Breakthroughs by design™

Versett is a product design and engineering studio based in Toronto, Calgary and New York. We deliver results for high-growth companies by improving the experience of their users. 

 

 

 
$50,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
2013
Show all +
Toronto, Canada
headquarters
  • Suite 304, 49 Spadina Ave.
    Toronto M5V 2J1
    Canada
other locations
  • 205 Hudson St. 7th floor
    New York, NY 10013
    United States
  • 1410 1122 4th St SW
    Calgary, AB T2R1M1
    Canada

Portfolio

Key clients: 

American Express, TD Bank, Native Shoes, CIBC, Getty Images, Zafin

Reviews

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Product & UX Design for Visual Content Provider

"They strike an impressive balance between being creative and strategic with their project designs."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Versett provided website UX design and strategy for a prominent visual content provider. Deliverables included thorough mock-ups so that development could be accomplished separately.

The Reviewer
 
1,001-5,000 Employees
 
Seattle, Washington
Senior Manager, Content Company
 
Verified
The Review
Feedback summary: 

Versett successfully crafted an engaging and visually impressive website design. They offer a flexible approach to project management while maintaining a refined focus on responsive and mobile-friendly solutions. Despite some scheduling delays, they proved to be a reliable and creative partner.

BACKGROUND

Introduce your business and what you do there.

I manage the sales marketing team at a visual content provider. We offer a variety of services around licensing images and videos.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Versett?

We have traditionally released our visual trends for the year via a printed book, but we wanted to transfer that release to a digital experience. We hired Versett to scope out the design of our desired website.

SOLUTION

What was the scope of their involvement?

We relied on Versett to coordinate our design scheme and the strategy behind our user experience. We workshopped our ideas over a matter of weeks, which drove their ultimate design of the site. Versett helped simplify the types of materials we produce by identifying three overarching content buckets. They delivered final mock-ups at the end of the engagement so that we could develop the website independently or with another vendor.

What is the team composition?

We worked with one project manager, who was supported by 2–3 designers.

How did you come to work with Versett?

We learned about Versett through an internal colleague that had worked with them in the past. While other vendors that approached us had strict approaches to designs, Versett made the process very easy. I appreciated their focus on mobile and responsive designs—making sure that anything they put together would render and look good on any platform. Their approach to the UX and the design strategy felt current and relevant.

How much have you invested with them?

We spent between $50,000–$200,000 with Versett.

What is the status of this engagement?

We worked together from February–May 2018. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve gotten positive feedback about the design. Our online visitors enjoy the website and find it engaging and highly visual. As a visual brand, it has checked all of our boxes.

How did Versett perform from a project management standpoint?

Versett gave us access to their Quip project management platform, which allowed us to view their progress and timelines. Their team was communicative and organized, and they always made themselves available to discuss the project. Working with Versett was one of the best experiences I’ve had working with an outside vendor.

What did you find most impressive about them?

They strike an impressive balance between being creative and strategic with their project designs.

Are there any areas they could improve?

We experienced some delayed deliveries, and I’m not sure if those were caused by a staff change or a heavy workload. Versett would let us know ahead of time, which we appreciated, but some deadlines shifted as a result.  

Do you have any advice for potential customers?

Versett knows what they’re doing. I think they’d be a great choice of a vendor.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Design & Development for Currency Exchange Online Platform

"They're very competent and took their time to think about all possible solutions."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Feb. - Aug. 2018
Project summary: 

After creating the wireframes, Versett designed and developed a marketing website, a cryptocurrency website, and a mobile app. They also built API integrations with Flinks and Canada post.

The Reviewer
 
1-10 Employees
 
Calgary, Canada
Pam Draper
CEO, Bitvo
 
Verified
The Review
Feedback summary: 

The in-house team is impressed with the high quality of the product and the feedback from users has been positive. Versett went above and beyond to meet all needs, while their attention to detail and willingness to work long hours helped them meet tight deadlines.

BACKGROUND

Introduce your business and what you do there.

I'm the president and CEO of a cryptocurrency exchange platform called Bitvo.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Versett?

We're a start-up and we needed help building our platform.

SOLUTION

What was the scope of their involvement?

Versett built the entire platform from scratch. We had meetings where we discussed what we wanted our platform to look like and Versett provided the mock-up design, which we had to approve. Then, they created the wireframes and developed the user interface.

Essentially, they built three things for us– a marketing website, a cryptocurrency exchange website, and a mobile application. Our users can go on our marketing website to learn about our business, even if they don't have an account. If they decide to become a customer, they can choose to register for an account. After that, they're on the actual exchange website and can use the platform to trade their Canadian dollars for cryptocurrency or trade between cryptocurrencies. (We offer Canadian dollars and seven different cryptocurrencies). Versett also integrated the platform with Flinks, Canada Post, and two other companies.

What is the team composition?

We worked with about five members of their team.

How did you come to work with Versett?

They're a local company, and our founder had a prior relationship with them.

How much have you invested with them?

We spent close to $1,000,000 CAD (approximately $750,000 USD).

What is the status of this engagement?

We worked with them between February–August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They delivered a very high-quality product. Their developers went above and beyond to get everything right from the first time, rather than waiting for us to correct their work. Our website is very professional compared to what our competitors offer, and the feedback from our users has been very positive.

How did Versett perform from a project management standpoint?

They were very good at managing our expectations in terms of the timeline. There was a lot to accomplish, so they often worked nights and weekends to meet our tight deadlines. We were constantly communicating via email and phone when we were building the platform, and we also had in-person meetings.

What did you find most impressive about them?

They're very competent and took their time to think about all possible solutions. Also, their attention to detail is exceptional. They really want to produce something they can be proud of.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

I'd absolutely recommend them if you can afford it. They're on the expensive side, but they’re worth it because the quality of the product is very high.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Web Design for Coffee Brewing Company

"If clients want the best user design and experience, they should hire Versett."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2018 - Ongoing
Project summary: 

Versett provided naming and branding services an upcoming consumer product. They then designed and developed the website based on set style guidelines. Deliverables include a logo and branded collateral.  

The Reviewer
 
1-10 Employees
 
Toronto, Canada
John Gardiner
Co-Founder, Venn Coffee
 
Verified
The Review
Feedback summary: 

The designs and branded collateral received enthusiastic praise from internal stakeholders. Versett’s fast work exceeds expectations for efficiency and quality. Strong organization and communication skills keep the project on schedule. Their UX skills distinguish them from other providers.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Venn Coffee. We’re producing a premium manual coffee brewer and have nearly finished the initial manufacturing of it.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Versett?

We needed services for product branding, company brand positioning, and website design.

SOLUTION

What was the scope of their involvement?

The project started with a branding exercise to determine the names of the business and product. During the brainstorming sessions, we thought about our position in the market and what would be important to our customers. Versett then created a deck with two different approaches to branding and company styling. After we selected the name, the team proceeded to develop and design our website based on the brand guidelines we established. Currently, we have a live registration-style landing page and designs in place for the finished product and company fundraising pages, which have yet to go live.

What is the team composition?

The team includes a project manager, a UX lead, and a developer.

How did you come to work with Versett?

We did online research, but got connected to Versett through a mutual connection. I went to high school with the managing director’s wife. Our team reached out and they walked us through their past cases and service offerings. Based on their relevant experience, we felt comfortable with Versett and decided to hire them.

How much have you invested with them?

We’ve spent between $50,000–$199,999.

What is the status of this engagement?

We started working with them in July 2018 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results earned positive internal feedback. The brand and designs perfectly reflect our classical approach to coffee in a modern and high-tech world. We love the logo and collateral—coffee cups, stickers, items around the office, etc.

How did Versett perform from a project management standpoint?

The team’s quick work has exceeded our expectations. Versett outlined key milestones and objectives early on in the process. As a result, we haven’t missed a deadline because most tasks were completed in advance. The team is on our company Slack, which enables everyone involved to ask and answer questions.

What did you find most impressive about them?

Versett’s emphasis on UX and design distinguish them from other development and consulting firms I’ve worked with. They put considerable thought into those areas and how they fit with the website and business requirements.

Are there any areas they could improve?

No, because the brand exercises and web design have met our objectives. Consequently, I don’t have feedback for improvement because we’re happy that Versett keeps hitting our targets.

Do you have any advice for potential customers?

If clients want the best user design and experience, they should hire Versett.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They hit every deadline.
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Product Dev for Health and Safety Startup

“Most vendors strive to make their clients happy, Versett is more focused on their client’s success.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$200,000 to $999,999
 
May 2018 - Jan. 2019
Project summary: 

Versett helped design and develop an MVP version of a health and safety software solution using React and Redux technologies. They’re implementing updates as the project shifts to the in-house team.

The Reviewer
 
1-10 Employees
 
Canada
CTO, InUnison
 
Verified
The Review
Feedback summary: 

Users have reacted positively to the solution’s seamless and intuitive design. Thanks to Versett’s work, the product stands out among others in the market. Their team was very helpful from start to finish, communicating responsively and guiding the project in the right direction.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of InUnison. We’re a health and safety technology company that’s working to digitize the health and safety manuals, giving small and mid-sized businesses a cost-effective solution to manage their compliance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Versett?

We needed to build an MVP version of our product.

SOLUTION

What was the scope of their involvement?

We provided Versett with an idea, and they helped us build it out, starting with the design. We had weekly reviews with their team to look at different aesthetic options for the product. They understood what we were looking to do, and incorporated our feedback into each iteration.

Once we completed the design process, they developed the solution using React and Redux technology. Their team continues to help us implement updates, but we’re in the process of transitioning the project over to our in-house team.

What is the team composition?

We worked with a designer, a lead developer, and a larger frontend team. We interacted with everyone on a need-by-need basis; there wasn’t a single point of contact. This was our preferred approach.

How did you come to work with Versett?

We found them through a Google search. We considered other vendors, but Versett’s offer was the best at the end of the day. Their skilled frontend team was willing to guide us through the entire process. The designers and developers work with a very specific technology stack, so they could build a more specialized experience.

How much have you invested with them?

We spent over $200,000 CAD (approximately $150,000 USD).

What is the status of this engagement?

We started working with Versett in May 2018, and we released the final product in January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

So far, we’ve received positive feedback from users for its seamless and intuitive experience. It works excellently compared to similar solutions on the market. Versett has been heavily involved in the project, so I definitely give them some of the credit for our success. We have had suggestions for additional features, but their team is helping us implement them while we move the project in house.

How did Versett perform from a project management standpoint?

We started the project on a biweekly schedule with a few interactions scheduled throughout, but the product started to diverge from our original goal. We decided to up our communication and touch base multiple time a week for sprint planning, check-ins, progress reviews, and any necessary ad-hoc meetings. Anytime we had a question, we could schedule a time to chat in person or over the phone.

What did you find most impressive about them?

They care about our success, but they’re not afraid to share their opinion. The Versett team won’t just blindly follow orders; if something isn’t right, they’ll let us know. They’ll push us to reconsider and guide us in the right direction. Most vendors strive to make their clients happy, Versett is more focused on their client’s success.

Are there any areas they could improve?

Versett could be clearer with their limitations. The team wasn’t willing to work on certain parts of our app, and we didn’t find that out until the last minute. It wasn’t a budgetary issue, but it did cause a bit of a delay.

Specifically, we asked their team to work as full-stack developers for a period of time, and they initially agreed. Eventually, the engineering director intervened and requested that the team stick to frontend work to stay specialized. We needed to find another solution for our backend needs. It wasn’t a big deal, but we would’ve preferred to have this discussion up front.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

User Experience Design for Career Coaching Platform

"Versett provides every client—no matter how large the company or the project—with equal attention and respect."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
May 2018 - Ongoing
Project summary: 

Versett designed the UX for a platform. After a discovery phase with user research and testing, they built wireframes and sketch-ups. They also helped make an iOS app’s UX, brand materials, and a website.

The Reviewer
 
11-50 Employees
 
Toronto, Canada
Krystyn Harrison
Founder & CEO, Prosper
 
Verified
The Review
Feedback summary: 

The MVP received positive feedback for its modern design and accessible interface, leading to more work for Versett. The team delivers high-quality products at excellent value. Their in-depth knowledge, effective communication, and willingness to go above and beyond make for seamless collaboration.

BACKGROUND

Introduce your business and what you do there.

I am the founder and CEO of Prosper. We run a platform that connects users to career coaches globally.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Versett?

We engaged Versett at first to help us develop the UX strategy of our product.

SOLUTION

What was the scope of their involvement?

We already had a business case and an overall vision of our product. Versett led a collaborative effort to evolve that vision into a more expansive platform. They conducted rigorous user research and testing throughout the process. Once we had our set list of requirements, their team then delivered wireframes and sketch files. We took their designs and put them into development.

Versett contributed to other areas of our company as well. They created our initial brand, designed our iOS app experience, and further developed our website, which we’re about to launch. The team also provided a full-time, in-house designer who’s worked with us for 12 months.

What is the team composition?

Doug (Managing Director & Co-Founder, Versett) is our main point of contact. We also work with their New York design team; one of their designers works in-house alongside our team.

How did you come to work with Versett?

I found them on Twitter through a discussion about UX design. I later met Doug and shared the idea of Prosper with him very early in the process. He caught onto the vision, and our relationship developed organically into a formal partnership.

How much have you invested with them?

We’ve spent between $200,000­–$1 million so far.

What is the status of this engagement?

We started working together in May 2018, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Versett delivered an MVP that looks more like a thriving product than a prototype. We’ve received positive feedback for its modern and clean design as well as its intuitive UI/UX. We’re highly satisfied with their work.

How did Versett perform from a project management standpoint?

The team is very organized and requires minimal oversight. Thanks to their technical expertise, they deliver high-quality products with excellent packaging that our team can easily adapt. Versett also rapidly resolves any roadblocks we encounter in the adaption. They work as a true extension of our team.

In addition to hosting their in-house designer, we’ve integrated them into our daily standups and our Slack which keeps the project running smoothly. We also use Zoom for video calls.

What did you find most impressive about them?

Versett provides every client—no matter how large the company or the project—with equal attention and respect. Getting to work with the founder makes us feel appreciated and valued as a very early startup. It’s been a pleasure to grow alongside them.

Are there any areas they could improve?

Versett’s primary focus is design. While they’re building up an engineering team, mobile app development is not yet one of their greatest strengths. However, we’re highly satisfied with their phenomenal design work.

Any advice for potential customers?

Don’t be afraid to let him into your team and make them a part of your workflow.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer