The Vault Collective

The Vault Collective brings strategic clarity to growth-minded founders who refuse to blend into the background. We specialize in marketing strategy, brand positioning, and operational alignment for companies ready to break out of the status quo. Founded by Lisa LaCour, our team brings cross-functional leadership experience from both high-growth startups and Fortune 500 companies. We've worked across industries from tech to consumer goods, delivering strategic guidance that drives measurable growth. Our approach centers on three critical growth levers: Brand, Revenue, and Operations. We identify which lever needs attention first, helping teams focus their efforts where they'll have the biggest impact. This targeted methodology prevents the scattered approach that wastes resources and energy. We challenge founders to think differently about their value proposition, messaging, and market positioning. Our "challenger mindset" pushes clients to break out of industry conventions and build companies they truly believe in. We're known for delivering bold strategies backed by practical execution. Our expertise includes brand strategy, go-to-market positioning, revenue optimization, and operational systems. We work particularly well with lean teams wearing multiple hats who need strategic clarity and actionable direction. Through our signature LaunchPad sprints, strategic intensives, and hands-on guidance, we transform businesses from reactive to strategic. Our clients receive comprehensive strategies, clear priorities, and the confidence to execute with purpose. We deliver focused strategies in compressed timeframes. Whether it's a two-week LaunchPad sprint or an intensive brand strategy session, we provide actionable direction without lengthy agency timelines. Our frameworks are practical, not theoretical. The Vault Collective specializes in building braver brands and smarter businesses. We combine strategic thinking with creative execution, giving fou