What was the scope of their involvement?
VITAMIN ADV has come up with concepts for our bank’s corporate materials in 2014, 2015, and 2016. In 2014, following a very challenging year for Ukraine, we couldn’t stand aside of the patriotic boom and created a calendar featuring employees of the bank in Ukrainian national costumes on the background of traditional Ukrainian locales and festivities.
All the themes, costumes, make-up, settings, creative photo shoots, design, artistic tuning, and post-production was VITAMIN ADV's responsibility, which they have always excelled with.
The next year, we chose to follow the theme of literature and to transform the bankers into heroes of popular novels. VITAMIN ADV’s creative idea was to photoshoot our actors while laying on floors and later digitally transformed the photos into a picturesque artistic scenery. Fragments of decorations and tailor-made costumes were also designed, ordered, and delivered by the agency.
For 2017 the concept was to turn our employees into famous musicians, using make-up, wigs, and fake musical instruments. The “banker bands” were supposed to be depicted while performing on a typical banking background: depository, cash collectors’ car, a regular branch, even within an ATM. This all went with the slogan “We are playing for you,” meaning to show the clients that the bankers are capable of many creative things to win their loyalty.
For each, VITAMIN ADV was responsible for finalizing the concept, participated in casting, coordinated the props, conducted the photoshoots (which usually lasted from 2 to 5 days in 2 different cities), processed all photos, and finally presented the final product. This product – calendar, notebooks, and postcards in-line with the selected theme – was to be used by our bank all year long, serving as a cornerstone of corporate identity for the given year.
How did you come to work with VITAMIN ADV?
We are an international brand with a standard approach to tenders, so we went through our regular procedure. VITAMIN ADV won the tender each year by suggesting the most creative concept at a sensible price, and the quality of their final product was always greatly appreciated by our clients and partners.
How much have you invested with VITAMIN ADV?
We have spent between 10,000 to 12,000€ [approx. $10,700–$12,800].
What is the status of this engagement?
We have done three projects with VITAMIN ADV, all of them starting in mid-November and finishing in mid-December 2014, 2015, and 2016 respectively.