Visual71

Introduce your business and what you do there.

I’m the COO of an education company.

What challenge were you trying to address with Visual71?

We had an outdated, unattractive website and also needed to general marketing services.

What was the scope of their involvement?

They ended up completely rebranding our look and feel, changing everything except for our logo. In addition to their graphic design help, we were getting strategic consultations from thought leaders in the industry.

They did a deep dive into our vertices, demographics, and prospective clients, advising us on how to best approach modern marketing and branding. Most recently, we launched a newsletter to keep our clients up to date on our company. We plan to continue engaging with them on future projects. 

What is the team composition?

I primarily interface with the co-founder of the company, but he has a team working in the background.

How did you come to work with Visual71?

They were recommended to me by a friend and colleague who had worked with them before. 

How much have you invested with them?

At this point, we’ve spent around 20,000.

What is the status of this engagement?

We started working together in Septemeber 2019, and our projects are ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Their work brought us into the modern world. We’re seeing increases in traffic and engagement rate on our site. Our customers are looking at our content for longer periods of time, so they’re doing a terrific job of getting us eyeballs online. We want our material to spread far and while, and they enabled that by creating a newsletter that reached over 200 people in its first issue. 

How did Visual71 perform from a project management standpoint?

Their team has been incredibly responsive to our needs. I appreciate our timezone difference because they’re able to address issues overnight. When I wake up, the problem is either fixed or we’ll hop on a call to discuss the matter further. They’ve been more responsive to us than most companies we’ve worked with.

They’re super professional and sophisticated. Their team provides the perfect combination of top-of-the-line corporate experience and an entrepreneurial understanding. Without dropping the ball at any point, they deliver us the same strategic advice and recommendations that they would to a major brand. They’ve been patient with us, showing commitment to success and coming in exactly on budget. 

What did you find most impressive about them?

Their team brings major advertising brand experience to the grassroots entrepreneur in a kind, authoritative, strategic way. The team is all aligned on issues, and they’re supporting us well. They haven’t made a promise they can’t keep.

Are there any areas they could improve?

No, they’ve been excellent in every regard.

Do you have any advice for potential customers?

Trust their team and process. They’re able to anticipate potential pitfalls before we can because of their experience. If you trust them, you’ll get where you’re going.

Introduce your business and what you do there.

I’m the founder and CEO of Onely.com. We’re a technical SEO agency from Poland, and we mainly work with large and medium e-commerce brands from the US.

What challenge were you trying to address with Visual71?

We were splitting from another company and needed to both rebrand and build a new website from scratch.

What was the scope of their involvement?

We developed the website, and Visual71 handled the design work. 

At the beginning of the project, we met with them for a few hours to discuss our business, clients, and other relevant information. The team laid out some logos for us to choose from, and once we’d agreed, they designed the full layout of the website.

Visual71 produced everything related to our visual identity, including a new logo and business cards.

What is the team composition?

We worked with three people from their team. Our main point of contact was Staszek (Design Director, Visual71), and other designers.

How did you come to work with Visual71?

We first found Visual71 about six or seven years ago on a recommendation. We knew the scope of their work was impressive, so we reached out. 

When we knew we were going to start this project, we reached out to Przemek (Business Consultant, Visual71) for support.

How much have you invested with them?

We spent about $123,000 on the project.

What is the status of this engagement?

We worked with Visual71 between December 2018–June 2019.

What evidence can you share that demonstrates the impact of the engagement?

We didn’t have any specific metrics for the project, but the Visual71 team always produced deliverables on time, and we’re happy with the website they created. 

The collaboration was very successful, and we’d work with Visual71 again given the opportunity.

How did Visual71 perform from a project management standpoint?

Visual71 kept our strict deadline in mind throughout the project, doing everything in their power to finish on time. That quality is unique in the web design space.

All of their correspondence was extremely streamlined. The team kept us in the loop throughout every stage of the project, and asked us a wide range of questions before moving forward with any design portion.

What did you find most impressive about them?

Przemek, in particular, was very knowledgeable about design trends. His keen visual sense was always able to steer us away from clichés or overused themes. 

Are there any areas they could improve?

I don’t think so. The only thing that would be nice to have is more availability. They're usually booked quite long in advance, though that speaks to the quality of their work.

Do you have any advice for future clients of theirs?

I’d advise their clients to save a little bit of time for the collaboration. They need a lot of in-depth knowledge and information.

Introduce your business and what you do there.

I’m the co-founder of a small production company based in New York City. We do all sorts of work, including commercial and documentary work.

What challenge were you trying to address with Visual71?

I needed help retooling my entire website.

What was the scope of their involvement?

Visual71 designed a website for us. They started by asking me a serious of questions over Skype and brought me 2–3 drafts of designs. Once I landed on one, they built it from there. Their team took care of wireframes and mockups and updated my font, color scheme, and branding. Visual71 did some backend development as well.

What is the team composition?

I work with one point person, who deals with all of the conversations and alterations, but we work with a team of three from Visual71. 

How did you come to work with Visual71?

They had done work in the past that was in the direction of where I wanted to go with the design.

How much have you invested with them?

I have invested around $10,000.

What is the status of this engagement?

Our engagement with Visual71 ran from July 2018–August 2019.

What evidence can you share that demonstrates the impact of the engagement? 

I’m completely happy. The language barrier and the time difference were never an issue. The website progress got stalled due to something on our end and they were incredibly patient. Their team was very polite, which is something I’m grateful for. Their team offered to set up Google Analytics for the site, which might help us better understand the balance of things. I really like the end result.

How did Visual71 perform from a project management standpoint?

Their team used InVision to send us updated designs. Our teams also used Skype for conference calls. Their project management was great.

What did you find most impressive about them?

Their communication was great. Visual71 knows how to move things along in a graceful way. The design is elegant and sophisticated. Their team takes my feedback into account.

Are there any areas they could improve?

No, they were really great.

Introduce your business and what you do there.

I’m a project manager at European Security Academy, an organization that offers courses in vital security skills and services.

What challenge were you trying to address with Visual71?

We needed a partner to help us refresh our brand, including a website redesign.

What was the scope of their involvement?

Together with Visual71, we reviewed all of our different printed materials (e.g. flyers, certificates, catalogs) and discussed which ones were necessary and how we could change them to make them more consistent with the overall feeling of our brand. They also redesigned our website because it was a bit outdated and not as cohesive as we’d have liked. They changed the colors, copy, and layout of the different pages, making them match our brand better. The website is nearly complete, with only a few small projects remaining.

What is the team composition?

The co-owner is our main point of contact.

How did you come to work with Visual71?

I was looking for a few companies, and I wanted one that was nearby so that we could communicate easier. A friend introduced me to Visual71, so I met with them. They were extremely professional and had good past work, so I hired them.

How much have you invested with them?

We've spent between $30,000–$40,000.

What is the status of this engagement?

We partnered in December 2018, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

People have given positive feedback about the site, saying it looks much better and more professional. Various metrics have also improved, showing that more people are visiting the site more often.

How did Visual71 perform from a project management standpoint?

They’re flexible and meet our deadlines. Whenever we have questions, they answer them in a timely manner. They communicate well, and we use Slack, email, and phone calls to stay in touch. We also use InVision so that I can see and comment on their work in real time.

What did you find most impressive about them?

They listen to our needs and tailor solutions to our specific challenges. Unlike other firms, they provide various options and give us time to decide which ideas we like best.

Are there any areas they could improve?

I can’t think of any ways they could improve. We're happy with our partnership.

Do you have any advice for future clients of theirs?

Maintain an open dialogue—the more they know about your company, the better the advice and service they can give.

Please describe your company and your position there.

I am the founder of a platform that helps property, construction, real estate, and architectural design firms find top talent.

For what projects/services did your company hire Visual71?

We appointed Visual71 to provide end-to-end UI/UX services for our platform.

What were your goals for this project?

We wanted to build a forward-thinking website that could bring job seekers and organizations together in one global market place. Additionally, we wanted to create a user-friendly, integrated experience for our customers.

How did you select this vendor?

The vendor was selected from a pool of ten reputable international firms.

Describe the project in detail.

Visual71 created a website to complement our brand, vision, and beliefs. They also developed an application tracking process within our platform to simplify the hiring process.

What was the team composition?

We worked with the co-founder directly. When we needed specialists, they brought the strongest team to the table to deliver the project.

Can you share any outcomes from the project that demonstrate progress or success?

Our success is shown through an increased number of diverse users. We also received positive feedback from multinational firms, startups, and other businesses.

How effective was the workflow between your team and theirs?

Since our team was working across Europe and the Middle East, we utilized video conferencing solutions to make our communication seamless. Visual71 made arrangements well ahead of time and committed to all deadlines.  We did not face many challenges during the design and implementation phase and those we did encounter were resolved immediately.

What did you find most impressive about this company?

Visual71 is an innovative and experienced group of professionals. They understood our vision, beliefs, and aspirations as a customer. They went beyond our expectations and conducted extensive research across the market to help create a standout design.

Are there any areas for improvement?

No, as a whole we are very happy with the quality of their work.

Please describe your company and your position there.

We are a trading company that operates in various retail areas, including furniture and interior design.

For what projects/services did your company hire Visual71?

The company operates mainly in B2B markets, which define our main mission, vision, and visual identification system. Our challenge was to adapt this branding for our commercial network, which has different business objectives than our B2B area.

What were your goals for this project?

We also had to maintain a connection to the company’s general branding and key visuals. That is why we were looking for a partner who would understand our needs on the one hand and who would accept constructive criticism and objective evaluation on the other.

How did you select this vendor?

My team searched and directly interviewed potential agencies that provide professional branding services. We considered price conditions, time of completion, creativity, uniqueness of approach, and ideas and experience in the implementation of similar projects. Visual 71 convinced us with a professional approach that was tailored to our needs and our concept of the trade network brand.

Describe the scope of their work in detail.

The process began with workshops carried out at the level of staff, management, and the president of the board. During these workshops, the agency presented two different development concepts.

After choosing the right path, Visual71 implemented a key visual design for the trade network. They gave us clear, simple guidelines for developing a consistent brand and marketing environment.

What was the team composition?

We worked directly with Przemyslaw Pawlak, who offered effective communication, understanding, and cooperation.

Can you share any outcomes from the project that demonstrate progress or success?

After the implementation of key visuals, we have found it easy to create new advertisements and image projects. Our graphic designers use the new concept and adopted principles to create a coherent visual identity system.

How effective was the workflow between your team and theirs?

Cooperation and communication were facilitated through direct contact with Mr. Pawlak. He approached everything with a professional, objective approach to achieving our goals.

What did you find most impressive about this company?

Visual71 is a small design office that fully commits to the implementation of client-focused projects. I wish everyone had such a partner to work with.

Are there any areas for improvement?

There is always room for improvement. I hope that they continue to offer excellent development while maintaining their unique client approach.

Introduce your business and what you do there.

I am the marketing manager of Tascent, which is a biometrics and identity innovation company based in Silicon Valley. We develop biometric identity products and solutions for a wide range of applications in consumer travel and border management, access control, financial services, and identity programs.

What challenge were you trying to address with Visual71?

We were looking for a design studio to partner with long-term, one that could deliver high fidelity work for a variety of branding needs, while staying true to the brand identity that we had already established.

What was the scope of their involvement?

We’ve been working with Visual71 for about 1 ½ years now. They’ve helped us with designing and developing a wide range of branding projects including but not limited to: product photography, product animations, packaging, renders, digital ads, email and collateral templates, web development, and app user interface design.

How did you come to work with Visual71?

We found Visual71 through a direct referral. We continue to work with Visual71 because they always go above and beyond in delivering thoughtful work, regardless of the size and scope of the project. They ask the right questions to fully understand our needs and always provide valuable input.

How much have you invested with Visual71?

We’ve spent over $75,000 with them. In general, their services are very cost-effective, especially for startups with a lean budget. The quality of work is equal to what’s available in the San Francisco Bay Area for half the cost.

What is the status of this engagement?

We started working with Visual71 in October 2015 and we have an ongoing partnership.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Visual71 helped us create a beautiful, simple, and intuitive support site which has allowed us to provide better, faster customer service. Customers have a means to access a knowledge base for immediate support or create tickets for direct assistance. Since we’ve launched the support site, our response time to customers has improved by 65% as compared to using regular email. We also experienced an increase in booth traffic at events driven by interest in the product animation videos.

What did you find most impressive about Visual71?

What sets them apart is their diverse set of skills from brand identity to user interface/user experience knowledge. Beyond that, they truly have their clients’ best interest in mind and always want to make sure we are happy with the result.

Introduce your business and what you do there.

Vitrius is a cloud-based investor relations platform used by venture capital and private equity firms. Our app allows companies to share reporting and payments with investors. Vitrius was founded two years ago and covers a big chunk of the Western European market.

I am the co-founder and chief executive officer of the company.

What challenge were you trying to address with Visual71?

We needed a complete redesign of our platform. If we were to make the information on our app attractive and intuitive, we needed a beautiful design.  

What was the scope of their involvement?

Vitrius offers an investment fund service which requires a lot of email and Dropbox-based communication for each investment in terms of total worth, how the money should be invested, and so on. Design became more and more important for us because we wanted to offer a visually-rich experience through our app. Visual71 redesigned the front-end of our web-based application from scratch.

How did you come to work with Visual71?

We are based in Amsterdam, while a significant part of our development team is in Wrocław, Poland. We needed a local designer and contacted around five agencies. Although Visual71 was the smallest out of all the candidates, they had the best pitch by far. Other agencies simply talked about their work, showing us irrelevant examples. Visual71 had a more tennis-match approach as they engaged with us and asked many questions. Only after an hour did they start showing us some of their work, after fully understanding our business need. From Visual71's approach and pitch, we could see that they were professionals.

How much have you invested with Visual71?

The total cost of Visual71's services has been between $10,000 and $50,000. It may seem low, but it's standard pricing for Poland. The quality of work is comparable to what we could get in Amsterdam, where we could easily multiply the cost by four or five times.

What is the status of this engagement?

Our initial project had a two-month duration, and it only involved a landing page redesign. We were very happy with it, so we've continued to work with Visual71 every month. We have a long-term collaboration with Visual71 because they deliver every time.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We gave Visual71 carte blanche for their work and the fact that a designer can completely surprise us is a good thing. For the second design of our landing page, Visual71 came up with something completely unexpected, unlike what a company like ours would use. The design is a differentiating factor for our company.

What did you find most impressive about Visual71?

We are working with our own UX [user experience] designer, who is in charge of mock-ups. Visual71 has not only created beautiful designs based on those mock-ups but has also provided improvements in terms of functionality. Visual71 can confidently create designs that go the extra mile.

Are there any areas Visual71 could improve?

Visual71 doesn't have a lot of experience with international companies. They're not entirely confident about working with some clients and they opt to stay on the safe side. If they overcome this hesitancy, Visual71 will be able to grow.

Please describe your organization.

BioDuro is a hybrid contract research, development, and manufacturing organization serving the pharmaceutical industry. We're based in San Diego and have offices in Beijing and Shanghai. The company has been around for 10 years and has 600 employees

What is your role at the company?

I am the systems manager and head of marketing.

What business challenge were you trying to address with Visual71?

We needed to develop a new identity and website.                                       

Please describe the scope of their involvement in detail.

We developed a website through WordPress and are still in the process of developing a new brand identity.

How did you come to work with Visual71?

I emailed a ton of these branding firms. I realized that any American firm that would offer the same quality as Visual71 would be totally out of my budget because American design firms take $10,000 and just give you a stock theme from WordPress.

Could you provide a sense of the size of this initiative in financial terms?

It was around $10,000 for the design and development of our website.

What is the status of this engagement?

The website took around two months.

Could you share any statistics or metrics from this engagement?

The website results have been great. Our web traffic has improved dramatically and our sales leads are up 25 percent since Visual71's redesign.

What distinguishes Visual71 from other providers?

Przemek [Pawlak, CEO and cofounder at Visual71] is super responsive and is willing to go above and beyond to make sure that we are totally satisfied. When things aren't going well, and we need another draft, Przemek never mentions a change of scope or anything like that. He cares about the quality he provides.

In hindsight, are there areas in which they could improve or things you might do differently?

No. Nothing comes to mind.

Please provide us with a brief description of your company.

I work for Rubin Food Group, a family business started in 1990. We are involved in the production of beef. We currently have two production plants in Poland, and our products reach customers in Europe, Africa, and Asia. 

What is your role at the company?

I'm the director of marketing, responsible for all promotional and advertising activities.

What was the business challenge that you were trying to address when you approached Visual71?

We wanted to change the image, and the perception of the Rubin brand. The old logo associated us only with beef, and we had to change it because with have more to offer than that. The new logo and brand diversification needed to be transparent and understandable for everyone.

What was the scope of the project, and can you describe the specific services they provided?

Visual71 was involved in developing our brand strategy and brand identity. Their work included logo creation, business cards, envelopes, email footers, products folders, leaflets, brand books, a website, car and trailers stickers, flags, and the packaging design of Rubin Beef. They also assisted with trademarking the brand. 

What was your process for selecting Visual71?

They had a great value to price ratio compared to the other companies we looked at. We could buy cheaper branding services, but we wouldn't get as much expertise or that level of design as we did going with Visual71.

Could you provide a sense of the size of this initiative in financial terms?

I can't get to specific but, in total, we spent between $10,000 and $50,000.

What was the timeline of the project?

We started in February and ended in May [2015].

What were the results of the project, and are there any metrics you can share?

Our customers, vendors, and employees now understand our group's identity and services better. Visual71 created a coherent visual identity, and accelerated the development of our individual brands. Rubin Beef is gaining more and more notoriety in Europe. Customers in France recently ranked Rubin Beef second in an agricultural survey of trusted European brands. 

What distinguishes Visual71 from other providers?

Their projects are 100 percent accurate and of great quality. In my opinion, the most important aspects in cooperation with anyone is understanding each other. There is nothing worse than misguided projects. Visual 71 gives a guarantee that the projects coming out of their hands will be exactly what you want. They possess an amazing understanding of our needs as if they were reading our thoughts. It was the easiest communication I've had in any project – ever.

In hindsight, are there areas in which they could improve, or things you might do differently?

There were no problems except for the project going a little past the deadline, but that was OK because the project was very complex. The original deadline we set together was a little optimistic.