Vibrant Media Productions

What was the scope of their involvement?

They did two different projects for us. First, they produced and edited a video. We were having an event for a small group of faculty and administrators and we wanted to record some sessions and the key speakers in order to share this content later. In addition, they provided still photography services.

What is the team composition?

We had one main point of contact and we also worked with a team of 4–5 people.

How did you come to work with Vibrant Media Productions?

I found them through a Google search when I was looking for a local video production company. We interviewed one other company, but Vibrant Media was the best fit for our needs.

What is the status of this engagement?

We worked with them between August–October 2018.

What was the scope of their involvement?

They filmed interviews, speakers, and b-roll for our two and half-day conference. All video was in HD, and they provided a full light kit for our interviews, as well as an on-location audio package. They then edited the footage, adding each speaker’s PowerPoint slides as needed, and sent us the final product about a week and a half after the conference. They mailed us a hard drive of the conference’s raw footage, and they are also storing that footage with them for up to 60 days as a precaution.

What is the team dynamic? 

They provided us with four professional videographers to film speakers and interviews, handle audio, and assist during the program. There were also two other videographers present throughout the entirety of the conference to remain on-call if needed.

How did you come to work with Vibrant Media?

My supervisor found several companies through a Google search. After reaching out to each of them, she found that Vibrant was the most communicative, were willing to work with our constrained timeframe, and had the most cost-effective quote for our budget. 

How much have you invested with them?

We spent $12,400.

What is the status of this engagement?

We reached out to them in August 2017. The conference was from September 29 through October 1st. They sent us the final product in the second week of October.

What was the scope of their involvement?

They filmed on-site throughout the duration of the program, which was 4–5 days long. We had numerous calls leading up to the program once or twice a week regarding what the video was going to be about. The video they created is a compilation of what went on during the first 4 days. They conducted interviews, handled photography, and also filmed the event, in the plenary, and during the general sessions. They brought in their own equipment, including lighting for interviews.

They were personable in getting people comfortable with doing those interviews. They had to take all the footage they accumulated over the first 4 days, then completely turn it around within 12 hours. By the fifth day at 8AM, they had to have the video completely done, including editing, in order to get feedback from the end client. The end client had a team of 8 people, all with different opinions, but Vibrant Media was able to work with all of them.

Alex [CEO & Founder, Vibrant Media Production] and his dad were amazing, and they loved the video. They stayed up all night in a hotel room in order to put everything together. We had a couple of meetings with Alex before they showed it on the fifth day, and he took directions from everyone. The music and every little detail were ran by the end client’s team and also by us. It was an amazing video. They used a drone and also provided headshots, time-lapse, and 3-D graphics.

What is the team dynamic?

Vibrant Media consists of Alex and his father.

How did you come to work with Vibrant Media Productions?

We met with other companies, but Vibrant media was our ultimate choice. We chose them because of their responsiveness and quality of work, and we also felt we could trust them. Their team dynamic and portfolio were both great. We read reviews, and also looked at their samples, which were both such high quality and exactly what the client was looking for.

How much have you invested with them?

We spent between $20,000–$30,000. They’re very fair and reasonable in their price.

What is the status of this engagement?

We worked on the project in February 2017.

What was the scope of their involvement?

Initially, we explained our company and what we do. Our products can be a little difficult to wrap your head around and very technical. Vibrant got it right away. They had great insight on what would look best and what people would be looking for. During the editing process, it was the same thing.

Vibrant came to our headquarters in New York at least twice to film a few things, including our offices, manufacturing facilities, and other products. The videos involved graphics work, special effects, voiceovers, music, and editing of the raw footage. For scripting, I gave them an outline of what I wanted, and they helped with video flow as far as what was said, and I chimed in with the technical aspects. They also used a drone, which was great because it showed aerial footage and looked cool on the video.

How did you come to work with Vibrant?

My coordinator researched a few different production companies in the Orlando area. Vibrant seemed to be the easiest to work with and the best fit for us.

For the New York video, we considered other firms, but in the end, it made sense to stick with Vibrant because they already knew our company and were familiar with our products, which was more important than finding somebody locally.

How much have you invested in them?

$10,000–$50,000.

What is the status of this engagement?

We started working together in December 2014 and worked with them until January 2016.

What was the scope of their involvement?

Vibrant Media worked on-site with us for 3 days during the event. Depending on how the event was going, we sometimes had to change things on-the-fly; we could go in a different direction, or maybe someone else had a new suggestion. One of our requirements for a video partner was flexibility, which Vibrant Media was fantastic at.

We wanted to capture customer testimonials, as well as executive messaging. We intended to circulate this executive messaging internally, in order to get everyone in our company up-to-speed on what we’re doing across the company as a whole.

The other videos produced were intended for marketing on our website, as well as general notifications to circulate within our partner community. There was a lot of PR meant to get the word out about our company, which is growing. We’re a large company overseas, but we are still growing in the US. These videos would be a good way out get the word out about us. After our initial event, we used Vibrant Media again at another event last week, for which they flew out to Vegas.

Our CEO is selective on what he likes to view, so Vibrant Media had to alter a lot of the footage before sending it to us. They’ve done a lot for us in terms of meeting our needs and specifications for particular videos. There was a lot of editing involved.

On top of these videos, we also did some livestreaming on our website at the most recent event, where we had a car giveaway. We wanted it streamed globally for all customers and partners. Vibrant Media was willing to do this, and they were instrumental in the process.

What is the team dynamic?

They had a team of four people for the Florida event, and flew out their leadership to Vegas, to spend time with us for the week.

How did you come to work with Vibrant Media Productions?

I searched for video companies in Florida because we needed something local for the event since it was one of our largest shows. I came across several companies, did some research and read some of their customer testimonials. Vibrant Media had worked a lot with IT companies, which can be complicated and challenging in terms of getting the message across. People can dive too deep into technical aspects, so the messaging will be less effective. I felt that Vibrant Media had worked well in this area.

After we received the footage from our first event, we needed to replicate it at the second, so we asked Vibrant Media to travel with us.

How much have you invested with them?

The cost was between $8,000 to $10,000 per show.

What is the status of this engagement?

We started working with Vibrant Media in May 2017. We’re currently getting the footage for the latest event for review. They’re editing it and providing copy, which usually goes on for a few weeks. We have an upcoming event in Germany, in January 2018, and will probably invite Vibrant Media. The current footage will provide enough to carry us through to January.

What was the scope of their involvement?

Vibrant Media created a general video for this fall. It shows what our company does, all the products that we sell, and who we sell them to. The video also highlights what pro-dealers and lumberyards need to build homes and commercial buildings. We asked for a long version and a short version of the video. We also opened a new division for fasteners called Huttig-Grip that’s out of Chicago, which we included in a short video.

Vibrant used a drone to take some footage above our warehouse and truck facility. They set up an area in our conference room for interviews. Since they were not familiar with our industry, I came up with questions to help them, with different sets for new employees and experienced employees. We also took extra still photos and recorded interviews from our employees at the central Florida location. Vibrant did all the editing and the voiceovers.

What is the team dynamic?

For the first videos, we worked with 1 professional photographer and 2 video staff from Vibrant.

How did you come to work with Vibrant Media Productions?

Initially, I looked around at different companies and got quotes. I reached out to Vibrant because they’re local. I live in Orlando, which is where they’re at. I checked out Vibrant’s website, and they sent me some links. I liked what they’ve done for other clients. I also had a phone discussion with Vibrant.

How much have you invested with them?

So far, we’ve spent less than $100,000 on their services.

What is the status of this engagement?

We have been working together since December 2016. The bulk of the project was completed in February 2017. The general investor video was the most recent project, and it was just completed. I’m waiting for approval before launching it to our board next month.

When we got the raw footage, we talked about expanding the project beyond the factory-finish program. We’re hoping to use Vibrant for the rest of this year and next year. We just hired the new VP of HR, and I’m working with him on the training portal for all employees and what he needs for that. It probably won’t happen until the first quarter of next year.

What was the scope of their involvement?

They documented the event onsite and provided a photographer. They also cut a post-event video for us and handled testimonials from the attendees. Chris and Alex from their team both have a lot of experience in editing and were able to talk me through the best way to set the shot and how to make it work. If we had an idea at the last second, they were able to make it work.

The final product was a video documenting the event that we could use in our sales pitches to show to our executives. I was responsible for the event and was comfortable leaving them to work. That event went well so we had them come to the National Geographic Family Day in Washington D.C. a few weeks later.

They were also supposed to film an event that got postponed, but it will happen later this year. They were super great about that. They understood that sometimes things happen and they gave me the credit for their services in the future. I was very appreciative of their time and flexibility.

What is the team dynamic? 

On the day of the event, Chris and Alex were there along with two other camera operators and a photographer.

How did you come to work with Vibrant Media Productions?

I did some research on firms in the Orlando area, and they came up a lot. I spoke to them on the phone, and liked their energy and past work.  

How much have you invested with them?

We spent between $10,000 and $12,000 on the four-day Orlando event and $7,500 on the D.C. event.

What is the status of this engagement?

The first event was in January 2017, and the second was in February 2017. We plan to work with them in the future.

What was the scope of their involvement?

We had an initial call that lasted about a half hour, and I explained to them the types of footage that we wanted to get at the summit. I also sent them links to our website so they could take a look at it and see what it looked like, the feel for it, and the type of print content we had.

When we decided to go with them and signed the contract, I had a follow-up call with the Vibrant team. This was the first time we had done anything like this in our organization. We worked with Vibrant on how to make interviewees comfortable when they're in front of a camera and that red light comes on.

I didn't know what to expect. You can set somebody in front of the camera, and they can either really shine or they can freeze. Vibrant Media did a really great job of giving me pointers and ideas on how to avoid that. We created a list of questions for each interviewee, which were sent prior to the actual video interviews. That was the suggestion from vibrant, and it worked out really well. Everybody was on point.

As soon as the cameras started rolling, they were able to answer the questions without too many takes. The most we had to do a take was two times, and really most of the people nailed it on the first try. The prep work that we did prior to going into the event really paid off.

On-site, if something wasn't working or if a question didn't elicit an answer we needed, Vibrant was really good on the fly at adapting to make it work to capture the content that we wanted to get.

We have done this twice so far – in March 2016 at our summit meeting in Orlando and then in April 2017 in San Diego. I foresee using them again in the future.

The production is very efficient. In 2016, we interviewed 12 people, and it was an all day event. We started at 7:30 a.m. and went to 5 p.m. When I left that session, Alex handed me a drive with all of the raw footage. Within a week, he started sending me edited videos. From there, because it was the first attempt, we went back and forth. We wanted to have short video clips, so sometimes he would combine questions together and we asked to separate those questions. Around an hour later I would have the finalized file that I could use right then and there. So, I would say the production was very efficient.

How did you come to work with Vibrant Media Productions?

I contacted several people at the time (this would have been in 2016) in Orlando. I came across vibrant via a Google search. I had an initial call with Chris and Alex and felt very comfortable with what they could offer for our needs.

I spoke with three or four different companies. Vibrant put me at ease right away, and the other companies didn't. They were very down-to-earth and practical. I could tell that they had a lot of experience at putting people at ease. That was the primary reason that I selected them.

How much have you invested with them?

In 2016, we were in Orlando which is where they are based and we spent $6,500, and that included filming and editing. In 2017, the event was in San Diego, and it was $8,850, and that included filming editing and travel.

In 2017, I did search to see what price comparisons were in San Diego. I didn't feel as comfortable with other vendors, and they also charged more.

What is the status of this engagement?

Our first engagement was in March of 2016, and our second was in April of 2017.

What was the scope of their involvement?

They created a 30-second television commercial to play all around the state of Florida. They also created a longer commercial to play on our website and on YouTube. They provided scripting and storyboarding. We only needed to have a few meetings before we started filming because we also exchanged ideas via email. As far as music goes, he knew exactly what I wanted. Alex [CEO, Vibrant Media Productions] understood the vision well and put it together super quickly.

The project was completed in July 2015, but we added a new store last year in Sarasota so he edited the commercials and added that location. We stay in touch as needed.

How did you come to work with Vibrant Media Productions?

I’ve known Alex [CEO, Vibrant Media Productions] for years. He’s had great reviews from people I know so we reached out to Vibrant Media. This was the first project that I had done with him personally.

How much have you invested with them?

We invested around $10,000.

What is the status of this engagement?

We started working together in May 2015 until July 2015.

What was the scope of their involvement?

Using someone with a larger team allows the content to be captured in parallel. The producer and main videographer will be capturing client testimonials, short man-on-the-street-style interviews. The other videographers and photographer will be out in other parts of the event, capturing b-roll content and keynote speakers on the stage. Their main photographer canceled, but the other person handled this. The photography they provided was used real-time for social media posts, helping our community keep up with what was going on.

Another part of why we like to use vendors is on-site editing. It needs to occur on a longer timescale, while our own team is dealing with other things at the event. Video editing for something like this is an ongoing process, which Vibrant Media provided. They ultimately produced a single video for us.

What is the team dynamic?

Vibrant Media assigned 2 dedicated videographers, a producer and an editor (who also did some shooting). The producer and videographers were responsible for capturing client testimonials and put together a lighting setup.

How did you come to work with Vibrant Media Productions?

I wasn’t a part of the selection process, so I can’t say if they responded to an RFP bid or not. I believe Vibrant Media offered competitive pricing, had the knowledge, and were local to the Orlando area. The reel on their website was well-received.

How much have you invested with them?

I didn’t have insight into this.

What is the status of this engagement?

We started working with Vibrant Media in March 2017.