What was the scope of their involvement?
Ventive built this dashboard-based application which gives high-level information about production and collections from doctors and hygienists. It has a set of functionalities by which doctors can import their goals to perform against. Each of those screens has a drill-down, so we can break them down by individual doctors or hygienists. We also have functionalities that allow doctors to call patients they put under anesthesia. This was all automated in the mobile apps.
We have some more exotic functionalities which allow for the analysis of fee schedules. Dentists can ensure they’re charging the right amount for each procedure in their region, compared to publicly available data from the American Dental Association. We also connect to QuickBooks so that people can get their P&L [Profit & Loss] and balance sheets, and look at their categorized overheads in their business.
I’m not very familiar with the stack they’re using. We do have a SQL database, and the mobile apps were made for Android and iOS. The mobile and desktop versions were developed in parallel. We also have a web version, which came later. It allows users to make the connection between, say, Dentrix [dental practice management software] and our application. It has onboarding functionalities, but it’s also promotional with videos and information. We’re extending the platform to work with other scheduling applications, Dentrix and Eaglesoft [dental practice management software]. We’ve also added a CRM [Customer Relationship Management] solution, and there have been changes along the way, including the implementation of Touch ID on the cell phones.
How did you come to work with Ventive?
We heard about him through connections, had an interview, and talked about what we were doing. We were examining another firm in San Francisco at the time, but we elected to go with Jon [Founder, Ventive] because of the price point and how he was structured. It was more of a traditional organization, with fulltime staff that had been there a long time, whereas the other firm we were looking at was pulling in resources as-required.
How much have you invested with them?
I prefer to keep this confidential.
What is the status of this engagement?
We started working with Ventive in July 2016. The product was completed March 2017, but we’re continuing to do development on it. Ventive is providing maintenance and customer support for us as well.