Vivial

What evidence can you share that demonstrates the impact of the engagement? 

They provide very high-quality services. There are limitations in the ability of a remote marketing agency to provide high-quality service to a local business. That’s the reason we work together. I’m the boots-on-the-ground partner who gets to have a deep knowledge of the customer.

Then Vivial delivers high-quality marketing services at a competitive price, which allows us to do fantastic work. We do a better job because we’re working together.  

How did Vivial perform from a project management standpoint?

This is one of the things that I love about them because it’s not my strong suit. Vivial takes care of all of the papers and does a good job of it. Our point of contact, a customer relationship manager, coordinates all of the services, keeps track of all of the timelines, and does all of the scheduling. 

All I have to do is be present and available to participate in all of that. The team makes sure that everything gets done. 

What did you find most impressive about them?

I like the fact that we’ve got a team. I previously had my own team of about 10 subcontractors. The great thing about Vivial compared to that other team is that we have a tight group of people who are working together on a regular basis, which is fantastic.

The people they’ve picked to fill these roles are very qualified. The customer relationship manager is a very patient and encouraging cheerleader. She’s always positive and never gets short with people when she’s tired, which is why she’s perfect for the role. 

The team also does a much better job with Google Ads than we do, which I’m thrilled about. Additionally, they are able to provide great SEO services to customers at a really great price.

They are very organized and offer such tremendous value, for example, they offer SEO at about $50 per hour, whereas we would do it at about $125 per hour.

Are there any areas they could improve?

When you deal with a big marketing agency, you get out of it what you put into it. We’re doing a great job as a team, but my customers have to be committed to and engaged in the process.

Vivial is only as engaged as the people they’re serving. If the customers aren’t engaged, the team will do an okay job, but it won’t be their best work. 

Do you have any advice for potential customers?

Understand the process and commit to it. Stay engaged with them on a regular basis and don’t slack off. Additionally, don’t be afraid to ask Vivial questions or push them because they will reciprocate. To the degree that you do that, their ability to serve you will improve exponentially.

What evidence can you share that demonstrates the impact of the engagement? 

My rankings and exposure online increased. It’s nice to have a solid online presence because nearly all of my business comes from the internet, from folks looking to do a destination wedding here in Hawaii. Their team helped with my web presence in general.

It's nice to have a partner who makes sure the digital marketing processes unfold correctly. I’m also not an analytical person and Vivial helps to track metrics that I wouldn’t normally follow.

How did Vivial perform from a project management standpoint?

We normally communicate via e-mail and phone. I meet with Tricia monthly and before we start the call, she addresses what we’ll cover. I add anything that I want to discuss on the agenda. Tricia reports on our progress throughout the month.

Vivial set up a dashboard that’s comprehensive, allowing me to see what is and isn’t working. While I have full control over the project, Tricia provides advice and implements any ideas we discuss.

If I’m unhappy with a blog post, they arrange a meeting with the person in charge of the process. We talk about what I want my customers to read and they’re receptive to the feedback.

What did you find most impressive about them?

They provide personal attention, which makes a difference. If I have a marketing issue, I call or email Tricia at Vivial, and she quickly responds. I’m in a person-oriented business and it’s nice to feel that personal touch from my marketing company. I feel that Vivial actually cares, and that I’m valuable to them as a client. I worked with other marketing agencies where once they hooked me into a contract, that was it. No personal touch, ongoing support or guidance. Vivial feels like they are a part of my team, a valuable one.

Are there any areas they could improve?

The only issue I've had is with the blog writers. I am a published author, and am very picky about how I present myself and my business to the public, so I am picky about the content created as well. I've never received a bad article from them, but I have had to edit or request edits to every single blog post.

However, they have been extremely open to feedback, and they have been working with me to create content that is in line with what matters to me and my business, and that, to me, is the most important thing.

Do you have any advice for potential customers?

Be clear with your objectives because Vivial has a lot of different products. They’ll cater their offerings to your needs. My sales representative listened to my concerns and then shared services that were pertinent to my search.