What was the scope of their involvement?
VOCAB Communications handled our PR efforts. The deliverable was a meilleur rapport qualité prix (MRQP) report and a summary of all the PR coverage. They secured us a great deal of tier-one media, including print, TV, and radio. We were on a lot of different platforms and did 5–6 live TV interviews across several major stations. Their team provided social coverage line-ups, radio interviews, and some online print interviews as well.
This coverage helped get our launch going. VOCAB Communications managed our media and helped us build relationships with people. They designed media mailers, invitations, and similar kinds of copy. We built a fact sheet about our company that was used as a media onboarding tool. VOCAB Communications provided input, but we designed it ourselves.
What is the team composition?
My main point of contact was Chrissy (Owner).
How did you come to work with VOCAB Communications?
We came to work with them through a recommendation from a mutual contact. My team reached out and met with Chrissy. After interviewing her, we got to know her more and really liked what she could do. We were up-and-coming and so were they, so it was a great fit.
How much have you invested with them?
We invested between $5,000-$10,000.
What is the status of this engagement?
The engagement lasted from November 2014–May 2015.