product import process and helped to troubleshoot and resolve a wide variety of smaller issues.

Value Line Website Redesign & Migration
https://www.valueline.com/
Value Line hired Wakefly to migrate their existing website that was built on the outdated and unsupported Ektron CMS 400 version 7.6. Kentico EMS 13 MVC was chosen as the new CMS platform to support the needs of Value Line’s website initiatives.
In addition to the content migration component of the project, Value Line looked to have their new website development platform be accompanied by a new website design and layout. Wakefly met with the Value Line team to review their needs and requirements, discussed aesthetics, user experience and exiting website content. These conversations gave the Wakefly team what was needed to design and develop a website that met the needs of the Value Line customers and the internal Value Line stakeholders themselves.
Key Features
- Kentico EMS 12 MVC
- Implementation of new website designs
- Responsive website standards

Cannistraro Intranet
https://cannistraro.com/
Cannistraro contracted with Wakefly to build an employee intranet. The project was developed in three phases. Phase 1 of the project was to provide a simple homepage that contained imagery, general company content, the most recent 3-5 announcements/press releases, 3-5 events and the most recent alert. Phase 2 focused on the main navigation and new sections that were added, intranet site search and other authentication functionality. Phase 3 dealt with the blog section of the intranet. An extensive list of requirements were documented, scoped and developed to support this part of the site.
Wakefly built the Cannistraro Intranet on the Kentico 12 CMS platform. Templates for each page layout were developed. These CMS templates allow administrators to create and edit structured content that conforms to the approved design layout without having to write or edit code.
Key Features
- Kentico 12 Development
- Implementation of new website designs
- Responsive website standards
- Updates and maintenance

Amboy Bank Web Redesign
Amboy Bank was looking to redesign and rebuild their website, as their site was outdated, difficult to manage and update, and was not responsive or accessible. Amboy partnered with Wakefly to redesign the website, giving it a modern, clean feel that was more inline with the Amboy brand. Amboy also wanted to create and display "need" specific content on the website, targeting their different audiences with pertinent information and tools to help guide them through specific needs, such as "buying a home" or "saving for retirement". In addition to presenting the Amboy products/solutions for these needs, Amboy wanted to provide a "hub" of content beyond just products to help users in these specific need states.
Amboy also wanted more and easier control over their website. Their current build was on old technology and was difficult to manage for a Marketing resource. Simple content changes often-times required a developer, thus Amboy looked to Wakefly to provide an easy editing experience so their website content could be easily updated.
key features
- Need-based navigation and content
- Responsive design
- Clean, professional design
- Widget-based editing experience for content editors

First American Equipment Finance Web Redesign|Site Migration
First American Equipment Finance first came to Wakefly looking to consolidate their corporate website and 16 industry websites into one. They also wanted to upgrade their CMS from Kentico 9 to 12, improving security and enhancing features. An overarching goal of the project was to provide a better, more consistent client experience and reduce duplication of efforts for its marketing team.
The primary goals of this project were:
- Consolidate all of the websites into one Kentico website
- Improve the navigation within this consolidated website
- Upgrade their website to the current Kentico 12 version to improve security and enhance features
- Reduce the need for multiple Kentico licenses and hosting accounts
The website redesign project resulted in achieving the following :
- A better, more consistent visitor experience
- Reduced duplication of efforts for the marketing team
- Reduced cost of ownership vs the network of websites (management, hosting, licensing)
- Improved organic rankings, long term lead generation and brand awareness
In addition, Wakefly worked with the First American Equipment Finance marketing team to create new templates and widgets within their existing branding elements to enable the marketing team to reorganize and optimize the content on their website.
key features
- New widget-based templates for easy editing and customization
- Consolidated sites into one global navigation

KVH Website Development & Redesign
KVH Inc. redesigned their Sitecore website with the goal of greatly improving the branding, user’s experience and overall functionality. The KVH team challenged Wakefly to develop a visual design that portrayed KVH’s innovative, technology-forward brand on the website. This new implementation now allows KVH to expand their market reach.

Space Coast Credit Union Web Redesign
Space Coast Credit Union (https://www.sccu.com/) partnered with Wakefly to reorganize, redesign and rebuild their public-facing marketing website. The existing SCCU.com website was built on a very outdated version of Kentico and didn’t always follow Kentico development best practices. Thus, the day to day management of the website was extremely tedious and often required a developer to complete content update tasks.
The main objective of the website redesign was to create a platform that enabled the SCCU marketing team to provide the credit union’s membership with up to date content, ranging from rate information, decision making tools and the ability to troubleshoot common banking issues such as dealing with a lost or stolen credit card or finding a branch location in their area.
Wakefly designed and developed a new website that included a flexible General Content Template for SCCU to use for any content that doesn’t have a custom page template. This flexibility has allowed for content creators to build pages easily without the aide of developers. Additional features of the new site include:
- global rate management
- creation of a mortgage rate and payment estimator tool
- global footnote management - to accommodate the many disclosures and disclaimers associated with banking regulations
As a result of this newly designed website, SCCU now has full control over all of the content on the website and has found Wakefly’s implementation to be simple, straightforward yet powerful, and provides them with the ability to update their content with ease. Content staging and workflow was also configured to streamline the content creation and publishing process.

Benu Networks Web Redesign
Benu Networks (https://benunetworks.com/) came to Wakefly looking to redesign their existing site with a clean, professional look that would support their brand. Other goals of the project were to make sure that the content was organized in a way that would encourage visitors to contact them via calls to action, and help them find relevant information more easily.
From a design and messaging standpoint, the new site needed to clearly explain Benu's offerings and value proposition. Wakefly created a distinct new look and feel for the site that was more open and flowing instead of using more traditional panels and components, especially on the home page. The new site also provides a well-organized navigation and content structure for an intuitive user experience. This allows for easy access to product resources and datasheets.
It was also very important for the Benu marketing team to be able to easily manage the site content themselves in the future. With this in mind, we built component-based templates that gave Benu flexibility to create a variety of page layouts easily and without a developer. Forms were created in a flexible manner so that they can be displayed either in a modal or on a page.
key features
- Unique, custom home page
- Component-based implementation allowing for ease of page layout creation
- Flexibility for forms to be displayed in modal or on a page

Total Quality Logistics
Total Quality Logistics (https://www.tql.com/) connects customers with shipping needs with carriers that have the available capacity and service offerings. They work with a network of more than 75,000+ carriers to create greater supply chain efficiencies for their customers. After receiving some Kentico training from Wakefly in early 2018, the partnership continued in late 2018 with a new website redesign project.
The main goals of the redesigned website include:
- Provide modern consumer-centric and lead generation focused site design that supports the brand.
- Ensure the website is highly responsive so visitors from all devices can take advantage of the website.
- Employ a content management system (CMS) to ensure content is fresh and structured.
- Encourage visitors to contact TQL via calls to action.
- Clearly explain TQL's offerings and value proposition to their target audience.
- Create a navigational flow for each target audience so they can easily find relevant information.
- Provide a website that enables internal staff to easily modify and maintain site content and layout.
- Implement analytics and marketing automation that will enable closed loop reporting.
TQL provided the designs and Wakefly built the site on the Kentico 12 EMS platform. Features include content personalization, integration with Google maps JavaScript API, custom form consent functionality for GDPR and custom widgets.

Saint-Gobain NRDC
Saint-Gobain Northboro R&D Center (NRDC) (http://northboro.saint-gobain.com/) is a multidisciplinary industrial research center within the larger Saint-Gobain brand. The Northboro R&D Center is one of Saint-Gobain's largest industrial research laboratories.
NRDC develops new ceramic and polymer products, processes and solutions for a wide range of industries. Over the last decade, NRDC has grown to over 400 employees in the greater Boston area, and partnered with Wakefly to create a brand new site to bring NRDC’s presence to the web.
The site was built in Drupal as it was joining the other Saint-Gobain network of sites and needed to be on the same platform. Wakefly leveraged the existing code of a sister Saint-Gobain site in order to keep the build of this simple, content driven site within a relatively low budget. Design changes and functionality enhancements distinguished this new site from its predecessor and made it applicable to the NRDC team.
Key Features:
Tagged News items to keep new and fresh content visible on relevant pages
Flexible sidebar allows content editors to easily customize additional resources on every page
Image forward design to complement a more technical site.

Alliance Laundry Systems
Alliance Laundry Systems (https://alliancelaundry.com) is a leader in global commercial laundry sales. ALS was established in 1908 and is a global company headquartered in Wisconsin.
This corporate site profiles the company as a whole and all of their individual brands and sectors that they serve. The site was implemented in Kentico 11 allowing for flexibility of page designs for future site growth. Elements can easily be added or removed from pages based on the content required for the new page.
Key Features:
Uses Kentico’s content staging feature to make changes deploy content between development, staging/QA, and production
Custom webparts, widgets, and widget containers allow flexibility in page layout
Built as a multilingual website, making use of localized strings on page templates
Responsive images, based on Kentico’s image variant functionality

CyberSheath
CyberSheath is a leader in cyber security. They offer a comprehensive suite of security services and solutions using time-tested methodologies and the best experts in the industry. In the Spring of 2018, CyberSheath came to Wakefly with the goal of redesigning their website to provide a clean, professional design to support their brand. They were also interested in encouraging visitor interactions through clear call-to-actions and creating a clean navigational flow for each target audience. Thus allowing visitors to easily find the information they were looking for. Another goal of the redesign was to implement a clean and freshly structured CMS environment to work in.Wakefly provided the designs for both desktop and mobile. The development approach focused on delivering a WordPress website that was clean, easy to use and coded with bootstrap standards. Sitewide, all forms utilized Pardot integration, which tied directly into their Salesforce database for easy customer tracking.Key Features Include:-WordPress website utilizing twig and bootstrap-Pardot Integration-Clean and easy to use-Cost-effective

Shaw Sports Turf
Shaw Sports Turf (https://www.shawsportsturf.com/) is American-owned and based in Calhoun, GA. Shaw leads the industry in research and development and bringing innovation to the market for over two decades.
Shaw has completed over 2,500 successful field installations and an impressive list of high-profile installations, including the Baltimore Ravens, Cleveland Browns, Georgia Tech, University of Arkansas and many others.
Shaw came to Wakefly looking to migrate their existing WordPress and also give the site a new look. The old site had been up for 3 years and they wanted to expand content and functionality to be able to better showcase their recent projects and boost their SEO.
We started off the project with a competitive analysis, keyword research and a review of their analytics to guide both our design and the information architecture of the site. This resulted in expanding and restructuring a lot of the content to better suit the needs of their target audience – coaches, athletic directors, architects and parks and rec directors.
The new site was built in Kentico, with ease of use in mind. The client will need to frequently update their site to highlight new projects and industry news so we wanted to set up a structure that would allow them to easily manage and tag content to keep it very searchable. We also streamlined the management of the rep locator both on the front and back end, making it easier to assign reps to multiple territories and get users to the info they needed more quickly.

Atlantic Elevator
Atlantic Elevator (https://www.atlanticelevator.com/) is a leading independent elevator and escalator service company in the New England area. They wanted to revamp their web site using a clean, professional design that would support their brand and reputation for personalized attention and dependable support and maintenance.
The site was redesigned by Wakefly and implemented in WordPress providing a clean, easy interface to update content. The site provides clear navigation to content explaining the services offered by Atlantic Elevator. The menu clearly displays the different service offerings the company provides. Client testimonials are provided on the site to enforce the company’s reputation.
The company contact information is prominently displayed as well as a contact form as lead generation and support for current clients is a main purpose of the site. A Resource Center with links to applicable sites for the New England states is also provided to make it easier for a client to contact the appropriate government or industry organization.

Ascentria Care Alliance
Ascentria Care Alliance (https://www.ascentria.org/) aims to to break the cycle of poverty, and build thriving communities where everyone has the chance to achieve their full potential, regardless of background or disadvantage.
Through their Equipped to Thrive holistic care model, Ascentria is focused on providing wrap-around services that empower vulnerable individuals and families in transition to navigate successfully through life's challenges and beyond.
The main goals of the redesigned website were to provide a clean, professional design that supported their brand, clearly explain their offerings and value proposition to their target audience, employ a CMS to ensure content is fresh and structured, and to recreate a navigational flow for each target audience so that they can easily find relevant information. This was also an upgrade of their Kentico CMS from 7 to 10.
Ascentria Care Alliance chose to maintain the use of the Kentico CMS as it allows for improved multi-site management. Ascentria provided the designs and Wakefly developed it.
Key Features:
Search services by location
Multi-category filtering and tagging of content
Responsive design and implementation
Easy to manage CMS implementation
Online Donation Acceptance Form
Integrated live Twitter feed
Reviews
the project
Web Development & Digital Marketing for Credit Union Company
"They work with a variety of financial institutions and understand the unique challenges we face in this industry."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CMO for a credit union company that serves the five counties around Philadelphia.
What challenge were you trying to address with Wakefly, Inc.?
We were looking to improve our website.
What was the scope of their involvement?
Wakefly, Inc. supports our website programming and helps us with security and digital advertising. They don’t do the cost or content; they just monitor performance. Also, they’ve done some things for our website redesign and incorporated more opportunities for engagement.
We meet every two weeks to discuss what we’re looking for. Then, they use that to build an audience for our advertising. Finally, we decide whether we want to adjust it based on their monitoring.
What is the team composition?
We’ve worked with several people. Right now, we’re working with a paid media strategist, a senior project manager, and a client manager.
How did you come to work with Wakefly, Inc.?
We sent out an RFP to 7–8 companies and selected them out of that process. We were looking for somebody that could handle the CMS that we used because our site was already on it.
How much have you invested with them?
We’ve probably spent $36,000 for paid media and $150,000 in total.
What is the status of this engagement?
We started working with them in July 2019. They’re on a retainer, so it’s an ongoing process.
What evidence can you share that demonstrates the impact of the engagement?
No, we don’t have anything. We’re short-staffed right now, so we can’t think ahead.
How did Wakefly, Inc. perform from a project management standpoint?
We have a meeting every two weeks through a conference call. Overall, they’ve been great at responding when we have issues and informing us about what’s going on.
What did you find most impressive about them?
They work with a variety of financial institutions and understand the unique challenges we face in this industry.
Are there any areas they could improve?
We need them to be more proactive and suggest what we should be doing or trends they see in the industry. Since our staff is small, we don’t have time to keep up on those issues.
Do you have any advice for potential customers?
Meet regularly with them, and don’t be afraid to ask questions. In general, push them to come up with the best solution.
the project
WordPress Web Development for Oncology Practice
“Wakefly had a very strong and robust project management process.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the VP of marketing for a statewide oncology practice based in Florida.
What challenge were you trying to address with Wakefly, Inc.?
We were looking to upgrade and redo our website.
What was the scope of their involvement?
First, Wakefly made a full discovery assessment of our current site and looked for recommendations on how we could enhance and evolve its functionality. Then, they developed a new WordPress site from scratch per our request so that it would be easier for us to make changes and update it in the future without the need of developers and designers.
What is the team composition?
We had a main project manager and two different account managers involved in our weekly communications.
How did you come to work with Wakefly, Inc.?
We launched an RFP to which many companies replied. Wakefly ultimately won the project assignment.
What is the status of this engagement?
We started working together towards the Q4 of 2020, and we launched the site in August 2021. Although we don’t work with them on a daily basis anymore because the project is complete, we’ve kept them on a safety retainer.
What evidence can you share that demonstrates the impact of the engagement?
Since we launched the site, we’ve had 550,000 visitors, and we’ve had over 25% more visitors per month than we had with our previous site. Our page sessions have also gone up, and many people are spending more time per page, averaging a 6–8-minute time on site. Additionally, our bounce rate is now 25% less than before. Overall, those are great metrics; everything is trending upward, reaching our desired results.
How did Wakefly, Inc. perform from a project management standpoint?
Wakefly had a very strong and robust project management process. They always strived to keep us on track with the timeline and helped us troubleshoot any problem. Throughout the project, we had some unique challenges regarding some pieces of data related to the old functionality. However, they were very patient and very good at working with us to navigate through those scenarios.
We used Google Docs and Sheets to manage the project timelines and milestones. Additionally, we had Google Meet meetings weekly, and we exchanged emails throughout the project as needed.
What did you find most impressive about them?
Wakefly’s creativity was strong, and their creative director and creative team members were impressive; I wish I had had more of those resources throughout the project.
Are there any areas they could improve?
No.
Do you have any advice for potential customers?
Be very clear from start to finish about your requirements, including those involved in launching the site. We would have liked to better understand what the final product launch would be like and what the end of our relationship would be like, but it wasn't their fault.
the project
Website Dev & Design Services for Nonprofit Organization
“Wakefly has done more than what we asked for, and they’ve always been extremely responsive.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the senior web editor of United Women in Faith, a member-driven nonprofit organization, so I run and manage our website.
What challenge were you trying to address with Wakefly, Inc.?
We needed help with website development.
What was the scope of their involvement?
Throughout many years, Wakefly has provided web development services and maintenance for our website. When they initially joined, we already had an almost complete website, but they made a lot of changes, including implementing a completely new appearance to the landing page seamlessly. Their involvement has also included creating blackout home pages, making changes to the CMS, implementing pop-up overlays, improving the navigation, and creating a password login process.
What is the team composition?
We’ve worked with Mark (Senior Project Manager), John (Customer Success Manager), and Sarah Smith (Project Manager). Additionally, they’ve brought in web developers as needed.
How did you come to work with Wakefly, Inc.?
My predecessor hired Wakefly, whom she found doing research.
How much have you invested with them?
We’ve spent around $80,000.
What is the status of this engagement?
We started working together around November 2013, and our engagement is ongoing. We’ve had a good working relationship.
What evidence can you share that demonstrates the impact of the engagement?
Although the website that Wakefly helped us develop and update throughout the years is now gone, we constantly saw a steadily increasing number of visitors. In 2019, we reached over a million views on our home page. Overall, they’ve exceeded our expectations, and we’re 100% satisfied with their work.
How did Wakefly, Inc. perform from a project management standpoint?
Wakefly’s project management is excellent. We communicate via phone calls, emails, and Zoom meetings. They’re very communicative and open, and they always keep us updated and aware of delays.
What did you find most impressive about them?
Wakefly has done more than what we asked for, and they’ve always been extremely responsive. They also offer incredibly fast turnaround times and respond to our requests within hours. Additionally, they deliver great work and give us amazing recommendations. Overall, they’re very pleasurable and personable to work with.
Are there any areas they could improve?
There’s nothing that Wakefly could do better.
Do you have any advice for potential customers?
Get in touch with Wakefly and talk to them in person. They’re very personable and relationship-oriented.
the project
Web Hosting, Dev & Design for Home Security Manufacturer
"They worked so well as a cohesive team because I never had to worry about the progress of the project."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the corporate communications manager for Fortune Brands Home & Security.
What challenge were you trying to address with Wakefly, Inc.?
We needed someone to design, develop, and host our website.
What was the scope of their involvement?
Wakefly, Inc. provided us with web hosting, design, and development. We started the project by having a conversation about our scope and requirements before going to the actual design and development processes.
They used WordPress as their main development platform and worked very closely with our team and creative director to mark up the site. They also implemented several technical plugins and set up our Google Analytics dashboard before officially launching.
What is the team composition?
We worked with John (Customer Success Manager), Sandy (Senior Project Manager), Tim (Creative Director & Partner).
How did you come to work with Wakefly, Inc.?
Our relationship with Wakefly, Inc. preceded this project and my time at Fortune Brands, but we decided to stay with them when we were evaluating different options for vendors because we thought they were the best provider for us moving forward.
How much have you invested with them?
We spent approximately $100,000 on this project.
What is the status of this engagement?
We worked together from March–October 2021.
What evidence can you share that demonstrates the impact of the engagement?
While I don’t have any metrics to share, Wakefly, Inc. worked really hard to help us customize our site to tell our story, brand, and culture. There are a lot of custom features that impact our organization on the site, including a career search map that’s both beautiful and highly technical.
They’ve expanded our ability to show the world who we are and made it easier for people to find us.
How did Wakefly, Inc. perform from a project management standpoint?
Sandy worked incredibly well to keep us and the Wakefly, Inc. team on schedule. We were on a very tight timeline and if it wasn’t for her attention to detail and professionalism, this project wouldn’t have gone smoothly as it did.
We primarily communicated through Zoom, email, and Google Chat.
What did you find most impressive about them?
We liked that they worked so well as a cohesive team because I never had to worry about the progress of the project. They kept us updated and worked through every issue throughout the partnership.
Are there any areas they could improve?
It took some time to align our scope with their technical department, and there were issues earlier in the process that could’ve been handled better but other than that, they did a phenomenal job overall.
Do you have any advice for potential customers?
For any web development project, I would advise planning in advance and being more prepared so you can go the distance sooner.
the project
Web Dev for Video Telematics Solutions Firm
“They’re very accommodating, so we throw a lot of things at them. They always handle it very well.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I work for a company that makes video safety and telematics solutions for commercial fleets. It’s a dash cam for commercial vehicles that plugs into the engine control module and ultimately records video to help coach and train drivers to be safer. I’m a digital marketing manager.
What challenge were you trying to address with Wakefly, Inc.?
We've always kept a development partner because we don’t have those skills in-house, so we keep Wakefly, Inc. on retainer. They’re responsible for all the backend and frontend code on our website, which allows me as a website admin to do other CMS-level tasks on my own. They're key to solving our business challenge of increasing the number of marketing qualified leads from our website.
What was the scope of their involvement?
Projects range from something as simple as updating modules on a page, to more complex as redeploying content to our servers. They do a wide range of things to help us convert leads on our site, like improving site speed and improving the usability of the CMS for us.
In the last year, they helped us relaunch our website. It was a big project and we provided the design and they implemented it.
What is the team composition?
I work with Nick (Project Manager) and Jackie (Customer Success Manager) to strategize and prioritize website projects. At any given time, we have 1–2 dedicated developers on our project and will spread out the work to a third developer if needed.
How did you come to work with Wakefly, Inc.?
We were working with another development agency that was inconsistent and slow. It was important that we find an agency that is gold-certified in Kentico. We did a little bit of research before coming across Wakefly, Inc.
How much have you invested with them?
We just signed our third retainer renewal for $60,000. We definitely added some in our gap retainers, so we’ve probably spent about $260,000.
What is the status of this engagement?
We started working together in 2017 and we continue to work with them.
What evidence can you share that demonstrates the impact of the engagement?
They helped relaunch a site that would attract more MQLs and make it easier for them to convert. Year over year, we had a 55% increase in web form completion. Ultimately, that means 55% more leads in our pipeline, so that’s big news.
Anecdotally, we don’t send a lot of things back to them to be redone. Once they develop something, we don’t usually see a lot of problems with it. With other partners in the past, we’ve had to go through multiple rounds of edits. A large part of it has to do with the expertise on their team. They’re very accommodating, so we throw a lot of things at them. They always handle it very well.
How did Wakefly, Inc. perform from a project management standpoint?
Redmine is the project management tool that they use. I can submit any development tickets and they’re good about catching everything. They touch a bit of everything every day. The communication is frequent and effective. They have a project manager and an account rep, and it’s easy for me to communicate with both of them so everyone is on the same page. We are clearly represented by a really good team from Wakefly, Inc. We have weekly calls, they’re super organized, and we go through everything that’s outstanding in their project management system. They accept any new project requests then as well, so those calls are very productive. Our project manager is always willing to make suggestions that will make the project easier. They always have productivity and efficiency in mind.
We also worked with a third-party creative agency for our redesign, and Wakefly, Inc. handled that in stride
What did you find most impressive about them?
Their expertise with Kentico. They’re always in the know about necessary updates and are on top of anything related to our CMS.
I’ve also worked with other companies where the project manager hasn’t understood all of the technology behind a website. However, our account managers at Wakefly, Inc. have both been very knowledgeable and acted as a great first-resource when we have questions. Sometimes we don’t need to work with a developer directly because our account manager can walk me through the process.
Are there any areas they could improve?
That’s a hard question because I don’t have a lot of negative feedback. There was a brief period when they weren’t developing as quickly as we liked because of their developer bandwidth. I had to proactively go to them to figure out these timing issues. So, I guess you could say they could be more proactive when it comes to communicating negative things.
Do you have any advice for potential customers?
Set ground rules early about how you want to communicate and how often.
the project
Branding & Web Design for Community Bank
"They took the time to hear what we wanted and didn't waste time making that happen."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I work for Community State Bank as the Marketing Manager. We are a small hometown bank with 7 locations looking to expand and rebrand this Summer to stay competitive.
For what projects/services did your company hire Wakefly, Inc.?
We hired Wakefly to rebrand and refresh our Website.
What were your goals for this project?
We wanted a cleaner more updated look that provided better content and resources to out customer and attract new customers.
How did you select this vendor?
After lots of research and phone interviews with different web designers. Wakefly seemed to be the best fit for us over all. Talking with them they really cared about what they were doing for us and strategically lined up.
Describe the project and the services they provided in detail.
They are providing a full Web design for us.
What was the team composition?
We dealt with Sean at the beginning until we signed the contract and then we were given 3 individual so far that has been helping us through the design portion. We also dealt with IT members on some things if we need some extra clarification.
Can you share any information that demonstrates the impact that this project has had on your business?
From the start we were very impressed with how they brought our vision to life with the designs so far. They are very diligent in setting up meeting and making sure we are all on the same page.
How was project management arranged and how effective was it?
The Project Manager was very helpful in getting us answers when we needed it. She is great at keeping in contact and letting us know what is in the works.
What did you find most impressive about this company?
Just the thoroughness of listening to our vision and strategic goals and bringing it to life was amazing. They took the time to hear what we wanted and didn't waste time making that happen.
Are there any areas for improvement?
Nothing to complain about we have been happy with our choice of going with Wakefly.
the project
Web Design for Mutual Savings Bank
"...they worked with us until we were satisfied, every single time, which was extremely valued and appreciated."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Bay State Savings Bank is the only mutual savings bank headquarted in Worcester, where we've been since 1895. We take great pride in being the communities bank of choice, and are constantly improving the services we offer to further satisfy our customers. My current job title is Marketing and Human Resources Assistant.
For what projects/services did your company hire Wakefly, Inc.?
We hired Wakefly to help us redesign our website. It was outdated and needed a complete refresh and redesign, which is exactly what the entire team at Wakefly helped us achieve.
What were your goals for this project?
Goals for this project were to make the website project a much cleaner look and feel, allowing for customers and potential customers to find what they were looking for with ease. We wanted this new website to not only look better, but also work better. With the help of Wakefly, not only the look and overall organization of our website improved, but the speed of our website drastically improved as well.
How did you select this vendor?
We selected this vendor through a series of interviews. We contacted other web design companies, as well as their references, however Wakefly was the clear winner. They are close to us geographically, which made us feel good to know if something wasn't being explained to our/their satisfaction over the phone, we could schedule an in person meeting with minimal to no inconvenience. The price Wakefly charged was also something we could work into our budget. Their references providing phenomenal feedback about their team, as well as their work. Overall, all signs pointed to Wakefly and we are so happy we choose to work with them.
Describe the project and the services they provided in detail.
The project was a website redesign. We wanted the website to have higher functioning speeds, while also allowing more eye catching photos. We requested a better work flow to allow customers and prospective customers an enhanced browsing experience. We also wanted the website to be extremely user friendly to account for our wide age range customer base.
What was the team composition?
The lead on this project was Mark Sloop, assisted by Jeannine Szymczak, Mirek Cymer and Dean Dorazio. Mid way through the project, Mark needed to take some unexpected time away from work. During this time Jeannine acted as project lead. Even during the transition period, everything stayed on track and exceeded our wildest dreams in regards to not only customer service, but also the content that was developed for us.
Can you share any information that demonstrates the impact that this project has had on your business?
We don't have the results just yet, but the new website has generated a lot of positive feedback from our customers, employees, board members, directors, and corporators. The new design of the website has definitely played a role in helping us further satisfy our customers.
How was project management arranged and how effective was it?
Project management was spectacular. They never missed a deadline, and made sure to stay on top of us when we needed to give them an answer regarding current or future work. The relationship we formed with the staff at Wakefly seemed to work very well on both sides, and greatly helped the success of this project.
What did you find most impressive about this company?
What was most impressive about this company was that they never stopped until we were satisfied. If we thought we wanted/didn't want something in the beginning, but later realized we made the wrong decision, the Wakefly team never told us "to bad." Instead, they worked with us until we were satisfied, every single time, which was extremely valued and appreciated.
Are there any areas for improvement?
None. Outstanding team and services!
the project
Web Design & Development for Synthetic Turf Company
"The quality of their work and their responsiveness set them apart."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Shaw Sports Turf is the leader among synthetic turf companies and is the largest American-owned and American-made synthetic turf company in the world. Shaw Sports Turf has demonstrated industry leadership in both quality and innovation for more than two decades with over 3,000 successful installations, and an impressive list of high-profile installations, including the Baltimore Ravens, Cincinnati Bengals, Arizona Diamondbacks, Tampa Bay Rays and many others.
Engineered for performance and safety, Shaw Sports Turf features a product line designed specifically to meet the needs of athletes and sports programs. I am our Marketing Manager handling everything advertising/promotional, brand related, web/social, collateral and more.
For what projects/services did your company hire Wakefly, Inc.?
We've hired Wakefly for several project including web design/development, but also our digital marketing campaigns
What were your goals for this project?
Increase brand awareness
How did you select this vendor?
We had already worked with them on our website and felt like they were a good fit. Personality wise, ease of contact and price were all factors that led us to select them.
Describe the scope of their work in detail.
The scope included digital marketing strategy, creating the ads, placing the ads and overall management of the progress. They set up monthly meetings to keep us abreast of the results and any new developments.
What was the team composition?
There were about 3 team members involved, a developer, project manager and account manager.
Can you share any outcomes from the project that demonstrate progress or success?
Traffic to the website has improved and our web presence has improved
How effective was the workflow between your team and theirs?
Very effective, they are extremely responsive
What did you find most impressive about this company?
The quality of their work and their responsiveness set them apart.
Are there any areas for improvement?
None
the project
Website Maintenance & Dev for Private University
"He has set such a high standard and functions like an internal employee."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of strategic market support for Ottawa University. We are a private, four-year university for liberal arts studies, and we’re headquartered just outside of Ottawa, Kansas. We have additional campuses in Milwaukee, Louisville, Kansas City, and Phoenix. My responsibilities include restructuring and revamping our website as needed.
What challenge were you trying to address with Wakefly, Inc.?
I inherited the webmaster duties about five years ago, and the previous webmaster had made the decision to implement Kentico software because of how comprehensive it was. I brought on Wakefly because I felt that we weren’t getting the full usage out of it.
What was the scope of their involvement?
We’ve been using Wakefly for various development projects over the years. I’m hoping to start using them for content marketing, SEO, and other related services if I can get approval from our CMO.
What is the team composition?
Mark (Web Project Manager, Wakefly, Inc.) has been working on our account for the last ten years, and Greg (Web Developer, Wakefly, Inc.) is our leading developer. I’ve spoken with a few other developers about specific features and projects.
How did you come to work with Wakefly, Inc.?
The previous webmaster came across Wakefly while looking for firms that were familiar with Kentico. That set them apart from most of the other providers that we knew of in our area. Finding a team that understood Kentico was our main priority at the time because we had just purchased it.
How much have you invested in them?
We’re currently paying a $4,000 per month retainer fee, and we’ve been doing that for the past three years. Before that, we were spending about $3,000 per month. We started out pricing everything based on one-off projects, but by the second year, we’d set up a payment schedule for maintenance activities, and that turned into a retainer contract during the third year.
What is the status of this engagement?
We have been working with them since 2009, and the relationship is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
There was a situation where an agency we hired didn’t pan out, and Mark was able to bail us out. We handed him a set of designs through our maintenance contract, and he completely redid our site without charging us for a separate project. We’ve also seen higher form completion rates year over year. This past year, we jumped from 20% to 25%.
I think the synergy that comes from our leadership team knowing that the website is designed well—and that we are getting more out of it from a business point of view as far as maximizing the number of inquiries—is exciting. I’m excited about it because we’ve never had a coordinated approach; our digital strategy used to be fragmented among different companies.
How did Wakefly, Inc. perform from a project management standpoint?
I feel spoiled because Mark gets back to me so quickly. I don’t know that I could work with anyone else at this point. He has set such a high standard and functions like an internal employee.
Mark knows our account so well that he can handle the day to day tasks on his own. He’s been working on the account longer than most of our team members have. He and Greg bring in other programmers on occasion, but they’re my main points of contact.
What did you find most impressive about them?
I appreciate the fact that Wakefly brings experience from other industries to the table. I also like how receptive they’ve been to the idea of taking on our digital marketing efforts.
Are there any areas they could improve?
I can’t think of anything. They’ve done everything that we’ve asked them to do. I’m sure they’ve been frustrated with us at times because of how our internal struggles have hindered them. I do foresee that changing soon, with us moving towards a point where they'll be doing more work for us, which is what they want.
Do you have any advice for potential customers?
The key to having a good relationship is to maintain open communication with your point person. Make sure that you’re comfortable with whoever is managing the project because they’re the one that you’ll have to go to when you’re dealing with issues.
the project
Sunrise Labs redesign
"The Wakefly, Inc. teams was and continues to be very responsive and helpful with very little lead time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Sunrise Labs is a medical product development and engineering services company located in Bedford, NH. I am the Director of Marketing and handle all the digital marketing and website strategy.
For what projects/services did your company hire Wakefly, Inc.?
Sunrise Labs hired Wakefly initially to host our Kentico based website and then engaged in ongoing support which lead to a total redesign.
What were your goals for this project?
The update our Kentico software and rebrand our templates and look of the site
How did you select this vendor?
Kentico Partner
Describe the project and the services they provided in detail.
Wakelfy helped immensely with the graphics, template architecture, training, and ongoing support of our website. They also recomended an outside resource for help in content creation.
What was the team composition?
The team consists of an account manager, a project leader, a digital marketing strategist, a design strategist, and SEO strategist.
Can you share any information that demonstrates the impact that this project has had on your business?
We launched our new site in June 2019, and engaged in PPC and LinkedIn advertising in September. we already have twice the amount of qualified leads compared to our old site.
How was project management arranged and how effective was it?
We met in person a few times at the onset of the project and then had weekly calls throughout the duration and well into post-launch. We continually hold bi-monthly sync calls. This proved to be very effective in communication and keeping us all on track
What did you find most impressive about this company?
The Wakefly, Inc. teams was and continues to be very responsive and helpful with very little lead time.
Are there any areas for improvement?
The one area that was sometimes challenging was the assumption that the Sunrise team had a better knowledge of website backend then they have and that led to some double efforts to redo mistakes and bugs.
Wakefly, Inc. has performed well throughout three years of engagement. They stand out for their expertise, which reflects on their abilities. They communicate regularly through conference calls, provide updates, and are responsive.