Velox Consultants

BACKGROUND

Please describe your company and your position there.

We run a family business with the name of Ayuratna Herbs in Vadodara, Gujarat. We manufacture ayurvedic medicines and supply them to our distributors mainly in the states of Karnataka, Goa, Maharashtra, and Gujarat.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Velox Consultants?

With the increasing competition in the market, we wanted to design a growth strategy for our brand, with the help of understanding market opportunities. We contacted Velox Consultants to help us with the market assessment / opportunity analysis and then designing brand strategy to achieve the desirable business growth.

SOLUTION

How did you select this vendor?

Being headquartered in our hometown, we have heard the name of Velox Consultants from various connects. So, we decided to give a shot and schedule a meeting with the founder - Harsh. In the first meeting itself, he could understand our problem very easily and helped us with the best fit solution. Even, we found their proposal very elaborative and in our budget. So, we signed a quarterly contract with Velox Consultants without giving a second thought.

Describe the scope of their work in detail.

During the proposal discussions with Velox Consultants, we met the co-founder and research partner - Sapan. He helped us with planning the entire project and setting up the expectations. With the help of both of their wide experience, they suggested us to divide the entire project in two major parts:

1. To understand the market in Gujarat as well as India, including market trends, manufacturing technologies, sustainability, competition, customer preferences, etc.
2. Design marketing and branding strategy initially for the first quarter and then for the entire year. They also divided each section in various sub-sections/phases so we could get required deliverables on continuous basis, instead of getting the entire project report in one shot. We liked this approach and finalized the SOW.

What was the team composition?

Velox Consultants has a good composition of team, including research analysts and marketing consultants. We worked directly with Harsh and Sapan for the entire project. They also helped us connecting with one of their analysts, so we could reach out to her directly in case of any issues.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall, we are very happy with the outcome. We could identify the market gaps using the market research report. Also, the marketing and branding strategy helped us increase our sales by almost 20% in the first quarter itself. Based on their recommendations, we have also started implementing sustainable packaging techniques, which helped us reduce some part of our costs.

How effective was the workflow between your team and theirs?

Velox Consultants works 100% on customized research and strategy, so they are very flexible. Despite being founders of the company, both Harsh and Sapan are easily reachable. As per the SOW, we were having weekly deliverables and meetings to review those deliverables. During the strategy phase, we were having continuous conversations to implement the strategy and monitoring the results.

What did you find most impressive about this company?

The best thing about Velox Consultants is their outreach and in-depth knowledge about the local as well as global markets. Altogether, they have a pretty wide experience of more than 25 years, which helped us a lot in terms of professionalism and communication. They can understand the customer needs very easily and provide to-the-point solutions. They are budget-friendly too :)

Is there any area for improvement or anything that could have been done differently?

As such, we have not faced any issues with Velox Consultants. So we don't have any comments.

BACKGROUND

Please describe your company and your position there.

I am the owner of a hotel business based out of Jharkhand, India. We provide economical as well as luxury stay together with lots of other amenities and best In-Service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Velox Consultants?

We wanted to increase our footfall and customer base, so I reached out to Velox for creating a growth strategy and help us identify some of the best practices in the hospitality industry.

SOLUTION

How did you select this vendor and what were the deciding factors?

I heard about them from one of my friend who had hired them for one of his project. He was quite impressed from their cutomized strategy methodology and sustaineable growth plans. Additionally, they incorporate latest tools & tehcnologies for desigining the strategy.

Describe the project in detail and walk through the stages of the project.

The project was devided into 2 partes. 1 - Designing the marketing strategy which was based on a through market reserach and analysis. 2 - Executing the strategy using both digital and traditional media.

How many resources from the vendor's team worked with you, and what were their positions?

Initially I had an interaction with the founder and pricipal consultant. Once the project finalized, they assigned 2 full time associates. 1- Consulting partner 2- Starategy Analyst

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After implementing the final strategy, the footfall increased by around 25%. We were also able to reduce some of the operational cost which ultemately lead to more profit generation.

How effective was the workflow between your team and theirs?

I would say it was ok as the services I had only included remote support and not on the site. So, most of the communications used to happen on call or emails. I think they also have an Onsite support form some extra service fees.

What did you find most impressive or unique about this company?

1- I found them very passionate about the work they performed and their marketing technologies.

2- Instead of using traditional stragtegy models they were using there own in house strategy framework which I found unique and more advanced.

3- The Quality of deliverable were amazing and they always used to explain me the details of those.

Are there any areas for improvement or something they could have done differently?

I’m happy with their performance but the only suggestion I gave is to provide flexible payment plans.

BACKGROUND

Please describe your company and your position there.

I'm the business development head at dried foods company manufactures a wide range of gourmet freeze dried products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Velox Consultants?

We wanted a novel marketing strategy for increasing our retail product's sales.

What were your goals for this project?

Increasing our retail product's sales. Creating brand value.

SOLUTION

How did you select Velox Consultants?

Searched online

Describe the scope of their work in detail.

After shortlisting Velox, we had a detailed discussion regarding our vision for the brand and their job was to create a strategy that would include market research and novel ways to increase our brand's market presence across the country.

Their job was also to analyze market trends and changes and suggest new products accordingly.

What was the team composition?

We have worked with the Founder of the team Harsh Shah.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There was an increase in our online traffic and offline sales increased as well.

How effective was the workflow between your team and theirs?

Very efficient responses and regular followup from their side.

What did you find most impressive about this company?

Can come up with new strategies that might sound a bit unconventional at the beginning but would yield good results at the end.

Are there any areas for improvement?

None that we feel of currently.