High-end UX & website design, product development

Vide Infra is a digital agency with team of 30 and with 20 years of experience. We offer top-grade UX/UI design, award-winning web design and web development services for clients globally. Solid track record working for top-tier international clients: Approved Supplier for British Airways globally for web app development, web solutions for EU banks DnB, SEB, GE Money. 

Offering world-class design quality: AWWWARDS Studio Of The Year nominee 2017, 2019. CSS Design Awards Top 5 Design Agencies 2019. Rating Runeta Top 10 Creative Design Companies 2016-2019.  

 
$25,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
1998
Show all +
Riga, Latvia
headquarters
other locations
  • 2/1 Paveletskaya embankment
    Moscow, MOW 115114
    Russia

Portfolio

Key clients: 

Approved Supplier for British Airways globally, DnB, SEB, GE Money, Bite, Airbaltic, VTB, ABLV

Website For Composition 24

Composition 24 is a new residential building located in the Moscow’s district that is closely associated with the Russian avant-garde, a modernist movement in the art in architecture which flourished in Russia at the beginning of the 20th century. The area is filled with remarkable artifacts of constructivist and rationalist architecture — groundbreaking conceptual buildings that influenced everyone from the Bauhaus to Norman

Foster.
Website Design For Turnkey Lender Image

Website Design For Turnkey Lender

Turnkey Lender is an international provider of lending industry automation solutions. The company approached us for a redesign of their main corporate website. The project goals were to improve UX design and overall presentation in order to facilitate higher customer conversion rates and strengthen brand image.

UX, UI Design & Front-End For Transact Bank Image

UX, UI Design & Front-End For Transact Bank

Transact Bank is a prominent global fintech company with a presence in EU and US markets. The company required a complete revision of both its communication and product design to get an edge while rolling out an updated strategy. We helped Transact Bank design a new marketing website and developed the UX design and front-end for the new online bank.

YE'S Apart Hotel Website

YE'S is a large international aparthotel network. It is targeted towards long-term guests and business clientele; it offers cosy suites designed to feel like home, coupled with high-quality hotel services. Our task was to develop a website that conveys every detail of the hotels’ living experience, as well as to build an effective product presentation and booking functionality.

Website, E-shop for Bite Image

Website, E-shop for Bite

Bite is one of the leading mobile operators in Lithuania and Latvia. The company tasked us with improving the UX design and front-end implementation of their main websites. The re-design aimed to increase customer conversion rate for critical areas such as the web store, as well as the mobile plan selection wizard, and streamline the overall product and services presentation, staying consistent with the existing visual

design.

Accent Capital, Branding and Website

Accent is an investment management group with a focus on investments in high-grade commercial real estate. The company approached us for a complete revamp of their communication strategy, which included brand strategy, visual identity and website design, and development for companies that belong to the group.

Reviews

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Brand Overhaul & Website Dev for Investment Management Co.

"When I open our new website it makes me proud and confident."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2019 - Ongoing
Project summary: 

Vide Infra developed a tailored brand strategy, overhauling the corporate identity and producing a 60-page brand definition doc. They've since developed a new website and are now working on a customer portal.

The Reviewer
 
51-200 Employees
 
Moscow, Russia
Milena Sbryikina
Marketing Director, Accent Capital
 
Verified
The Review
Feedback summary: 

Vide Infra's quality of work is outstanding. They've created rich content, strong visual designs, and detailed branding work that inspires confidence in the internal team. Their commitment to understanding the brand beforehand allowed for a thoughtful custom approach.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a marketing director for Accent Capital, an investment management company headquartered in Moscow with over 100 employees. I’m responsible for developing and executing marketing strategy, hiring and managing providers, overseeing marketing campaign execution and effectiveness across all channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vide Infra?

Our company has over 10 years of experience managing private assets in commercial real estate and currently is undergoing a strategic shift to make the products and services available for a larger audience.

To implement the shift we required a new brand strategy — brand identity, communication strategy, new websites for our companies.

We didn’t have any internal resources to execute this task and looked for a provider. We looked for a company that was capable of developing powerful, original brand communication for financial companies.

We realised that to be heard in the market we needed to stand out with authentic message, something that would be genuinely ours, compelling, relevant for our customers, smart. Especially, we looked for a solid experience in web design — capability to create powerful brand communication along with great usability and functionality.

Besides the brand communication we needed to develop a customer portal, where our clients would be able to acquire, track, and sell their financial instruments, so we looked for these capabilities too.

What were your goals for this project?

The requirements where to research and compile an effective brand strategy, design new visual identity, develop all required content for the websites — text, photos and videos, design outstanding user experience, come up with compelling web design and program cutting-edge websites.

The brand strategy should have been well researched and all proposed ideas, like values, brand core ideas, point of difference ideas, should have been well justified and stand critical examination.

We wanted not a template-based solution, but a truly tailored, based on deep insight into our company and business. The websites should have been state of the art visually, content-rich, and technically impeccable — working on all devices, done with latest technologies and methods.

SOLUTION

How did you select this vendor?

We researched the high-end companies in our segment to identify website and brand communication ideas that looked interesting and effective to us. One of the prominent companies had an original website that stand our with a great communication, design and technical execution.

It was designed by Vide Infra. We approached the company and asked to prepare an offer for us. The deciding factors were that Vide Infra convinced us they have the capacity to research our team, competitors and our segment generally to gain the required understanding of the business and our strategic advantages, which should have been the basis to develop an effective communication.

Execution-wise, the agency had numerous prestigious design awards, had many good cases we liked, so were sure they are capable of providing the right visual, web design, and technical implementation. The partners in the agency who communicated with is showed us they would take the project extremely seriously and will achieve the results we looked for.

To validate the pricing we approached several prominent design agencies and after that we were sure we selected the right team for the job. The decision was made by the board of the directors.

Describe the project and the services they provided in detail.

They started with an executive team interviews, gaining insight into our business. It was a well-planned and executed qualitative research, where they allowed our executives to talk on what seemed important to them about company and business, directing the talk slightly, but eventually coming with quite remarkable conclusions and synthesis of the ideas and opinions they got.

They researched our direct and indirect competitors, evaluating their communication and presented us with ideas on how our brand could be set apart from competition and resonate with our team values and vision.

They produced 60 page brand definition document with all possible information that could be needed for executing further brand activities, from client segmentation, to our values, tome of voice, mission, brand manifesto, etc. That was a profound work indeed.

After that they produced several brand identity options, from a facelift to completely new — all accompanied with comprehensive presentations of how it could look like in a real life, in natural environment.

After we selected one of the options they started working simultaneously on a brand book and a website design. We wanted the website design to feel corporate and solid yet be highly modern, attractive and technologically advanced. They offered exactly that.

To present the design concept they created a video where website use was emulated and design was shown with the dynamics of the actual website. That looked great!

They developed content for most of the website sections, filmed photos and video interviews, and developed a promo video for our funds - our products. They developed the website for a main company and for an asset management company in our group, offering original creative ideas for both.

Currently we are working on a customer portal where they already provided well-researched and functional user experience design and UI design.

What was the team composition?

Our main points of contact were two partners in the agency, one responsible for branding and another for the websites. They handled all the communication and account management, while there were technical project managers for handling the execution.

For filming, which took three days, they came with a crew of five people. Technical communication was done via a web tool where we exacted the task and statues. I believe that their design and development team deployed on our projects was about 10 people.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We were really impressed with the quality of the final products — the richness of the content, quality of the visual design and technical quality were above of what we could have envisioned for ourselves. When I open our new website it makes me proud and confident — we have a new and very convincing face, we look and feel top of our game.

How was project management arranged and how effective was it?

This type of project was new for our team and it was quite large in scope. It took a bit longer for the agency to come up with the deliverables than initially planned but it was reasonable.

For us it also too longer than planned to decide on the provided options and approve the deliverables. The communication was done mainly via email and Redmine web tool the agency uses.

What did you find most impressive about this company?

Their ability to understand our company, business, commitment to develop original and effective solution are remarkable. The design and development their offer a top-quality but their naturally from their strive to design a custom solution that would work great specifically for us.

They have professional, methodology based approach, great understanding of business and marketing, it’s easy to communicate and set goals and expectations as we speak the same language. We didn’t have to manage quality and challenge them as they themselves offered great work and sometimes proactively improved the things we approved.

Are there any areas for improvement?

I think no.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer