Vibrant Media Productions

What was the scope of their involvement?

They filmed interviews, speakers, and b-roll for our two and half-day conference. All video was in HD, and they provided a full light kit for our interviews, as well as an on-location audio package. They then edited the footage, adding each speaker’s PowerPoint slides as needed, and sent us the final product about a week and a half after the conference. They mailed us a hard drive of the conference’s raw footage, and they are also storing that footage with them for up to 60 days as a precaution.

What is the team dynamic? 

They provided us with four professional videographers to film speakers and interviews, handle audio, and assist during the program. There were also two other videographers present throughout the entirety of the conference to remain on-call if needed.

How did you come to work with Vibrant Media?

My supervisor found several companies through a Google search. After reaching out to each of them, she found that Vibrant was the most communicative, were willing to work with our constrained timeframe, and had the most cost-effective quote for our budget. 

How much have you invested with them?

We spent $12,400.

What is the status of this engagement?

We reached out to them in August 2017. The conference was from September 29 through October 1st. They sent us the final product in the second week of October.

What was the scope of their involvement?

Initially, we explained our company and what we do. Our products can be a little difficult to wrap your head around and very technical. Vibrant got it right away. They had great insight on what would look best and what people would be looking for. During the editing process, it was the same thing.

Vibrant came to our headquarters in New York at least twice to film a few things, including our offices, manufacturing facilities, and other products. The videos involved graphics work, special effects, voiceovers, music, and editing of the raw footage. For scripting, I gave them an outline of what I wanted, and they helped with video flow as far as what was said, and I chimed in with the technical aspects. They also used a drone, which was great because it showed aerial footage and looked cool on the video.

How did you come to work with Vibrant?

My coordinator researched a few different production companies in the Orlando area. Vibrant seemed to be the easiest to work with and the best fit for us.

For the New York video, we considered other firms, but in the end, it made sense to stick with Vibrant because they already knew our company and were familiar with our products, which was more important than finding somebody locally.

How much have you invested in them?

$10,000–$50,000.

What is the status of this engagement?

We started working together in December 2014 and worked with them until January 2016.

What was the scope of their involvement?

Vibrant Media created a general video for this fall. It shows what our company does, all the products that we sell, and who we sell them to. The video also highlights what pro-dealers and lumberyards need to build homes and commercial buildings. We asked for a long version and a short version of the video. We also opened a new division for fasteners called Huttig-Grip that’s out of Chicago, which we included in a short video.

Vibrant used a drone to take some footage above our warehouse and truck facility. They set up an area in our conference room for interviews. Since they were not familiar with our industry, I came up with questions to help them, with different sets for new employees and experienced employees. We also took extra still photos and recorded interviews from our employees at the central Florida location. Vibrant did all the editing and the voiceovers.

What is the team dynamic?

For the first videos, we worked with 1 professional photographer and 2 video staff from Vibrant.

How did you come to work with Vibrant Media Productions?

Initially, I looked around at different companies and got quotes. I reached out to Vibrant because they’re local. I live in Orlando, which is where they’re at. I checked out Vibrant’s website, and they sent me some links. I liked what they’ve done for other clients. I also had a phone discussion with Vibrant.

How much have you invested with them?

So far, we’ve spent less than $100,000 on their services.

What is the status of this engagement?

We have been working together since December 2016. The bulk of the project was completed in February 2017. The general investor video was the most recent project, and it was just completed. I’m waiting for approval before launching it to our board next month.

When we got the raw footage, we talked about expanding the project beyond the factory-finish program. We’re hoping to use Vibrant for the rest of this year and next year. We just hired the new VP of HR, and I’m working with him on the training portal for all employees and what he needs for that. It probably won’t happen until the first quarter of next year.

What was the scope of their involvement?

We had an initial call that lasted about a half hour, and I explained to them the types of footage that we wanted to get at the summit. I also sent them links to our website so they could take a look at it and see what it looked like, the feel for it, and the type of print content we had.

When we decided to go with them and signed the contract, I had a follow-up call with the Vibrant team. This was the first time we had done anything like this in our organization. We worked with Vibrant on how to make interviewees comfortable when they're in front of a camera and that red light comes on.

I didn't know what to expect. You can set somebody in front of the camera, and they can either really shine or they can freeze. Vibrant Media did a really great job of giving me pointers and ideas on how to avoid that. We created a list of questions for each interviewee, which were sent prior to the actual video interviews. That was the suggestion from vibrant, and it worked out really well. Everybody was on point.

As soon as the cameras started rolling, they were able to answer the questions without too many takes. The most we had to do a take was two times, and really most of the people nailed it on the first try. The prep work that we did prior to going into the event really paid off.

On-site, if something wasn't working or if a question didn't elicit an answer we needed, Vibrant was really good on the fly at adapting to make it work to capture the content that we wanted to get.

We have done this twice so far – in March 2016 at our summit meeting in Orlando and then in April 2017 in San Diego. I foresee using them again in the future.

The production is very efficient. In 2016, we interviewed 12 people, and it was an all day event. We started at 7:30 a.m. and went to 5 p.m. When I left that session, Alex handed me a drive with all of the raw footage. Within a week, he started sending me edited videos. From there, because it was the first attempt, we went back and forth. We wanted to have short video clips, so sometimes he would combine questions together and we asked to separate those questions. Around an hour later I would have the finalized file that I could use right then and there. So, I would say the production was very efficient.

How did you come to work with Vibrant Media Productions?

I contacted several people at the time (this would have been in 2016) in Orlando. I came across vibrant via a Google search. I had an initial call with Chris and Alex and felt very comfortable with what they could offer for our needs.

I spoke with three or four different companies. Vibrant put me at ease right away, and the other companies didn't. They were very down-to-earth and practical. I could tell that they had a lot of experience at putting people at ease. That was the primary reason that I selected them.

How much have you invested with them?

In 2016, we were in Orlando which is where they are based and we spent $6,500, and that included filming and editing. In 2017, the event was in San Diego, and it was $8,850, and that included filming editing and travel.

In 2017, I did search to see what price comparisons were in San Diego. I didn't feel as comfortable with other vendors, and they also charged more.

What is the status of this engagement?

Our first engagement was in March of 2016, and our second was in April of 2017.