Viral Ideas

BACKGROUND

Please describe your company and your position there.

I am the founder of a niche perfume company. We curate rare, high quality fragrances and make our own perfumes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viral Ideas, and what were your goals?

Viral Ideas helped us create and edit content for our customers so that they can learn more about the fragrances we carry. We are full of knowledge, but not the skill set required to get the message across to potential buyers. We put a few descriptions on camera for VI and they ran with it, quickly delivering relatable content that's easy to digest.

SOLUTION

How did you select this vendor and what were the deciding factors?

I met one of the founders in a marketing group years ago. He was fantastic, and clearly leads a team of good people. Working with them has been a pleasure every step of the way. Being in front of the camera isn't easy for me normally, but their team made it a total breeze.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We've worked on two types of videos. The first involved their team coming to our boutique and making a 90 second commercial introducing our company. Who we are, what we do. They took B-roll of our perfumery and all the brands that we carry. I sat down in front of the camera to answer a few questions about what we do, how find the right perfumes for people, and why we love what we do. It was clear to us that they shared the same passion for video production that we do for perfumery. Truly easy.

We also provide videos to the Viral Ideas team for editing. They add imagery, music, and transitions. Every edit comes back very fast and do not need much direction.

Who did you work with and what was the feedback process like?

Dave and Olivia are my points of contact for production and editing. There are more people behind the scenes who produce and edit our videos. A few emails back and forth once I provide them with a video and it's done in less than a week.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

People watch our first video that we made together to get to know us. They see that we are genuine and love perfumes. The video shows how much we care, and thus brings us more customers who are on the fence about shopping with us. Many people reference the first video when they first meet us.

Describe their project management style, including communication tools and timeliness.

The project manager and I email back and forth once I provide the raw video on a shared folder. Usually it only takes them an edit or two before I get it back in less than a week. Never have I provided them with a video and a crazy idea that they couldn't accomplish. Everything is doable, they make it easy for me.

What did you find most impressive or unique about this company?

Attitude is everything. Viral Ideas was always positive, which helps me a lot because I have a ton of trouble in front of the camera. Even more difficult for me to post the videos. That positivity helps when facing the camera.

Are there any areas for improvement or something they could have done differently?

Not at this time. I'm satisfied with their work for our small family business. Price and work are perfect for us.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of CG Consulting, a small consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viral Ideas?

We were trying to create an ad campaign for one of our clients, an online therapy company. Hence, we hired Viral Ideas to make the commercial that we ran in our ads.

SOLUTION

What was the scope of their involvement?

Viral Ideas provided us with video production support. They helped us produce a commercial for an ad campaign. They handled the entire production process, hired the actors, provided all the equipment, and secured the shooting locations. They also implemented any edits that were needed.

Following that, we worked together on a bunch of explainer videos. Their team basically handled everything again — we gave them a script that wasn’t great, and they managed to make it better and turn it into a nice video.

What is the team composition?

We worked with three people from their side, including Dave (Co-Owner & CEO), Zach (Co-Owner), and an account manager.

How did you come to work with Viral Ideas?

We found Viral Ideas through a recommendation.

How much have you invested with them?

We spent around $30,000.

What is the status of this engagement?

We worked together on this project from November 2020–June 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were able to gain around 1,000 customers through the videos that Viral Ideas’ produced.

How did Viral Ideas perform from a project management standpoint?

They were great from a project management standpoint. They walked us through each process, so we were always aware of how long each output would take and if there were any issues that popped up. They were also very responsive. For communication, we used email and phone calls. Their team managed tasks through a portal.

What did you find most impressive about them?

We were impressed with the fact that Viral Ideas really took the time to listen to our needs. In doing so, they were able to offer the best suggestions to us. Other video production companies that I had worked with before usually just took what we gave them and delivered the video.

Are there any areas they could improve on?

I can’t think of anything that Viral Ideas could’ve improved on.

Do you have any advice for potential customers?

I recommend working with Viral Ideas.