Business Smart Branding™

Our passion is helping organizations discover their strongest rational and emotional attributes, so they can unleash the full potential of their brands and achieve greater business results. VDLA was founded by experts from the world's largest branding and communications agencies who understand the challenges business leaders face everyday.

We link brand success to business results. Case studies from multiple industries demonstrate our track record of creating brands that help businesses grow faster and compete more effectively. Imagine gains for your business of 100%, 200%, and even more – we've achieved those results for companies just getting started to some over 100 years old. We can do the same for you.  

Using our trademarked EBA® Analysis, we find, quantify, and leverage those things that make your brand special and stimulate the behavior you desire from employees and customers alike. When the image you desire for your organization is the same as the image actually held by employees and customers, the business results can be tremendous. Creating that internal and external brand alignment, and then applying it clearly and consistently to every aspect of your business, is our specialty and your path to exponential success.  

 
$10,000+
 
Undisclosed
 
10 - 49
 Founded
2009
Show all +
Westport, CT
headquarters
  • 180 Post Road East
    Westport, CT 06880
    United States

Portfolio

Key clients: 

VDLA works with clients around the world in a variety of industries, so our clients gain fresh insights and perspective that single-industry agencies can't match. 

Here are just a few of our clients: Anheuser-Busch Employees' Credit Union, Alvarez Marsal, Acrow Bridge, Advanced Medical Optics, Allergan, Bank of America, Bausch + Lomb, Bayer, Bethpage Federal Credit Union, CareerBuilder, Ciba Vision, Cordis, GlaxoSmithKline, Lincoln Financial, Procter & Gamble 

Reviews

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Brand Research for Credit Union

“They provided well-researched data that outlined exactly what we needed to do to enhance our brand image and identity.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. - May 2019
Project summary: 

Van Deusen & Levitt Associates conducted brand research, interviewing numerous groups (e.g. employees, branch members, management) to determine the current level of brand awareness.

The Reviewer
 
51 - 200 Employees
 
Inver Grove Heights, Minnesota
Alyssa Karl
Director of Marketing, Heartland Credit Union
 
Verified
The Review
Feedback summary: 

Van Deusen & Levitt Associates used a data-driven methodology to identify specific brand insights. The presented the findings to the upper management team and answered any questions asked. They were communicative and friendly, making the engagement positive and effective.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Heartland Credit Union. We serve a few large corporations in our areas as well as numerous nearby counties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Van Deusen & Levitt Associates?

We have lots of competition, so we needed to get our name out there and make sure we had a firm brand that resonated with the communities we serve. We needed a partner to help us stand out among the other financial institutions we’re surrounded by.

SOLUTION

What was the scope of their involvement?

Van Deusen & Levitt Associates conducted numerous interviews to determine the level of our brand awareness across numerous groups. They interviewed our upper management, branch members, potential members, and employees. We collaborated on the questions, with them building the survey and us providing feedback and tweaking questions as necessary. From these surveys, they determined our brand awareness in the market and how to use the data to build a firm brand position and identity. The responses helped us see what people are saying about us, what differentiates us from other financial institutions in the market, and how to train our staff to maximize our brand impact.

Their role wasn’t to help with our branch strategy, but they did identify what our brand and culture are so that we can be more cohesive as we built our own strategy. Once the data was all compiled, they did a complete analysis and reviewed the findings with our senior management team.

What is the team composition?

We had one main point of contact, but there was a whole team of people in the background.

How did you come to work with Van Deusen & Levitt Associates?

I looked online and through a marketing and dev listserv. We found about five companies and interviewed them, but Van Deusen & Levitt Associates had the most experience in various industries. They were enthusiastic about the work and promised to deliver concrete data, so we hired them.

What is the status of this engagement?

The partnership lasted form January–May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They gave us exactly what we needed, and now it’s up to us to develop our strategy and how to implement the findings. We have a firm brand position, story to tell, and everything we need to continue this process.

How did Van Deusen & Levitt Associates perform from a project management standpoint?

I never felt rushed or that I couldn’t contact them. We talked multiple times a week, if not more. We mainly communicated over the phone, but we also used email and had in-person meetings.

What did you find most impressive about them?

They provided well-researched data that outlined exactly what we needed to do to enhance our brand image and identity. They never rushed their work but took time at each of the interviews to make sure they got good information.

Are there any areas they could improve?

I can't think of anything for them to do better.

Do you have any advice for future clients of theirs?

Ask lots of questions. They’re happy to share their knowledge about all the different work they’ve done in different industries.

5.0
Overall Score They were always available, and our team enjoyed working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were available when needed and highly flexible.
  • 5.0 Cost
    Value / within estimates
    We paid the exact estimate, and they gave us lots of thorough information for a good price.
  • 5.0 Quality
    Service & deliverables
    We received more than we were expecting, and the communication was fantastic.
  • 5.0 NPS
    Willing to refer
    I’d recommend them to anyone, including people outside the financial industry.

Branding & Messaging for Federal Credit Union

“Van Deusen significantly increased awareness of our brand in the marketplace.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. 2015 - Jan. 2017
Project summary: 

Van Deusen provides branding and messaging services, including the creation of a new tagline.

The Reviewer
 
501-1,000 Employees
 
Long Island, New York
Robert Hoppenstedt
Senior Vice President, Bethpage Federal Credit Union
 
Verified
The Review
Feedback summary: 

The messaging and branding work Van Deusen came up with not only improved the company's overall awareness, but also resonates extremely well internally. Timely, organized, and proactive in their approach, they continue to be great partners to work with.

BACKGROUND

Introduce your business and what you do there.

I'm the senior VP of Bethpage Federal Credit Union.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Van Deusen & Levitt Associates, Inc.?

We engaged Van Deusen for branding and messaging services after acquiring a new charter that allowed our business to operate nationwide.

SOLUTION

What was the scope of their involvement?

Following a discovery phase in collaboration with our team, Van Deusen created a number of new branding elements including a new tagline. They conducted focus groups, quantitative research, and performed market and competitor analysis in the process.

What is the team composition?

We primarily work with Glenn (President, Van Deusen Levitt Associates, Inc.).

How did you come to work with Van Deusen & Levitt Associates, Inc.?

We considered Van Deusen during our RFP process. We had previously worked with a larger branding company but liked that Van Deusen is local, more affordable, and has a better sense of who we are.

What is the status of this engagement?

We've been working with them since the Fall of 2016 and completed the majority of the work within a year, but continue to work with them on other branding elements as needed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Van Deusen significantly increased awareness of our brand in the marketplace. Our employers have been a lot more receptive to the tag line they came up with compared to what we had previously.

How did Van Deusen & Levitt Associates, Inc. perform from a project management standpoint?

Van Deusen is very timely, responsive, and clear in their approach to project management. They present their findings thoroughly and regularly (every few weeks).

What did you find most impressive about them?

I appreciate the balance of their data-driven approach to branding that also takes our employees into account. 

Are there any areas they could improve?

I can't think of anything I would've had them do differently given our budget.

5.0
Overall Score We have great chemistry with them, and they interact well with our clients.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They complete everything on time and on budget.
  • 5.0 Cost
    Value / within estimates
    They produce exactly what they say will.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing Materials for Children's Charity Race Organization

"They also study the market to ensure our strategies will be effective. They’ve been a great partner." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2010 - Ongoing
Project summary: 

Van Deusen & Levitt Associates are responsible for print, social media, and email marketing. They've develop literature and contributed a logo design. They’ve also done market research.

The Reviewer
 
501-1,000 Employees
 
Connecticut
Paul Schultz
Marketing Manager, Kiwanis on the Reservoir Run
 
Verified
The Review
Feedback summary: 

The race has expanded geographically, and Van Deusen has been contracted to grow it even more over the next several years. Their willingness to speak their mind when they see room for improvement is invaluable, as is their work ethic, which shifts into overdrive as the race draws near every year.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for the Reservoir Run. The foundation, which is part of Kiwanis, raises money for children who have disabilities or face economic challenges. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Van Deusen & Levitt Associates?

We first put on a charity race eight years ago, and we needed someone to do branding design and logo creation. They were also in charge of gathering runners and sponsors. 

SOLUTION

What was the scope of their involvement?

In our first year, the challenge was to have our names stick in runners’ heads so they would return the following year. The vendor developed and handed out literature at the races and even put some on car windshields. Since then, we’ve been using social media more to promote the race. Van Deusen & Levitt Associates work with PDS video files and JPEGS to create Facebook posts and emails that I can send out. They’ve also expanded to provide the materials we hand out as prizes.

Regarding specific initiatives, Van Deusen & Levitt Associates modified the logo they created initially to better reflect our runner demographic. We use the updated logo in all our branding materials.

What is the team composition?

My primary contact is Glenn (President & Founder, Van Deusen & Levitt Associates). There are various people with different talents that work on the project too, however.

How did you come to work with Van Deusen & Levitt Associates?

I met Glenn when he was elected to the Kiwanis Board of Trustees. When we started developing the race’s marketing plan, I talked with him since he’s an expert in the field.

How much have you invested with them?

He’s very economical regarding billing relative to the amount of work he does.

What is the status of this engagement?

We’ve been working together since 2010.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The race has been profitable every year, so we’ve contributed to both children and military service members. We’ve built playgrounds and provided food and backpacks for children and modified veterans houses to make them more accessible.

We’ve been able to expand the race to a wider part of the state and attract a more diverse group of runners. Our next goal is to double our size in 3–4 years, and we’ll be working with Van Deusen & Levitt Associates in that effort.

How did Van Deusen & Levitt Associates perform from a project management standpoint?

They’re highly responsive, flexible, and creative. If we aren’t moving in the correct direction, they’ll let us know and provide us with whatever information we need to course correct. They work quickly and put us on the fast track every year as the race comes closer.

What did you find most impressive about them?

They listen to what we say and take seriously what we’re trying to do, whereas many companies try to sell you on their own ideas. They also study the market to ensure our strategies will be effective. They’ve been a great partner.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding for Mall-Based Fast Food Concept

“Their passion for the work and continued enthusiasm for the people and missions they work with are top-notch.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2011 - 2014
Project summary: 

Van Deusen & Levitt Associates helped a 65-year-old food concept modernize its brand image with new, cohesive messaging. After extensive data collection from constituents, they made suggestions for refinements.

The Reviewer
 
11-50 Employees
 
San Diego, California
CEO, Fast Food Restaurant
 
Verified
The Review
Feedback summary: 

Feedback about the project was universally positive, and Van Deusen & Levitt Associates exceeded all expectations. The principals were responsive, engaged, and forthright, and they personally managed the process.

BACKGROUND

Introduce your business and what you do there.

For the duration of this collaboration, I was the CEO of a regional, mall-based food concept.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Van Deusen & Levitt Associates?

The brand was 65 years old and had accumulated a hodgepodge of brand messaging. We wanted to bring the whole brand together under one cohesive brand identity and update an image for the future.

SOLUTION

What was the scope of their involvement?

They did a series of interviews of the executive team, management teams at the unit level, and customers to get a sense of how to proceed. It was an extensive process of gathering information, reviewing it, and making refinements to the new brand image.

What is the team composition?

I worked directly with the two principals.

How did you come to work with Van Deusen & Levitt Associates?

A former business partner recommended them to me. I interviewed several agencies, and they seemed like the best fit for us. The principals were very involved and hands-on.

How much have you invested with them?

I don’t remember the exact cost, but it was definitely a six-figure project.

What is the status of this engagement?

We worked together from 2011–2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project engaged 45–50 people. We were an employee-owned company, and everyone was very involved and passionate about the brand and the company itself. Feedback about their work and methodology was universally positive.

How did Van Deusen & Levitt Associates perform from a project management standpoint?

They exceeded all our expectations and were user-friendly, responsive, and engaged throughout the process. The owners handled everything themselves in a professional and forthright manner, and I was always very pleased with their work.

What did you find most impressive about them?

I am still impressed by the two principals. Their passion for the work and continued enthusiasm for the people and missions they work with are top-notch.

Are there any areas they could improve?

I don’t have any areas I could point to directly, we enjoyed our experience with them.

5.0
Overall Score Four years later, I'm still willing to recommend them. They definitely made a positive impression.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They met every benchmark or goal we set.
  • 4.0 Cost
    Value / within estimates
    I remember their costs felt high, but I’m not certain how they compared to the rest of the market.
  • 5.0 Quality
    Service & deliverables
    They always exceeded our expectations.
  • 5.0 NPS
    Willing to refer
    I’m very likely to recommend them.

Branding & Strategy for Cosmetics Company

"We couldn’t have asked for a better design team."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jul. 2014 - May 2015
Project summary: 

Van Deusen & Levitt Associates executed a branding strategy. They designed packaging for consumer product boxes.

The Reviewer
 
1-10 Employees
 
Fairfield, Connecticut
Karen Ballou
CEO & Founder, Immunocologie
 
Verified
The Review
Feedback summary: 

The high-quality results reflected the team’s exceptional design skills and implementation. Notable strengths included responsive communication and scheduling.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Immunocologie, a cosmetics brand. I work on formulations, marketing strategies, distribution, creative, packaging, and messaging.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Van Deusen & Levitt Associates?

We needed branding and strategy services.

SOLUTION

What was the scope of their involvement?

First, Van Deusen & Levitt Associates assessed and evaluated our business strategy. They then presented the scope and executed the strategy to go to market. Branding deliverables included packaging for primary boxes—bottles and jars—and secondary boxes—the actual product.

What is the team composition?

I worked with the founders and their management team.

How did you come to work with Van Deusen & Levitt Associates?

A colleague recommended the team based on their branding experience.

What is the status of this engagement?

We started working together in July 2014 and the partnership ended in May 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team’s targeted strategy resulted in high-quality deliverables. They were responsive and executed the project well. We couldn’t have asked for a better design team.

How did Van Deusen & Levitt Associates perform from a project management standpoint?

They had a great project management system. Strengths included final deliverables and timing.

What did you find most impressive about them?

They collaborated with our team and genuinely cared about the design implementation. They went above the call of duty, such as driving materials to our New York office from Connecticut.

Are there any areas they could improve?

There’s always room for improvement, but we don’t have any specific suggestions for Van Deusen & Levitt Associates. They were client-oriented and had a great ethic around scheduling, planning, and delivery.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They were very reasonable and provided quality work.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Globalization for Surgical Optics Company

"I was pleased with the relationship, the quality of the deliverables, and the strategic thinking involved."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
2010 - 2014
Project summary: 

Van Deusen & Levitt Associates coordinated the globalization efforts for a medical devices company. They conducted interviews to determine brand recognition worldwide and developed new marketing collateral.

The Reviewer
 
1,001-5,000 Employees
 
Orange County, California
Thomas (Tom) Dunlap
Former President & CEO, HOYA
 
Verified
The Review
Feedback summary: 

The branding elements created are still used, a testament to their longevity and fit. Van Deusen & Levitt Associates went to great lengths to understand the business and its operations, leading to sensible and high-quality deliverables. Despite drastic time zone challenges, they met all deadlines.

BACKGROUND

Introduce your business and what you do there.

I am the former president and CEO of HOYA Surgical Optics, a medical devices company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Van Deusen & Levitt Associates?

HOYA Surgical Optics was very much a Japan-centric business. We engaged with Van Deusen & Levitt Associates to orchestrate our globalization and branding efforts as we planned to enter selected markets around the world.

SOLUTION

What was the scope of their involvement?

Van Deusen & Levitt Associates conducted a survey of customers in Japan and potential customers in key markets in Western Europe, Asia Pacific, and the United States. That created a baseline for how people perceived our brand. The brand was something of an unknown outside of Japan. After analyzing how people responded, Van Deusen & Levitt Associates developed a series of messaging collateral and returned to specific markets to test it. Once those elements were was tested and approved by our team, we began the launch of a major initiative to build the brand equity. Van Deusen & Levitt Associates took control of all business-related messaging materials and platforms—the websites, the literature, the business cards, the elements needed at major trade shows. It was a comprehensive approach from that day forward to present the brand in a unified way all across the world.

What is the team composition?

I interacted with Glenn and Roy, the two founders.

How did you come to work with Van Deusen & Levitt Associates?

I worked with each of the founders before my position at HOYA. I knew them both before they started working together. Once they set up their own business, it was an easy decision for me to engage them. I didn’t spend much time looking for alternative partners. Because I was living in Singapore at the time, I did interview a few local firms, but I ultimately decided Van Deusen & Levitt Associates was the best fit. I believed the value they were creating was far greater than the time zone challenges.

What is the status of this engagement?

We worked together from 2010–2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We considered our globalization efforts incredibly successful. We were able to build a brand across the world and carve out a significant piece of the market from other players. That branding effort has stood the test of time, as that infrastructure and platform they developed still exists for the company today.

How did Van Deusen & Levitt Associates perform from a project management standpoint?

They did exceptionally well. I had my concerns with the time zone challenges, but they worked in a way that did not exacerbate the time differences.

What did you find most impressive about them?

It’s notable that they made the effort of understanding the business. Glenn and Roy immersed themselves in the company, in the customer relationships, and in the perceptions of the company. They became a terrific partner.

Are there any areas they could improve?

There was a perception at HOYA that the services came at a greater cost than others in the space, but I don’t believe there was any room to improve from a quality or process perspective.

5.0
Overall Score I was pleased with the relationship, the quality of the deliverables, and the strategic thinking involved.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I don’t recall any missed deadlines.
  • 4.5 Cost
    Value / within estimates
    The services could have been less expensive elsewhere.
  • 5.0 Quality
    Service & deliverables
    We wouldn’t have been successful in launching our brand without them as a partner.
  • 5.0 NPS
    Willing to refer
    I have already recommended them.

Branding & Naming for Private Equity Firm

"We could tell that they really valued the assignment, and we were happy with the end result."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June - Dec. 2016
Project summary: 

Van Deusen & Levitt Associates delivered branding services for a private equity firm’s investment in the facilities services sector. They offered naming ideas and helped create a logo and marketing collateral.

The Reviewer
 
11-50 Employees
 
Greenwich, Connecticut
Managing Director, Private Equity Firm
 
Verified
The Review
Feedback summary: 

The work that Van Deusen & Levitt Associates produced helped in the implementation of a key goal for the investment thesis. Their team efficiently worked to understand the core elements of the assignment and delivered quality work. They were helpful, thoughtful, and collaborative throughout.

BACKGROUND

Introduce your business and what you do there.

I am a managing director at a private equity firm. We work in partnership with management teams to help optimize the performance of the portfolio companies in which we have invested.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Van Deusen & Levitt Associates?

We had identified a specific niche within the facilities services sector as attractive and had invested behind a platform company in order to pursue a consolidation of that space. Ultimately, the goal was to expand geographically and integrate the network of businesses that we had acquired. At the time, we had four leading businesses within the platform with different brands and operations in different locations. We needed help to create a brand and associated marketing collateral for the holding company that would convey the cohesive and integrated nature of the platform, which had become the largest of its kind in the sector.

SOLUTION

What was the scope of their involvement?

Van Deusen & Levitt Associates’ job was to give us alternatives for how to structure and market the holding company and the various brands that comprised it. Before presenting, we had several multi-hour meetings so they could understand the nuances of the assignment. Their team interviewed our ownership group as well as the senior management team executives to understand the core identity of our business, what we were trying to accomplish, and what we wanted to convey with the branding exercise. This process took around six weeks and, after some iterating, we ended up with a name and go-to-market strategy that we really liked. Their team also brainstormed several logo ideas and marketing collateral. The company still uses those materials.  

What is the team composition?

We primarily worked with Roy (Co-Founder, Van Deusen & Levitt Associates), Glenn (President & Co-Founder, Van Deusen & Levitt Associates), and Dennis.

How did you come to work with Van Deusen & Levitt Associates?

One of our employees had worked with them previously. We decided to use Van Deusen & Levitt Associates because of their approach, previous work, and affordable cost. If we didn’t like what we heard from them, we were prepared to go with another agency.

What is the status of this engagement?

We worked with Van Deusen & Levitt Associates from June to December 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They educated us on different alternatives, and we were able to select and apply the one that best-suited our objectives. That created a lot of value given that their assignment and its ultimate implementation were central to our investment thesis.

How did Van Deusen & Levitt Associates perform from a project management standpoint?

They were thorough and showed a lot of attention to detail. I was more involved on the front end and less so on the actual implementation of some of the marketing initiatives, but the ultimate result was very good. They were easy and flexible to work with.

What did you find most impressive about them?

Their team was very thoughtful. The process took a bit longer than we had expected, but that was a function of the extra attention and detail that they paid to their work. We could tell that they really valued the assignment, and we were happy with the end result.

Additionally, Van Deusen & Levitt Associates had great balance within its team members. Certain members were more creative and design-focused while others were more business-oriented. That balance made them effective in the assignment.

Lastly, they weren’t overly dogmatic with their ideas, which I appreciated. While we rejected some of their first ideas, their team took that in stride and worked with our team to produce secondary and tertiary ideas that ultimately proved to be the best ones. They didn’t get wed to their ideas and were there to help our team find the best outcome. Ultimately, they were good listeners who tried to understand the core of our business and our goals.

Are there any areas they could improve?

The project took a bit longer than we expected, but, again, I think that was a byproduct of their thorough approach.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Brand Reputation Services for Healthcare Company

 “The team took the lead when needed and never missed a due date.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
3.5
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
Project summary: 

Van Deusen & Levitt Associates conducted market research among healthcare providers and consumers to gain insight for marketing purposes. They conducted a campaign that included direct mail.

The Reviewer
 
51-200 Employees
 
New York, New York
Former CMO, Marketing Consultancy
 
Verified
The Review
Feedback summary: 

Van Deusen & Levitt Associates spearheaded a direct mailing effort that generated a remarkable response rate in excess of 20 percent. The campaign’s performance substantially exceeded the industry average. The team took accountability and initiative to secure the best possible outcome. 

BACKGROUND

Introduce your business and what you do there.

I’m the former CMO at a marketing consultancy. Our group of 60 CMOs works across a variety of industries nationwide. We partner with small to mid-range companies for specific assignments on a fractional basis.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Van Deusen & Levitt Associates?

We needed to reverse negative trends for a well-established and market-leading brand.

SOLUTION

What was the scope of their involvement?

The process focused on getting more insights. We learned quite a bit from speaking with consumers and healthcare professionals. Based on this research, we developed a strategy to reach and influence healthcare professionals.

 Our comprehensive approach sought to build awareness, shape attitudes, and secure endorsements and support for our product. Simultaneously, we provided support for healthcare professionals that the marketplace was lacking.

What is the team composition? 

I worked with Glen (President & Founder, Van Deusen & Levitt Associates).

How did you come to work with Van Deusen & Levitt Associates?

We found Van Deusen & Levitt Associates through networking. After talking to several potential providers, we selected them based on their depth of healthcare experience and caliber of team they could assign. Specifically, the president and founder worked directly on our project. 

How much have you invested with them?

We’ve spent $100,000-$150,000.

What is the status of this engagement?

We started working together several years ago and have an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Direct mail was one of the key elements in our campaign for healthcare professionals. This particular facet of our efforts had a response rate of more than 20%, which is unheard of. Now, we can develop long-lasting relationships with the healthcare professionals who decided to enroll in our program.

Turning our business around involved several components beyond this effort. From a marketing perspective, we made significant changes and improvements to our products. 

How did Van Deusen & Levitt Associates perform from a project management standpoint?

Van Deusen & Levitt Associates performed excellently from a project management perspective.  They were right on top of every aspect of the project. The team took the lead when needed and never missed a due date.

What did you find most impressive about them?

Van Deusen Levitt & Associate’s breadth of experience and caliber of resources were significant factors in our hiring decision. We got excellent results from our partnership.

Are there any areas they could improve?

No.

4.5
Overall Score Working together was productive and enjoyable. Everything went well, and the results were excellent.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Everything stayed on track and communication was thorough.
  • 3.5 Cost
    Value / within estimates
    The cost was slightly high, and we would have preferred for it to be lower, but the results were good.
  • 4.5 Quality
    Service & deliverables
    They delivered results. The program they developed touched on all our main objectives.
  • 4.5 NPS
    Willing to refer
    We received good results from working with them.

Branding for Specialty Glass Manufacturing Conglomerate

"The team was eager to dig deep into our organization and understand its structure."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2012 - 2014
Project summary: 

Van Deusen & Levitt Associates executed international marketing campaigns to achieve a cohesive brand. The team created surveys and interviewed internal and external stakeholders.

The Reviewer
 
1,001-5,000 Employees
 
Japan
Former Global Marketing Director, Glass Manufacturing Conglomerate
 
Verified
The Review
Feedback summary: 

The team’s research yielded insightful data on marketplace trends. Van Deusen & Levitt Associates took a genuine interest in the project and willingly traveled to four international locations to maximize results. Customers can expect to have a great working relationship with the principals.

BACKGROUND

Introduce your business and what you do there.

I was the global marketing director of a glass manufacturing conglomerate’s medical division. We focused on endoscopy products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Van Deusen & Levitt Associates?

My company hired me as part of a new diverse team that in-part served as a strategic change committee. Over the next 2–3 years, our team evaluated significant changes within the company. We wanted to restructure our operations from a global alignment perspective to standardize how our international organization discussed products and interacted with customers.

As a result of this initiative, we needed to standardize practices within the company; each office had followed nation-specific customs and cultural and business practices. Our team hired Van Deusen & Levitt Associates to create PR, marketing, and branding campaigns to achieve this goal.

SOLUTION

What was the scope of their involvement?

We onboarded Van Deusen & Levitt Associates early on in the process. We did a comprehensive branding exercise that analyzed our marketing share, our buyers’—doctors and hospitals in particular—opinion about us, and what we needed to change. From there, we developed a big-picture perspective about our brand and how to cascade that identity down to specific marketing campaigns. The team’s services included employee research to identify our brand, vision, and steps to motivate the entire organization in an aligned fashion. Van Deusen & Levitt Associates led survey groups that comprised doctors and did field visits with our team.

What is the team composition?

Glenn (President, VDLA) was our primary contact, and Roy (Executive Creative Director, VDLA) was the secondary one.

How did you come to work with Van Deusen & Levitt Associates?

We wanted a vendor that could execute campaigns but also conduct a larger evaluation of our company from both internal and external perspectives. I evaluated a number of Asian and American firms from my office in Japan. We’re a U.S.-based company and preferred an agency that could work closely with our North American offices, but also understand our international offices’ work. I picked Van Deusen & Levitt Associates because I felt most comfortable with their hands-on approach, which they laid out over a series of meetings.

The team was eager to dig deep into our organization and understand its structure. The 3–4-week evaluation process included sample exercises and several touchpoints. The team did a lot of upfront work to win our business and tailor their approach to our goals.

How much have you invested with them?

It might be hard to be specific, but I estimate a total of $300,000–$350,000.

What is the status of this engagement?

We started working together in 2012 and the project ended in 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project was successful because we learned about everything going on in the marketplace. From a data perspective, the rebrand uncovered a significant number of rich findings from internal stakeholders and influencers in the endoscopy area. That objective information gave us a deeper level of insight beyond anecdotal data.

How did Van Deusen & Levitt Associates perform from a project management standpoint?

They were great; nothing jumps out to me now as having been problematic. Glenn took the lead with project management. Having one main point of contact was helpful because it eliminated confusion and streamlined information sharing across the organization. He created guidelines, wrote survey questions, and organized meetings, workshops, and the overall strategy. Roy focused more on the creative, marketing, branding, and design components. Both Glenn and Roy traveled to 3–4 of our offices across Europe, Japan, China, and the U.S. They coordinated international activities and phone conferences—neither of which were easy tasks.

What did you find most impressive about them?

Glenn and Roy took the time to understand our business and situation well, especially during the hiring evaluation process. The two principals worked great as a team; they challenged one another and balanced each other’s skill sets. We had a good working relationship and I now keep them in my contacts list.

Are there any areas they could improve?

We worked well with Glenn and Roy, but we would have preferred more interaction with the rest of the team including their network of consultants. We would have liked to see more design examples from their in-house and outsourced resources.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Messaging for Credit Union

“They delivered on everything they promised, improving our brand cohesiveness.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. - Nov. 2016
Project summary: 

Van Deusen & Levitt provided branding and messaging services, coming up with a new tagline and other deliverables after conducting an internal research process.

The Reviewer
 
201-500 Employees
 
Philadelphia, Pennsylvania
VP of Marketing, Credit Union
 
Verified
The Review
Feedback summary: 

Van Deusen & Levitt did an excellent job of honing in on the company's messaging, improving the understanding of the brand overall internally. Their thorough research-driven process led to great results, and they were very proactive and collaborative throughout the process.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of marketing for a credit union.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Van Deusen & Levitt Associates?

We engaged Van Deusen & Levitt to help us with branding and messaging. There was some confusion amongst employees as to what exactly our company stood for, so we wanted to hone in on our messaging.

SOLUTION

What was the scope of their involvement?

Van Deusen & Levitt engaged our team, meeting with and surveying many employees to get their feedback. They also set up focus groups that included members and nonmembers, set up employee voting, and sat in on our annual employee meeting to help come up with cohesive messaging and branding elements, including a new tagline.

What is the team composition?

We worked directly with Glenn (President, Van Deusen & Levitt Associates).

How did you come to work with Van Deusen & Levitt Associates?

We researched a handful of branding agencies and ultimately felt that Van Deusen & Levitt understood our needs the most. They had the expertise to assist us, utilizing both internal and external research to help centralize our messaging.

What is the status of this engagement?

We worked together in mid-2016 for about six months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're very happy with the work they've done and the approach they took to help improve our messaging overall. They delivered on everything they promised, improving our brand cohesiveness. Everyone is very happy with the new tagline they came up with, which now appears on most of our materials.

We plan to reengage them in 2019 to perform post-campaign research to see how the new branding has improved our awareness efforts.

How did Van Deusen & Levitt Associates perform from a project management standpoint?

They were great to work with. We mostly worked with them in person; they came on site for a number of initiatives and kickoffs.

What did you find most impressive about them?

I was impressed that Glenn himself was so involved and invested in our project. He genuinely cares about client success, and it made us feel more comfortable working directly with the president on a project of this size.

Are there any areas they could improve?

Nothing comes to mind.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer