What evidence can you share that demonstrates the impact of the engagement?
We’re tracking our mobile app usage metrics. Our download rate has increased three times year-over-year, our Alexa Skill usage is at about 1,000 users a month, and our website has about 5,000 visitors per month. We have a targeted audience of physicians so we’re very happy with the results. Our team is very pleased with Vokal, and we continue to use them for that very reason. It’s very easy to work with them, and they work very fast.
What I really like about Vokal is that I get a lot of attention from their senior leadership. I have a ton of respect for their CEO in terms of what he brings to the table. And this doesn’t just pertain to what happens during the project, it’s been an ongoing relationship where he gives me advice and has introduced me to a broader set of the tech community here in Chicago.
I really like their planning process. They’re not the kind of organization that someone hands them an order and says do this. Vokal’s process of development is to get to a clear vision of something that’s going to be meaningful work. They’ll tell me when something I want will not be meaningful in terms of delivery metrics. There’s a great deal of trust, and I like their strategy process.
I’ve recommended Vokal to a number of other people in my organization, and one of the referrals turned into an engagement. They’re very easy for me to recommend because I trust them so much. I’m confident when I recommend them to my colleagues because I know they’ll get great work at a reasonable cost and that it won’t be a never-ending process to get started. In fact, it’s easy to get a new project started for anyone in our organization because of our master services agreement.
There’s a renew flow for our membership. We create a small project and turn it over to Vokal. They then quickly evaluate it and deliver back a plan for how they’d improve it. Sometimes, having an external set of eyes can point out a lot of things we don’t see; despite the fact that we think about them all day.
How did Vokal perform from a project management standpoint?
They’re very strong in project management. The Vokal team has a number of individual contributors around analytics, testing, and other strong advice. They run a tight ship and always deliver on time. My CFO pays very close attention to our digital initiative so it’s really important that we deliver on time and on budget. Vokal has never missed a deadline or gone over budget.
What did you find most impressive about them?
The work is very solid and strategic, especially for the size of their organization. We had a lot of choices in terms of which direction we could take our app in. I didn’t expect that level of exploration or their valuable counsel.
As we looked to iterate on the app, Vokal was very clear about what they thought would be worth doing and not doing. As a comparison, other organizations might not push back because it’s not in their best interest to do so. However, Vokal is dedicated to making a difference.
What’s more, their CEO is very well-connected here in Chicago. He knows everyone in the tech community. If there’s anything I need or anybody I need to be introduced to, he’ll make that happen.
Are there any areas they could improve?
No, there aren’t any areas that need improvement.
Do you have any advice for potential customers?
Vokal is not the kind of company that takes orders from you like a restaurant. You go in, and they’ll work with you to get to a strategy. Be open and ready for collaboration with people who are really smart and get their space.