What was the scope of their involvement?
VirrgoTech set up our marketing campaigns for traditional mediums like TV commercials. They initially configured on-page elements and fixed issues, and also provided a detailed plan of action for SEO. We’ve been using them for SEO services for about three months and they’ve helped us solve all SEO-related issues on the website. We later worked with them to rebuild it entirely from the ground up, including content. This part of the project is in progress.
Additionally, they provided some branding services, including brochure design, sales presentations, and so on. They requested a set of keywords from us initially, in order to optimize the current copy of the website. They started the SEO process at the very beginning of our collaboration, and keyword research was part of the plan.
VirrgoTech also set up analytics webmaster functionalities for us, carrying out a link building strategy for our website. We simply asked them to get our website on the first page of Google results, locally and maybe globally as well. We understand that it’s not going to happen in just 2–3 months, but they should be able to bring our main keywords to the first page of Google within 6–7 months. We haven’t specified our PPC advertising budget yet, but we’re looking to incorporate that in the future.
What is the team composition?
We have a project manager as the main point of contact, who updates us on every aspect of the project. If we have a concern about the project or quality of work, we can also go to some higher-management contacts. On a regular basis, we have one person managing the project, so we don’t know how many people are working in the backend.
How did you come to work with VirrgoTech?
We had a face-to-face meeting with them, and they seemed to be good at what they were doing. We had a couple of other options, but VirrgoTech really convinced us. We didn’t have a lot of local or nearby options when it came to branding and marketing services in the online domain. We had a few conversations with VirrgoTech and met their team in person. There, we decided to give them a shot.
How much have you invested with them?
We’ve spent around $10,000 on their services so far.
What is the status of this engagement?
We started working with VirrgoTech in May or June 2019. The marketing is an ongoing service, and we wouldn’t like to switch agencies. We’re satisfied with their performance and we plan to continue the collaboration. They’re continuing to work on our SEO and they’re in the process of designing a website. Some other things may come in the future as well.