Vision 7 Advertising

BACKGROUND

Please describe your company and your position there.

City of Seattle, Office of Economic Development, Business District Advocate

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vision 7 Advertising?

Business outreach, web development, branding, small business support services, events, social media promotion, marketing

What were your goals for this project?

Support small businesses in the South Park neighborhood and provide support services and technical assistance, particularly to Spanish speaking business owners.

SOLUTION

How did you select this vendor?

Prior work for the department and trusted recommendation from colleague.

Describe the project in detail.

Meetings to draft and describe the scope of work, goals, budget, reporting, and invoicing requirements for a City contract.

What was the team composition?

Roberto Salazar was the primary contact, but he would tap others in his company to support.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Roberto is multi-talented and was enormously successful building new contacts through outreach strategies and collaborating with community leaders and small businesses.

How effective was the workflow between your team and theirs?

Excellent

What did you find most impressive about this company?

His level of understanding how to work in a challenging community that doesn't typically trust outsiders. Their ability to listen to the community's needs and respond to them stands out.

Are there any areas for improvement?

No. We've extended his contract and added more budget for 2020 because he did such an outstanding job.