What evidence can you share that demonstrates the impact of the engagement?
Volacci demonstrated an excellent ability to think outside the box and implement creative and effective new methods. Their suggestions brought in leads we may never have had otherwise. They crafted a more targeted and effective digital marketing and SEO strategy that increased our lead generation by about 55% and lowered monthly costs from $30,000 to $10,000.
Having them as a partner streamlined our focus and brought in a considerable amount of leads at a critical time. When meaningful use was running out, the EHR market changed dynamically. They used every innovative way possible to keep attracting market-qualified leads for our sales team. Their expertise with PPC and use of best-practice methods helped us achieve success.
How did Volacci perform from a project management standpoint?
Our project manager was skilled and organized. We usually held either weekly or biweekly meetings to review their takeaway and suggested next steps. During our long-term relationship, a resource usually came in-house every month or so to review our Google rankings and keyword results. They had useful tracking tools and quickly updated us via phone, email, or in person.
What did you find most impressive about them?
I most valued their rapid workflow. If we said we needed a landing page up by tomorrow, they'd have it done within 24 hours. They would move whatever pieces necessary around to get things done. Dealing with our company's indecisiveness as an internal team, some of those tasks got dropped until the very last minute. They were very open to moving their own schedule around to complete our work as fast as possible.
Are there any areas they could improve?
No on the whole; that's why I engaged them to a smaller effective at my current company. Even though we're most budget conscious, I was impressed enough to keep them on after I switched roles.
Do you have any advice for potential customers?
Make sure that as a potential customer, you do your homework. There's a ton of fly by night SEO companies that will reach out to you. As an executive, I get constant outreach from illicit companies that disappear right after they invoice. Find a team that will be there for the long haul, which is hard in the SEO/ PPC space. While price shopping is important, there are more important variables to compare and the cheapest option won't always yield the best result.