VELOX Media

Introduce your business and what you do there.

I am the VP of e-commerce for Progressive Lighting. We are a manufacturer and retailer in the standard and premium lighting space.

What challenge were you trying to address with VELOX Media?

Our goal was to grow our e-commerce channel, and we had looked into a couple of other paid search providers but had limited success so far. We have a huge product set that makes it pretty tough to do paid search well, so we brought on VELOX to help us tackle that challenge.

What was the scope of their involvement?

Originally, I went to them for help with paid search but ended up hiring them to do organic work as well. They handled structural changes to the site and how we present our material, but the majority of their work came in the form of off-site SEO. That included keyword targeting based on our existing customer data and link building to help us start ranking highly for those searches.

What is the team composition?

There are five team members in total who we work with across their paid search and organic search teams. We have one central account manager who coordinates the various parts of our relationship, and then we work with a content team of two people and a paid search team of two as well.

How did you come to work with VELOX Media?

In looking for the right company to work with, I had done a lot of research among my connections in the e-commerce space. Several people recommended that I take a look at their team, so we had a few meetings to discuss how they run their operations and we felt very comfortable bringing them on from there.

How much have you invested with them?

We’ve spent about $120,000 for their services in total.

What is the status of this engagement?

The project started around July 2019 and is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They’ve done an excellent job on both SEO and the paid search side for us. We’ve more than doubled our revenue across the two, which was a huge turnaround from previous years of continuously dropping returns. Now, we’ve seen not only the initial return but also that both sides are continuing to move in a positive direction.

How did VELOX Media perform from a project management standpoint?

Their team does a really good job of pushing us when we weren’t getting stuff done in a timely manner. I haven’t had any issues with under-delivering, and they provide regular reports that allow us to stay up to date and talk through all of the analytics.

We have weekly calls to discuss what happened in the last week and how we might be making any changes going forward, which I find incredibly productive and helpful for my peace of mind as well as the project.

What did you find most impressive about them?

Their level of effectiveness is not one that you find among very many outsourcing agencies in this industry. They’re very smart about figuring out what we should do and explaining why that needs to be done.

Our internal team has occasionally overlooked things that they then pushed us towards and turned out to be great decisions, so we have been very pleased with the overall quality of their recommendations.

Are there any areas they could improve?

I really can’t think of anything they could improve off the top of my head.

Do you have any advice for potential customers?

Trust them and the direction they push and continue to provide them with all the data and information they need to do well.

Please describe your company and your position there.

I am an executive manager of growing skincare brand. Our primary distribution model is B2B, although we have discovered that eCommerce-based D2C component might be significant in our business.

For what projects/services did your company hire VELOX Media?

SEO and PPC. Due to specifics of B2B market and distribution model that we used over last 5 years, company never invested into SEO, so, basically we started with zerro.

What were your goals for this project?

Make our brand recognized in internet space, increase ranking etc with ultimate goal is increase D2C component of the business.

How did you select this vendor?

Initially we were contacted by Vendor with very attractive offer for SEO services. After making research and getting referrals we decided to move forward with formal contract.

Describe the project in detail.

Quite a few online meetings and of e-mail chains to ensure that project's goals are aligned well with company goals, and that proposed strategies are aligned with company's marketing messages and do not conflict with B2B distribution model. I am very much appreciate how vendor's team was precise and responsive to all our requests and designed entire project.

What was the team composition?

Actually, we got input and communicated with all levels of the vendor's team, including executive management, protect manager, leaders of particular departments involved into project and direct project workers.

Can you share any outcomes from the project that demonstrate progress or success?

We have increased online D2C sales almost immediately and it continue grow. Overall traffic on website increased. Overall, searchability of brand in Google dramatically improved. Even our distributors got increase in the sales of our products via their online channels.

How effective was the workflow between your team and theirs?

Very pleasant to work with, responsive, deliver what you ask for and doing their work, update on project progress on regular basis.

What did you find most impressive about this company?

Very well aligned and responsive team, who truly delivers.

Are there any areas for improvement?

So far we are pretty well satisfied with results.

Please describe your company and your position there.

SPEXY provides staff training and business education services via online courses and live events. As President I coordinate execution of scheduling our speakers, events, trainings, marketing initiatives, purchasing, event planning, and strategic partnership development.

For what projects/services did your company hire VELOX Media?

VELOX Media specifically helps us primarily with marketing strategy, planning and execution. Secondarily they guide us on production decisions, and web development.

What were your goals for this project?

To acquire new business and increase revenue. To gain perspective on our marketing objectives from an industry leading agency.

How did you select this vendor?

Simple, they're the best. Their ROI based systems make decision making easier and more intuitive. They save us time and provide sensible solutions.

Describe the scope of their work in detail.

VELOX in constantly in touch with you via dedicated account managers to help guide you through the process. They provide a questionnaire related to your needs and goals. Next, they meet with you to discuss and plan the most effective strategy to execute your objectives. Last, they get to work. They keep you informed along the way and advise you on best practices based on industry movement and your goals.

What was the team composition?

First, you have access to the brightest minds at VELOX whenever necessary. I've worked with my account manager primarily, however, we've had some special sessions where even the CEO was involved.

Can you share any outcomes from the project that demonstrate progress or success?

We've seen increased revenue across the board while setting up our foundation, and building content and staff to have a breakout year in 2020. We save tons of time not having to guess what moves to make across many areas of our business. That's worth more to me than most areas, except profit, of course.

How effective was the workflow between your team and theirs?

The workflow is seamless and entirely effective. They've developed ways to integrate with our company that we never thought of. Really helped us implement and utilize their services.

What did you find most impressive about this company?

Their leadership has it's finger on the pulse of the company and it's reflected professionally throughout. That translates into an effective client product and relationship.

Are there any areas for improvement?

It's sometimes difficult to integrate your company with another as intimately as needed. With services as important as what VELOX provides, although I was anxious at first, I'm not sure they could have done better, but I definitely would have felt more confident had I known how smooth and effective the end product was at the start.

Please describe your company and your position there.

Digital channel manager and analytics manager for a leading home security and monitoring company.

For what projects/services did your company hire VELOX Media?

We hired VELOX to improve our SEO rankings across a wide array of home security-related terms.

What were your goals for this project?

Move into the top-10 search results for a number of high-volume keywords, thereby driving additional leads and sales.

How did you select this vendor?

Legacy.

Describe the scope of their work in detail.

Create content, backlinks, and provide on-site SEO recommendations.

What was the team composition?

One account manager and one director who occasionally joined our phone calls.

Can you share any outcomes from the project that demonstrate progress or success?

Very poor results. Link-building and off-site content confined largely to press releases on random aggregators and links on Quora. We saw very little movement and almost no growth in organic traffic. Domain authority did not budge and those on the account provided no solutions or real strategy to growing our organic presence, but they did try - numerous times - to also manage our paid search efforts despite our noted disapproval of their SEO work.

How effective was the workflow between your team and theirs?

Bad. They sent occasional emails and did not ask for approval before publishing releases or leaving comments (how is that considered SEO work?). They used no tools to manage workflow or share results.

What did you find most impressive about this company?

Nothing.

Are there any areas for improvement?

Stop trying to upsell bad services and instead focus on providing real strategy and results for the scope of the agreed upon project.

Introduce your business and what you do there.

I'm the vice president of sales and marketing for an aviation firm that manufactures aircraft ground and support equipment.

What challenge were you trying to address with VELOX?

I was looking for an SEO partner to help us improve our Google search rankings and drive traffic to our website to help increase business leads.

What was the scope of their involvement?

VELOX helped us target about 12 keywords, running Google AdWords and SEO campaigns in the process. They also provide backlinking services and create a decent amount of content for our website, making suggestions to our internal staff on how to update the site.

What is the team composition?

We work with a variety of staff, including a sales person and a few others who visit us more frequently on site to provide monthly reporting.

How did you come to work with VELOX?

I was looking for providers locally, so I'd have a chance to speak with them in person. We'd worked with a couple other vendors in the past, but weren't happy with their results. I heard of VELOX by word of mouth and thought they seemed highly capable after meeting with them. They grasped our niche market and terminology very quickly and were very responsive in getting back to us on any questions.

How much have you invested with them?

We've invested about $140,000.

What is the status of this engagement?

We've been working together since July 2016.

What evidence can you share that demonstrates the impact of the engagement?

VELOX successfully put us on the first page of Google for many of our keywords. They even went out of their way to help us with additional keywords outside of the scope of work. Our current conversion rate is about 12% and our click rate is up by 2%.

How did VELOX perform from a project management standpoint?

They're very responsive overall. They provide monthly in-depth reporting in person and we also keep in touch daily through phone and email.

What did you find most impressive about them?

Their response time is incredible; they perform all tasks in a very timely fashion and have a broad spectrum of knowledge across a range of markets.

Introduce your business and what you do there.

I’m the founder and CEO of Chandler Steakhouse in Boise, Idaho.

What challenge were you trying to address with VELOX Media?

We approached them to handle our SEO, PPC, and social media to increase our exposure.

What was the scope of their involvement?

VELOX Media works closely with our publicist, web designer, and graphic designer to ensure best SEO practices. They make recommendations to enhance our site to be SEO-compatible and manage our targeted keywords to improve our search rankings. In terms of content, the publicist typically provides the material and posting schedule. VELOX Media’s team then manipulates the content to maximize its visibility in searches. They also run a PPC campaign across the major search engines (e.g., Google, Yahoo, Bing).

What is the team composition?

I primarily work with their CMO, but there’s also a team working in the background.

How did you come to work with VELOX Media?

We found them through a referral and gave them a six-month trial period. We liked the results they produced and have continued to invest in them.

How much have you invested with them?

We spend about $2,000 per month.

What is the status of this engagement?

Their work started in 2016 and is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Currently, we rank in the top positions for all of our targeted keywords. As a result of the visibility, our restaurants are consistently full, and we've increased our budget.

How did VELOX Media perform from a project management standpoint?

Every month, they send a report about our rankings and promotions. A week later, they meet with our advertising and branding teams to discuss the next steps. They’re always timely, professional, and organized with their information.

What did you find most impressive about them?

I appreciate their content and digital marketing suggestions. Whenever we make a decision about the website or new content, we always run it past them. They respond quickly to our inquiries and have been very helpful in that regard. Although they’re still a young company, they’ve done an excellent job.

Are there any areas they could improve?

No, nothing comes to mind. I’m happy with the results I’m getting.