Varga Girl Design

BACKGROUND

Introduce your business and what you do there.

I’m a content strategist at a financial services technology company. We provide software to financial services companies so their staff can post on social media without breaching regulatory restrictions. My focus is on providing content for the end customers. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Varga Girl Design?

We hired them to create social media templates.

SOLUTION

What was the scope of their involvement?

Varga Girl Design created approximately 100 social media post templates for our end customers. They sent a preliminary batch of designs for feedback, then finished all the template designs. We had a back-and-forth process with feedback and waiting periods while our legal department approved the designs. 

We requested some priority posts; Varga Girl Design had to deliver posts celebrating employees’ birthdays and key holidays like July 4th or Christmas. They did research to see common layouts for our requested designs, such as some holidays or topics the team was less familiar with. After those key designs were drafted and we got confirmation we were on the right path, Varga Girl Design put together different versions for various channels.

The templates were intended for the end customers to customize to a certain degree, so one of Varga Girl Design’s deliverables was a resource document explaining where end customers could customize those templates for themselves. The goal was to avoid any missteps. 

The designs were Canva-based so that end customers could edit them. Varga Girl Design shared the templates through a Canva link with all the instructions to go along with the designs. End customers used their own instance of Canva to make the changes. 

Additionally, we had to look at copywriting and the legalese. End users have copyright permission to use the templates depending on how the content will be used. Varga Girl Design did the related research, and our company vetted it to ensure the phrasing that went into the instructions covered everything from a legal perspective. 

What is the team composition?

I worked with Rachel (Owner). Although she may have had support from other teammates, I’m not certain. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Rachel was awesome. Because of her years of experience, she anticipated potential challenges and was prepared to address them. Her work was removed from the end customer who would ultimately use it, so she kept that in mind to determine how comprehensive the instructions had to be in the resource manual. 

How did you come to work with Varga Girl Design?

I had worked with them before. When the company came to me with this project, Varga Girl Design was my first thought. We had a preliminary call to get a sense of the brief, and Varga Girl Design responded with a proposal about what the project would look like and how they could phase out the delivery. 

How much have you invested with them?

We spent $12,000. 

What is the status of this engagement?

We started working together in December 2022, the first round of deliverables was in early 2023, and Varga Girl Design completed the work in May 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The internal feedback about the templates was awesome, and our sales teammates were very anxious to have access to them to sell. The sales department wanted more to offer from a value add point of view, and end customers asked for them because they had challenges thinking up social posts.

A library of templates will make it easier for end customers to populate their content calendar. These templates will take some of the burdens off end customers. 

How did Varga Girl Design perform from a project management standpoint?

They stayed within the budget, were available for every client call, and were always thoroughly prepared. We used Slack as a project management tool and email, texts, and phone calls to communicate. 

What did you find most impressive about them?

I was most impressed with Varga Girl Design’s professionalism, experience, and high quality of work. They came to mind for this project, and I’ll keep working with them because of the good work they do. 

Are there any areas they could improve?

No, there was nothing they needed to improve. 

Do you have any advice for potential customers?

Although Varga Girl Design isn’t the cheapest, you get what you pay for. If you’re looking for high-quality work and premium output, they’re worth every penny. 

BACKGROUND

Introduce your business and what you do there.

I’m a solo photographer who owns a photography studio under my name — Rob Cooper Photography. I offer photography services for weddings, engagements, corporate offices, families, and more.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Varga Girl Design?

I had been using my own hand-made logo and visual assets for my business, so it was time to go more professional. Therefore, I required a partner who could help me design a professional logo and an entire branding suite with guidelines and visual assets.

SOLUTION

What was the scope of their involvement?

Varga Girl Design helped me design my logo and two business cards. They also developed my branding, defining the colors, typefaces, and brand guidelines. In addition to all the visual assets, they provided me with a multi-page document that details how to place my logo, showing various options, combinations, and examples of how to use it.

Initially, we had a very long interview process, where they asked for information about my business, my ideal client, and more. During this process, I shared with them a large marketing strategy document I had recently developed with the help of another company. After they revisited the marketing strategy, we had a couple more Zoom interview calls.

Once the discovery process was over, Varga Girl Design came back and presented me with seven design options. I selected one of them, and they made minor changes to it per my request.

What is the team composition?

I worked directly with Rachel (Owner).

How did you come to work with Varga Girl Design?

I was working on a marketing strategy with another company from Toronto, and the strategist recommended several designers and copywriters, including Varga Girl Design. I emailed them all and talked to a few of them. I had a really good connection with Rachel when I talked to her, and I really liked her work. From the start, I could tell that our personalities matched and that we would work great together, so I decided to hire her.

How much have you invested with them?

I spent $4,000 CAD (approximately $3,000 USD).

What is the status of this engagement?

My first meeting with Rachel was on July 2022, and she delivered the final assets in September 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Varga Girl Design did a lovely job designing my logo and branding, and they provided some interesting options. They were very different from each other, which made it a bit difficult to decide. Ultimately, they delivered a logo that represents my business very well — I liked the colors.

In addition to that, Varga Girl Design was kind enough to design a second business card for me. They had already designed one card, but I wanted a business card that had a photo of myself on it so that potential customers could recognize me from wedding trade shows. Rachel delivered a beautiful business card with the photo I wanted, as well as a professional and simple business card with information only.

How did Varga Girl Design perform from a project management standpoint?

Varga Girl Design hit right on target regarding the budget, and their communication was very good. They were prompt, responsive, and open to my suggestions. Rachel always communicated timelines and expectations very clearly, and she stuck to what she said. Overall, they were fantastic — I can’t say enough good things about them. We communicated via emails, phone calls, text messages, and scheduled Zoom meetings.

What did you find most impressive about them?

Varga Girl Design’s strength was their amazing level of communication; they were excellent communicators and made me feel like a valued client. Additionally, they delivered high-quality work, and Rachel was very accommodating and great to work with overall.

Are there any areas they could improve?

No. They delivered exactly what I wanted.

Do you have any advice for potential customers?

Don’t be afraid to tell them everything that’s in your mind. The more information you provide them with, the better the results will be.

BACKGROUND

Introduce your business and what you do there.

I’m an agent at Royal Page Urban, a real estate agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Varga Girl Design?

I wanted something that would distinguish me from other real estate agents, something that people would see from far away and automatically identify me.

SOLUTION

What was the scope of their involvement?

Varga Girl Design designed a logo for me. I talked to them about myself, what I do, and my experiences. After that, they figured out what to do and came back to me with several options for me to choose from.

What is the team composition?

We only worked with one member of their team.

How did you come to work with Varga Girl Design?

They were referred to us.

How much money have you invested in this partnership?

We spent around $4,000 with them.

What is the status of this engagement?

We worked together from May–July 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They listened to what I wanted, which enabled them to do exactly what I wanted. Overall, the process was quick, and I was happy with their services — they were good at taking us to where we needed to be.

How did Varga Girl Design perform from a project management standpoint?

Project management was excellent in terms of timing and scheduling. They were also good at responding to feedback and incorporating my ideas through an open-minded approach.

What did you find most impressive about them?

They do their job right, which distinguishes them from other providers.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they’re perfect the way they are, and I highly recommend them.

Do you have any advice for potential customers?

Communicate everything they need to know about the project; they have the right tools to get you where you need to be. The more information you give them, the better work they’ll deliver.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of C2P Inc., a turnkey design/engineering and manufacturing firm based in Mississauga, Ontario.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Varga Girl Design?

We needed a website refresh/redesign quickly for a multitude of reasons. Rachel at Varga Girl Design was recommended by a mutual business acquaintance.

SOLUTION

How did you select this vendor and what were the deciding factors?

We talked on the phone and I felt very quickly that Rachel understood exactly what I was looking for and how she could help us.

Describe the project in detail and walk through the stages of the project.

After a number of discussions, Rachel quickly embarked on revising our website. She was able to complete the project to meet our timeline and we went live with the new site soon after.

How many resources from the vendor's team worked with you, and what were their positions?

The project only involved myself and Rachel. The decision and review process moved quickly and she was able to get our site back on line without too much interruption. This was key as C2P had a pending plan to launch an email marketing campaign by the end of the same month.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The feedback on the new site was very positive and I was pleased that the site worked equally well on desktop, tablet and smartphone devices.

How effective was the workflow between your team and theirs?

Rachel was easily available at all times of the day which allowed for quick decisions and reviews, thereby allowing for a sucessful and expeditious completion of the project.

What did you find most impressive or unique about this company?

Varga Girl listened to our comments, was open to our feedback, and did their best to incorporate our wants and needs.

Are there any areas for improvement or something they could have done differently?

Can't think of any at this time.

BACKGROUND

Introduce your business and what you do there.

I’m the partner of my wife’s organization, Bemore Health Coaching.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Varga Girl Design?

We needed help with a rebrand.

SOLUTION

What was the scope of their involvement?

Varga Girl Design rebranded our company, which included creating a new name and logo for us. First, we had a meeting with them and told them what we were looking for. Then, they came back with some great name options. We iterated on the name 4–5 times until we chose one.

After the naming process, Varga Girl Design went into the logo design process. We also iterated on the logo design, asking for small changes until we were satisfied with it. Additionally, they created a lot of things we didn’t ask for. For example, we just asked for recommendations on how to create images and content in line with our new brand, and they designed and delivered various assets.

What is the team composition?

We only worked with Rachel (Owner).

How did you come to work with Varga Girl Design?

I reached out to different people I found on Google, including Varga Girl Design, and we ended up choosing them because Rachel’s work really spoke to my wife. Their site had some stories about the different brands they’ve created, and my wife liked how much thought they put into their work. We felt that we would get a very custom brand.

How much have you invested with them?

We spent around $5,000.

What is the status of this engagement?

We worked together from January–March 2022. Still, we will probably keep working together on other projects.

RESULTS & FEEDBACK

We were very happy with the designs that Varga Girl Design created, as well as with the amount of time they spent going back and forth with us so that we were satisfied with the final product. Our contract said that we would have two revisions, but they still let us iterate 3–4 times.

How did Varga Girl Design perform from a project management standpoint?

Varga Girl Design’s performance was excellent in all project management areas, including their communication and ability to stick to timelines and budgets. We communicated via email, Zoom meetings, and phone calls.

What did you find most impressive about them?

Varga Girl Design truly cares about their clients being happy with their work. Rachel genuinely took the time to understand what we were looking for and worked with us around the different changes we requested so that we were happy with the result.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

In our case, it would have been better if we didn’t come into the partnership with so many concrete ideas about what we wanted. It would have been helpful if we had let Rachel guide the creative discussion from the start.

BACKGROUND

Please describe your company and your position there.

I am an Executive Brand Coach who provides private and group coaching programs for female executives and high achievers who are looking to build their personal brands, accelerate their career growth and position themselves for what’s next. I also offer corporate workshops designed to help with the retention and advancement of valued female talent.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Varga Girl Design?

I hired Varga Girl design to help me develop the visual branding and a new website for my business.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was referred to Varga Girl Design by someone I trust and I hired Rachel because I felt that she would be a good partner for my needs. I was looking for help in capturing my brand visually and digitally and I wanted a website that would be the opposite of cookie cutter. I felt, from our initial conversations, that she would deliver something unique and on brand - and she did.

Describe the project in detail and walk through the stages of the project.

The stages of our project were not necessarily linear. It took me some time to get clear about my key messages and positioning and Rachel was very patient and helpful in guiding me along the way. She asked good questions and really listened to what I was trying to achieve. She really took eth time to get a sense of my style and approach and she showed me several design concepts to see what resonated with me.

And then she would fine-tune them based on my feedback. Once we agreed on the overarching design, she laid out my new website and worked with me on a series of edits to finalize the site. She also walked me through how to make edits and manage some of the pages myself. She made it easy.

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with Rachel, the main designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The initial feedback has been excellent. Specifically, I have been told that the website is clear, compelling, unique, and easy to navigate. It has been key in establishing my credibility as an executive coach. I am already getting leads from the website.

How effective was the workflow between your team and theirs?

Rachel was easy to work with — she was always responsive and patient with me, especially when I delayed the site a few times over the 6 months that we worked together.

What did you find most impressive or unique about this company?

As a former Chief Marketing Officer, I have worked with many designers throughout my career but few really understand how to go beyond a logo and some brand colours in order to create a real visual system that you can apply to all your marketing activities. Rachel gets this.

She took the time to really understand my brand and then she created a look and feel that is visually unique and that can be applied across all my channels. Rachel delivers on-brand custom designs and website projects that stand out in a sea of sameness. She has helped me to stand out in a crowded marketplace and position my new business at the right level with the right audiences.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the owner of a Luminate Communications, a communications agency that specializes in writing the impactful content that non-profit organizations need to raise more money.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Varga Girl Design?

Many of our clients request design services to complete the projects that we write. I hired Varga Girl Design to design a non-profit annual report.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've worked with Varga Girl Design in in the past, but in reverse, where they have hired us to provide copywriting services for websites that they designs. I've always been very impressed with their work so hiring them when my clients needed design work was an easy decision.

Describe the project in detail and walk through the stages of the project.

We provided Varga Girl Design with a complete design brief that outlined the specs, but also the feelings we wanted the report to capture. And we provided them with the final copy to read through in order to fully understand the organization's mission. She came back with four cover concepts, all of which were gorgeous and truly elevated my client's brand.

From there, the client chose one of the designs and Rachel completed the remaining pages of the report. She was open to all edit suggestions and was very quick to send a revised proof every time an edit was requested. The final product was bright and airy -- the perfect feeling we wanted to capture.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with just Rachel at Varga Girl Design.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our client was thrilled with the final results, stating the report was 'airy and modern'. It will go a long way in helping them attract donors in the coming year.

How effective was the workflow between your team and theirs?

Varga Girl Design was easy to work with and always responsive to my questions or requests.

What did you find most impressive or unique about this company?

The process was smooth and seamless. Rachel has a good eye for design and you can tell she has been doing graphic design for a very long time. She showed great skills and truly elevated my client's annual report well beyond their expectations.

Are there any areas for improvement or something they could have done differently?

No. There was no negative feedback. Everything was accomplished exactly as requested.

BACKGROUND

Introduce your business and what you do there.

I’m the sole owner and founder of a growth marketing and consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Varga Girl Design?

I needed a straightforward website that could promote my brand image and message to my clientele.

SOLUTION

What was the scope of their involvement?

We kicked off our engagement with a discovery phase, wherein I laid out my objectives and design preferences to Varga Girl Design’s team. Rachel (Founder) decided on building the platform via Squarespace to fit my requirements, and she also helped me secure a domain name. 

There were available templates to work around with on Squarespace, and Varga Girl Design altered those according to my needs and brand guidelines. Rachel then designed my website from the ground up and made its backend customizable, so I could apply changes on my own.

What is the team composition?

I worked closely with Rachel throughout the project.

How did you come to work with Varga Girl Design?

Varga Girl Design was strongly recommended to me by an acquaintance. I looked up their previous work and found that they had the skill set needed to meet my needs, even though they hadn’t worked with a client in the same industry as mine before.

What is the status of this engagement?

The project ran from June–August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I received more organic leads upon launching my website, but what mattered more to me was how Varga Girl Design successfully promoted my online presence through their design efforts. Prior to our engagement, I only relied on referrals to keep my business afloat, but their team optimized my brand by giving me a digital platform that mirrored my marketing vision.

Additionally, Rachel did a great job in incorporating my branding and personality into the platform — even my colleagues and friends in the marketing space noticed how my identity shone through the website. Overall, I could tell through the main deliverable that Varga Girl Design took their time to understand my needs.

How did Varga Girl Design perform from a project management standpoint?

We communicated via Slack, Zoom, and email. Varga Girl Design was a responsive and patient partner to work with — we had a seamless workflow because they accommodated my needs and gave me enough time to go over their work.

What did you find most impressive about them?

Varga Girl Design achieved the perfect balance between lively and sophisticated design work — this spoke volumes about their craft and ability to deliver their client’s exact needs.

Are there any areas they could improve?

I honestly thought they did a wonderful job — I didn’t encounter any areas that needed improvement.

Do you have any advice for potential customers?

Be clear in communicating your goals, and they’ll take it from there.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of In Creative Company, a collaborative agency that works with purpose-driven businesses. We provide creative services such as graphic design, illustrations, and web design. Our team offers plenty of services, but we always work with companies that have a purpose-driven mission. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Varga Girl Design?

We worked with Varga Girl and Rachel (Owner) on a graphic design project. We had a multifaceted project that needed branding, copywriting, and social media management services. Rachel provided the graphic design element of that project. 

SOLUTION

What was the scope of their involvement?

Varga Girl created brand guidelines for a collection of social media posts. They created templates that included hex codes, typography, and other elements that were unique and specific for the target brand. 

What is the team composition?

 We mainly worked with Rachel, who was the sole provider of the graphic design element of the project. 

How did you come to work with Varga Girl Design?

I met Rachel through our business network. She joined our creative community, where we got to know her. Since I knew her graphic design style, I knew that she’d be the right fit for this project. 

How much have you invested with them?

We spent around $900. 

What is the status of this engagement?

We started and finished this project in August 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everything was organized and the deliverables were given on the correct timeline. Varga Girl did all tasks on time, and everything was approved and finalized quickly. There were minimal revisions — the overall process was smooth and seamless. 

How did Varga Girl Design perform from a project management standpoint?

Rachel met all expectations, and the engagement was easy and seamless. As a result, this project was fun, and we experienced no hang-ups while working with Varga Girl.

What did you find most impressive about them?

Rachel had a good eye for design, and we could tell that she’d been a professional graphic designer for a while. As a result, her skill level was high, and she followed directions well. These were the boxes that we needed to check to say that it was a successful project, and she did all of them. 

Are there any areas they could improve?

No, there wasn't any negative feedback. Everything was accomplished well.

Do you have any advice for potential customers?

Rachel has a lot of clients and projects, so contact her as soon as possible so she can schedule you right away in her calendar. Once you’re a client, she’ll make you a priority to get the work done. However, remember that like all other designers, she has limited availability; she doesn’t work 24/7, and she shouldn’t. Given that, make sure to contact her in a swift manner to ensure she has time for your project. 

As a graphic designer with her skill level, she’s definitely worth the money you’ll spend. In addition, remember that she’s not the type of graphic designer that wants to work on rushed projects. With that in mind, give her a reasonable amount of time and a fair budget. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder and VP of sales and marketing for a company that is just being built. Our goal is to sell living spaces, but we will start by selling modular motorcycle garages. We will make our designs in France, but we will produce and assemble them in Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Varga Girl Design?

Varga Girl Design helped me with the logo and tagline of my company.

SOLUTION

What was the scope of their involvement?

Varga Girl Design designed our logo and provided us ideas for our tagline to chose from, which was awesome. The process was very simple. Two days after we engaged, I was talking to them, explaining our mission and what we were looking for.

The first phase was done within two weeks, during which Varga Girl Design provided us with the first drafts of logos and taglines. We discussed their input, and I eliminated some options, kept others, and gave my feedback.

Rachel (Owner) did another batch of logos, and we fine-tuned the idea. On the third iteration, we decided on a logo. The whole process took about a month.

What is the team composition?

I just worked with Rachel.

How did you come to work with Varga Girl Design?

I found Varga Girl Design through an article about Rachel published by the CEO of another digital agency, so I wanted to work with her. I also saw that Clutch had awarded them, which was something that I took into consideration.

I looked at Varga Girl Design’s work on their website, and I liked what they did, so I reached out to them. Within 24 hours, I had an appointment booked with Rachel. It was a very fast and easy process.

How much have you invested with them?

We spent less than $5,000.

What is the status of this engagement?

We worked together from May–June 2021. I have other projects, so I’ll be working with Rachel again.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The feedback on our logo and tagline is very good — my partners and I love it. Everybody is happy with the logo because it’s original and creative, and it reflects our values. It is what we really wanted. However, I don’t have any statistics showing their impact because my website is not active yet.

How did Varga Girl Design perform from a project management standpoint?

Rachel was very organized, and the digital tools that she used were very helpful, easy to use, and straightforward. We had a seamless experience, which we really liked.

Varga Girl Design was always on time, and if Rachel wasn’t satisfied with her job, she didn’t present it to us. Additionally, she’s very good and fun to work with.

What did you find most impressive about them?

Varga Girl Design’s human interaction was impressive. The relationship that we built with Rachel was amazing, and she even introduced me to potential customers. She knew what entrepreneurship meant, and she remembered what she went through.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

I recommend Varga Girl Design greatly. Be open to the creative process and take it on the fun side. Let Rachel guide your imagination — it’s going to be amazing.