What evidence can you share that demonstrates the impact of the engagement?
Our marketing team was happy with how it came together, and the video was well-received at the event. It has 2,656 views, which is a lot for our YouTube channel.
The level of videography was professional—it was HD, well lit, with good quality. Vibrant Media was able to provide an almost Steadicam shooting style, using a camera they introduced me to, and which I ended up getting for us to use. We were impressed with how tactical they were in getting shots and looks, on a smaller budget.
We were happy with their editing workflow. The ability to keep pace with the content coming in, and keep working on it as the event was progressing. We liked their selection of music, and the energy of the overall piece was exactly what we wanted. It served to energize the closing session, and showed the true energy of the event for our viewers on social media.
How did Vibrant Media Productions perform from a project management standpoint?
There were many moving pieces, but I was able to keep in contact with almost everyone on Vibrant Media’s team directly, as well as with their producer, who offered good insight into what everyone was doing at every point. The communication was great throughout the shoot, and Vibrant Media went above and beyond timewise. We ended up editing the last bits of the highlight video at a little outdoor seating bar, with a laptop, in order to enter the last piece of footage from the client-appreciation event.
One of the issues with working on video content for this event is that there is a hard deadline. In order to meet this time requirement, we were up to the eleventh hour. Vibrant Media stayed with us, which was great. They also provided me with the raw media for archival use, after the fact, and have been responsive to emails after the event. I’m happy with the level of service, in that regard.
What did you find most impressive about them?
They really did go above and beyond. We had discussions about pushing the time limits agreed to in our contract. I wasn’t really privy to these, and I didn’t have a full understanding of how much Vibrant Media was contracted for, but they did put in more than 8-hour days for us, which was really appreciated.
The level of professionalism of the videography was great. Working directly with me and allowing me to check that the video footage was up to our standards was important. Vibrant Media was open and receptive to this, and treated me as a client throughout the process.
They have general professionalism and expertise and deliver a good final product. Vibrant Media’s members are also good-natured. They were easy to talk to, personable and down-to-earth, and had good rapport. In a time-crunch, stressful production schedule, this is really important.
Are there any areas they could improve?
The follow-up from the event could be improved. I did need to reach out to them to get the footage. Once I did, Vibrant Media was quick to meet that request and mailed it out to me.
They were also a bit equipment-heavy, for what we needed, and actually brought a desktop computer for editing, but didn’t have a dolly cart to move it. This didn’t affect me or our output, but it was a lesson learned for Vibrant Media—when working at one of these big convention centers, there’s a lot of walking, so mobility is required for the equipment.