Vertical Motion

BACKGROUND

Introduce your business and what you do there.

I’m a director at a large nonprofit that connects consumers with trustworthy businesses. I oversee inbound and outbound communications strategy for B2B services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vertical Motion?

We were looking to elevate how we showcase our brand, specifically with reference to our print and online marketing materials. We also had a few ideas around our approach to mobile branding and wanted to find a graphic design studio that included overall strategy as part of their process.

SOLUTION

What was the scope of their involvement?

In the beginning, we had a list of collateral that needed to be replaced. Our materials have various purposes, mediums, and target audiences that need to be considered in distribution, so we started our engagement with Vertical Motion with an analysis of those specifications. From there, we began to discuss different directions for the brand, along with options for templates and overall communications/messaging strategy. Their work encompassed media kits, logos, branded email campaigns, Excel sheets, and other consumer engagement materials. We’re currently preparing to take on the next round of collateral in the next month or so.

Additionally, the Vertical Motion team managed design and development in creating a mobile application for our loyalty and rewards program for iOS and Android. Its most essential feature is a detailed search function, but it also includes referral management capabilities and a loyalty/rewards platform. Its multi-tier format allows each of our locations to list all their approved businesses, which makes them searchable for consumers. If businesses want to add loyalty programs, they can reward consumers with a $5 gift card to a business of their choice (iTunes, Starbucks, etc.) for completing specific tasks.

What is the team composition?

I work with an account manager that helps us with strategy and defining the scope of work. They also liaise with the development team, although we’ve had some direct contact with them as well. There’s often open dialogue that includes the graphic designer or the developer to make sure we get the concept across.

How did you come to work with Vertical Motion?

We were introduced to them by a colleague that works in the area. After working with other groups on a variety of other projects, I did one introductory project with them and it was a great experience. Since then, we’ve moved forward with them on several other projects.

What is the status of this engagement?

We started working together in 2016, and the engagement is currently ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve collaborated with several branches in other parts of North America, and we’ll frequently get complements and questions about our various templates. In terms of quality, the work that Vertical Motion provided has received a great deal of positive feedback.

How did Vertical Motion perform from a project management standpoint?

When it comes to communicating with us, they’re very attentive and open to new ideas. They’ve effectively managed our expectations and we’ve been impressed with every deliverable. The team is efficient and easy to work with, which has yielded a great experience.

What did you find most impressive about them?

They turn around projects quickly, communicate openly, and provide high-quality deliverables. Vendors rarely offer that combination of service.

Are there any areas they could improve?

No, nothing comes to mind. They’re experts in their field, and the quality of their work has been impeccable.

Any advice for potential customers?

They do their work based on the expectations that you set. It’s important to set out the scope clearly at the beginning of the engagement, rather than try to make adjustments later on. Maintain open communication and check in as frequently as possible.