What evidence can you share that demonstrates the impact of the engagement?
There is qualitative feedback and quantitative feedback. The qualitative feedback has been good. For me, one of the key internal stakeholders is the management team at the hospital and all the clinical heads of departments. They are pretty happy with the videos. We launched the website about a month back, so it’s too early to say how well those videos have done quantitatively. However, the videos have already crossed thousands of views. One of the videos that they created has more than 30 likeds on YouTube in a matter of one month.
How did Visual Juju perform from a project management standpoint?
It was not very rosy, to be realistic. There were some hiccups, but they happened because of scheduling issues at our end rather than issues at their end. Visual Juju was always on time and on schedule to shoot the videos. Shooting videos in a hospital related to specialties has its own set of challenges. If the head of the department gets called into an emergency or a surgery situation, he will have to leave the shoot and rush to the OR. In terms of the project management, I thought they did fairly well.
What did you find most impressive about them?
They have a very good team. I’ve seen many videos, but what separates them is their ability to tell the story in a very different way. One thing that we wanted for all the patient success story or patient testimonials was to bring out the emotional angle in the videos that would connect with the larger audience who comes and visits the website and view those videos. They were able to bring out those emotions. We had to brief them about it, but there were certain videos that they also created without any brief from us and they also came out pretty well.
One of the videos was a compilation of short interviews of some young doctors in the hospital. The basic question that was put to them was: "why did you become a doctor?" We played that video on National Doctor’s Day, and it was very touching. It was a tribute to all the doctors, but it was also a very nice video for anybody who aspires to be in the medical profession. We did not tell them how to make that video, and we didn’t even give them that topic. They said they would just roam through the hospital and pick up stories to create the video. In the end, it turned out very well. We were very surprised with their storytelling ability.
Another example is we have a pantry that serves food to all the patients. It’s a fairly big kitchen and a fairly huge operation that we run within the hospital. They were able to create a video on that just show the magnitude and the scale of our kitchen. These were not the ideas that we gave them, but they were able to come up with those ideas and execute them with minimum supervision.
Are there any areas they could improve?
They should keep the same team throughout the project. Our project was completed in one year, and their team switched in the middle. I thought it would have been great to have one set of people working on the entire thing. It’s not a big problem, but I would like to have the same set of people. It makes it easier and gives a nice rapport.