Voice & Reason

Introduce your business and what you do there.

I’m the co-founder of RocketCM, a CRM database and automated appointment reminder system for salon stylists and beauty professionals.

What challenge were you trying to address with Voice & Reason?

We hired Voice & Reason to reformat our website and design customer-facing market collateral. The broader marketing campaign needed to drive sales.

What was the scope of their involvement?

Voice & Reason redesigned our MVP website from scratch based on our directions. During the collaboration, they changed copy, flow, and pricing in a series of four-week sprints. We’re now on the fourth sprint and one a few weeks away from launching the marketing strategy, which will include social media marketing for Instagram and Facebook.

What is the team composition?

We work with both co-founders. One focuses on design and development while the other does marketing strategy.

How did you come to work with Voice & Reason?

One of my colleagues had a professional relationship with the co-founders. We hired Voice & Reason because they were career marketers with extensive advertising experience. They applied the theory behind advertising to marketing.

How much have you invested with them?

We’ve spent over $12,000.

What is the status of this engagement?

We started working together in November 2018, and the partnership is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

The website has generated new signups because it communicates our identity and visions more clearly. Be we currently do not have conversion data.  Voice & Reason is now waiting on our internal development team before they launch the marketing campaign.

How did Voice & Reason perform from a project management standpoint?

We have weekly Google Hangout conferences with both founders. They are not only fantastic to work with, but they keep us on track with exceptional diligence and regular check-ins. The team even gives us homework to complete.

What did you find most impressive about them?

Voice & Reason’s expertise stands out and the team’s execution maximizes their impact. Although we resisted upfront sprint payments at first, we now have no problem cutting checks ahead of each sprint. We’ve gotten more work done in four months than the last 18 months because they keep pushing us to excel.

Are there any areas they could improve?

No, we’ve been very happy working with them.

Do you have any advice for potential customers?

Clients should be ready to meet the demands that Voice & Reason place on their customers. We underestimated their pace. It was good for us, but also a challenge.

Introduce your business and what you do there.

I'm the owner of Lynch Financial Advisors, a wealth management practice.

What challenge were you trying to address with Voice & Reason?

I reached out to Voice & Reason to develop a website that was more targeted to my clients.

What was the scope of their involvement?

Voice & Reason spent some time learning about our company and goals before ultimately developing a new website. They incorporated SEO and continue to monitor the site and its overall performance, making changes as needed to continually improve engagement.

What is the team composition? 

I generally work with the two owners. One has a great eye for graphic design, while the other complements his skills with more technical capabilities. 

How did you come to work with Voice & Reason?

I worked with one of their graphic designers in the past, who does phenomenal work, so I felt comfortable giving them the job.

How much have you invested with them?

I've invested between $20,000–$30,000 thus far.

What is the status of this engagement?

They started working on the website in April 2018, and they continue to provide maintenance and digital marketing services. 

What evidence can you share that demonstrates the impact of the engagement?

The website just went live, so I don't have any metrics to report yet. Thus far, we've received a lot of compliments on the overall look and feel of the site. They've implemented efficient strategies to help us reach a more targeted audience and helped enrich our content to increase quality leads, rather than focus on increasing spending to reach a broader audience. 

How did Voice & Reason perform from a project management standpoint?

They're generally very responsive and open in terms of communication, which is mostly done over email per my preference. Sometimes we meet in person to brainstorm new strategies, but they're flexible in how we choose to set up meetings. 

What did you find most impressive about them?

They're genuinely invested in their clients' satisfaction with the end product. They're less concerned about making a lump sum of money and more interested in building strong, long-term relationships.

Are there any areas they could improve?

I can't think of anything. I'm comfortable enough with them that I can openly provide any feedback where I feel they can improve as it comes up.

Do you have any advice for potential customers?

Be openminded, because they're the experts and may have different strategies for achieving certain goals. Also, be sure to provide them with as much information as possible and take some ownership in the process. This type of work requires active participation on both ends.

Introduce your business and what you do there.

I’m the CEO and principal of Charge EPC. We perform design-build underground utility construction work throughout the West Coast.

What challenge were you trying to address with Voice & Reason?

Our company has changed drastically since we first started, including our services and messaging. We specialize in far more areas than we used to, and we felt our specific name was limiting the type of clientele we could attract. We hired Voice & Reason to help us with our naming and rebranding efforts.

What was the scope of their involvement?

Voice & Reason helped us start from scratch, even though our company had been around for over a decade. We had an in-depth process of breaking down our message and ideas. Their team also spent time interviewing our internal group to understand the nuances of our business and the competitive landscape.

From there, they helped us develop a new name, logo, branding materials, and website. Voice & Reason continually creates, updates, and refines our collateral to help our customer presentation efforts.

What is the team composition?

We have two main points of contact who have consistently worked with us. We usually interface with one or the other depending on our needs, but both coordinate equally. One manages the creative work while the other focuses on messaging efforts.

How did you come to work with Voice & Reason?

We have a mutual connection who introduced us. Although I interviewed a few other companies, I was impressed with the Voice & Reason team, their style, and overall approach, so we selected them for the project.

How much have you invested with them?

We’ve spent around $75,000 with Voice & Reason.

What is the status of this engagement?

We started working with Voice & Reason in April 2018, and they continue to support and refine our efforts.

What evidence can you share that demonstrates the impact of the engagement?

Because of the work Voice & Reason did, our two entities are united under one common message. The materials they produced have received glowing feedback from our internal team, as well. We now feel confident next to our competitors. Based on the fantastic response from our customers, we believe Voice & Reason provided us with world-class marketing support, and I attribute that part of our success to them.

How did Voice & Reason perform from a project management standpoint?

Early on, we developed a schedule using Excel, and they always adhere to it. We also use various Google platforms to share information and communicate, which works well.

What did you find most impressive about them?

Their precise attention to detail and high level of understanding made them unique. They took the time to learn about my company and our market. Additionally, their great foresight has had a tremendous impact on our efforts. They look beyond the present and plan, which not all vendors do.

Are there any areas they could improve?

As long as they continue to grow and expand their resources, there’s nothing else they could do to become better.

Do you have any advice for potential customers?

Be open to their process and trust that Voice & Reason knows what they’re doing. We didn’t know what to expect before starting the project, so we let them lead the way, and it paid off.

Introduce your business and what you do there.

I’m the chief strategy officer for a technology startup. We’re a voice experience platform.

What challenge were you trying to address with Voice & Reason?

My partners and I came up with the concept for our company less than a year ago. After building the software product, we needed an external company to provide marketing materials that would yield a consistent brand identity. The project required both traditional advertising collateral and digital deliverables.

What was the scope of their involvement?

Voice & Reason started the engagement by holding a series of brainstorming sessions to understand what our product was and where we wanted to position it in the market. Then, they did some analysis on their own and presented us with a series of brand logos to consider. Once we finalized that, they developed visual and digital style guides to dictate the overall feel of our brand. This process culminated in them building out our entire website. Their efforts included designing the site’s frontend interface, user profiles, and administrative workflows.

More recently, they’ve been working to produce more physical deliverables like our business cards. They’ve also designed promotional items used for giveaways and the layout of our display booths that we set up at conferences. They essentially act as our full-time branding and marketing partner.

What is the team composition?

Mat (Co-owner, Voice & Reason) and TJ (Co-owner, Voice & Reason) oversee our account and work with us to ensure we’re satisfied with everything. Beyond that, we have access to a lot of resources within Voice & Reason like copywriters and graphic designers.

How did you come to work with Voice & Reason?

Our four founding partners have known both of their principals for years. We reached out to them for their opinion on selecting a vendor. Their input regarding the project was much better than any of our candidates at the time, so we hired them.

How much have you invested with them?

We’ve spent around $15,000 thus far.

What is the status of this engagement?

We started working together in February 2018 and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’ve only been out in the market for a short time, but have received a lot of positive feedback around the design of the brand itself. That reception is related to the quality of the product as well as the way we’re presenting ourselves as a company. Voice & Reason built the site in a way that takes advantage of SEO to help us develop a reputation in the industry.

In terms of the impact Voice & Reason have had on us as a company, they’ve provided a service that we wouldn’t have been able to perform on our own. We’d have to hire a department’s worth of full-time employees to complete the sheer scope of work they’ve been able to accomplish. Furthermore, they function as a neutral voice in a room full of strong-willed individuals that are passionate about the brand. As a result, they take our consensus and filter it through their internal processes to determine the best path for each deliverable.

How did Voice & Reason perform from a project management standpoint?

We’re using Basecamp per their recommendation, but also communicate through the traditional channels like phone, email, and conference calls. They’re readily available to us and have yet to miss a deadline.

What did you find most impressive about them?

I know from experience that a lot of service organizations don’t take the time to fully comprehend the brands they try and amplify. Voice & Reason weren’t afraid to entrench themselves in our product to learn about its capabilities and the place it can hold in the market. Their team really understands what our product does.

Do you have any advice for potential customers?

I strongly suggest new clients follow Voice & Reason’s process. They’ve got their discovery and creative procedures in place for a reason and the results are excellent. Let them do their work without asking for shortcuts.