Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
Since 2014, Viral Nation has been connecting the dots between Culture, Influence and Technology to drive meaningful results for clients ranging from the world’s biggest brands to the individual influencer. Today, as the leader in social-first transformation, we unite the social ecosystem through our full-service creative agency, a 360° digital talent representation agency and social-first suite of technology solutions.
Named as one of the fastest-growing technology companies in North America for 2023 by Deloitte, Viral Nation is active in eight countries and is home to the largest influencer roster. Our multidisciplinary teams are as diverse as our portfolio, proud to fuel growth for global brands including Anheuser-Busch, Baidu, Campbell’s, The Coca-Cola Company, Disney, eOne, Microsoft, Meta Platforms, Tencent, TJX, Uber, and Warner Bros.
Viral Nation Awards and Accolades:
Influencer Marketing Awards: Best Large Influencer Marketing Agency
Chief Marketer 200: Top Marketing Agencies of 2019
CMO Value Summit: Best Overseas Digital Marketing Award
CMO Value Summit: Best Overseas (US) Brand Award
2023 Merit Technology Awards: Gold Winner for Enterprise
Marketing Magazine: Top 30 Under 30
AVA Digital Awards: 3x Platinum Winner
SXSW Innovation Awards: 2024 Winner for Social Media
Influencer Campaigns for Consumer Electronics Company
Social Media Marketing
$200,000 to $999,999
Dec. 2019 - Ongoing
5.0
Quality
4.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
“Whenever I had a problem, they came back with the plan and the best way to achieve my goals.”
Nov 16, 2020
Associate, Consumer Electronics Company
Anonymous
Other Industry
Toronto, Ontario
1,001-5,000 Employees
Phone Interview
Verified
Viral Nation managed influencer marketing campaigns for Instagram, YouTube, and TikTok. They sourced, interviewed, and briefed influencers on the product and brand goals.
Viral Nation regularly overperformed. They set targets and were able to meet them. Throughout the process, they communicated with the client so they could receive feedback and implement changes. They’re exceptionally organized and reliable.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m an event marketing and sponsorship associate for a consumer electronics company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Viral Nation?
I manage a lot of influencer campaigns and rely on Viral Nation’s expertise. We needed help bridging the gap between the client and the influencer.
SOLUTION
What was the scope of their involvement?
We started with influencer campaigns on Instagram, YouTube, and TikTok, influencer management, whitelisting, and anything related to social media platforms. Then we decided to work with them on other initiatives as well. They sourced and contracted influencers and then got them up to speed on the product and campaign.
What is the team composition?
Gabe (Sr. Business Development Lead) was our main point of contact, and he has been super helpful. He’s very intelligent and an asset to the team.
We also worked with Samantha (Account Executive). She’s super organized and on top of everything.
How did you come to work with Viral Nation?
Someone on my team knew about them, and we decided to give them a chance because they had a good understanding of the influencer space. We weren’t sure how we would work with them, but we’re glad we went with them.
How much have you invested with them?
We spent between $400,000–$600,000 CAD (approximately $300,000–$500,000).
What is the status of this engagement?
We started working together in December 2019 and the project is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Viral Nation did a great job setting targets and meeting them. We were able to track how we were doing and whether or not we met our targets on a monthly basis. They’ve definitely overperformed. Whenever I had a problem, they came back with the plan and the best way to achieve my goals.
How did Viral Nation perform from a project management standpoint?
Throughout the process, they chatted with me so I could provide feedback and approve everything. We also had weekly check-ins and they delivered reports to upper management.
We communicate through email, Trello, Google Sheets, and Google Suite. They’re very organized and I can rely on them to support us in that regard.
What did you find most impressive about them?
Their organization and flexibility are definitely impressive.
Are there any areas they could improve?
We had no issues. Everything they’ve done has been great.
Do you have any advice for potential customers?
Give them an opportunity to show what their skills are. As we understood more about what their capabilities, we were able to fit into our marketing. I would recommend that any new clients collaborate with them.
RATINGS
5.0
Quality
4.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Influencer Marketing for Chinese Tech Company
Other Digital Marketing
$50,000 to $199,999
June 2018 - Ongoing
5.0
Quality
5.0
Schedule
4.5
Cost
4.5
Willing to Refer
5.0
"The project’s success exceeded our expectations."
Jan 16, 2019
Senior Product Marketing Manager, Baidu, Inc.
Niki Leung
Information technology
Shenzhen, China
10,001+ Employees
Online Review
Verified
Viral Nation created and launched influencer marketing campaigns for several AI-powered products. The team sourced influencers and helped create content including theme pages.
Working with a limited budget, Viral Nation achieved new brand exposure and 6.8 million interactions in a targeted market. Despite the time difference, the team delivered on schedule and maintained responsive communication over multiple platforms. Their willingness to help stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I’m the senior product marketing manager at Baidu, Inc.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Viral Nation?
We engaged Viral Nation to create influencer marketing campaigns for multiple AI-based products.
What were your goals for this project?
We wanted to grow our user base in North America, gain downloads, and increase brand awareness.
SOLUTION
How did you select this vendor?
A colleague put me in touch with Viral Nation. The team was professional, knowledgeable, and instantly trustworthy. I had worked with two other agencies previously, but Viral Nation intuitively understood our requirements.
Describe the scope of their work in detail.
For the Pridemoji project, our team created GIFs for drag queens while Viral Nation contracted influencers for our target markets. The team also provided content for us to approve. Pridemoji marked the first instance we had incorporated theme pages, which we later implemented for future products.
What was the team composition?
The team size fluctuated between 3–6 people at any given time.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The project’s success exceeded our expectations. We gained brand exposure, 6.8 million interactions, downloads, and positive feedback from the target market all for $50,000. We stayed relevant with our main demographic due to the team’s efforts and the influencers’ reputation.
How effective was the workflow between your team and theirs?
We had a considerable time difference, but Viral Nation maintained fluid communication. They kept the project dynamic and seamless with messaging, email, and Google Docs.
What did you find most impressive about this company?
The team was responsive, available, and always willing to help us.
Are there any areas for improvement?
No. Viral Nation fulfilled our requirements within the specified timeline.
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