What was the scope of their involvement?
Vamos Digital helped us with brand strategy and site design. The site will be a work in progress over the next couple of months. At the moment, the primary work has been around brand strategy, which doesn’t include using too many tools. That part will probably kick in once we go live and are trying to reach our customers digitally. It’s primarily a thought leadership approach.
As far as design is concerned, they use tools like Adobe and Adobe Illustrator. I’ve been pleasantly surprised with the response that I’ve gotten up front.
After this first brand strategy engagement and once the website is up and running, I’m hoping to have them manage our SEO and the digital marketing piece. It’s going to be more of a commission-based model, depending on spending. We’re expecting Vamos to be with us through this entire journey. We’re constantly changing, and they have to change accordingly.
They’re also providing all of our identity designs as well as our greeting cards, letterheads, and newsletters. We’ve engaged them for a lot of elements over a seven-month period.
What is the team dynamic?
We’re working primarily with Pooja, who is the founder of Vamos, as well as another employee.
How did you come to work with Vamos Digital?
Pooja had previously founded a public relations firm. I got to know her through this firm, but the idea to go with Vamos came primarily from seeing them deliver a fair bit of branding work for some of my contacts.
We were looking for a vendor that was agile and open to change. In evaluating vendor responses, most of them seemed to operate from a school perspective—very closely tied to time and money. I sensed that a lot them were looking for a fixed scope of work. Vamos Digital was much more open to the concept of having to work from scratch and rework if needed.
The second driver was that Vamos is a new brand, and they seemed more willing to partner from a success, rather than a school perspective. We needed to have a company on the line to make sure we succeeded rather than setting it up as a fixed project. These reasons informed our decision to go with Vamos.
How much have you invested with them?
What is the status of this engagement?
We started working together from March 2017 until July 2017.