Vamos Digital

BACKGROUND

Please describe your company and your position there.

I am the CEO of a jewellery company, we retail through online and physical store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vamos Digital, and what were your goals?

We wanted to study the market and our competitors, position our brand according to its TG. We also took the service for re-branding, create visual identity and packaging for our business.

SOLUTION

How did you select this vendor?

We shorlisted around 8 companies, all from clutch and found Vamos the most comfortable, responsive and understood our needs!.

Describe the scope of their work in detail, including any steps and the final deliverables.

They interviewed key members of our team and they spoke to some of of our regular customers to understand how people view our brand. After the complete brand audit they gave us the complete strategy and action points. Also a tagline and other marketing materials were in the deliverables.

How many people from the vendor's team worked with you, and what were their positions?

It was Pooja the founder and CEO who took utmost care in understanding our requirements along with her strategist throughout all the sessions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This project helped us to make many decisions with clarity, now those decisions are into action and goals of our company.

Describe their project management style, including communication tools and timeliness.

The management tools they are using are user-friendly, we were able to track all the progress in one place. Every meeting and timeline were communicated prior and all went according to the timeline.

What did you find most impressive or unique about this company?

The Response and Follow-ups which we liked very much. They clearly understand what we expect from them.

Are there any areas for improvement or something they could have done differently?

Nothing, they met our expectations!

BACKGROUND

Please describe your company and your position there.

I am the director of one of south India’s leading natural stones brand. We are headquartered in Chennai with branches nationally, importing from across the world. I oversee Marketing, Sales and Business Development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vamos Digital?

As brand that started decades ago and operated on primarily goodwill needed a rebrand in a hyperconnected digital world.

What were your goals for this project?

Thought we are a well known brand in South India, we wanted to establish a brand presence nationally and stand out as Industry leaders. Aiming to achieve that with re branding, a fresh new website that appealed to our associates and potential customers.

SOLUTION

How did you select Vamos Digital?

We have been closely following Vamos Digital on social media platforms and were very impressed with the kind of work they were doing. The reviews online justified my perception of them. Was easy to onboard them since I knew the founder personally.

Describe the scope of their work in detail.

Their process began with a bunch of discovery sessions with all our directors to understand the brand vision and mission. Having heard them all through these sessions they drafted a brand positioning document and visual guidelines alongside collaterals for the brand. Moving on to understanding our goals from the website, the user journey and drafting a UI that appealed to our associates, potential clients and team.

What was the team composition?

I worked with the Account head alongside the head of brand and design, the founder was involved in overlooking the process al throughout.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new brand was received very well by all our target audience. Our latest website has already helped us convert leads and has made the process of interacting with our associated seamless.

How effective was the workflow between your team and theirs?

Since the pandemic struck right when we started the project we had to keep all the communication remote, their team seamlessly worked remotely staying connected via zoom calls and collaboration tools to show us updates on the project.

What did you find most impressive about this company?

Their ability to patiently listen to all our board members and ensure the outcome satisfied all of us was impressive. Our brand has a large board and every partner had perspective for them to factor. I appreciated that their team brought all that to life creatively.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I look after the HR and Branding portfolios for heavy machinery and equipment company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vamos Digital?

We have always been market leaders in south India for Heavy Machinery & Equipment Trading. We also recently transitioned from a partnership firm to a private company. We needed help with Branding and social media strategy.

What were your goals for this project?

We wanted our branding to be in sync with our market position as leaders. we needed a branding and positioning strategy for our company. The need was also to align our internal stakeholders with our new brand message

SOLUTION

How did you select Vamos Digital?

It was a combination of word of mouth and research on google.

Describe the scope of their work in detail.

The process was extremely smooth and quick. The first few calls they gathered and mobilized their teams to hear out our requirements. They enquired about the following:

• our History (how we came to be ),
• what services and products we provide and the various industries we cater to,
• which location we operate in,
• which social media platforms we are currently operating in,
• which social media platforms we would want to expand to,
• what our goals and vision are
• whether we had any constraints or restrictions they spoke to the management in great detail on the expectations and required output.

Based on this output, they helped us out with a new logo and tagline. they helped re-design all our internal office stationery to create a social media strategy for all our social media platforms.

What was the team composition?

I had the great fortune to work directly with the Founder of Vamos Digital and the top design executive. The perspective and the rich experience the founder had helped us a great deal in wrapping up the project with great output in short period of time

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new brand identity and the whole package have helped our internal stakeholders to transition from a partnership firm mindset to that of a Private Limited Firm. There is a lot more pride, enthusiasm and positivity in our workforce. The new logo and brand message have garnered a lot of positive feedback from our customers as well.

How effective was the workflow between your team and theirs?

The workflow was seamless. It never felt like this activity was outsourced or another organization was working with us to deliver this, such was the level of their ownership and agility in response. They were open to critique/suggestions and quickly adapted to our expectations.

What did you find most impressive about this company?

Their commitment to understand our expectations and give us exactly what we envisioned if not better. Their agility in adapting to new industry requirements and assurance of output's on-time delivery was extremely impressive.

Are there any areas for improvement?

Not that I can think of at the moment.

BACKGROUND

Introduce your business and what you do there.

I am the founder of a very new startup. We are primarily working on building a communication tool that can scale up to be a business application. We are about two months away from getting the product launched in the market. Initially, our primary customers will be enterprises in the small to medium category. We have been testing our product with potential customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vamos Digital?

With communication tools today or even social media tools, the brand needs to communicate a lot in a very organic way. Often there’s no marketing budget. We don’t want to design our marketing in a way that costs a lot of money. Much of our brand communication is implicit—it’s around product design.

I needed help defining our brand strategy, which won’t include spending a lot of money educating people. We haven’t launched our website yet and are still in the beta phase. So as we beta test products with our customers, we have to fine-tune the product, which reflects on brand positioning.

SOLUTION

What was the scope of their involvement?

Vamos Digital helped us with brand strategy and site design. The site will be a work in progress over the next couple of months. At the moment, the primary work has been around brand strategy, which doesn’t include using too many tools. That part will probably kick in once we go live and are trying to reach our customers digitally. It’s primarily a thought leadership approach.

As far as design is concerned, they use tools like Adobe and Adobe Illustrator. I’ve been pleasantly surprised with the response that I’ve gotten up front.

After this first brand strategy engagement and once the website is up and running, I’m hoping to have them manage our SEO and the digital marketing piece. It’s going to be more of a commission-based model, depending on spending. We’re expecting Vamos to be with us through this entire journey. We’re constantly changing, and they have to change accordingly.

They’re also providing all of our identity designs as well as our greeting cards, letterheads, and newsletters. We’ve engaged them for a lot of elements over a seven-month period.

What is the team dynamic?

We’re working primarily with Pooja, who is the founder of Vamos, as well as another employee.

How did you come to work with Vamos Digital?

Pooja had previously founded a public relations firm. I got to know her through this firm, but the idea to go with Vamos came primarily from seeing them deliver a fair bit of branding work for some of my contacts.

We were looking for a vendor that was agile and open to change. In evaluating vendor responses, most of them seemed to operate from a school perspective—very closely tied to time and money. I sensed that a lot them were looking for a fixed scope of work. Vamos Digital was much more open to the concept of having to work from scratch and rework if needed.

The second driver was that Vamos is a new brand, and they seemed more willing to partner from a success, rather than a school perspective. We needed to have a company on the line to make sure we succeeded rather than setting it up as a fixed project. These reasons informed our decision to go with Vamos.

How much have you invested with them?

$15,000-$25,000.

What is the status of this engagement?

We started working together from March 2017 until July 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The brand strategy took us a good 8–12 weeks, as we engaged a lot of people. We wanted to gain insight through collecting formal survey responses so we could kind of relegate some of our hypotheses. Our first successful achievement together was designing and redesigning our feedback forms to get the information we needed as a foundation for our brand strategy.

The second piece that Vamos contributed to our brand strategy was engaging many of our stakeholders:  investors, a few employees, and our founders themselves. They have done a very good job of communicating with each individual. They are putting something together without us having to worry very much about it. We were already aware that each stakeholder had their own worldviews and goals for the startup. Vamos has done well so far at integrating all the information they gathered and finding common ground. These achievements have gotten us to where we are right now.

How did Vamos Digital perform from a project management standpoint?

We‘re satisfied with the project management. Things are done in a fairly agile, ad-hoc way. We were surprised that they were able to keep up with the nature of our work—it isn’t really something you come up with a plan for in advance. It’s constantly shifting. We’re really happy that the Vamos team has been able to keep up with us and work according to our priorities.

Are there any areas they could improve?

Pooja goes above and beyond every time, and I don’t know if I could do that. But I see it as a good thing. It helps me, and I factor it in when I look at future projects I want to work with her on. There have been times when she’s really worked hard to make sure that the team is able to keep up. She has been very kind and treated us as a partner.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of the company and we do online marketing and sales of financial products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vamos Digital?

We wanted to get more customers, so we went with Vamos Digital to get more leads for our financial product.

SOLUTION

What was the scope of their involvement?

We had a website that wasn’t very good, so Vamos Digital helped us with a new plan on WordPress including the logo and website design, however, we hired another company for the development.

We were new to this online business so they helped us set up Google AdWords and various social media outlets, including Facebook. They handled the whole configuration and execution, as we didn’t have anything set up before this.

Vamos Digital provided all the content for social media and search engine optimization as well. Pooja, the founder, gave a lot of insight into social media and digital marketing because it was all new for us.

What is the team dynamic?

Pooja was the main person we interacted with, but there was another person in charge of Google AdWords. For the design and content, I think she had two or three people involved.

How did you come to work with Vamos Digital?

We researched some other companies, but we liked Vamos Digital’s work the most.

How much have you invested with them?

We started working with them in May or June 2015, and the project was completed in November 2016.

What is the status of this engagement?

We spent between 10,000,000 and 12,000,000 Rupees [U.S. $155,811–$186,973].

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While I cannot share concrete evidence and numbers because our reports are confidential, I am satisfied with the work they have provided. We are happy with the new website and logo, and our social media engagement has been positive.

How did Vamos Digital perform from a project management standpoint?

Their responsiveness was good; I don’t think they had many clients at the time. There were no delays and we communicated through email and phone.

What did you find most impressive about them?

I don’t have anyone to compare them to. What we saw of their work was better than other companies and their timing was good.

Are there any areas they could improve?

I can’t think of anything.

BACKGROUND

OPPORTUNITY / CHALLENGE

• Branding website design
• social media

SOLUTION

• Company values aligned
• strength of pitch

RESULTS & FEEDBACK

• In-Person Meeting
• Virtual Meeting