VGCA is an agency of passion-driven, stupidly talented, creatively-led advertising industry veterans who get straight to solving your core business problems through the effectiveness of conceptual creative solutions. Our work is honest, sometimes stupid, but always smart and entertaining. Because audiences on the receiving end simply want to be entertained by brands that know how to enjoy themselves. As a consumer, isn't that what you want?
We’ve been part of big agencies and small agencies, and have recognized the need to break down the legacy conventions of outdated, overstaffed, undisciplined agency models and provide you only with what’s needed to deliver the optimal, most efficient solution for your brand or business.
When it comes to how we work, think of it this way -- At VGCA, we start every job simply by focusing on truths. And when we do so, we always find ourselves in the right headspace to uncover greatness. Greatness can come in many forms, tones, and executions. Then we geek out—HARD.
We enjoy peeling back the layers of previous marketing mumbo jumbo to strike gold and tap into the true human emotions that drive people to react. Our detailed work ethic, conjoined with our unapologetic "what if? Why not?" mentality, is what drives us. What doesn't drive us are partners looking for a team to do their bidding. Not us, never will be. We're idea people, those you rely on to come up with ideas you couldn't and never would have.
With access to a cadre of writers, designers, strategists, shooters, developers, editors, and producers, we maintain the flexibility to tailor our teams to each job, so we can manage costs efficiently, cut time out of the process, and unleash a heap load of creative dexterity. So whether it's the beginning of a project, on set, in-studio, or in the middle of the desert, we expect everyone to live in the moment and FIND A WAY.
Branding, Marketing, & Web Design for Thermal Clothing
Featured Review
Other Design
Presentation Design
+1
$50,000 to $199,999
Apr. 2018 - Ongoing
5.0
Quality
5.0
Schedule
4.0
Cost
4.5
Willing to Refer
5.0
“They’re professional, thorough, and they have a great team.”
Apr 24, 2019
VP Sales & Marketing, Indera Mills Company
Peggy Denomme
Verified
Other industries
Berlin, New Jersey
1-10 Employees
Phone Interview
Verified
VGCA developed a brand identity, messaging, logo, imagery, and colors. They applied the new branding to a website, catalog, brochure, packaging, presentations, ads, and retail displays.
VGCA’s look and feel and unique messaging garner positive customer feedback. The creative team delivers modern branding and marketing with helpful guidance along the way. The team offers strong comprehension and project management skills and cutting-edge, high-quality deliverables.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the VP of sales and marketing at Indera Mills Company. We manufacture ColdPruf base layer thermal underwear.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with VGCA?
We had an initiative to create a new base layer brand called Peak. We reached out to VGCA for their assistance in messaging, logo development, packaging, and the development of a website.
SOLUTION
What was the scope of their involvement?
We described the product we were trying to develop and gave them information about the brand and history. We had several meetings and brainstorming sessions and discussed how to move forward in the competitive market. They came up with several options on how to bring it to market, messaging to give with the product, and where to target. We had several discovery meetings, and they came back to us with different messaging to make sure we could go to the market in a positive way and get the attention we needed to sell the product right away. They developed our brand identity, logo, imagery, and colors.
They helped us with a presentation profile for a few clients who we knew would be interested pre-launch. They also developed a beautiful box packaging program. We did a couple of small ads in trade publications, and we’re also developing retail POS displays. Additionally, they did a catalog and designed a brochure.
They developed a website for us as well. It’s not completely finished, but it’s live. There are about 5–6 pages linked to it right now. We’re moving forward with developing it further in the next several months. It was made to give people an online reference and contact us through that website.
We haven’t done any digital marketing at this point other than creating our website, but we will be moving forward.
What is the team composition?
We primarily worked with two people, and there were 4–5 in total involved from VGCA.
How did you come to work with VGCA?
The owner of our company is related to their partner/executive creative director. Compared to other agencies we’d worked with in the past, VGCA had a fresh, updated look and appeal, which was the primary reason we chose them.
How much have you invested with them?
Including our packaging and website, we’ve spent around $150,000–$200,000.
What is the status of this engagement?
We started working with VGCA in April 2018. We’re in a holding pattern now, but we’re still working with them.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The feedback has been primarily positive for the marketing including the look and feel and the unique messaging. It’s been well received. Our sales are good. Everything VGCA was involved in and the feedback from the accounts we called on with the presentation and packaging was positive.
How did VGCA perform from a project management standpoint?
They were always available, all our meetings were on target, and the management was great and accessible. They helped us tell a brand story, and their visual and written content was great. They guided us through everything.
We usually communicate by phone or conference call. We’ve used GoToMeeting for video calls, and they’ve come to our headquarters for in-person meetings. We also use email.
What did you find most impressive about them?
They have an upbeat, fresh outlook on how they develop their branding. The whole scope of work was in line with today’s marketing. They understood what we needed to do. They got us.
They’re professional, thorough, and they have a great team. Everybody we’ve worked with in their group has been helpful and has done a great job for us.
Are there any areas they could improve?
Billing statements could’ve been a bit clearer as we moved into the project, but I don’t think they did anything that wasn’t acceptable.
Do you have any advice for future clients of theirs?
Clients should make sure they keep their lines of communication open and try to be as clear as possible so VGCA can get their messaging and information correct.
RATINGS
5.0
"They delivered everything we asked for."
Quality
5.0
Service & Deliverables
"The service was on target, they were open to listening to our objectives, and they delivered on time and in a good way."
Schedule
4.0
On time / deadlines
"We had a few snafus. The miscommunication around billing is the only thing I can think of that was lacking."
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
"They have the ability to understand a project and deliver on time and on target. They had fresh ideas, and they helped us at every step of the way.
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1 Reviews
Our Story
Our Leadership is stacked with creative talent, advertising know-how, and extensive experience across many industries.Award-winning creative directors with over twenty years of industry experience, dedicated to helping brands find their soul, voice, and purpose. An insatiable, curious strategy director who pushes everyone to think differently and more extensively, leading to unexpected and compelling perspectives. And agency partners that excel at the nitty-gritty details of media and digital.
What Sets Us Apart
Proudly giving Mediocrity the Middle Finger
We hate watching brands with so much growth potential settle for the same-ole, same-ole “justified mediocrity” being passed off as “great”. Helping brands realize their potential to entertain their audience while presenting new ideas, new brand positioning, and unique personalities is what we do.
We're Not a One-Track-Mind Agency.
We’ve been through the agency gauntlet, picking up battle scars and expertise across more industries than we can count. Ham radios? Been there. Toilets? Flushed ‘em. Cars, funeral homes, textiles, trucking, finance, hardware, even police work—we’ve bathed in just about all of it.
Plenty of Industry Experience for a Novel
We cut our teeth in the big agency world—Mullen-Lowe, Martin, GSD&M, Publicis, DDB—the usual suspects. A crash course in high-stakes creativity, where the only rule was: make it great or get out of the way. That foundation set the bar sky-high, but what really fuels us is the “find a way” mentality.
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1150 S Olive St, Los Angeles, CA 90015United States90015
2 - 5
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