How did you select this vendor?
We researched the high-end companies in our segment to identify website and brand communication ideas that looked interesting and effective to us. One of the prominent companies had an original website that stand our with a great communication, design and technical execution.
It was designed by Vide Infra. We approached the company and asked to prepare an offer for us. The deciding factors were that Vide Infra convinced us they have the capacity to research our team, competitors and our segment generally to gain the required understanding of the business and our strategic advantages, which should have been the basis to develop an effective communication.
Execution-wise, the agency had numerous prestigious design awards, had many good cases we liked, so were sure they are capable of providing the right visual, web design, and technical implementation. The partners in the agency who communicated with is showed us they would take the project extremely seriously and will achieve the results we looked for.
To validate the pricing we approached several prominent design agencies and after that we were sure we selected the right team for the job. The decision was made by the board of the directors.
Describe the project and the services they provided in detail.
They started with an executive team interviews, gaining insight into our business. It was a well-planned and executed qualitative research, where they allowed our executives to talk on what seemed important to them about company and business, directing the talk slightly, but eventually coming with quite remarkable conclusions and synthesis of the ideas and opinions they got.
They researched our direct and indirect competitors, evaluating their communication and presented us with ideas on how our brand could be set apart from competition and resonate with our team values and vision.
They produced 60 page brand definition document with all possible information that could be needed for executing further brand activities, from client segmentation, to our values, tome of voice, mission, brand manifesto, etc. That was a profound work indeed.
After that they produced several brand identity options, from a facelift to completely new — all accompanied with comprehensive presentations of how it could look like in a real life, in natural environment.
After we selected one of the options they started working simultaneously on a brand book and a website design. We wanted the website design to feel corporate and solid yet be highly modern, attractive and technologically advanced. They offered exactly that.
To present the design concept they created a video where website use was emulated and design was shown with the dynamics of the actual website. That looked great!
They developed content for most of the website sections, filmed photos and video interviews, and developed a promo video for our funds - our products. They developed the website for a main company and for an asset management company in our group, offering original creative ideas for both.
Currently we are working on a customer portal where they already provided well-researched and functional user experience design and UI design.
What was the team composition?
Our main points of contact were two partners in the agency, one responsible for branding and another for the websites. They handled all the communication and account management, while there were technical project managers for handling the execution.
For filming, which took three days, they came with a crew of five people. Technical communication was done via a web tool where we exacted the task and statues. I believe that their design and development team deployed on our projects was about 10 people.