Custom Application Development and Design

Vertical Motion is a Calgary based software and mobile development firm that has been creating customized Web, iPhone, Android, and Windows business solutions since 2006. The Vertical Motion team has skills that encompass software development, native and web-based mobile development, business analysis, enterprise integration, online marketing, and graphic design. Vertical Motion has developed multiple customized applications to solve real-world problems for businesses of all sizes

 
$25,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2006
Show all +
Calgary, Canada
headquarters

Portfolio

Key clients: 

Shell, University of Calgary, Calgary Humane Society, Alberta Health Services, Stuart Olson, University of British Columbia, Nexen, Canadian Pacific Railway, 

Reviews

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Mobile App Dev & Print Collateral for Nonprofit

“They turn around projects quickly, communicate openly, and provide high-quality deliverables.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2016 - Ongoing
Project summary: 

Vertical Motion redesigned a variety of marketing materials including media kits, logos, Excel sheets, and email campaigns. They also designed and developed a consumer-facing mobile app for iOS and Android.

The Reviewer
 
11-50 Employees
 
Canada
Director, Non-profit
 
Verified
The Review
Feedback summary: 

The deliverables that the Vertical Motion team has provided thus far have garnered positive internal feedback across multiple locations. Rapid delivery times and an emphasis on open communication have been key to the success of what has become an ongoing, long-term engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a director at a large nonprofit that connects consumers with trustworthy businesses. I oversee inbound and outbound communications strategy for B2B services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vertical Motion?

We were looking to elevate how we showcase our brand, specifically with reference to our print and online marketing materials. We also had a few ideas around our approach to mobile branding and wanted to find a graphic design studio that included overall strategy as part of their process.

SOLUTION

What was the scope of their involvement?

In the beginning, we had a list of collateral that needed to be replaced. Our materials have various purposes, mediums, and target audiences that need to be considered in distribution, so we started our engagement with Vertical Motion with an analysis of those specifications. From there, we began to discuss different directions for the brand, along with options for templates and overall communications/messaging strategy. Their work encompassed media kits, logos, branded email campaigns, Excel sheets, and other consumer engagement materials. We’re currently preparing to take on the next round of collateral in the next month or so.

Additionally, the Vertical Motion team managed design and development in creating a mobile application for our loyalty and rewards program for iOS and Android. Its most essential feature is a detailed search function, but it also includes referral management capabilities and a loyalty/rewards platform. Its multi-tier format allows each of our locations to list all their approved businesses, which makes them searchable for consumers. If businesses want to add loyalty programs, they can reward consumers with a $5 gift card to a business of their choice (iTunes, Starbucks, etc.) for completing specific tasks.

What is the team composition?

I work with an account manager that helps us with strategy and defining the scope of work. They also liaise with the development team, although we’ve had some direct contact with them as well. There’s often open dialogue that includes the graphic designer or the developer to make sure we get the concept across.

How did you come to work with Vertical Motion?

We were introduced to them by a colleague that works in the area. After working with other groups on a variety of other projects, I did one introductory project with them and it was a great experience. Since then, we’ve moved forward with them on several other projects.

What is the status of this engagement?

We started working together in 2016, and the engagement is currently ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve collaborated with several branches in other parts of North America, and we’ll frequently get complements and questions about our various templates. In terms of quality, the work that Vertical Motion provided has received a great deal of positive feedback.

How did Vertical Motion perform from a project management standpoint?

When it comes to communicating with us, they’re very attentive and open to new ideas. They’ve effectively managed our expectations and we’ve been impressed with every deliverable. The team is efficient and easy to work with, which has yielded a great experience.

What did you find most impressive about them?

They turn around projects quickly, communicate openly, and provide high-quality deliverables. Vendors rarely offer that combination of service.

Are there any areas they could improve?

No, nothing comes to mind. They’re experts in their field, and the quality of their work has been impeccable.

Any advice for potential customers?

They do their work based on the expectations that you set. It’s important to set out the scope clearly at the beginning of the engagement, rather than try to make adjustments later on. Maintain open communication and check in as frequently as possible.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

MVP for Real Estate Software Company

“They exceeded all expectations.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2015 - June 2016
Project summary: 

Vertical Motion developed a working minimum viable product (MVP) from scratch. The product is a CRM database for real estate agents to manage clients, track deals, and organize their work.

The Reviewer
 
1-10 Employees
 
Calgary, Canada
CEO, RealOffice360™
 
Verified
The Review
Feedback summary: 

Vertical Motion successfully delivered an MVP that enables market testing. A third-party consumer purchased the product so it is also generating revenue. The team collaborated well, treating the project as a partnership. They infused the project with their expertise and will to succeed.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of RealOffice360™, which is a real estate software as a service (SaaS) product. We have a CRM for real estate agents.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vertical Motion?

We were in the idea/concept phase and we were looking to produce a working minimum viable product (MVP). We needed a technology partner to provide a quick and cost-effective MVP.

SOLUTION

What was the scope of their involvement?

We sat down for a couple days with our founder and their leadership group for the discovery phase. We went through our vision and developed the total scope of our project. Then, Vertical Motion came back to us with a series of recommendations for implementation to get us to the MVP stage. We signed off on it and agreed to go forward.

It took time to get a product we could see because they built it from scratch. Once we could look at it, we started to give feedback more frequently. Once the development cycle shortened, we were allowed to get our MVP into users’ hands.

What is the team composition?

Jason (President, Vertical Motion) was our primary point of contact. Our design team worked hand in hand with their development team. They also hired an external candidate that we hired on after the project.

How did you come to work with Vertical Motion?

We found them through Google. We evaluated several potential partners. One of our core evaluation criteria was that the project management team and staff had to be local with everyone in the same area. We also evaluated based on fit. We wanted somebody that understood the startup space and the importance of maximizing every dollar spent and putting it to the most efficient use in the most time-effective manner. From the first meeting, we felt our goal could be realized. We had comfort and trust from the first meeting that allowed us to make the decision.

What is the status of this engagement?

We worked together from November 2015–June 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They successfully completed the project. We were able to sell our MVP to a third-party consumer and achieve first revenue. We were also able to achieve recurring revenue. They built a scalable solution that allowed us to not only test product market fit but also generate revenue in the meantime. That is a testament to the quality that Vertical Motion put out. They met their deliverables and timelines. It was positive overall.

How did Vertical Motion perform from a project management standpoint?

Once the project started, we set up a system that, every couple days, we would revisit progress to date, issues, or hurdles that we encountered and address decisions that needed to be made.

They went above and beyond the normal standard model. They allowed us to have a team take the initiative and develop it. We set out from the start to make it feel as though we were on the same team working together with open communication. Jason was great at being the quarterback for the flow of conversation. If we needed to talk to somebody on the team, those communication channels were open and available at any time. We were open to sit in on daily and weekly sprint meetings when required or if requested. Vertical Motion always promptly addressed any interaction. They were the right people to work with. They didn’t treat us like the traditional client. The treated us as team members, which was critically important in our situation. We were all in it together figuring out the most efficient way to do it. They were open and receptive to collaboration.

Our design team and their development team worked together, at times under the same roof, and at times through Skype, Google Hangouts, or Slack.

What did you find most impressive about them?

I liked their holistic approach. They want you and your project to succeed. They work with you to try and find the right way to make the product and project work. They utilize and leverage their past experiences. Vertical Motion helped us come up with a product and project that is successful and workable going forward. They delivered a level of trust that any company looking to take on a third-party consultancy should hold in the highest regard. They did a stellar job. Everything from communications to managing our expectations to the delivery of the product was impressive. They exceeded all expectations.

Do you have any advice for potential customers?

Give them the opportunity to present what they can bring to the table. Be open and receptive to their ideas, proposals, and wealth of knowledge and experience in the development and technology space. In our experience, Jason would tell us something, and we’d come back a couple weeks later and tell him he was right. If you can shorten that learning loop and listen to them the first time, it would be greatly beneficial.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We’ve recommended them.

WordPress Dev & Marketing for Publishing Company

"It feels like we're co-creating, and it feels like we're more partners than clients."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2017 - Ongoing
Project summary: 

Vertical Motion created a website to host a newsletter and offer subscriber services. They remain involved in the publication and dissemination of the content while providing marketing and technical support. 

The Reviewer
 
1-10 Employees
 
Calgary, Canada
Patty Schachter
Executive, Schachter Energy Report
 
Verified
The Review
Feedback summary: 

The website has received praise for its professionalism, visual appeal, and functionality. The site and marketing products align with company goals. The partnership with Vertical Motion thrived on excellent communication and planning.  

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

My husband and I operate a two-person publishing company. He writes an oil and gas newsletter for retail clients, and I am an executive of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vertical Motion?

We had to quickly develop a website that would host our newsletter. After our initial survey of potential clients told us they wanted us to continue with this project, we had a looming deadline to create the website. Time was of the essence, but so was professionalism.

SOLUTION

What was the scope of their involvement?

We had the site built in stages. To start, we needed a platform to host the newsletter and provide a gateway for subscribers. We relied on them to guide us on what to purchase and how it would be arranged. In later stages, we added more pages, like our corporate philosophy. They are constantly helping us improve. They also help with marketing efforts and provide ongoing technical support for the site.

What is the team composition?

We work closely with a web designer, a developer, and an accounting strategist.

How did you come to work with Vertical Motion?

I do a lot of consulting and teaching, so I presented the idea to my network of colleagues, and several firms were suggested. I called Vertical Motion first, and we connected immediately. We talked on the phone and had a meeting, and they assured us they could provide everything we needed. We liked them, and we didn’t look any further.

How much have you invested with them?

I would prefer to not disclose those figures.

What is the status of this engagement?

We started working together in March 2017, and it is ongoing. They are heavily involved in the production of the newsletter. We develop the newsletter in the format that we’re comfortable with, then we send it to them, and they put it online, and send it to the subscribers.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They built our site in just two months, and it looks extremely professional. Our newsletter is now available on WordPress with a WooCommerce plugin. The site has received glowing reviews. It’s beautiful and a little edgy, and it completely aligns with our personality and the image we want for the company. Their marketing efforts for print ads and trade show banners are in tune with our vision.

How did Vertical Motion perform from a project management standpoint?

They have exceptional organizational skills. We regularly talk on the phone, and we share a lot on Google Drives. We meet in person periodically to develop plans for the next period. We’ve got our production schedule arranged for the next year, and they know when our marketing campaigns are coming up. With their help, we’re able to plan ahead as much as we can. They’re very responsive, and it all exceeds my expectations.

What did you find most impressive about them?

With either the website or logos or marketing projects, they always had timely solutions to different problems.

Are there any areas they could improve?

It feels like we're co-creating, and it feels like we're more partners than clients. I can't think of anything that would make it easier.

Any advice for potential customers?

I would recommend taking advantage of their specific packages that make long-term projects more financially reasonable.

5.0
Overall Score We are more like partners than we are clients.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have already recommended them.

App Development for Local Human Society

"Vertical Motion looked at it as a partnership and treated it as such."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Vertical Motion proivded custom mobile application development from concept to launch. The appication was developed for both iOS and Android devices and focused on prospect interaction. 

The Reviewer
 
51-200 Employees
 
Calgary, Canada
Shawn Barrie
Former Resource Development Manager, Calgary Humane Society
 
Verified
The Review
Feedback summary: 

Vertical Motion approached the project with a personal touch and were a reliable partner. The application received astronomical downloads on both Android and iOS devices and garnered global attention. The project is considered a grand success. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

The organization is the Humane Society in Calgary, Canada.

What is your position?

I was the resource development manager for the Humane Society.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Vertical Motion?

At the time we partnered with Vertical Motion, apps were up-and-coming, I guess you could say, and I saw the need, along with our communications director, for the shelter to have something mobile that our supporters, people who wanted to adopt animals; just everyone in general could utilize to have an easier access to us.

SOLUTION

Please describe the scope of their involvement in detail.

We were involved with the initial concept, and we had several meetings with the Vertical Motion team and, of course, meetings with our internal and external stakeholders. We brought Jason Jones [CEO, Vertical Motion] and the Vertical Motion team in to consult and say to them, "This is what we're envisioning. How can we get there?" They worked almost side by side with us for that project.

How did you come to work with Vertical Motion?

We approached a few others, and we had a few meetings. Jason and his team worked with us the best, and were able to present, in a slick and professional manner, what we would be looking for at the end. Our focus was how it was going to look and function for our stakeholders and, by far, the Vertical Motion team came out way ahead.

Could you provide a sense of the size of this initiative in financial terms?

I think we were looking at about $20,000 to $25,000. With us being a nonprofit, we had several aspects of it sponsored.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

This was many years ago, but I would say the upload from both the iTunes and Android platforms were, for us, astronomical. It was even featured in that particular year's annual report simply because it garnered such exposure globally.

What distinguishes Vertical Motion from other providers?

Speaking personally, their attitude very much mirrored our teams, and I can see them being able to mimic any work environment. They more of a team of colleagues as opposed to a starving supplier. Vertical Motion looked at it as a partnership and treated it as such.

In hindsight, are there areas in which they could improve, or things you might do differently?

I would have to say I can't think of anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    Numbers don't go high enough.

Web Development for Canadian Manufacturing Company

"Vertical Motion truly knew what they were talking about and had some good ideas about how we could improve our site."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Vertical Motion provided custom web development services to update a customer-facing site. This included front and backend developement and custom UI/UX creation to allow customers to view service reports. 

The Reviewer
 
11-50 Employees
 
Calgary, Canada
Kevin Byer
IT Manager, Unified Valve
 
Verified
The Review
Feedback summary: 

Vertical Motion was an effective and creative development partner. They were able to provide suggestions for improvements without allowing salesmanship to spoil the relationship. The project ran smoothly and was succesful. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

What is your position? Please describe your organization.

I am the IT [information technology] manager for a company that services and sells release valves, gauges, and instruments, primarily for the oil and gas industry.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Vertical Motion?

We have a website for our customers to see their service reports online, and it's a pretty big part of our business. Customers really rely on it, and we get a lot of feedback. The problem is that it was outdated, and we needed a new website with modern features that looked refreshed and actually act like a modern website.

SOLUTION

How did you come to work with Vertical Motion?

We looked around online for various companies in Calgary that did this sort of work, and was impressed by Vertical Motion's website and what they've done. What stuck out when we evaluated them was their previous clientele and some of the examples that we saw from their portfolio.

Could you provide a sense of the size of this initiative in financial terms?

Our partnership is in the $10,000 to $50,000 bucket.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We have had good positive feedback from people who have used our site. We're not really a public face, so we don't really have much for that. Like I said, mostly just positive feedback.

What distinguishes Vertical Motion from other providers?

Vertical Motion truly knew what they were talking about and had some good ideas about how we could improve our site, and some things that we didn't really think about ourselves. We didn't get that pushy sales guy vibe from them.

In hindsight, are there areas in which they could improve, or things you might do differently?

I can't think of anything offhand.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

App Development for Health Clinic Chain

"it was entirely their goal to make sure we were completely happy with the final product."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
Project summary: 

Vertical Motion acted as a development partner to help increase customer loyalty through an engaging mobile application. This included custom iOS and Android app development from the ground up. 

The Reviewer
 
11-50 Employees
 
Calgary, Canada
Marketing Manager, Health Clinic Chain
 
Verified
The Review
Feedback summary: 

Since launch, traffic and subscribers have increased significantly. Vertial Motion's work achieved results, and they provided smooth, friendly project management throghout. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization. What is your role and responsibilities?

We have six clinics in Calgary where we provide physical therapy, chiropractic, massage, podiatry, yoga, and sports therapy. I am the communications director and marketing manager.

OPPORTUNITY / CHALLENGE

What was your goal for working with Vertical Motion?

We were looking for a patient loyalty program – something that would help grow the business and reward our patients and keep them coming back to us.

SOLUTION

Please describe the scope of their work.

Vertical Motion provided iOS and Android application development.

What was your process for selecting Vertical Motion?

One of our patients was one of the owners of Vertical Motion. They spoke to us about the concept of an app, and we decided to pursue it.

Can you give a sense of the size of the initiative?

Our app development cost is in the $1,000 to $10,000 range.

RESULTS & FEEDBACK

Do you have any statistics or metrics on the project?

Our app traffic and subscribers are growing steadily. It's been very well received.

What differentiates Vertical Motion from other partners?

Vertical Motion's account management was amazing. Our account manager was great from listening to laughing. If there was a problem she'd get back to us right away. In terms of development, it was entirely their goal to make sure we were completely happy with the final product. They were making changes to what we wanted to see and making changes on their end so we could have it in time. Vertical Motion is super friendly and super professional.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

No. There's been quirks, but they've worked out. Quirks on their end they addressed immediately and apologized profusely.

5.0
Overall Score They've bent over backward.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I was surprised at the low cost, but I'm not educated in that area.
  • 4.5 Quality
    Service & deliverables
    They're new and it's just coming together. There have been just a few little foibles.
  • 5.0 NPS
    Willing to refer
    If someone was looking for something similar, I would say don't look anywhere else.