Voltage

BACKGROUND

Introduce your business and what you do there.

I’m the VP of digital innovation for an investment management company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Voltage?

We needed help with website design and development. 

SOLUTION

What was the scope of their involvement?

Voltage has designed and developed two websites for us. They’ve hosted a thoughtful series of interviews to understand our goals. The team has given us a thorough project plan outlining the project’s cost and timeline. After approving the design, we’ve moved into the development phase and gone live. For key technologies, they’ve used Figma for the design process and WordPress for the development phase. 

What is the team composition?

We work with four teammates from Voltage: Nivin (VP of Strategy), the head of creative, the head of development, and the project manager. 

How did you come to work with Voltage?

We found them through a local referral and chose them because they had the SEO expertise we needed. 

How much have you invested with them?

We’ve spent around $65,000. 

What is the status of this engagement?

The engagement started in January 2024, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen an increase in web traffic and leads generated. Overall, Voltage’s work has met our expectations — they’ve done a great job. 

How did Voltage perform from a project management standpoint?

They deliver on time and budget, and their communication has been great throughout the project. We communicate using Slack, Zoom, and emails. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Nivin has guided the entire project. He’s been extremely helpful and responsive, ensuring the project is a success.

What did you find most impressive about them?

Voltage has been client-centric; they’re focused on our goals and how they can help us achieve them. 

Are there any areas they could improve?

No, there aren’t any. We’re happy with Voltage. 

Do you have any advice for potential customers?

The clearer you are on what you want, the easier it is for them to deliver.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a leasing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Voltage?

We've outsourced our marketing function to Voltage.

SOLUTION

What was the scope of their involvement?

Voltage provides us with marketing support, including SEO, SEM, and website management. Initially, we engaged them to do an audit of our marketing function. After the audit, they came up with some recommendations. As a result, we asked them if they’d be interested in helping us achieve the results of their proposal.

What is the team composition?

Niven is our main contact, and there are two other associates that are part of Voltage's team.

How did you come to work with Voltage?

We've had a relationship with Voltage for three years. They're in Kansas City, so, originally, one of our marketing managers had a relationship with them and referred them. They did some projects for us previously, and we were impressed with them.

Recently, we asked them to put a proposal together on what the terms would be and what sort of activities they could perform on our behalf if we were to outsource all of our marketing activities to them. We were impressed with the proposal, so we selected them.

What is the status of this engagement?

We started working together in October 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of Voltage's work has been outstanding; that's why we've picked them to take over our marketing function. We anticipate improvements in our marketing KPIs, such as our marketing costs, efficiency, and the caliber of the applicants we attract, but all those results are yet to be seen.

How did Voltage perform from a project management standpoint?

Everything they've done for us to date has been on time and on budget or ahead of time and below budget. We communicate via phone calls, emails, and Zoom. Voltage also uses a couple of other tools, including an appropriate technology dashboard, to collaborate with my marketing manager.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Niven is a very strong performer and understands our business very well. He came up with a proposal that caused us to want to count on them to do our marketing activities for us. He's a very capable marketing leader.

What did you find most impressive about them?

Voltage is a really reputable and strong marketing firm. Over the last few years, they've been an impressive organization, which is why we've switched from doing project-based work to hiring them as our outsourcing partner.

Are there any areas they could improve?

It's too early to see any areas of improvement for Voltage as an outsourcing partner.

Do you have any advice for potential customers?

I recommend considering Voltage if you're looking to bring in external expertise and talent to your organization. Connect with Corey and Niven and spend some time getting to know them and understanding their expertise and background — take it as a confidence-building activity.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Analytics8

Describe what your company does in a single sentence.

Analytics8 is a full-service data analytics consulting agency. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Voltage to accomplish?

• Improve SEO performance
• Generate new leads via SEM program
• Optimize website performance for better user experience

SOLUTION

How did you find Voltage?

Referral

Why did you select Voltage over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Voltage were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Search Engine Optimization. Ongoing, process-driven optimization strategy and tactics within the three major areas of SEO (indexing, relevancy, authority) with the goal of improving ranking positions in Google search results which will drive more traffic to the website, including.
• Paid Search Marketing. Advertising campaign tactics that aim to increase the return and scalability of paid placements in the search engine landscape.
• Reporting & Consultation. Alongside campaign management, enhanced reporting on goal-oriented progress to support strategic consultation and recommendations.
• WordPress development/optimization. Ongoing assistance to improve performance of website improvements to UX when referred from organic and paid media.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Significantly improved rankings on many branded and non-branded keywords. 
• Increased # of leads generated from both organic and paid platforms

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Voltage is incredibly prompt and thorough, always setting expections on timing and delivering as promised.

What was your primary form of communication with Voltage?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their true passion for what they do shines through. They care about our results and they immerse themselves in our line of business to recommend the best approach.

Are there any areas for improvement or something Voltage could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Founder of Pro-Styl LLC

Describe what your company does in a single sentence.

We are a video sharing platform for sports and fitness enthusiast.

OPPORTUNITY / CHALLENGE

• What specific goals or objectives did you hire Voltage to accomplish?
• Develop, design, code and build a website and mobile version of our platform
• help us partner with Google AdSense and Google AdWords
• Provide ongoing Support for our platform
• Resolve any technical issues that may arise on our platform(s)
• Collaborate on developing upgrading our platform with continuous support

SOLUTION

How did you find Voltage?

I knew the owner

Why did you select Voltage over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Voltage were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website Development

• The Voltage creative team leveraged new branding and product development divisions and assets to create a new website user experience and interface that clearly defined products and services and provides our users with an easy and efficient way to traverse the marketing/conversion funnel.
• After this, the Voltage development team integrated the approved website design into a modern and user-friendly technology stack that leveraged a self-hosted custom installation of WordPress as a content management system (CMS).

Process and Deliverables from Voltage
The following list is a roadmap of deliverables Voltage completed throughout the duration of our agreement, and highlight key inputs, outputs, and tactics that they leveraged.

• Strategy Development. This foundational process was key for creating the plan that they used as a blueprint to build from. It focused on our goals for communications, branding, content, website design and development, and set all following phases to work up for success.

This included:

• Discovery. Initial session(s) for information exchange, brainstorming, and identifying project goals, roles, logistics, and website requirements.
• Site Architecture. 
• Outline for information, content, and website architecture to guide content management and URL structure.
• Site Requirements Document. This strategy documented the culmination of all work done to a specfic point and acted as the project roadmap moving forward.
• Development of the detailed plan document which included all research, goals, key content and functionality requirements, and tactical timelines.
• We reviewed the plan with up to 2 rounds of revisions as needed.

Website Design

• After approval of the Site Requirements Document, Voltage creative team designed layouts and accompanying assets.

Pages and layouts included:

• Home Page
• Video Page
• General Interior Page

User Login/Upload Modal

• We reviewed the designs with up to 2 rounds of revisions as needed.

Website Development
After design concepts and designs were approved, Voltage’s development team developed all pages, layouts, and components necessary to implement the user interface. 

• They made sure development of approved pages and layouts were in alignment with the content, and functionality requirements.

They developed specified, documented functionality, including:

• Google Tag Manager integration which facilitated third-party vendor data transfers to platforms like Google Analytics and other digital marketing platforms.
• Google AdSense integration for revenue generation.
• User registration and login functionality.
• Curated content browsing based on user interests and keywords (for users with an account).
• Videos uploaded through the website and hosted externally through YouTube API.
• Use of search-optimized CSS3 and HTML5 with graceful degradation for older browsers.
• Inclusion/use of the jQuery javascript library for dynamic front-end functionality.

Website Accessibility
A review of the website by Voltage’s creative team
evaluated the accessibility of the any and all pages, layouts, and components.

• Design utilizing WCAG 2.0 Level AA standard for colors, size/spacing of UX elements, and overall layout.
• They developed our approved designs to meet the accessibility standard, testing, and validation through Google Lighthouse (or equivalent tools) for launch.

Quality Assurance and Deployment. 
A final review by both the Voltage creative team and development team ensured the website met design specifications and website development standards. Device, OS, and browser compatibility testing included:

Operating Systems:

• Android (10+)
• iOS (13+)
• MacOS (10.15+)
• Windows (8+)

Browsers:

• Chrome (Latest Version)
• Safari (Latest Version)
• Firefox (Latest Version)
• Edge (Latest Version)

Screen sizes:

• 360x640 (Mobile)
• 375x812 (Mobile)
• 768x1024 (Tablet)
• 1024x768 (Tablet)
• 1366x768 (Laptop)
• 1440x900 (Laptop)
• 1680x1050 (Desktop)
• 1920x1080 (Desktop)

We reviewed on staging and adjustments/updates were made prior to launch. Voltage completed a “go live” checklist and best practices which included the actual deployment and post-launch testing/support. We reviewed and Voltage updated (within scope, formatting, functionality, content, etc) for up to 20-days post-launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ProStyl Sports objective was to have a video sharing website and mobile version designed, coded and built that would allow sports and fitness enthusiast to use online.  There were milestones and timelines and Voltage met each one. And in the end, Voltage delivered a website, IOS and Android versions of ProStyl Sports video sharing platform that is now growing traffic exponentially.  Equally important, because of Voltages work with setting the platform up for Google AdSense, we have started to generate revenue just 2 weeks after launching!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management completely exceeded our expectations.  Mike not only exceeded our expectations with the site design but he amazed us by adding features to our website that we never thought of.  His experience, design skills are unmatched!  Nick always provided updates on the progress of the project as he coded the website and explained what they were doing and why they were doing it.  
He also answered every question we had either the same day or the very next business day throughout the entire time and even now! Nick even emailed us on Sunday morning June 30th to inform us that the Apple Store had accepted us.  Zach went way above and beyond to insure that we were setup for Google AdSense.  If it were not for Zach's foresight, planning and taking action with Google, we know that we would not be generating the revenue we're currently receiving.

What was your primary form of communication with Voltage?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their culture, genuine care, their professionalism, their skill levels, their follow-up, and the fact that the 100% delivered the service and product that we contracted with them to deliver.  Voltage completely exceeded our expectations and continues to exceed our expectations in every single area of service.  We were so grateful that we selected them as our partner in this venture. If we had to do it all over again, we absolutely select Voltage again!

Are there any areas for improvement or something Voltage could have done differently?

None!!!  Absolutely nothing!

BACKGROUND

Please describe your company and position.

I am the President of an advertising & marketing company 

Describe what your company does in a single sentence.

We provide brand strategy, marketing, and media services to privately held companies and non-profits.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Voltage to accomplish?

• Two new websites
• Take over and improve SEO
• Design and implement digital marketing campaign

SOLUTION

How did you find Voltage?

Referral

Why did you select Voltage over others?

• Referred to me
• Company values aligned

How many teammates from Voltage were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

First of all, the engagement is ongoing but Clutch required an end date. Our firm is the primary marketing lead for the client. We brought in Voltage as our digital partner based on years of success with other clients. We took over the account from another digital firm that had failed to deliver a pair of websites in a timely manner and had made no progress in other marketing areas. 

Voltage then delivered a pair of innovative and well-engineered e-commerce and lead gen sites on time and on budget. The client's subsequent success with them has since led to additional projects including another site following the merger with another company and taking over SEO and digital marketing from their incumbent.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On time, on budget, few if any functionality issues, dramatically improved SEO performance and customer feedback.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and very responsive.

What was your primary form of communication with Voltage?

Email or Messaging App

What did you find most impressive or unique about this company?

They understand how business works and understand that websites are creative tools for generating business and not winning creative awards.

Are there any areas for improvement or something Voltage could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and position.

I am the Owner of an ecommerce company 

Describe what your company does in a single sentence.

Personalized gift sales

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Voltage to accomplish?

• Design and program new website
• Development
• SEO consulting

SOLUTION

How did you find Voltage?

• Online Search

Why did you select Voltage over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Voltage were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Voltage designed and built a new mobile-friendly website for us in 2015. We have continued to work with them on a monthly retainer level for SEO consulting, PPC advertising and digital strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High % sales growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Voltage delivers on time and communicates issues in real time. The make themselves available for discussion via phone, email or Slack at all times.

What was your primary form of communication with Voltage?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The alignment of cultures was obvious from our first meeting. Voltage has proven to be the perfect fit for us in so many ways. They understood our immediate needs on day one and have continued to go above and beyond in building a personal relationship that will stand the test of time.

Are there any areas for improvement or something Voltage could have done differently?

The only downside to working with a smaller agency such as Voltage is the occasional turnover that happens.

BACKGROUND

Please describe your company and position.

I am the CEO of Cullum & Brown

Describe what your company does in a single sentence.

Cullum & Brown is an industrial equipment distributor and service company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Voltage to accomplish?

• Redesign Website
• Develop SEO Program

SOLUTION

How did you find Voltage?

Referral

Why did you select Voltage over others?

• Great culture fit
• Company values aligned

How many teammates from Voltage were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Voltage took our aging website and redesigned it from the ground up. The goal was to improve user experience and set the website up to enhance SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurables where monthly number of leads and click through rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They overdelivered in terms of the schedule and were very responsive throughout the process.

What was your primary form of communication with Voltage?

In-Person Meeting

What did you find most impressive or unique about this company?

From the employees all the way up to the CEO, they truly cared about us and our project; they wanted more than anything for us to succeed.

Are there any areas for improvement or something Voltage could have done differently?

They were well staffed throughout the whole project however we did see a lot of turnover but in my experience that's pretty common in this industry.