Find a Way.

VGCA is a new kind of creative resource. We are a collective cadre of passion-driven, stupidly talented, creatively-led industry veterans, who get straight to solving your core business problem through the effectiveness of creative solutions.

We’ve been part of big agencies and have recognized the need for a new model -- one that breaks down the legacy conventions of outdated, over-staffed, undisciplined agency models and provides you only with what’s needed to deliver the optimal and most efficient solution to your brand or business need.

When it comes to how we work, think of it this way -- if you’re a skier, you know that the best powder and ski runs are just a hike, between the trees or up a mountain. The hike is never the easiest, but when you find that perfect run where you get to leave the first pair of tracks, you know you just struck gold. At VGCA, this is how we attack our mountains of creative opportunities. We’ll never hop on the bunny slope just because it’s easy and we’ll never leave tracks where others have been. We aim to bolster our collective years of tested and groomed experience to make sure your brand is seen as those daring skiers willing to climb their own mountains so those at the bottom can watch them leave the first tracks.

 
$10,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2017
Show all +
Austin, TX
headquarters
other locations
  • Winston Salem, NC
    United States
  • Sun Valley, ID
    United States

Portfolio

Key clients: 

Indera Mills | GR8 People | DECKED | Tabasco | Land Rover | NC Lottery | Old Town Club | Texan Allergy & Sinus Center | Flatwater Foundation | Mid TN Lumber

 

DECKED spent years perfecting a truck bed organizer that takes storage to the next level -- a first of its kind sliding toolbox storage system allows you to load your truck bed with materials and supplies while keeping your tools secure, dry and organized in drawers underneath. Ready to launch this new brand and change the product landscape, they needing help showcasing everything it could do .

 

Over the course

of two years, we produced thousands of photos, several commercials, and story-driven brand videos to showcase real world scenarios using DECKED products. This content included SWAT teams, first responders, construction workers, fishermen, and ranchers, to name a few. Through this storytelling, we connected with their core audiences, showing the true versatility and durability of the DECKED products, launching their brand the right way.

GR8 People’s talent acquisition software supports top brands like Netflix, Talbots, and Polaris. After spending a significant amount of time focused on their offering, they knew they were at the level to compete with and exceed the competition. Their product was truly unique and flexible, and it was time for their brand to reflect the professionalism and energy of the leadership and company.

 

To elevate the GR8

People brand and take them to a level that will attract the companies they can support, and show them that they can provide an unfair advantage to companies demanding to compete for talent around the world, we delivered a fully encompassing brand design platform. From a rich color pallet - bold and energetic, to fonts that reflected the digital arena they played in, and an updated logo including an icon we called “DJ”, with arms in the air representing the winning feeling you have when you know you’ve hired that perfect person, we were able to provide GR8 People with all of the necessary elements needed to take their company to the next level.

In 2018 Indera Mills, one of the largest suppliers of thermal underwear products in the world, decided to manufacture an advanced line that would allow them to tap into a new area of the marketplace. They sourced high-end performance materials for base layers that would compete among top brands like Patagonia and Corbeaux Clothing, and be retailed in high-end stores and boutiques.

 

VGCA worked with Indera Mills

to building a brand foundation that has enabled Indera Mills to successfully launch their new performance brand, PEAK, and begin selling to their targeted retailers. The process required us to really dive-in and gain a deep understanding of their potential customers brand affinities and purchasing decisions.  We started by crafting core messaging that evoked emotion and desire for getting outdoors in PEAK apparel, and a visual brand identity that represents all that PEAK offers to set the stage for the brand launch. We designed and produced top-quality packaging and in-store retail solutions for the optimal customer experience. Setting up the sales team for success, we designed a product catalog, sales materials, and a lead capturing website, highlighting their value propositions and product details to potential individuals, retailers, and distributors. We are so proud of this new brand development and excited to see it grow and flourish.

Reviews

Sort by

Branding, Marketing, & Web Design for Thermal Clothing

“They’re professional, thorough, and they have a great team.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
April 2018 - Ongoing
Project summary: 

VGCA developed a brand identity, messaging, logo, imagery, and colors. They applied the new branding to a website, catalog, brochure, packaging, presentations, ads, and retail displays.

The Reviewer
 
1 - 10 Employees
 
Berlin, New Jersey
Peggy Denomme
VP Sales & Marketing, Indera Mills Company
 
Verified
The Review
Feedback summary: 

VGCA’s look and feel and unique messaging garner positive customer feedback. The creative team delivers modern branding and marketing with helpful guidance along the way. The team offers strong comprehension and project management skills and cutting-edge, high-quality deliverables.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales and marketing at Indera Mills Company. We manufacture ColdPruf base layer thermal underwear.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VGCA?

We had an initiative to create a new base layer brand called Peak. We reached out to VGCA for their assistance in messaging, logo development, packaging, and the development of a website.

SOLUTION

What was the scope of their involvement?

We described the product we were trying to develop and gave them information about the brand and history. We had several meetings and brainstorming sessions and discussed how to move forward in the competitive market. They came up with several options on how to bring it to market, messaging to give with the product, and where to target. We had several discovery meetings, and they came back to us with different messaging to make sure we could go to the market in a positive way and get the attention we needed to sell the product right away. They developed our brand identity, logo, imagery, and colors.

They helped us with a presentation profile for a few clients who we knew would be interested pre-launch. They also developed a beautiful box packaging program. We did a couple of small ads in trade publications, and we’re also developing retail POS displays. Additionally, they did a catalog and designed a brochure.

They developed a website for us as well. It’s not completely finished, but it’s live. There are about 5–6 pages linked to it right now. We’re moving forward with developing it further in the next several months. It was made to give people an online reference and contact us through that website.

We haven’t done any digital marketing at this point other than creating our website, but we will be moving forward. 

What is the team composition? 

We primarily worked with two people, and there were 4–5 in total involved from VGCA.

How did you come to work with VGCA?

The owner of our company is related to their partner/executive creative director. Compared to other agencies we’d worked with in the past, VGCA had a fresh, updated look and appeal, which was the primary reason we chose them. 

How much have you invested with them?

Including our packaging and website, we’ve spent around $150,000–$200,000.

What is the status of this engagement?

We started working with VGCA in April 2018. We’re in a holding pattern now, but we’re still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback has been primarily positive for the marketing including the look and feel and the unique messaging. It’s been well received. Our sales are good. Everything VGCA was involved in and the feedback from the accounts we called on with the presentation and packaging was positive. 

How did VGCA perform from a project management standpoint?

They were always available, all our meetings were on target, and the management was great and accessible. They helped us tell a brand story, and their visual and written content was great. They guided us through everything. 

We usually communicate by phone or conference call. We’ve used GoToMeeting for video calls, and they’ve come to our headquarters for in-person meetings. We also use email.

What did you find most impressive about them?

They have an upbeat, fresh outlook on how they develop their branding. The whole scope of work was in line with today’s marketing. They understood what we needed to do. They got us.

They’re professional, thorough, and they have a great team. Everybody we’ve worked with in their group has been helpful and has done a great job for us.

Are there any areas they could improve?

Billing statements could’ve been a bit clearer as we moved into the project, but I don’t think they did anything that wasn’t acceptable.

Do you have any advice for future clients of theirs?

Clients should make sure they keep their lines of communication open and try to be as clear as possible so VGCA can get their messaging and information correct.

5.0
Overall Score They delivered everything we asked for.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    We had a few snafus. The miscommunication around billing is the only thing I can think of that was lacking.
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    The service was on target, they were open to listening to our objectives, and they delivered on time and in a good way.
  • 5.0 NPS
    Willing to refer
    They have the ability to understand a project and deliver on time and on target. They had fresh ideas, and they helped us at every step of the way.