What evidence can you share that demonstrates the impact of the engagement?
They provide very high-quality services. There are limitations in the ability of a remote marketing agency to provide high-quality service to a local business. That’s the reason we work together. I’m the boots-on-the-ground partner who gets to have a deep knowledge of the customer.
Then Vivial delivers high-quality marketing services at a competitive price, which allows us to do fantastic work. We do a better job because we’re working together.
How did Vivial perform from a project management standpoint?
This is one of the things that I love about them because it’s not my strong suit. Vivial takes care of all of the papers and does a good job of it. Our point of contact, a customer relationship manager, coordinates all of the services, keeps track of all of the timelines, and does all of the scheduling.
All I have to do is be present and available to participate in all of that. The team makes sure that everything gets done.
What did you find most impressive about them?
I like the fact that we’ve got a team. I previously had my own team of about 10 subcontractors. The great thing about Vivial compared to that other team is that we have a tight group of people who are working together on a regular basis, which is fantastic.
The people they’ve picked to fill these roles are very qualified. The customer relationship manager is a very patient and encouraging cheerleader. She’s always positive and never gets short with people when she’s tired, which is why she’s perfect for the role.
The team also does a much better job with Google Ads than we do, which I’m thrilled about. Additionally, they are able to provide great SEO services to customers at a really great price.
They are very organized and offer such tremendous value, for example, they offer SEO at about $50 per hour, whereas we would do it at about $125 per hour.
Are there any areas they could improve?
When you deal with a big marketing agency, you get out of it what you put into it. We’re doing a great job as a team, but my customers have to be committed to and engaged in the process.
Vivial is only as engaged as the people they’re serving. If the customers aren’t engaged, the team will do an okay job, but it won’t be their best work.
Do you have any advice for potential customers?
Understand the process and commit to it. Stay engaged with them on a regular basis and don’t slack off. Additionally, don’t be afraid to ask Vivial questions or push them because they will reciprocate. To the degree that you do that, their ability to serve you will improve exponentially.