What evidence can you share that demonstrates the impact of the engagement?
We’ve had a continued relationship with this client for three and a half years, and Voxity reinforced a consistent delivery of work from our side. In terms of quality, the videos were shot at the appropriate level and tone for what the client needed. Voxity understood that it didn’t need to be overproduced, and they identified the right range quickly. They were happy to work within our understanding of what that was.
The feedback from the financial client has been extremely positive too. We know that the videos have circulated throughout the organization and we’ve heard stories of how those videos are now being cut and reused in different ways. It’s an interesting indicator of their positive reception.
The videos also worked really well to communicate the future vision to leadership and stakeholders, and also for guiding and aligning internal teams. They’re also an internal tool for partners like the vendors that were going to build the platform. The vision videos they created were effective internal marketing tools in helping sell new products and services within the organization, as well as get funding.
How did Voxity Productions perform from a project management standpoint?
They were good in terms of communication, and they were definitely on top of everything. They worked within our tight timeframes and were able to respond to last-minute client change requests, especially regarding the voiceover. It was challenging to get the right tone of voice, but they were able to accommodate that really well and make changes right up to the end.
We work collaboratively as a shop, so we don’t really brief people and have them go away and come back. We worked closely with Voxity, and they found a way to involve us in all the key reviews and accept feedback without us interfering in their process.
They used Basecamp, which I don’t personally love, but it worked in terms of making everything accessible in one place and onboarding the whole team. For our needs, we ended up switching to Dropbox, and Voxity aligned to that really easily. It all comes down to preference. They were able to work fast and effectively and deliver good value.
What did you find most impressive about them?
This was a relatively small program, but they treated it with the same love and integrity we’ve seen them give to larger, six-figure efforts. They take the same approach and bring the same quality of team along, and that’s really important to us. The nature of innovation involves a lot of hacking and change, and Voxity was able to accommodate shifts throughout the process. The platform was being designed in parallel to the videos, and we were able to make last-minute changes and develop the product so that it was easy to slide modules in and out.
They were welcoming to us directing and creating the script and narrative, and we knew they could play the role of translating that into something compelling and appropriate on video. They were able to guide us toward the best shot and the best way of translating our narrative into one that suited video.
Are there any areas they could improve?
Our asks were for last-minute briefings, flexibility within the process, and the delivery of appropriate quality, and Voxity was able to check those boxes. It’s hard to speak beyond that. They fit within our process and approach really effectively. As a client, we could be a bit more on the irritating side, but they rolled with the punches as part of the team.
The challenge we had with the program was finding the right talent. The video talent pool in Portland is a lot smaller than it would be in Los Angeles, which was an external challenge beyond Voxity’s control. It would’ve been great if the talent recruitment process was better, but I don’t think it’s necessarily on them. It’s just the nature of the location we’re in.
Do you have any advice for future clients of theirs?
We’ve worked with Voxity a number of times and found that it worked effectively to have a clear briefing process and to have them playback to us a sketch of how they’ve understood that brief to be, just so we can get on the same page quickly.
The briefs we give are less abstract, and, in that sense, we’re able to align around a process much more quickly. We were responsible for the creative direction on this one, and what made it successful for us was to have them respond to that very quickly. Voxity was able to bring in points of reference early on in the process so that we could understand what the partnership might look like.