Viral Nation

BACKGROUND

Introduce your business and what you do there.

I’m an event marketing and sponsorship associate for a consumer electronics company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viral Nation?

I manage a lot of influencer campaigns and rely on Viral Nation’s expertise. We needed help bridging the gap between the client and the influencer.

SOLUTION

What was the scope of their involvement?

We started with influencer campaigns on Instagram, YouTube, and TikTok, influencer management, whitelisting, and anything related to social media platforms. Then we decided to work with them on other initiatives as well. They sourced and contracted influencers and then got them up to speed on the product and campaign.

What is the team composition?

Gabe (Sr. Business Development Lead) was our main point of contact, and he has been super helpful. He’s very intelligent and an asset to the team.

We also worked with Samantha (Account Executive). She’s super organized and on top of everything.

How did you come to work with Viral Nation?

Someone on my team knew about them, and we decided to give them a chance because they had  a good understanding of the influencer space. We weren’t sure how we would work with them, but we’re glad we went with them.

How much have you invested with them?

We spent between $400,000–$600,000 CAD (approximately $300,000–$500,000).

What is the status of this engagement?

We started working together in December 2019 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Viral Nation did a great job setting targets and meeting them. We were able to track how we were doing and whether or not we met our targets on a monthly basis. They’ve definitely overperformed.  Whenever I had a problem, they came back with the plan and the best way to achieve my goals.

How did Viral Nation perform from a project management standpoint?

Throughout the process, they chatted with me so I could provide feedback and approve everything. We also had weekly check-ins and they delivered reports to upper management.

We communicate through email, Trello, Google Sheets, and Google Suite. They’re very organized and I can rely on them to support us in that regard.

What did you find most impressive about them?

Their organization and flexibility are definitely impressive.

Are there any areas they could improve?

We had no issues. Everything they’ve done has been great.

Do you have any advice for potential customers?

Give them an opportunity to show what their skills are. As we understood more about what their capabilities, we were able to fit into our marketing. I would recommend that any new clients collaborate with them.

BACKGROUND

Please describe your company and your position there.

I’m the senior product marketing manager at Baidu, Inc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viral Nation?

We engaged Viral Nation to create influencer marketing campaigns for multiple AI-based products.

What were your goals for this project?

We wanted to grow our user base in North America, gain downloads, and increase brand awareness.

SOLUTION

How did you select this vendor?

A colleague put me in touch with Viral Nation. The team was professional, knowledgeable, and instantly trustworthy. I had worked with two other agencies previously, but Viral Nation intuitively understood our requirements.

Describe the scope of their work in detail.

For the Pridemoji project, our team created GIFs for drag queens while Viral Nation contracted influencers for our target markets. The team also provided content for us to approve. Pridemoji marked the first instance we had incorporated theme pages, which we later implemented for future products.

What was the team composition?

The team size fluctuated between 3–6 people at any given time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project’s success exceeded our expectations. We gained brand exposure, 6.8 million interactions, downloads, and positive feedback from the target market all for $50,000. We stayed relevant with our main demographic due to the team’s efforts and the influencers’ reputation.

How effective was the workflow between your team and theirs?

We had a considerable time difference, but Viral Nation maintained fluid communication. They kept the project dynamic and seamless with messaging, email, and Google Docs.

What did you find most impressive about this company?

The team was responsive, available, and always willing to help us.

Are there any areas for improvement?

No. Viral Nation fulfilled our requirements within the specified timeline.