Influencer Marketing Agency
Co-founded in 2014 by “Top 30 Under 30” Award winners, Mathew Micheli and Joe Gagliese, Viral Nation is an award-winning full-service agency that pioneered influencer marketing programs and strategies. The company specializes in influencer marketing campaign execution and strategy, content creation, performance marketing, paid social, and integrated brand strategy.
Viral Nation’s influencer campaigns are backed by the firm’s industry-leading tracking and ROI metrics. Having outperformed on 95% of its influencer marketing campaigns, the agency is entrusted with marquee accounts for leading brands globally and has a client retention rate of over 90%.
The full-service agency is led by an expert team that focuses on driving real results.
It also boasts one of the world’s largest and most impactful influencer networks, representing gamers, athletes, social celebrities, and influential content creators across dozens of industries both exclusively and non exclusively.
Viral Nation Awards and Accolades:
- Influencer Marketing Awards: Best Large Influencer Marketing Agency
- Chief Marketer 200: Top Marketing Agencies of 2019
- CMO Value Summit: Best Overseas Digital Marketing Award
- CMO Value Summit: Best Overseas (US) Brand Award
- Marketing Magazine: Top 30 Under 30
Offices: Toronto, New York, San Franciso, UK, Copenhagen
Services:
- Influencer Marketing
- Social Media Marketing
- Social Media Management
- Digital Marketing
- Talent Management
- Full-Service Production
- Strategy
- Creative
- Ambassador Programs
- Performance Marketing
- Branding
- Experiential Events
- Social Content & Management
Some of the Brands that choose to work with us: Activision BlizzardFacebook OculusVictoria's SecretDolce & GabbanaMonster EnergyEnergizerTencentTikTok DisneyDunkin DonutsCanonCampbell'sASUS
headquarters
other locations
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Hastings HouseHastings, CC BB14034Barbados
Focus
Portfolio
Tencent, Match.com, Baidu, Twitch, Petco, Ubisoft, Anheuser-Busch, Disney
Reviews
the project
Influencer Campaigns for Consumer Electronics Company
“Whenever I had a problem, they came back with the plan and the best way to achieve my goals.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m an event marketing and sponsorship associate for a consumer electronics company.
What challenge were you trying to address with Viral Nation?
I manage a lot of influencer campaigns and rely on Viral Nation’s expertise. We needed help bridging the gap between the client and the influencer.
What was the scope of their involvement?
We started with influencer campaigns on Instagram, YouTube, and TikTok, influencer management, whitelisting, and anything related to social media platforms. Then we decided to work with them on other initiatives as well. They sourced and contracted influencers and then got them up to speed on the product and campaign.
What is the team composition?
Gabe (Sr. Business Development Lead) was our main point of contact, and he has been super helpful. He’s very intelligent and an asset to the team.
We also worked with Samantha (Account Executive). She’s super organized and on top of everything.
How did you come to work with Viral Nation?
Someone on my team knew about them, and we decided to give them a chance because they had a good understanding of the influencer space. We weren’t sure how we would work with them, but we’re glad we went with them.
How much have you invested with them?
We spent between $400,000–$600,000 CAD (approximately $300,000–$500,000).
What is the status of this engagement?
We started working together in December 2019 and the project is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Viral Nation did a great job setting targets and meeting them. We were able to track how we were doing and whether or not we met our targets on a monthly basis. They’ve definitely overperformed. Whenever I had a problem, they came back with the plan and the best way to achieve my goals.
How did Viral Nation perform from a project management standpoint?
Throughout the process, they chatted with me so I could provide feedback and approve everything. We also had weekly check-ins and they delivered reports to upper management.
We communicate through email, Trello, Google Sheets, and Google Suite. They’re very organized and I can rely on them to support us in that regard.
What did you find most impressive about them?
Their organization and flexibility are definitely impressive.
Are there any areas they could improve?
We had no issues. Everything they’ve done has been great.
Do you have any advice for potential customers?
Give them an opportunity to show what their skills are. As we understood more about what their capabilities, we were able to fit into our marketing. I would recommend that any new clients collaborate with them.
the project
Influencer Marketing for Chinese Tech Company
"The project’s success exceeded our expectations."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the senior product marketing manager at Baidu, Inc.
For what projects/services did your company hire Viral Nation?
We engaged Viral Nation to create influencer marketing campaigns for multiple AI-based products.
What were your goals for this project?
We wanted to grow our user base in North America, gain downloads, and increase brand awareness.
How did you select this vendor?
A colleague put me in touch with Viral Nation. The team was professional, knowledgeable, and instantly trustworthy. I had worked with two other agencies previously, but Viral Nation intuitively understood our requirements.
Describe the scope of their work in detail.
For the Pridemoji project, our team created GIFs for drag queens while Viral Nation contracted influencers for our target markets. The team also provided content for us to approve. Pridemoji marked the first instance we had incorporated theme pages, which we later implemented for future products.
What was the team composition?
The team size fluctuated between 3–6 people at any given time.
Can you share any outcomes from the project that demonstrate progress or success?
The project’s success exceeded our expectations. We gained brand exposure, 6.8 million interactions, downloads, and positive feedback from the target market all for $50,000. We stayed relevant with our main demographic due to the team’s efforts and the influencers’ reputation.
How effective was the workflow between your team and theirs?
We had a considerable time difference, but Viral Nation maintained fluid communication. They kept the project dynamic and seamless with messaging, email, and Google Docs.
What did you find most impressive about this company?
The team was responsive, available, and always willing to help us.
Are there any areas for improvement?
No. Viral Nation fulfilled our requirements within the specified timeline.