What was the scope of their involvement?
In the beginning, they gave me a walkthrough of the whole process. We opted to do our own script because we knew it was very specific to our customers, and we didn’t want to leave that to chance.
Due to the price (structured per-60 seconds), we decided to shorten our script from three minutes to about two minutes long. Then, we sent them the script to see what they thought. They quickly edited a lot of the grammar and punctuation errors. It probably saved about 10 seconds in the whole video, which is substantial.
After the script process, we went into the draft illustration phase. At this point, they took each part of the script and made it into a general storyboard and drafted illustrations. Even though the illustrations were stick figure draft style, they definitely had the cognitive ability to convey what we were trying to say and the picture in our heads. We approved that process, and then they flushed out those drawings a little bit.
We chose to have the product illustrated after our company mascot (since we’d already had a lot of Q&A sessions and feedback about it). They came back with a theme illustration for the entire video based upon that. After that, they flushed it out and drew the whole storyboard portion, which was excellent. We approved that and went onto the voiceover and auditioned a few cast members.
They provided the first draft of the final cut in January 2020. There are just a few adjustments to be made, and it will be done soon. We plan on doing about 20 videos with them.
What is the team composition?
We’re working with the project manager and customer support specialist. There were two individuals we tried for the voiceover.
How did you come to work with Video Explainers?
We vetted quite a few companies to get quotes, timelines, and to see who might be the most responsive. Video Explainers quickly fell in the top of that bracket by price point, communication, response rate, and their willingness to go through things. They seemed to know their field very well.
How much have you invested with them?
We’ve invested less than $10,000.
What is the status of this engagement?
We started working together in November 2019, and the work is ongoing.