Wagemut Kreativstudio

BACKGROUND

Please describe your company and position.

I am the Sales Manager of BANDO Europe

Describe what your company does in a single sentence.

WAGEMUT had to earn our trust gradually over the course of several meetings, as we had previously made negative experiences with an agency specializing in Japanese clients. For this reason, we approached the collaboration with a high degree of caution and with clearly defined expectations regarding reliability, cultural understanding, and methodological competence.
Ultimately, it was the reference from a well-known and highly respected Japanese industrial customer that provided the necessary confidence for us to initiate a potential partnership with WAGEMUT.

As a Japanese company operating in international markets, we are well aware that marketing practices in Japan differ fundamentally from those in Europe or the United States. This discrepancy often leads to communication challenges and differing interpretations of target-group needs. In this context, it proved particularly valuable that WAGEMUT employs a German-Japanese team member. 
His role significantly facilitated communication with our Japanese decision-makers and ensured that cultural nuances were taken into account. At the same time, he supported our European and American teams in understanding why certain marketing activities require different approaches when being developed for the respective markets.

After the decision to collaborate had been made, the project progressed directly into the operational phase. It began with a structured workshop designed to assess our market segments and strategic objectives, followed by the development of a user-centered concept tailored to our various product niches. The subsequent implementation covered a broad range of deliverables, including branding, naming, landing pages, 3D visualization, and packaging design. 
Throughout the process, WAGEMUT demonstrated a consistent ability to translate strategic considerations into clear, functional, and visually coherent solutions. The results were positively received not only by our European team, but also by our colleagues in Japan and the United States.

Based on our experience to date, we value WAGEMUT as a partner that approaches projects with a methodical structure, a deep understanding of user behavior, and a high level of cultural sensitivity. We look forward to continuing this collaboration and further developing our marketing activities in a way that remains aligned with both our global strategy and the needs of our regional markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wagemut Kreativstudio to accomplish?

• Develop a user-centered marketing concept
• Execute branding, naming, landing pages, 3D visualizations, and packaging design
• Ensure culturally appropriate marketing measures for international markets

SOLUTION

How did you find Wagemut Kreativstudio?

Referral

Why did you select Wagemut Kreativstudio over others?

• High ratings
• Close to my geographic location
• Good value for cost

How many teammates from Wagemut Kreativstudio were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Wagemut Kreativstudio covered the complete development and implementation of a user-centered marketing approach tailored to our various market niches. The collaboration began with a structured workshop to define strategic objectives and understand the needs of different target groups. Based on these insights, 
Wagemut created a comprehensive concept that translated our requirements into clear, market-appropriate solutions for Europe, Japan, and the United States.

Key deliverables included:

• A user-centered marketing concept tailored to multiple niches
• Development of a brand strategy and visual identity
• Creation of naming concepts
• Design and implementation of landing pages
• High-quality 3D visualizations
• Packaging design aligned with international market expectations

Additionally, Wagemut provided cultural and communication support through their German-Japanese team member, ensuring smooth collaboration and market-appropriate execution across regions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Based on the project results described, the measurable indicators of progress and success include:

• Positive internal reception: The final deliverables were well-received not only by the European team but also by colleagues in Japan and the United States.
• Improved communication efficiency: Collaboration between Japanese decision-makers and the international teams became significantly smoother, reducing friction and misunderstandings.
• Successful implementation of all planned deliverables: Branding, naming, landing pages, 3D visuals, and packaging designs were completed in a bold, modern, and target-group-appropriate manner.
• Strategic alignment across regions: The developed concept met the requirements of different markets and supported a unified, user-centered marketing approach.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, WAGEMUT delivered all items on time and followed a clear, structured workflow throughout the project. Every phase—from the initial workshop to the final implementation—was completed reliably and according to the agreed timelines. Their organization and punctuality contributed significantly to a smooth and efficient collaboration.

WAGEMUT responded to our needs exceptionally well. They demonstrated a strong understanding of both our internal processes and the cultural requirements of our international markets. 
Their German-Japanese team member ensured seamless communication with our Japanese decision-makers, while the entire team consistently adapted their approach to our specific niches and expectations. They were attentive, proactive, and highly effective in translating our needs into practical, user-centered solutions.

What was your primary form of communication with Wagemut Kreativstudio?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about WAGEMUT was their ability to combine cultural sensitivity with a bold and contemporary creative approach. Their German-Japanese team member played a key role in ensuring smooth communication and bridging cultural differences between our Japanese, European, and U.S. teams. 
At the same time, WAGEMUT demonstrated a unique capability to translate complex requirements into modern, user-centered design solutions across branding, naming, landing pages, 3D, and packaging. This combination of cultural understanding, strategic clarity, and creative innovation set them apart from other agencies we have worked with.

Are there any areas for improvement or something Wagemut Kreativstudio could have done differently?

Overall, we were highly satisfied with the collaboration, and there were no significant issues throughout the project. If anything, the only potential area for improvement would be to involve us even earlier in some of the creative decision-making steps, simply because their ideas were consistently strong and valuable. Aside from this minor point, Wagemut Kreativstudio delivered a smooth, well-structured, and highly effective process that met all our expectations.