Vicious Marketing

BACKGROUND

Please describe your company and position.

I am the COO of SMH Global

Describe what your company does in a single sentence.

We help businesses grow by delivering data-driven consulting, performance marketing, and operational strategies that improve efficiency, visibility, and measurable results.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vicious Marketing to accomplish?

• We partnered with Vicious Marketing to strengthen our acquisition strategy and drive measurable growth, and the experience has been highly positive. Their team provided end-to-end support across positioning, performance marketing (SEO, paid search, and social), content strategy, and analytics integration.

SOLUTION

How did you find Vicious Marketing?

Referral

Why did you select Vicious Marketing over others?

• Pricing fit our budget
• Referred to me

How many teammates from Vicious Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included refining our ideal customer profile and messaging, building and managing multi-channel campaigns, developing and testing landing pages, and implementing a full tracking and reporting system connected to our CRM. They also created a structured experimentation roadmap, allowing us to continuously test and optimize campaigns across the funnel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved a significant increase in qualified leads and sales opportunities, along with improved conversion rates across key funnels. Customer acquisition cost (CAC) decreased over time, and we gained better visibility into pipeline and ROI through integrated reporting and dashboards.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was structured, proactive, and highly responsive. Deliverables were consistently on time, and the team was quick to adapt based on feedback and performance insights. What stood out most was their ability to combine strategic thinking with hands-on execution, especially their deep understanding of B2B funnels and focus on real business outcomes rather than vanity metrics.

What was your primary form of communication with Vicious Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The results were impressive. We saw a significant increase in qualified leads and sales opportunities, improved conversion rates, and a notable reduction in customer acquisition cost over time. Their data-driven approach gave us clear visibility into performance and ROI at every stage.

Are there any areas for improvement or something Vicious Marketing could have done differently?

No complain so far

BACKGROUND

Please describe your company and position.

I am the Senior Account Manager of Purdicom

Describe what your company does in a single sentence.

Distributor of Wireless, Cloud & Security Solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vicious Marketing to accomplish?

• Manage our online reputation and track down phishing and scam sites posing as our brand

SOLUTION

How did you find Vicious Marketing?

Online Search

Why did you select Vicious Marketing over others?

Pricing fit our budget

How many teammates from Vicious Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

they began with a deep reputation audit across Google results, review sites, forums, social media, and news, then developed a detailed remediation and brand‑building roadmap. Key deliverables included an ORM strategy, prioritized takedown and response plan, new positive content assets, optimized owned properties, review‑generation flows, regular sentiment reports, and documented crisis‑response playbooks

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of the engagement, negative search results and forum threads lost visibility, our branded SERP became dominated by owned and positive assets, and review scores and sentiment improved across priority platforms. We now have structured monitoring, clear playbooks, and dashboards that give management a much better view of brand risk and reputation trend

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was disciplined and documented, with clear phases (audit, stabilization, rebuild, and ongoing protection), defined SLAs for incident response, and transparent progress tracking

What was your primary form of communication with Vicious Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They reacted quickly to any new negative mentions or crises, coordinated messaging with our internal and legal teams, and proactively flagged potential issues before they escalated

Are there any areas for improvement or something Vicious Marketing could have done differently?

The most impressive part was how they combined technical SEO, content, PR, and monitoring into a single, cohesive brand‑protection program that actually moved high‑risk assets off page one while building a stronger long‑term narrative about our brand.

BACKGROUND

Please describe your company and position.

I am the COO of Tudotech

Describe what your company does in a single sentence.

We partners with a performance marketing agency to build and execute a scalable, data-driven acquisition system

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vicious Marketing to accomplish?

• Build and execute a data-driven acquisition strategy (paid and organic) to increase qualified leads and sales.
• Reduce our customer acquisition cost while improving overall marketing ROI.
• Create a scalable marketing infrastructure (tracking, reporting, and experimentation) so we could make decisions based on performance data.

SOLUTION

How did you find Vicious Marketing?

Online Search

Why did you select Vicious Marketing over others?

• High ratings
• Good value for cost

How many teammates from Vicious Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Vicious Marketing acted as our strategic growth partner, owning our digital acquisition efforts end-to-end. Their work covered market and funnel research, channel strategy, campaign setup, and continuous optimization across search, social, and other paid media. Key deliverables included performance marketing strategy, multi-channel campaigns, landing pages, tracking and analytics infrastructure, dashboards and reporting, and an experimentation roadmap for A/B tests and creative iterations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first few months, we saw a significant uplift in qualified traffic and lead volume, along with a noticeable improvement in conversion rates across our key funnels which led to a decrease of 70% in CAC. Over time, Vicious Marketing helped us increase overall revenue attributed to digital campaigns, giving us clear, dashboard-level visibility into ROI.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They responded quickly to questions, market changes, and new ideas, often implementing tests within days rather than weeks.

What was your primary form of communication with Vicious Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their combination of strategic thinking and hands-on performance expertise: they not only defined the growth strategy but also executed and optimized it themselves. Their data-driven mindset, clear ownership of results, and willingness to challenge assumptions helped us make better decisions and unlock new growth opportunities.

Are there any areas for improvement or something Vicious Marketing could have done differently?

Overall, we were very satisfied; if anything, we would have liked to expand the scope sooner into additional markets and channels once we saw the early results. More workshops or internal training sessions for our in-house team could also have helped us adopt their frameworks even faster

BACKGROUND

Please describe your company and position.

I am the Coordinator of TrustVil

Describe what your company does in a single sentence.

Advertising company specializing in branding, maintaining strong after-sales customer relationships, and helping businesses grow through strategic marketing solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vicious Marketing to accomplish?

• Grow demo and trial signups, improve lead quality, and establish a scalable acquisition engine with clear CAC and ROI visibility.

SOLUTION

How did you find Vicious Marketing?

Referral

Why did you select Vicious Marketing over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Vicious Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Vicious Marketing owned our acquisition strategy end-to-end, delivering channel strategy, campaign builds, creative iterations, landing pages, tracking setup, dashboards, and an experiment backlog of tests across channels and funnels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We increased qualified leads and demos significantly from organic traffic, and lowered the overall CAC

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured and proactive, with clear priorities, timelines, and performance reviews.

What was your primary form of communication with Vicious Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to understand a technical product and translate it into campaigns that actually generated sales conversations was particularly valuable

Are there any areas for improvement or something Vicious Marketing could have done differently?

We are really satisfied

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of G-Tech Corporation

Describe what your company does in a single sentence.

G-Tech Corporation helps brands succeed through strategic technology solutions and performance-driven marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vicious Marketing to accomplish?

• Clarify our messaging, generate qualified opportunities in a niche market, and build an acquisition system that our sales team could reliably forecast against

SOLUTION

How did you find Vicious Marketing?

Online Search

Why did you select Vicious Marketing over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Vicious Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They began with a deep reputation audit across Google results, review sites, forums, social media, and news, then developed a detailed remediation and brand‑building roadmap. Key deliverables included an ORM strategy, prioritized takedown and response plan, new positive content assets, optimized owned properties, review‑generation flows, regular sentiment reports, and documented crisis‑response playbooks

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of the engagement, negative search results and forum threads lost visibility, our branded SERP became dominated by owned and positive assets, and review scores and sentiment improved across priority platforms. We now have structured monitoring, clear playbooks, and dashboards that give management a much better view of brand risk and reputation trend

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was disciplined and documented, with clear phases (audit, stabilization, rebuild, and ongoing protection), defined SLAs for incident response, and transparent progress tracking

What was your primary form of communication with Vicious Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They reacted quickly to any new negative mentions or crises, coordinated messaging with our internal and legal teams, and they proactively flagged potential issues before they escalated.

Are there any areas for improvement or something Vicious Marketing could have done differently?

The most impressive part was how they combined technical SEO, content, PR, and monitoring into a single, cohesive brand‑protection program that actually moved high‑risk assets off page one while building a stronger long‑term narrative about our brand.